SHORT GUIDEBOOK TO UNDERSTANDING. Marketing and Social Media

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "SHORT GUIDEBOOK TO UNDERSTANDING. Email Marketing and Social Media"

Transcription

1 SHORT GUIDEBOOK TO UNDERSTANDING Marketing and Social Media

2 Table of Contents Marketing is proven to be effective 1 marketing helps you achieve your goals 1 Social Media has HUGE Potential 2 The Benefits of Social Media 3 Together and Social Media are Unbeatable 4 Tip #1 Include Links in Your s 5 Tip #2 Invite subscribers to connect with you 6 Tip #3 Promote Your s Using Social Media 7 Tip #4 Ask Your Followers to Join Your List 8 Tip #5 Let Social Be Your Guide 9 Tip #6 Cross Promote Deals Across Platforms 10 Tip #7 Make it Easy to Subscribe 11 Tip #8 Share With Your Network 12 Want to Keep Learning 13

3 Marketing is proven to be effective marketing has the highest return on investment (ROI) of any direct marketing channel. In fact, Direct Marketing Association research puts the ROI of marketing in 2010 at US $40.56, almost double that of search advertising and better than any other direct marketing channel. (Source: The Magill Report) marketing helps you achieve your goals marketing is a very powerful and cost effective tool that supports your business objectives: Retain customers Generate new leads Increase web traffic Build brands Drive sales is changing, don t be left behind... 1

4 Social Media has HUGE Potential Social Media is a popular online activity 1.8 Source: TNS, October Shopping Browsing Gaming Multimedia Social News Average hours per week spent on this online activity per week 70% 58% And marketers have caught on too Source: Merchant Circle, February % 32% 27% 19% 9% 3% Facebook LinkedIn Twitter Yelp You Tube My Space Four Square Gowalla Social Media Businesses actively using social media marketing to promote their business 2

5 The Benefits of Social Media Generated exposure for my business 88% Increased traffic/ subscribers 72% Social Improved search rankings 62% media Resulted in new business partnerships Generated qualified leads 51% 56% has many benefits... Reduced overall marketing expenses 49% Improved sales 43% Benefits of Social Media Marketing The % of marketers to identify a benefit as a result of using social media Source:2011 Social Media Marketing Industry Report, SocialMediaExaminer.com 3

6 Together and Social Media are Unbeatable The remainder of this guidebook explores 8 simple tips that will help you integrate marketing with social media activity. Marketing Promote your business Nurture leads Accquire new customers Reach a Wider Audience Nuture Leads Social Media Build Brand Awareness Increase Web Traffic SEO 4

7 Tip #1 Include Links in Your s Include links to your social media pages such as Twitter, Facebook and LinkedIn. DON T FORGET Include a mix of text and image links. Be sure to ask people to connect. Give people a reason to connect - say what s in it for them. Don t forget to include links to your social media pages on your unsubscribe page. (It s a great way for people to stay connected with you when they no longer wish to receive your s.) FURTHER INFORMATION For further information about how design can help you to improve your click through rates please contact us on for our whitepaper on The A-Z of Design. 5

8 Tip #2 Invite subscribers to connect with you Send dedicated campaigns inviting subscribers to connect with you via social media. Include brief copy asking people to connect. For example: Like us on Facebook Follow us on Twitter Join our LinkedIn Group And remember to incentivise - it will lead to great results! GET YOUR OPENED Coming up with the right subject line to get your opened can be tricky. If you would like to learn how to write the perfect subject line please contact us on for our whitepaper on Writing Good Subject Lines. 6

9 Tip #3 Promote Your s Using Social Media Post status updates each time you send an newsletter. Provide a short overview of what the is about. Create some excitement when appropriate to encourage readers. Include the link to view your online LinkedIn Twitter Facebook 7

10 Tip #4 Ask Your Followers to Join Your List Engage your audience and ask your followers to sign up for further updates. Post social media updates specifically asking people to subscribe to our list. Include the link to your subscription form. Give people a reason to subscribe and tell them what they can expect to receive from you and how often. 8

11 Tip #5 Let Social Be Your Guide Listen to what people are saying on social media and use this as inspiration for content to include in your s. Identify trending topics people are talking about. Feature the winners of your social media competitions in your s. Include customer questions and answers originating from social networks in your s. 9

