BEST PRACTICES FOR MORE EFFECTIVE E-NEWSLETTER ADVERTISING PRACTICAL TIPS FOR MAXIMIZING THIS MARKETING CHANNEL IHS ENGINEERING360 WHITE PAPER

Size: px
Start display at page:

Download "BEST PRACTICES FOR MORE EFFECTIVE E-NEWSLETTER ADVERTISING PRACTICAL TIPS FOR MAXIMIZING THIS MARKETING CHANNEL IHS ENGINEERING360 WHITE PAPER"

Transcription

1 IHS ENGINEERING360 WHITE PAPER BEST PRACTICES FOR MORE EFFECTIVE E-NEWSLETTER ADVERTISING PRACTICAL TIPS FOR MAXIMIZING THIS MARKETING CHANNEL IHS Engineering360 Media Solutions

2 Contents Executive Summary...3 Why E-Newsletter Advertising...4 Understanding the E-Newsletter Subscriber...4 Types of Advertisements...5 Organize Your Advertisement...6 Tips for Writing Successful Ad Copy...8 How to Design Your Advertisement for E-Newsletter Readers...9 Activity Generated from E-Newsletter Advertisements...10 Conclusion...11 About IHS (www.ihs.com)...12 About IHS Engineering360 E-Newsletters...12 About IHS Engineering360 Media Solutions

3 Executive Summary By placing your company, products and services in front of an engaged, targeted audience, e-newsletter advertising can hold an essential place in your marketing mix, helping you reach your marketing goals. Engineers and technical professionals subscribe to e-newsletters to stay up to date on the latest products, trends and news that s important to them. E-newsletters are a resource for members of the engineering, industrial and manufacturing communities during all phases of their search, research and purchasing cycles. Placing your products and services in front of these engineers and technical professionals as they seek information and start to make buying decisions can help create engagement opportunities for your company. Your efforts, however, will only be as effective as the copy, image and call-to-action that make up your advertisement. Your readers want to see the value of your products and services and how you can help them perform their jobs more effectively and efficiently. Following best practices to compose compelling, valuable content for your readers will help increase the chances your advertisements are noticed and encourage readers to take the next step by clicking through on your call-to-action link and creating an engagement opportunity. With e-newsletter advertisements, you can observe reader actions to help you determine the effectiveness of your ad placement, whether you are running a product-specific campaign or one focused on educational content. By determining the goals of your initiative in advance, your e-newsletter advertising campaign can be maximized to deliver the results you are looking for. 3

4 Why E-Newsletter Advertising E-newsletter advertising provides an effective, highly measurable channel to help you reach your marketing goals, including exposure, branding and engagement. With e-newsletter advertising as part of your marketing mix, you can connect with a targeted audience of industrial professionals while they are actively engaged in work-related research in their specific areas of interest. Subscribers use e-newsletters as a resource for timely information and to stay current with new technologies, product applications and suppliers during the buying process. There is a clear opportunity to motivate these readers to learn more about your company and products. You can use e-newsletter advertising to create exposure for new and existing products and offerings, promote resources like technical articles and product demos, and position your company as a thought leader. Whether your e-newsletter ad is product-specific or educational, you can drive targeted traffic to your website or other online destinations (such as a Product Announcement on Engineering360.com), increase your exposure, capture contact information and develop valuable engagement opportunities. Understanding the E-Newsletter Subscriber E-newsletters are an ideal vehicle to get in front of a highly-engaged audience. Readers subscribe to and read e-newsletters on topics of interest to them to stay abreast of the latest industry trends and events, new product announcements, relevant technology developments, application ideas for products, research and development, career opportunities and more. Although they engage with your content and may be interested in your offerings, e-newsletter readers are not necessarily ready to buy right now. This is an opportunity to showcase how your product, service, technology or application will help readers become more efficient and effective with their own product development and processes, such as helping them move their products to market faster and gaining a competitive advantage. Subscribers read e-newsletters to be informed and gain knowledge. They can easily spot a sales pitch and will skip right over your ad if it s too salesy. Ads that are informative and educational the type of content subscribers are seeking are more likely to be read and generate higher clickthroughs. 4

5 Types of Advertisements There are two main types of e-newsletter advertisements: educational and product-specific. Educational Educational ads promote white papers, technical articles, videos, webinars and other relevant content. They can help educate readers about your products or trends in the industry, while helping you build brand awareness and further establish your thought leadership position. Readers may not have an immediate need for what your company has to offer but could be learning more for when they do. Acoustiblok, Inc. uses an educational ad to promote their soundproofing demonstration video that showcases the knowledge and experience of their sound experts in solving noise problems. The video s landing page features a contact form to capture inquiries and potential engagement opportunities. Product-specific Product-specific ads help move readers along in the buying cycle and generate more engagement opportunities. They focus on a particular product s benefits and how it can solve a problem or help a reader do a job more effectively. EMX Industries, Inc. is clear about what products are being offered in its headline and image. A direct call-toaction appears as a hyperlink at the end of the ad. 5

