Media data We provide access to fresh B2B decision makers. Valid from 19th February 2015 1
Profile Deutsche Messe Interactive We provide access to fresh B2B decision makers Deutsche Messe Interactive (DMI) can help you generate new leads. Using our targeted online tools, we deliver a large number of high quality and relevant business contacts. We focus on maximum precision when generating leads to achieve the best results for you. You benefit from this by only contacting people in the future who are relevant to your business: decision makers with an interest in your offering. Thus, you can gear your marketing and sales activities precisely towards meeting your objectives, avoid wastage and make the best possible use of your budget. Database Select the right target group for your campaign from more than 3 million datasets of trade visitors and decision makers with purchasing budgets from the D-A-CH region. We generate qualified decision maker contacts through the trade fairs of our parent company, Deutsche Messe AG, enriched by additional data capture using intelligent online tools. Our database is updated continuously the ideal basis for your success. Target Groups Decision makers and co-decision makers in fields relevant to you, e.g. management, IT, purchasing, procurement, sales and marketing. Our definition of a "lead"? We define a lead as a contact initiated through an online format. This contact has expressed interest in a concrete topic by registering in the process of downloading a document (alternatives: registering for an event format, participating in a survey, etc.). This interest is confirmed since the contact consents to be contacted by providers/ sponsors for the topic in the course of the registration. We provide you with the contacts that meet your selection criteria as qualified contacts, i.e. relevant business contacts of a defined quality and number. 2
Database structure Wide range of selection criteria We offer a large number of selection criteria in order to choose the optimum target group for you from our database of more than 3 million trade visitors and decision makers with purchasing budgets from the D-A-CH region. You get individual target groups tailored to your campaign objectives. Additional selection criteria and qualification options upon request. Position: Department: Company Size (employees): Industry: Managing Directors Management 0-10 Manufacturing (CEO, CFO, CTO,...) IT 11-50 Information and Communi- Division Managers Purchasing / Procurement 51-100 cation Technology (ICT) Department Managers Finance / Controlling 101-250 Services Group Leaders Construction / Production 251-500 Public Administration Project Managers Development / Design 501-1,000 Research / Development Managers / Specialists Marketing / PR 1,001-10,000 Retail Employees Sales > 10,000 Energy Industry (...) Administration / HR Finance / Insurance (...) (...) 3
Database structure Criterion "Position" The highest density of decision makers in the market: 52% 1 st and 2 nd Management level (management, division/department/project management) 48% Professionals (managers and specialists) Criterion "Department" Numerous decision makers in various departments such as management, IT, development, production, sales, marketing, purchasing and procurement, administration, human resources and many more 1 st management level 2 nd management level Professionals Management IT / DP Marketing / Sales Construction / Production Research / Development Purchasing / Procurement Adminsitration / HR Finance / Controlling As a rule, several departments and persons are involved in B2B purchase decisions. Even in many midsize companies, consumers are organised in a so-called Buying Centre*. This needs to be taken into account for the optimum composition of the target group. *study "Information and communication within the purchase process of B2B companies"; FH Münster by order of Deutsche Messe Interactive 4
Database structure Criterion "Company Size" All company sizes in our database: small and midsize companies, large enterprises and corporate groups. Criterion "Industry" Mainly manufacturing and the ICT sector, but numerous other industries as well. Small Business Medium Business Large Business Manufacturing ICT Services Public Administration Research / Development Retail Energy Industry Building Industry Finance / Insurance 5
Solution and service portfolio Stand-Alone Mailing (p. 7) Customized e-mails designed to raise awareness of your company s products and services within your target audience. Direct link to your company website (homepage/landing page, event page, etc.). Lead campaign (p. 8) Online generation of qualified business leads within your target audience for your marketing and/or sales organizations, including permission. Includes individual campaign setup as well as variable components. Webinar (p. 9) Online generation of qualified business leads within your target audience with the objective of achieving a defined number of participants for your webinar. Includes individual campaign setup as well as variable components. Appointment-making Online generation of qualified business leads within your target audience with the objective service of generating business appointments at your stand, including confirmation by telephone. (p. 10) Ideal for trade shows and other event formats. 6
Stand-Alone Mailing Focus on your products and services Our Stand-Alone Mailing service consists of an e-mail designed exclusively according to your wishes that includes a direct link to your own website (home/landing page, event or trade show page). You are positioned as a recommended solution provider with the placement of your logo in the mailing. The goal is to develop and send out an electronic mailing to draw the attention of your specific target group to a certain topic. By linking this mailing directly to your website, the number of visitors to the site is increased significantly. Services: Target group selection from the database of Deutsche Messe AG Processing of supplied editorial content Editorial development, editing and layout of an individual e-mail campaign Sending the mailing to the relevant target group Optional: reminder mailing to the target group Reach your specific target groups with a single e-mail. We make sure that interested parties are directed to your products and services with just a single click. Your benefits: Exclusivity and awareness Tailor-made target groups Target groups are addressed individually and content is distributed faster You are recommended by well-known trade fair brands High opening and click rates Stand-Alone Mailing can be carried out at any time at short notice Includes editorial modules (editing, layout, final corrections of the mail shot) Price min. 3,000 Euro client-specific mailing target landing page of the client 7
