Toy Fair Online Press Room Post Show Tips. Online Press Kit
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1 Toy Fair Online Press Room Post Show Tips How to get the most out of your How to get the most out of your Online Press Kit
2 What You Will Learn During this session, presenters will discuss how to: Continue to utilize your Toy Fair online press kit Read and make use of your Online Press Kit report Read your PR Newswire report Project what package will suite you for 2015
3 Today s Presenters Gina Espinosa Event Marketing Manager Virtual Press Office Lisa Kopec-Miller Account Manager Virtual Press Office
4 Making Use of Your Online Press Kit After Toy Fair Your online press kit will be live for one year after the show, so why not use it! Add a link to your online press kit in your latest press releases and company material Link to your online press kit on your company website Utilize social media
5 Link kit on your own sites You ve created great content for Toy Fair, be sure to make it easily available all year on your website!
6 Online Press Kit Reports Analyze data by region, industry, job title Easily export and break out data in excel for follow-up pitching And if you d like to take follow-up to the next level, let s talk about the Newsjack.
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8 NewsJacking Challenge Inject your angle into a breaking news story to generating tons of media coverage & social media engagement 5 Tips for Pulling Off a NewsJack prdaily aspx# 1. Stand out 2. Start with existing relationships 3. Mine your VPO press kit reports 4. Respond to queries 5. Branded media
9 NewsJacking in action - Select a current news story - Find your company s related but unique position - Pull a list of journalists that cover a related beat (research their recent tweets/articles) - Present journalist you pitch - Be your own journalists- write a blog post and share on all social media networks, wire, etc
10 Example: TIA announces top toy trends of How does your company relate to this announcement? Find your hook, provide your expert -Sift your new journalist contacts to find your target media to present your pitch -Generate your own write-up Generate your own write up on your blog, social media, wire release
11 PR Newswire Visibility Reports Online Engagement ReleaseWatch Media Multimedia
12 Online Views -What does this number mean? The total number of release views from our websites, mobile sites & syndicated sites -Views of your release on our online network. -Our international network comprises our own sites and many other sites who carry our news
13 Engagement -Answers the question: How did the audience interact with my release? -URL click throughs -Printing - ing -Shares on social media -Note: organic search, check back 2 weeks, month, quarter
14 ReleaseWatch -Answers the question- Where has my release been posted? -Links to full text postings of your release on third party sites -This is a sample, not a comprehensive report. Includes links -Value- Quality of reports- more postings from more quality web sites. Reports can be personalized and shared
15 Media -Answers the question- What media viewed my news? -Media view data is pulled from PRNJ- our media-only site -Reports show outlet, Reports show outlet, industry, media type, location & number of views
16 Multimedia Answers the question What media viewed my news?
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20 Looking Ahead
21 What distribution package will best suit your company in 2015? Questions to ask: What will you be announcing? What audience are you trying to reach? Do you have multimedia to enhance your message? What type of post show reporting will you need? What can you budget?
22 Contact us for more information: Gina Espinosa Virtual Press Office Lisa Kopec-Miller Virtual Press Office We re Here to Help!
Official RSNA 2015 Online Press Office. Powered by:
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