6 Organize Your Advertisement When selecting the placement of your ad, higher positions typically generate the most activity. If you are running multiple advertisements, test the elements of your ad such as different headlines, copy, images and hyperlinks. Determine what combination generates the best results. Headline The headline of your ad is the most important piece of copy, as these words will determine whether a reader will simply glance over your ad or spend a moment reading the rest of your copy. Keep your headline short and to the point. Copy Your ad copy should emphasize the benefits of your product or offer. What s the value for your reader? What will they gain? How a product works may not be as important as how it will help your reader. If you include product features, make sure they align with a benefit. Your copy should also be easy to read. Short, simple sentences work best. Don t feel like you need to get all of your points into the copy. Instead provide just enough incentive for the reader to clickthrough to your Product Announcement, web page or other destination. At that point, you can delve deeper into the benefits of the product or value of the content. Clickthroughs can also be a way to capture contact information. If you give away too much in the copy, you may not get the click and the potential engagement opportunity may be lost. Include just a few of the most important benefits of your product. 6

7 Hyperlinks As you plan your e-newsletter ad, you will need to determine the destination of the hyperlink in your copy. This should reflect the goals of your campaign. If you desire engagement opportunities, link to your Product Announcements on Engineering360.com as these provide reporting information in Client Services. If you seek to build brand awareness or thought leadership through an educational ad, then link directly to your content or landing page. Your link should also act as a call-to-action. What do you want your reader to do after viewing your ad? It should also be clear to your reader exactly what will come next. View a product demo video, Visit our website for more information, Order a product sample, or Download the white paper are good examples. You may also want to include a hyperlink in the body of your copy as well. If you differentiate these links in your tracking, you can analyze the performance of your links to determine the best placement within your ad. Images Images should work together with your headline and copy. If there is a disconnect in the reader s mind between the image and the text, the reader will move on. Intriguing (but not unrecognizable) images can help draw a reader s interest to your ad. Ensure that your images are clear. If a reader has to make an effort to figure out what your image is or says, they may skip the rest of the ad. Avoid graphs and images that include text as the words may not be legible. Unless your goal is corporate branding, company logos will not be the best use for an image in your advertisement. Readers who are unfamiliar with your company or don t recognize the logo may pass over your ad. Avnet grabs readers attention and draws them into its advertisement with a picture you may not expect to see in an industry-focused e-newsletter. 7

8 Tips for Writing Successful Ad Copy Informative and engaging e-newsletter advertisements will compel the reader to take the next step in learning more about what you have to offer. With limits on space and word count, you want to ensure that your e-newsletter ad is working for you. Here are some tips. Know Your Audience As with any marketing initiative, understanding your audience is critical to the success of your campaign. For example, IHS Engineering360 s Specs & Techs e-newsletter is broader in its coverage of the industrial space and attracts a large, demographically-mixed audience. Productand industry-oriented titles are more targeted and have a base of focused subscribers who have a high interest level in the publication s content and advertisements. Understand who you want to reach with your efforts. Select the appropriate e-newsletter and draft content accordingly. Provide Value The most effective product ads are ones that offer value providing solutions to problems or showing how the product can help your reader do his or her job. For an educational ad, the offer should feature valuable content such as insights, how-to tips, new research or fresh analysis that is relevant to the reader s industry. Tell a Story Readers generally steer away from ads that read like advertising. Consider an ad that is editorial (more like a story) rather than a pure sales pitch. You can still provide value to your readers and generate clickthroughs. When telling a story, speak directly to your reader by using words like you and your. The first sentence of copy in this ad from Ford Fasteners, Inc. highlights the many years the company has been in business, which is a good way to show long-lasting reliability. The most important information of the product appear close to the top of the ad and the second text link ( for all your fastener needs ) gives a clear indication of what the reader will discover when the link is clicked. 8

9 How to Design Your Advertisement for E-Newsletter Readers The readers you are looking to reach via e-newsletters are busy and skim headlines to find articles or advertisements that pique their interest. For your advertisements to be effective based on this behavior, they need to quickly grab a reader s attention. The best way to do this is through the ad s headline and image, which are typically noticed first by your readers and will determine whether they are interested enough to read more and click your link. Be persuasive with your headline and excite your audience by providing a solution to their problem. For example: Relieve your Stress over Bellows Design New Container Seals Resist Tampering Make Chemical Pumps Last Longer Each of these examples has provided a problem-solving benefit to the reader that may also save them time and money. You may want to try a headline that intrigues the reader by announcing a new product or free product offer. For example: Introducing our Newest Configuration of Bearings Complimentary LED Mount Sample Kit Whatever strategy you take with your headline, give your reader a reason to want to learn more. Be simple, unambiguous and straightforward. The text and image of your ad can then build upon the headline that has hooked the reader. 9