12 Tip #6 Cross Promote Exclusive Deals Across Platforms Run competitions exclusive to subscribers and promote them on your social networks (and vice versa). This is a great way to entice people towards connecting with you across multiple channels. Keep it easy for people to enter the competition by subscribing to your list or joining your social network. 10

13 Tip #7 Make it Easy to Subscribe Make it easy for anyone viewing your social media pages to subscribe to your list. In Facebook, include a custom tab for your subscription form. In Twitter, include a link to your subscription form in your profile. In your blog and website, embed your subscription form at the top of the page. 11

14 Tip #8 Share With Your Network Include share with your network (SWYN) links within your . Use button images as well as text asking people to share your content with your networks. Use humour and incentives (where appropriate) encouraging people to share your content. Ensure your content is share worthy and something people actually want to share. Test the placement of your SWYN links to find the best performing location in your . Create share worthy s! 12

15 Want to Keep Learning? So there you have it 8 simple and practical tips for integrating marketing and social media. We hope you ve learnt something new and have some fresh ideas that you can implement into your business today. If you would like to start your e-messaging journey and learn how EzyMsg can help you with your and social media marketing visit for a free 30 day trial. 13

16 For further information please contact: Unit 1B, 27 Sinclair Street, Arundel 4214 Australia

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

Social Email Marketing

Social Email Marketing emarsys Whitepaper Contents Introduction Results Summary of Results Top 5 Social Email Marketing Tips About emarsys Introduction Facebook, Twitter, YouTube, LinkedIn...Social networks have grown from a

More information

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs Two weeks ago we looked at creating Tribes for a range of purposes, including the purpose of growing your

More information

Whitepaper. 10 ways to integrate email marketing and social media

Whitepaper. 10 ways to integrate email marketing and social media Whitepaper 10 ways to integrate email marketing and social media 10 ways to integrate email marketing and social media If your company is looking at email and social media as two separate and parallel

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

Start your business transformation now!

Start your business transformation now! If you re like most of the small businesses and organizations we know, you want to find new customers and grow relationships with the ones you have. Follow these easy steps and you ll get a real handle

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

Tips for cost effective marketing in a recession (or at any other time)

Tips for cost effective marketing in a recession (or at any other time) Tips for cost effective marketing in a recession (or at any other time) 20.01.2012 Jagger Creative Communication llp To supplement or substitute other marketing activity, there are low-cost marketing options

More information

Top 5 Keys to Generating Leads On Your Website

Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into

More information

Pinterest has to be one of my favourite Social Media platforms and I m not alone!

Pinterest has to be one of my favourite Social Media platforms and I m not alone! Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of

More information

A quick guide to... Getting Started

A quick guide to... Getting Started A quick guide to... Getting Started In this guide... Learn how to build your list, create engaging email messages, and convert contacts into customers, using industry-leading GetResponse features. Table

More information

Guide Boosting sales through online marketing

Guide Boosting sales through online marketing Guide Boosting sales through online marketing Boosting sales through online marketing E-commerce has never been more important for UK business. Online sales now account for 10% of all retail spending in

More information

Email + Social = Success

Email + Social = Success How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have

More information

The Right Marketing Mix

The Right Marketing Mix a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing

More information

9You can help build your customer base and attract more visitors to your ebay

9You can help build your customer base and attract more visitors to your ebay TOP SEO STRATEGIES 9You can help build your customer base and attract more visitors to your ebay shop by employing search engine optimisation (SEO) tactics. Here are a few tried and tested SEO strategies

More information

Marketing... are you up to speed?

Marketing... are you up to speed? Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a

More information

Location marketing made easy

Location marketing made easy Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location

More information

Getting better SEO and AdWords results with Google+

Getting better SEO and AdWords results with Google+ Getting better SEO and AdWords results with Google+ Today s agenda 8.30 9.00 Setting your objectives Presenter Stephen Bavister Managing Director LexisClick 9.00 9.10 Worksheet 1 9.10 9.15 Break 9.15 9.45

More information

Your Social Media Starter Kit For Content Marketing

Your Social Media Starter Kit For Content Marketing Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost

More information

Live news areas that show recent information posted into the website.