Lead campaign with guaranteed number of leads Valuable results Developing new customer potential is the objective of a lead campaign. Relevant topics are communicated in specific formats to the respective target groups. This dialogue generates new contacts that you can further develop for sales purposes. We send client-specific e-mails offering high-quality editorial formats (e.g. white papers, DIRECTOR S BRIEF) for download to promote your event dates or webinars to your selected target groups. You can offer interested parties real added-value and secure high-quality leads. Optimize your budget by only paying for leads that meet your target. Your benefits: Cost per Lead Carefully selected e-mail recipients according to your criteria Reach new target groups who need your products Timely delivery of business contacts in guaranteed quality and number Fast availability of the contacts Handling of the entire campaign Optional: preparation of a high quality white paper Services: Campaign setup Target group selection from the database of Deutsche Messe AG Editorial development, editing and layout of an individual e-mail campaign Development, layout and design of an individual landing page Processing the supplied editorial content after verification Optional: processing, correction and layout of supplied editorial content into a white paper format (e.g. DIRECTOR S BRIEF) Campaign implementation and support Sending the mailing to the relevant target group Registration of the contacts on the landing page Transfer of the agreed leads in our standard Excel format Price min. 5,000 Euro* * calculated on a cost per lead basis client-specific mailing landing page DMI / registration white paper, e.g.: DIRECTOR S BRIEF 8
Lead campaign for webinar invitation 1:1 interaction with prospects The webinar campaign is a kind of lead campaign. Use this campaign format to get in direct contact with your potential customers. Developing a lead campaign to generate new customer potential is the objective. Relevant contacts are invited to your webinar, which you offer and for which you provide the webinar content. In the course of the campaign, contacts who have agreed to attend the webinar are generated and transferred. Use our webinar campaign for your webinar invitation and reach even more potential participants for this event. Your benefits: Cost per Lead Carefully selected e-mail recipients according to your criteria Reaching new target groups that are interested in your offering Timely delivery of business contacts in guaranteed quality and number Fast availability of the contacts Handling of the entire campaign including hosting/providing the webinar technology Services: Campaign setup Target group selection from the database of Deutsche Messe AG Editorial development, editing and layout of an individual e-mail campaign (invitation, reminder if applicable, thank-you e-mail to send out the recording) Development, layout and design of an individual landing page Hosting / providing the webinar technology including brief instructions Optional: professional speaker provided by DMI Campaign implementation and support Sending the mailing to the relevant target group Registration of the contacts on the landing page Delivery of the agreed leads in our standard Excel format Price min. 7,500 Euro* * calculated on a cost per lead basis 9
Appointment-making service Our added value for your event When does your sales team work best? When it can focus all its attention on selling. The development of a date setting campaign that supports your existing and future sales activities is the goal. A specific event or trade fair is promoted in the course of the campaign and a defined number of confirmed participants is generated. Further qualification of the confirmed participants is achieved by continuous telemarketing. We are happy to take the strain off you before your trade fair appearance, webinar or event by ensuring that you receive the right participants in the right place. Your benefits: Cost per Lead Participants from a specific target group Setting (trade fair) visit dates for your sales staff You receive the right customers at your stand / event Your sales team takes care of the important things: closing deals Services: Campaign setup Target group selection from the database of Deutsche Messe AG Editorial development, editing and layout of an individual e-mail campaign Development, layout and design of an individual landing page Telemarketing setup (training call agents) Optional: processing, correction and layout of supplied editorial content into a white paper format (e.g. DIRECTOR S BRIEF) Campaign implementation and support Sending the mailing to the relevant target group Registration of the contacts and their confirmed participation on the landing page Telemarketing services of DMI: following up with prospects. Further qualification as well as generating additional confirmed participants Delivery of the agreed leads / confirmed participants in our standard Excel format Individual quote on request 10
We offer many benefits to you Our expertise at your service To reach the people with decision-making authority, you need to know the right topics. Thanks to our highly differentiated industry knowledge, we know exactly what information is relevant for which target market. This is ensured through a network of B2B experts that is unique in Europe. In addition to Deutsche Messe AG and its leading trade shows (HANNOVER MESSE, CeBIT, DOMOTEX, BIOTECHNICA, CeMAT, LIGNA), this network also includes leading specialist publishing firms and their online platforms. In order to achieve the best possible results for you, our lead generation activities are conducted with maximum precision and therefore guarantee a high level of quality. We understand B2B Unrivalled expertise in B2B dialog marketing with excellent quality of service and advice. Excellent quality of leads Exclusive access to B2B decision makers with responsibility for their budgets who are willing to invest. Unique database in the D-A-CH region Database with the highest density of decision makers compared to our largest competitors. Broad coverage Relevant business contacts guaranteed by a comprehensive database. Guaranteed quality Fast delivery of ordered leads. Excellent campaign performance with strong conversion rates, thanks to high-response formats. Credible senders Exclusive recommendation marketing by renowned trade fair brands such as CeBIT and HANNOVER MESSE. 11
www.messe-interactive.de/en Lister Straße 15 30163 Hannover - Germany Tel. +49 511 330 601 11 Fax +49 511 330 601 90 contact@messe-interactive.de 12