10 Activity Generated from E-Newsletter Advertisements There are two main objectives when developing an e-newsletter ad driving engagement opportunities for your products and offerings and building awareness about your company and thought leadership positioning. You can either drive engagement opportunities for your products and offerings or you can build awareness about your company and thought leadership positioning. The tactics involved are distinctly different, as are the activities generated by the diverse types of ads to achieve these objectives. Engagement Opportunities Product-oriented advertisements tend to generate more engagement opportunities because the readers are showing a strong interest in the message or offer to pursue the links and learn more. If your ad features a product tied to a Product Announcement on Engineering360.com then link your ad to the Product Announcement for the most intelligence about the contact. All contacts generated from IHS Engineering360 e-newsletter advertisements will be listed in Client Services, a suite of comprehensive measurement tools that allow you to review your campaign performance in real time. Using IHS Engineering360 s reporting dashboard, you can access up-to-date information about your engagement opportunities then adjust your program to achieve the maximum results. Awareness If your goal is to build brand awareness or thought leadership with general copy around content such as a white paper or video, link directly to the offer or landing page. You can use your own link tracking by providing URLs that incorporate your campaign variables. 10

11 Conclusion Your prospects and customers are utilizing e-newsletters as an information resource at every stage in the buy cycle, making this the ideal channel to promote your products and services or thought leadership positioning and an excellent source of contacts and engagement opportunities. Your company can clearly benefit from the potential exposure and awareness generated through an e-newsletter advertising campaign. But to be successful, you must use best practices to create well-designed and clearly written advertisements that engage readers. To be effective: Know your audience. E-newsletter advertising should be approached like all other marketing campaigns and that begins with understanding the wants and needs of your audience. Provide value. Readers are interested in solutions to their problems or ways to make their jobs easier. This can be a product or it can be new research or analysis on a topic that impacts their work. Tell a story. Subscribers sign up for e-newsletters for timely information and to stay current on products and industries. You can provide the most value and accomplish your goals with an ad that reads like editorial content rather than a sales pitch. Your e-newsletter ad should: Contain a clear and concise headline. Short is sweet when it comes to e-newsletter advertising headlines. Emphasize the benefits and not necessarily the features of your product or offer. What will your readers gain? Use hyperlinks effectively. Links should reflect the goals of your campaign by directing readers to an action that creates an engagement opportunity, or to additional content for building thought leadership and awareness. Feature an image that complements your ad. A picture needs to work hand-in-hand with the headline and copy. If it doesn t, the reader will move on. Be intriguing but not unrecognizable. By following these steps, you will help encourage readers to take that next step and clickthrough on your call to action and create highly measurable engagement opportunities for your company. 11

12 About IHS (www.ihs.com) IHS (NYSE: IHS) is the leading source of insight, analytics and expertise in critical areas that shape today s business landscape. Businesses and governments in more than 150 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs about 8,800 people in 32 countries around the world. About IHS Engineering360 E-Newsletters With IHS Engineering360, you can target the very professionals you want to reach via their inboxes. Our 80+ e-newsletter titles focus on specific industry segments and products, and give you access to a highly engaged audience of decision makers who use them as a key resource during all stages of their buying process. More than 60 percent of subscribers read IHS Engineering360 e-newsletters upon receipt. For more information, visit and explore e-newsletter titles, see past issues, download demographic and readership data and view ad placements. About IHS Engineering360 Media Solutions IHS Engineering360 is the world s largest online destination for engineers, delivering the single source for trusted, expert engineering content, information, insight, tools and community for engineers and technical professionals across multiple industries and disciplines. An engaged community of more than 7.5 million industry professionals half the world s engineers rely on IHS Engineering360 as a trusted resource at every stage of the research, product design and purchasing process. For industrial marketers, our mission is to provide comprehensive digital media solutions that connect companies with their target audience and generate unparalleled results delivering measurable and actionable awareness, demand and engagement opportunities at all stages of the buy cycle. 12

13 For more information about IHS Engineering360: Visit: Call: Fax: Tech Valley Drive Suite 102 East Greenbush, NY IHS Engineering360 Media Solutions 2015 IHS. All rights reserved. Reproduction in whole or in part without permission is prohibited.