Live news areas that show recent information posted into the website. A top banner bar giving the identity of the school. Image sliders showing off the different panoramic images of your school and school life. A drop down menu system that will help you navigate the website.

More information

presented by Maxmail

presented by Maxmail presented by Maxmail What s Inside Thinking of email marketing for your business? Well you ve made the right choice. The guys at Marketing Sherpa suggest that email marketing results in an ROI of 119%

More information

Page 1 of 12. A Brief Guide to Launch a Successful Newsletter Campaign

Page 1 of 12. A Brief Guide to Launch a Successful Newsletter Campaign Page 1 of 12 A Brief Guide to Launch a Successful Newsletter Campaign Page 2 of 12 Table of Content 1. Executive Summary... 3 2. Why Newsletter campaign?... 4 3. Getting started and Prerequisites... 6

More information

Small Business Growth

Small Business Growth 5 Lead Generation Tips For Small Business Growth 1 2 3 Uncover your content calling Get your social gloves ready The power of paid ads Business expansion presents a whole range of challenges for any small

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

USING SOCIAL MEDIA EFFECTIVELY TO MAKE

USING SOCIAL MEDIA EFFECTIVELY TO MAKE [Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found

More information

Social Media for Small Business

Social Media for Small Business Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

INBOUND WITH A-LINE. 3 Steps to Using Inbound & Content Marketing Effectively

INBOUND WITH A-LINE. 3 Steps to Using Inbound & Content Marketing Effectively INBOUND WITH A-LINE 3 Steps to Using Inbound & Content Marketing Effectively A-LINE s Guide to Inbound & Content Marketing Defining Inbound and Content Marketing So what is this inbound approach? Instead

More information

6 Social Media Tips for Property Management Companies

6 Social Media Tips for Property Management Companies 6 Social Media Tips for Property Management Companies Social Media Social networks offer a wealth of promotional opportunities, but it s up to you to harness them. Want to improve communication, increase

More information

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words.

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 2) Medical Marketing ~ target "medical marketing", but this pages is about SEO services. 500

More information

Internal Communications

Internal Communications Internal Communications Jacqueline Destremps ABOUT ME MY JOURNEY 1 1998-2008 2008-2014 2014-2015 2015- I started my first business while I was in college, Bride To Be in AZ. I created a website for local

More information

RESEARCH 33 STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY

RESEARCH 33 STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY RESEARCH 33 STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY SOURCES: The 33 contractor statistics in this slide show were compiled from two sources: The Equipment World 2014 Connectivity Study

More information

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services 7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services Have you looked at how your competitors are going to market? Outlined below are 7 things that your competitors are doing

More information

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

Ten tips to maximize Small Business Saturday

Ten tips to maximize Small Business Saturday Ten tips to maximize Small Business Saturday Before you know it, the holiday shopping season will be here again, bringing along lots of opportunities to connect with and get the attention of your target

More information

E-mail Marketing & SEO

E-mail Marketing & SEO Carrier Direct Marketing presents: E-mail Marketing & SEO 16 th June 2009 James Briggs Internet & E-marketing Manager 1 E-mail Marketing With E-mail Marketing, you can learn today and start developing

More information

Promoting your presence at the show

Promoting your presence at the show 5/6 Promoting your presence at the show Market your way to exhibition success Exhibiting at a show is both a serious commitment and a major opportunity. It can be a very effective part of your marketing

More information

EMAIL MARKETING GONE SOCIAL

EMAIL MARKETING GONE SOCIAL EMAIL MARKETING GONE SOCIAL White Paper 2011 Contents 1. Introduction 2 2. Email and Social 2 2.1. An online marketing evolution 3 2.2. Email marketing and social sites 4 partner up 2.3. The benefits of

More information

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015 Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

EMAIL MARKETING GONE SOCIAL

EMAIL MARKETING GONE SOCIAL EMAIL MARKETING GONE SOCIAL GraphicMail White Paper 2011 Contents 1. Introduction 2 2. Email and Social 2 2.1. An online marketing evolution 3 2.2. Email marketing and social sites 4 partner up 2.3. The

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

SOCIAL MEDIA MARKETING & MORE

SOCIAL MEDIA MARKETING & MORE TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background