IHS GLOBALSPEC RESEARCH REPORT 2014 SOCIAL MEDIA USE IN THE INDUSTRIAL SECTOR

IHS GLOBALSPEC RESEARCH REPORT 2014 SOCIAL MEDIA USE IN THE INDUSTRIAL SECTOR IHS GLOBALSPEC RESEARCH REPORT 2014 SOCIAL MEDIA USE IN THE INDUSTRIAL SECTOR Contents Executive Summary 3 How to Use Social Media 4 Define Your Goals and Objectives 4 Understand What Platforms Your Audience

More information

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY TABLE OF CONTENTS Introduction 2 PART ONE: Creating Content to Generate Leads 3 Optimizing Landing Pages to Increase

More information

Your Social Media Starter Kit For Content Marketing

Your Social Media Starter Kit For Content Marketing Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost

More information

supercharge sales with symantec Website security solutions 10 Tactics You Can Implement Right Now

supercharge sales with symantec Website security solutions 10 Tactics You Can Implement Right Now tm supercharge sales with symantec Website security solutions 10 Tactics You Can Implement Right Now Promote the Most Recognized Trustmark on the Internet. You don t always need a grand or expensive strategy

More information

HR Marketing Best Practices: Marketing PR that Works

HR Marketing Best Practices: Marketing PR that Works HR Marketing Best Practices: Marketing PR that Works HR Marketing Best Practices: Marketing PR that Works What s in your marketing plan for 2006? If you re not planning any updates or changes, are you

More information

Media pack. Digital Health provides insight into the wider picture. Digital Health is my ONLY source of information.

Media pack. Digital Health provides insight into the wider picture. Digital Health is my ONLY source of information. Media pack Digital Health provides insight into the wider picture. Digital Health is my ONLY source of information. Digital Health is the leading online publication for the healthcare IT sector in the

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

Measuring the Effectiveness of Your Content Marketing

Measuring the Effectiveness of Your Content Marketing Measuring the Effectiveness of Your Content Marketing 1 Measuring the Effectiveness of Your Content Marketing A 5-Step Process to Prove Value and Grow Your Business Measuring the Effectiveness of Your

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

Page 1 of 12. A Brief Guide to Launch a Successful Newsletter Campaign

Page 1 of 12. A Brief Guide to Launch a Successful Newsletter Campaign Page 1 of 12 A Brief Guide to Launch a Successful Newsletter Campaign Page 2 of 12 Table of Content 1. Executive Summary... 3 2. Why Newsletter campaign?... 4 3. Getting started and Prerequisites... 6

More information

Twelve Email Marketing Blunders to Avoid

Twelve Email Marketing Blunders to Avoid Twelve Email Marketing Blunders to Avoid Your Guide to Planning an Effective Email Marketing Campaign Make the most of your e-mail budget by avoiding these costly mistakes. 2013 Mentor Tech Group, Inc.

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

Ads Optimization Guide

Ads Optimization Guide Ads Optimization Guide Table of contents Take your campaigns to the next level 03 04 Optimizing Bids 10 Key drivers for advertising success 04 05 Landing Pages 11 01 Creating Multiple Campaigns 05 Tracking

More information

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches

More information

Email Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact

Email Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact Email Marketing from Constant Contact Email Marketing for Website Owners: How to turn Clicks into Customers Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-899-3704 How

More information

How to Sell Performance-Based Advertising

How to Sell Performance-Based Advertising TW SOLUTIONS How to Sell Performance-Based Advertising Performance marketing is now emerging in the B2B market. It is an effective method for advertisers to leverage their marketing dollars with online

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now

More information

Growing Your Business Through Email Marketing

Growing Your Business Through Email Marketing Growing Your Business Through Email Marketing Email marketing can be a cost-effective way to acquire new customers, and to enhance relationships with your current customers. Done correctly, email marketing

More information

2013 Guide to Interactive Community

2013 Guide to Interactive Community 2013 Guide to Interactive Community 2013 A trusted partner for over 30 years with focused reach into the IBM i, Power systems, AIX, and Linux communities! Our Brands ipro Developer and POWER IT Pro provide

More information

Capture Leads With Effective Call To Action Buttons

Capture Leads With Effective Call To Action Buttons 1 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Capture Leads With Effective Call To Action Buttons EFFICIENT MARKETING www.bluefrogdm.com 2 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Who

More information

Media Kit. Homepage Advertising. Advertise on Canada`s most popular job site and promote your message to a large and engaged audience.

Media Kit. Homepage Advertising. Advertise on Canada`s most popular job site and promote your message to a large and engaged audience. Media Kit Advertise on Canada`s most popular job site and promote your message to a large and engaged audience. 1.6 million unique visitors per month from across Canada, and over 220,000 unique French

More information

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.