More information

An introduction to social media marketing for small businesses

An introduction to social media marketing for small businesses An introduction to social media marketing for small businesses By Caroline Spence PR Director of Anicca Digital Contents Introduction Social statistics Getting started Understanding the resources needed

More information

28 INCREDIBLY ENTICING OFFERS TO BUILD YOUR EMAIL LIST

28 INCREDIBLY ENTICING OFFERS TO BUILD YOUR EMAIL LIST 28 INCREDIBLY ENTICING OFFERS TO BUILD YOUR EMAIL LIST THE ULTIMATE LIST! www.shinealightmedia.com Introduction Email Marketing is one of THE most effective ways to quickly, directly and personally reach

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,

More information

Build Your Business with Mobile

Build Your Business with Mobile Build Your Business with Mobile The 4 Essential Steps to Building Your Business with Mobile 2103 MoFuse Inc. 1-800-MOFUSE-8 www.mofuse.com We are addicted to our smartphones. Your customers are more likely

More information

Why digital marketing?

Why digital marketing? Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of

More information

PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising

PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising Presented by Jenny Keller ( @JennyAtHaley) Agenda Today What is Pay-Per-Click (PPC) advertising? Why

More information

How to Integrate Email Marketing With Your Social Media Efforts

How to Integrate Email Marketing With Your Social Media Efforts How to Integrate Email Marketing With Your Social Media Efforts Here are the 4 methods of integrating social media with your email marketing. 1. Put faces to your email subscribers and retarget them All

More information

TABLE OF CONTENTS. Why Email Marketing? Growing Your Subscribers. Email Content Ideas. Email Best Practices. Conclusion

TABLE OF CONTENTS. Why Email Marketing? Growing Your Subscribers. Email Content Ideas. Email Best Practices. Conclusion Growing Your Business with Email Marketing TABLE OF CONTENTS Why Email Marketing? Growing Your Subscribers Email Content Ideas Email Best Practices Conclusion 1 6 10 15 18 WHY EMAIL MARKETING? Email marketing

More information

Building an List. The Ultimate Checklist

Building an  List. The Ultimate Checklist Building an Email List The Ultimate Checklist The Ultimate Checklist for Building an Email List If your business is new or you re new to email marketing, your first step in email marketing will be to build

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

Ways to Leverage Social Media for your Career & Business

Ways to Leverage Social Media for your Career & Business Ways to Leverage Social Media for your Career & Business Kaleigh Moore Founder, Lumen wearelumen.com @kaleighf Our Goal Figure out where to invest time and financial resources to dramatically impact personal

More information

Using ShopTab with an Affiliate Marketing Program

Using ShopTab with an Affiliate Marketing Program Using ShopTab with an Affiliate Marketing Program An affiliate marketing program can be a very effective way to drive revenues for a merchants and marketing networks by creating a large group of sellers

More information

8 Ways to Generate More Leads From Online Marketing

8 Ways to Generate More Leads From Online Marketing 8 Ways to Generate More Leads From Online Marketing Contents Introduction 3 1. Optimise your SEO 4 2. Increase your IP targeting 4 3. Increase your social media presence 5 4. Web Presence 6 Landing pages:

More information

Growing Your Database. The Right Way

Growing Your Database. The Right Way Growing Your Database The Right Way Table of Contents Introduction 3 Entice 4 Frustration 5 Fear 5 How enticing is your subscription strategy? 6 Grow 7 Create relevance 7 Offer benefits 7 Give rewards

More information

12 Proven Ways to Market Your Local Business Online

12 Proven Ways to Market Your Local Business Online 12 Proven Ways to Market Your Local Business Online As a local business owner or marketer, you know that increasing your online presence is crucial in today's digital market. However, generating brand

More information

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence Integrated Search Engine Marketing Merge your marketing efforts for a commanding online presence Table of Contents Introduction...3 Successful Integration...4 Search Engine Optimization...5 Pay Per Click

More information

MAPS/REPUTATION DASHBOARD

MAPS/REPUTATION DASHBOARD MAPS/REPUTATION DASHBOARD It pays to be listed online and monitor what your customers are saying about you. Maps/Reputation Dashboard Local consumers are online searching for nearby businesses that offer