More information

5 Keys to Exceptional Email Marketing. Delivra 2012

5 Keys to Exceptional Email Marketing. Delivra 2012 5 Keys to Exceptional Email Marketing Delivra 2012 2 Email marketing continues to be one of the most powerful and measurable marketing tools at your disposal. With the right tools and approach, your organization

More information

Lead Generation Blueprint for Effective Inbound Marketing

Lead Generation Blueprint for Effective Inbound Marketing Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.

More information

10 STEPS TO EMAIL MARKETING SUCCESS. Expert Tips to Share with Your Clients that Utilize Email Marketing

10 STEPS TO EMAIL MARKETING SUCCESS. Expert Tips to Share with Your Clients that Utilize Email Marketing 10 STEPS TO EMAIL MARKETING SUCCESS Expert Tips to Share with Your Clients that Utilize Email Marketing Email marketing provides a cost effective, quick-todeploy marketing solution that can have an immediate

More information

Powerful Ways to Impact Decision Makers at OEMs and Tier 1 suppliers

Powerful Ways to Impact Decision Makers at OEMs and Tier 1 suppliers Powerful Ways to Impact Decision Makers at OEMs and Tier 1 suppliers WardsAuto is your full-service marketing partner. We have the audience and ability to build a campaign that checks off every item on

More information

A Praetorian Digital Company. 2015 Media Kit. For more information, please call (415) 962-8314 or email Sales@Military1.com

A Praetorian Digital Company. 2015 Media Kit. For more information, please call (415) 962-8314 or email Sales@Military1.com A Praetorian Digital Company 2015 Media Kit Your Military Marketing Partner The Fastest-Growing Military Website The #1 website for the Military 260,000 Monthly unique visitors! * 150 % Year over Year

More information

5 Elements of Successful B2B Email Marketing

5 Elements of Successful B2B Email Marketing e B O O K 5 Elements of Successful B2B Email Marketing An email marketing campaign is a direct marketing tactic with relatively low costs and potentially high Return-On-Investment. In order to achieve

More information

How to Write an Effective News Release. A Guide for Industrial Marketers

How to Write an Effective News Release. A Guide for Industrial Marketers How to Write an Effective News Release A Guide for Industrial Marketers How to Write an Effective News Release News releases can play an important role in your company s marketing and branding efforts

More information

If you need to alter the sequence, that is okay. Just be sure to complete each point and don t stop until you have implemented them all.

If you need to alter the sequence, that is okay. Just be sure to complete each point and don t stop until you have implemented them all. Introduction This program is simple, but effective. You will have to DO things and they will require some attention and persistence, but overall it is a relatively easy process. Take time to read through

More information

TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE

TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE GET THE MOST OUT OF YOUR TRADESHOW INVESTMENT EDUCATION: WEDNESDAY, MARCH 26 SUNDAY, MARCH 30, 2014 EXHIBITION: FRIDAY, MARCH 28 SUNDAY, MARCH 30, 2014 Javits

More information

Digital content is emerging as the newest strategic

Digital content is emerging as the newest strategic For Building the B2B Sales Pipeline One of the biggest challenges facing B2B organizations is how to efficiently scale digital content production to reach and engage prospective new buyers. Savvy marketing

More information

ICMI: Connecting You With the Largest Network of Contact Center Professionals

ICMI: Connecting You With the Largest Network of Contact Center Professionals ICMI: Connecting You With the Largest Network of Contact Center Professionals The International Customer Management Institute (ICMI) connects the largest global network of contact center professionals.

More information

Polygon. Media Kit 2014

Polygon. Media Kit 2014 Polygon Media Kit 2014 TABLE OF CONTENTS Why advertise on Polygon? 3 Tradeshow Advertising 4-5 Newsletter Advertising 6-7 Online Advertising 8-9 2 WWW.POLYGON.NET Media Kit 2014 WHY ADVERTISE ON POLYGON?

More information

Texas System of Care Social Marketing Plan

Texas System of Care Social Marketing Plan Attachment B Texas System of Care Social Marketing Plan Overview Texas made an early commitment to the system of care approach and has made steady progress over the past 15 years. In the communities where

More information

Inbound Marketing Driving Results

Inbound Marketing Driving Results Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

best practices Employer Branding: Five tips to make your career site your #1 recruiting asset

best practices Employer Branding: Five tips to make your career site your #1 recruiting asset best practices Employer Branding: Five tips to make your career site your #1 recruiting asset Competition for talent is fierce, and employer branding or communicating why your company is a great place

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

Genius Mail: Hospitality. Unlock the marketing, sales and branding Potential of your most trusted and used business communication channel

Genius Mail: Hospitality. Unlock the marketing, sales and branding Potential of your most trusted and used business communication channel : Hospitality Unlock the marketing, sales and branding Potential of your most trusted and used business communication channel Everyday Business Email Unlock the marketing, sales and branding potential

More information

E-NEWSLETTER DEMOGRAPHICS Reach thousands of targeted decision makers

E-NEWSLETTER DEMOGRAPHICS Reach thousands of targeted decision makers E-NEWSLETTER DEMOGRAPHICS Reach thousands of targeted decision makers Industry decision makers subscribe to the COSPP e-newsletter - for the latest news, analysis, technological innovations and market

More information

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

Optimizing Landing Pages

Optimizing Landing Pages 1 Optimizing Landing Pages for Lead Generation and Conversion How to Drive More Leads with Better Landing Pages A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you?

More information

REACH. CONNECT. ENGAGE.

REACH. CONNECT. ENGAGE. REACH. CONNECT. ENGAGE. POSITION YOUR COMPANY WITH CONFIDENCE. B2B PUBLICATIONS Print & Online Advertising INDUSTRY EVENTS Sponsorship & Exhibitor Opportunities MARKETING SERVICES Creative, Responsive

More information

Lead Generation Content Syndication Brand Awareness. Media Pack 2014

Lead Generation Content Syndication Brand Awareness. Media Pack 2014 Lead Generation Content Syndication Brand Awareness Inbox Insight publish a range of highly targeted B2B email bulletins to a subscriber base of over 1.5 million UK business professionals. We specialise

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

Tradeshow Public Relations:

Tradeshow Public Relations: Tradeshow Public Relations: A How-To Guide Get the Most Out of Your Tradeshow Investment Education: Wednesday, september 16 saturday, september 19 sands expo & convention center Las vegas,nv VisionExpoWest.com

More information

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns Table of Contents Introduction Find a Winner Having a Clear Goal for Each Test A/B Testing Tips 3 5 11 14 3 Introduction As a healthcare marketer,

More information

I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector

I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S Social Media Use in the Industrial Sector Contents Executive Summary...3 An Introduction to Social

More information

REACH. CONNECT. ENGAGE.

REACH. CONNECT. ENGAGE. REACH. CONNECT. ENGAGE. POSITION YOUR COMPANY WITH CONFIDENCE. B2B PUBLICATIONS Print & Online Advertising INDUSTRY EVENTS Sponsorship & Exhibitor Opportunities MARKETING SERVICES Creative, Responsive

More information

The Point of Market Research Is Making Better Business Decisions

The Point of Market Research Is Making Better Business Decisions The Point of Market Research Is Making Better Business Decisions White Paper May 2004 www.knowledgepointresearch.com The Point of Market Research Is Making Better Business Decisions Market research is

More information

Creating Effective Landing Page LeadFormix Best Practices

Creating Effective Landing Page LeadFormix Best Practices The rapid growth of the Internet has made today s buyers more informed than ever. In order to attract such informed buyers, and meet marketing goals, you need to strategically plan your marketing strategy.

More information

Table of contents. Creative Assets. What Is LinkedIn? Ad Approval. Why Should I Advertise on LinkedIn? Tracking Results.

Table of contents. Creative Assets. What Is LinkedIn? Ad Approval. Why Should I Advertise on LinkedIn? Tracking Results. Ads Playbook Table of contents What Is LinkedIn? 03 STEP 05 Creative Assets 25 Why Should I Advertise on LinkedIn? 04 STEP 06 Ad Approval 30 STEP 01 Campaign Goals 05 STEP 07 Tracking Results 32 STEP 02

More information

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is

More information

CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing

CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing BY SYLVIA S. MONTGOMERY Over 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that

More information

Overview. www.hostcity.net. Digital Media Pack. Rates with effect from January 2014. 2014 media Information

Overview. www.hostcity.net. Digital Media Pack. Rates with effect from January 2014. 2014 media Information www.hostcity.net Digital Media Pack Rates with effect from January 2014 Overview 2014 media Information Digital Advertising HOST CITY offers integrated marketing solutions reaching sports federations,

More information

Executive Diploma in Digital Marketing

Executive Diploma in Digital Marketing Executive Diploma in Digital Marketing Achieve More We encourage our students to challenge their thinking, to extend their boundaries, to strive for excellence. We create a positive environment where ambition

More information

LINKEDIN CONTENT MARKETING TACTICAL PLAN

LINKEDIN CONTENT MARKETING TACTICAL PLAN LINKEDIN CONTENT MARKETING TACTICAL PLAN TACTICAL PLAN CONTENTS Let's Dive In 3 5 Opportunities for the Taking 4 Your Printable Tactical Plan 5 "Fail to plan, plan to fail": 4 Planning Basics 6 LinkedIn

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

THE ANATOMY OF AN AUTOMOTIVE EMAIL.