More information

B B Q. Campaigns That Drive Action ~ Newsletters & Announcements featuring Email and Social Engagement

B B Q. Campaigns That Drive Action ~ Newsletters & Announcements featuring Email and Social Engagement 2014 Halfmoon Yoga B B Q Campaigns That Drive Action ~ Newsletters & Announcements featuring Email and Social Engagement Anissa Starnes Director, National Organizations astarnes@constantcontact.com facebook.com/anissactct

More information

Company Pages and Followers

Company Pages and Followers Company Pages and Followers Relationships That Drive Results 5 steps to engaging followers on LinkedIn linkedin.com.companies 1 Table of contents Intro 03 03 Engage followers 07 01 Establish your presence

More information

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction

More information

Social Media according to Erik Qualman, author of Socialnomics

Social Media according to Erik Qualman, author of Socialnomics Social Media according to Erik Qualman, author of Socialnomics Every 2 seconds, 2 new members join LinkedIn YouTube is the 2nd largest search engine in the world 53% of people on Twitter recommend products

More information

Social Media Trends Report

Social Media Trends Report Social Media Trends Report Global statistics on current social media marketing trends SOCIAL MEDIA TRENDS 2009 Executive Summary Change in online marketing budgets Social Networking Usage Worldwide usage

More information

Online Marketing Channels

Online Marketing Channels Connect with us. Online Marketing Channels FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting started The world of online marketing includes

More information

The Definitive Guide to. Video SEO. i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com

The Definitive Guide to. Video SEO. i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com The Definitive Guide to Video SEO i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com Incorporating Video SEO into your strategies Video represents a unique place in the SEO world.

More information

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals 5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey

More information

Optimizing Landing Pages

Optimizing Landing Pages 1 Optimizing Landing Pages for Lead Generation and Conversion How to Drive More Leads with Better Landing Pages A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you?

More information

CommuniGator. Making an email marketing plan

CommuniGator. Making an email marketing plan CommuniGator Making an email marketing plan Making an email marketing plan Making a plan for your marketing sounds way more daunting than it needs to be. 4 simple steps will allow you to generate a structure

More information

Inbound Digital Marketing Proposal Webfactories

Inbound Digital Marketing Proposal Webfactories Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample

More information

Maximise event marketing performance with IP tracking

Maximise event marketing performance with IP tracking Maximise event marketing performance with IP tracking EVENT MARKETING IN 2013 Is event marketing outdated in the era of all things digital? Stats from the Marketingsherpa reports that 72% of B2B marketers

More information

workshop Industry Trends MILLION DOLLAR PIPELINE PROGRAM NOTEBOOK

workshop Industry Trends MILLION DOLLAR PIPELINE PROGRAM NOTEBOOK workshop Industry Trends MILLION DOLLAR PIPELINE PROGRAM NOTEBOOK Industry Trends page 2 Industry Trends featuring Technology Director Travis Saxton of REAL Trends REAL Trends is considered the leading

More information

The A Z of. Email Design

The A Z of. Email Design The A Z of Email Design Table of Contents A Z of Email Design Introduction 3 1. Planning 4 A. Email length 4 B. Audience 4 C. Scheduling 4 2. Content 4 D. Content considerations 4 Why Consumers Open Emails

More information

WSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI

WSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI Make Sure Your Company is Visible on Google with Search Engine Optimization Your Guide to Lead Generation in Tough Economic Times WSI White Paper Prepared by: Francois Muscat Search Engine Optimization

More information

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE How to make online lead generation work for your business Firstbase INTRODUCTION INTRODUCTION In today s digital world, online lead generation

More information

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may

More information

Ignite Visibility Consulting. How to Blog. Prepared by John Lincoln. Copyright 2013 Ignite Visibility Page 1

Ignite Visibility Consulting. How to Blog. Prepared by John Lincoln. Copyright 2013 Ignite Visibility Page 1 Ignite Visibility Consulting How to Blog Prepared by John Lincoln Copyright 2013 Ignite Visibility Page 1 Introduction... 3 What is a Blog?... 3 Technical Checklist... 3 Important Promotional Notes...