THE ANATOMY OF AN AUTOMOTIVE EMAIL. THE ANATOMY OF AN AUTOMOTIVE EMAIL. A Close Look Into the Components of Automotive Conquest Email A publication of FOR CONQUEST AUTOMOTIVE MARKETING epush AUTOMOTVE EMAIL MARKETING PROGRAM Smart, safe

More information

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com 6 STEPS TO B2B EMAIL MARKETING SUCCESS 6 STEPS TO BETTER 1 B2B EMAIL MARKETING Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864 www.mailigen.com 2 60% of marketers believe email marketing produces

More information

THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING.

THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING. INTRODUCTORY THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING. A Quick Guide to Five Types of Effective Emails Your Nonprofit Should be Sending to Your Database. A publication of 2 IS THIS

More information

How-To Guide: Facebook Marketing. Content Provided By

How-To Guide: Facebook Marketing. Content Provided By How-To Guide: Facebook Marketing Content Provided By About Facebook Facebook is the world s largest social network, with more than 900 million users Facebook is a place where you can share photos, videos

More information

N 0 6/2014. Social Media Marketing & Analytics for B2B. parathink TM

N 0 6/2014. Social Media Marketing & Analytics for B2B. parathink TM N 0 6/2014 parathink TM Social Media Marketing & Analytics for B2B Plan, track, analyze and optimize your online visibility to bring customers to your site. (A quick-reading parathink briefing for really,

More information

The six key marketing challenges facing recruitment firms today

The six key marketing challenges facing recruitment firms today The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy

More information

REACH. CONNECT. ENGAGE.

REACH. CONNECT. ENGAGE. REACH. CONNECT. ENGAGE. POSITION YOUR COMPANY WITH CONFIDENCE. B2B PUBLICATIONS Print & Online Advertising MARKETING SERVICES Creative, Responsive & Affordable THE WARREN GROUP 2016 MASSACHUSETTS LAWYERS

More information

A Bond Operational Excellence White Paper. 7 Ways to Grow Your Staffing Agency with Blogging

A Bond Operational Excellence White Paper. 7 Ways to Grow Your Staffing Agency with Blogging A Bond Operational Excellence White Paper 7 Ways to Grow Your Staffing Agency with Blogging 7 Ways to Grow Your Staffing Agency with Blogging Blogging can provide a foundation for your social media campaign

More information

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best

More information

The Right Marketing Mix

The Right Marketing Mix a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing

More information

In this time of transition in public relations, there is a great deal of buzz around how communicators

In this time of transition in public relations, there is a great deal of buzz around how communicators In this time of transition in public relations, there is a great deal of buzz around how communicators can determine what is being said about brands and who is saying it. However, there is no real consensus

More information

Revenue Generating Conversion Rate Optimization (CRO) Strategies

Revenue Generating Conversion Rate Optimization (CRO) Strategies Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure

More information

Paul Mosenson, Founder of NuSpark Marketing

Paul Mosenson, Founder of NuSpark Marketing Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

More information

A Business Owner s Guide to: Landing Pages

A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages Are you looking to increase your online conversion rates? Are you tired of getting traffic but not having anything

More information

Using Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads

Using Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads Using Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads Executive Summary This is part 2 of our 3-part series on how to effectively use your web site, original content, and

More information

Email Marketing Content Creation

Email Marketing Content Creation Email Marketing Content Creation Writing your way into the inbox. Email marketing is primarily a textual medium focusing on phrases, stories and sentences that are used to gain attention and hold it until

More information

Marketing for Small Businesses on LinkedIn

Marketing for Small Businesses on LinkedIn Marketing for Small Businesses on LinkedIn HIRING BUILD YOUR PIPELINE 1 OF 5 Products covered in this playbook: Company Pages MARKETING Get your company s name out there, loud and clear. LinkedIn Groups

More information

A Kuno Creative ebook. for. Marketing

A Kuno Creative ebook. for. Marketing A Kuno Creative ebook CREATING CONTENT for Marketing Automation Why Content Matters Content is an essential part of any online marketing strategy. Blogs, downloads and video can be used for anything from

More information

OIL & GAS TECHNOLOGY. Digital Media Pack. Overview RATES WITH EFFECT FROM JANUARY 2015. media INfOrmATION. www.oilandgastechnology.

OIL & GAS TECHNOLOGY. Digital Media Pack. Overview RATES WITH EFFECT FROM JANUARY 2015. media INfOrmATION. www.oilandgastechnology. OIL & GAS TECHNOLOGY Digital Media Pack RATES WITH EFFECT FROM JANUARY 2015 Overview media INfOrmATION Digital Advertising OIL & GAS TECHNOLOGY offers integrated marketing solutions reaching industry professionals

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

$ $ HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS. A Guide to Using Facebook to Improve Lead Generation and Increase Sales.

$ $ HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS. A Guide to Using Facebook to Improve Lead Generation and Increase Sales. 1 HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS g$ $ $ A Guide to Using Facebook to Improve Lead Generation and Increase Sales A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook

More information

Guide Boosting sales through online marketing

Guide Boosting sales through online marketing Guide Boosting sales through online marketing Boosting sales through online marketing E-commerce has never been more important for UK business. Online sales now account for 10% of all retail spending in

More information

Solving the Challenge of Lead Management Automation

Solving the Challenge of Lead Management Automation WHITE PAPER Solving the Challenge of Lead Management Automation How We Did It and What We Learned Table of Contents Background... 1 Business Challenges... 2 Adapting to Digital Marketing... 2 Developing

More information

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of

More information

Praetorian Digital Companies. 2016 Media Kit. For more information, please call (415) 962-8314 or email Sales@FireRescue1.com

Praetorian Digital Companies. 2016 Media Kit. For more information, please call (415) 962-8314 or email Sales@FireRescue1.com Praetorian Digital Companies 2016 Media Kit The Biggest Audience... The #1 Community for Firefighters! 800,000 Monthly unique visitors! * Firehouse.com 15 % Yearly Growth Fire Engineering.com Firefighter

More information

Lead Scoring, Prioritization, Routing & Nurturing How Businesses Increase Conversion Rates by as much as 300%

Lead Scoring, Prioritization, Routing & Nurturing How Businesses Increase Conversion Rates by as much as 300% Take your business to the next level Lead Scoring, Prioritization, Routing & Nurturing Brought to you by www.dwsassociates.com 651-315-7588 Lead Scoring, Prioritization, Routing & Nurturing Brought to

More information

MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED!

MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Helping Successful Medium Sized Businesses to Develop Online Lead Generation Strategies that will make MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Created By Richard Ingram

More information

8 Ways to Generate More Leads From Online Marketing

8 Ways to Generate More Leads From Online Marketing 8 Ways to Generate More Leads From Online Marketing Contents Introduction 3 1. Optimise your SEO 4 2. Increase your IP targeting 4 3. Increase your social media presence 5 4. Web Presence 6 Landing pages:

More information

wishpond EBOOK A Simple Guide wishpond.com

wishpond EBOOK A Simple Guide wishpond.com A Simple Guide to Blogging for Business wishpond.com Table of Contents Chapter 1 Why Blogging is Important for your Business 5 Chapter 6 5 Tips to Increase Blog SEO 24 Chapter 2 Target Markets for Blogging

More information

Get on the Fast Track with RSS-Driven Automation.

Get on the Fast Track with RSS-Driven Automation. Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately

More information

WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online

WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online The Internet is in a constant state of change and websites

More information

LinkedIn. How to promote you and your business

LinkedIn. How to promote you and your business LinkedIn How to promote you and your business Table of Contents What is LinkedIn?... 2 Account Levels...2 Create an Account...2 Reviewing the Key Parts of LinkedIn... 3 Navigation Bar...3 Home Page...4

More information

10 Step Email Newsletter Guide

10 Step Email Newsletter Guide 10 Step Email Newsletter Guide This 10 Step Email Newsletter Guide will help you create informative newsletters that will allow you to regularly communicate with your leads and customers. On average, you

More information

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals 5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey

More information

Powerful Ways to Impact Purchase Influencers at the Dealership

Powerful Ways to Impact Purchase Influencers at the Dealership Powerful Ways to Impact Purchase Influencers at the Dealership WardsAuto is your full-service marketing partner. We have the audience and ability to build a campaign that checks off every item on your

More information

SOCIAL MEDIA SUCCESS IN 14 STEPS

SOCIAL MEDIA SUCCESS IN 14 STEPS SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION

More information

Leveraging Financial Education To Drive Sales Online

Leveraging Financial Education To Drive Sales Online Leveraging Financial Education To Drive Sales Online Creating value for the consumer Creating value for the financial institution Contents Executive summary Financial websites and consumer utilization

More information

Attention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can do to keep them.)

Attention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can do to keep them.) Special Bonus: Lead Nurturing Workbook to help you optimize your content and stop losing leads. Attention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information