More information

The six key marketing challenges facing recruitment firms today

The six key marketing challenges facing recruitment firms today The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy

More information

What You Need to Know Before Distributing Your Infographic

What You Need to Know Before Distributing Your Infographic What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific

More information

Content Strategy. Frokostmøte Oslo Trondheim 02.10.2014

Content Strategy. Frokostmøte Oslo Trondheim 02.10.2014 Content Strategy Frokostmøte Oslo Trondheim 02.10.2014 Customer Decision Journey Customer Decision Journey Create Awareness Influence Consideration Drive Sales Grow Loyalty Customer Decision Journey Create

More information

SOCIAL MEDIA MARKETING 101. By Debbie Laskey, MBA

SOCIAL MEDIA MARKETING 101. By Debbie Laskey, MBA SOCIAL MEDIA MARKETING 101 By Debbie Laskey, MBA Marketing, Strategic Branding, Communications & Website Consultant December 2009 What is social media? According to Wikipedia, the term social media has

More information

STATE OF DIGITAL MARKETING REPORT

STATE OF DIGITAL MARKETING REPORT 2011 STATE OF DIGITAL REPORT Executive Summary This report contains results of the first annual Webmarketing123 State of Digital Marketing Survey, which spans across the areas of Search Engine Optimization

More information

AWEBDESK EMAIL MARKETER

AWEBDESK EMAIL MARKETER AWEBDESK EMAIL MARKETER Version 6.1.0 AwebDesk Softwares How To Grow Your Email Marketing List Edition 1.0 October 2012 Page 1 of 10 Introduction Email marketing can be profitable for any business, no

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES WWW.NIFIT.COM 2015 WHO WE ARE NIFTIT is an international development and design agency with a global outreach that encompasses New York, Seattle, London, Paris, Jakarta and Ho

More information

The Complete Guide To SEO For PUBLISHER SITES. moomu. media

The Complete Guide To SEO For PUBLISHER SITES. moomu. media The Complete Guide To SEO For PUBLISHER SITES moomu media SEO for Publishing Sites Publishing sites can have a healthy dose of skepticism when it comes to SEO - they worry that it means taking their finely

More information

The Partner s Guide to the Best Kept Secrets of Online Lead Generation

The Partner s Guide to the Best Kept Secrets of Online Lead Generation The Partner s Guide to the Best Kept Secrets of Online Lead Generation Executive Summary Professional services firms may not be left with a choice as to whether or not to do inbound marketing and online

More information

CEDIA WHITE PAPER. Inbound Marketing 2014 CEDIA

CEDIA WHITE PAPER. Inbound Marketing 2014 CEDIA CEDIA WHITE PAPER Inbound Marketing 2014 CEDIA INTRODUCTION Surveys and testimonies of CEDIA Electronic Systems Contractor (ESC) Members show that the majority of ESC companies don t have a marketing/

More information

POV: HOW EMAIL AND SOCIAL MARKETING ARE LIKE CHOCOLATE AND PEANUT BUTTER

POV: HOW EMAIL AND SOCIAL MARKETING ARE LIKE CHOCOLATE AND PEANUT BUTTER POV: HOW EMAIL AND SOCIAL MARKETING ARE LIKE CHOCOLATE AND PEANUT BUTTER JANUARY 2015 GOOD ALL ON THEIR OWN, BUT BETTER TOGETHER EXECUTIVE SUMMARY Marketers have long understood the utility of email marketing

More information

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences Email Marketing Using email in your marketing mix - authentically and relevantly connecting with your target audiences Using email in your marketing mix Educate people Differentiate your business Ask for

More information

STATE OF B2B SOCIAL MEDIA MARKETING 2015

STATE OF B2B SOCIAL MEDIA MARKETING 2015 STATE OF B2B SOCIAL MEDIA MARKETING 2015 Research Report - June 2015 WHO WE SPOKE TO In a study that we did earlier this year on B2B marketing trends 1, we asked our respondents which distribution channels

More information

Why Social Media Marketing?

Why Social Media Marketing? OMG LOL Why Social Media Marketing? 10 reasons to take your marketing to the next level 2011 Constant Contact, Inc. 11-2286 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING By now, you ve probably heard everyone

More information

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches

More information