SerViceS & SolutionS for next generation customer management

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1 SerViceS & SolutionS for next generation customer management

2 LOYALTY PARTNER SOLuTiONS ServiceS & SolutionS BooSting customer loyalty AnD winning new customers in a world of saturated markets long-term relationships with valuable customers are more important than ever. With companies offering similar products and services professional customer management is indispensable. to turn your customer into a loyal customer, the right products and services are essential. You need to know your customer s needs, habits, and shopping behavior to offer them exactly what they are looking for. loyalty programmes are the perfect instrument for gaining a deep understanding of your customer and have become an integrated part of a company s marketing mix. there is another step to take. crm and loyalty management become core business functions adding value to a company s financial success. loyalty Partner Solutions is your partner for intelligent customer management and tailor-made it solutions developed for your needs. they Know what we need and how to handle large volumes of data efficiently. there is hardly any other company which provides comparable expertise in customer management or offers a service portfolio similar to loyalty Partner Solutions. We have worked together very successfully and trustfully over the past years. Detlev rubant, Business unit Manager PaYBacK operations.

3 LOYALTY PARTNER Solutions Services & solutions You BENEFIT from our long-time experience Loyalty Partner Solutions is an expert in tailor-made customer management. We offer all services from a single source including consulting, development, implementation and operation of customer management solutions and the execution of complex CRM processes. Benefit from our expertise in the retail and travel & transportation sectors and lift your customer management up to a new level. WE offer 1 optimized processes 2 Intelligent and individual solutions 3 State-of-the-art systems Due to our long-time experience and expertise, we know what is important when it comes to the development of customer management solutions. We guarantee PAYBACK We have set standards as service provider for PAYBACK, Europe s largest bonus programme. Payback is based on our IT system the Loyalty Management Suite (LMS). Millions of transactions are carried out each day on the IT platform we developed. Having developed and operated this technology for several years now, we have built up unrivalled expertise. Deutsche Bahn We run the entire CRM and loyalty programmes BahnCard, Bahn.bonus and Bahn.comfort for Germany s no. 1 railroad company. As a general contractor we developed and operate the IT system and manage all CRM processes related to the programmes. We are responsible for the execution of online and offline marketing activities and coor dinate all service providers. emnos We are the full-service IT provider for emnos, the consulting and services company. We handle the implementation, testing and operation of tailor-made business intelligence systems and the processing of information for marketing campaigns. emnos works for some of the world s leading retail and consumer businesses like Carrefour and real,- to help them achieve customer-centric growth. Safety, quality and efficiency

4 LOYALTY PARTNER Solutions Services & solutions IT services for customer loyalty Programmes and CRM best integrated Business Process Management Our IT project experience will move your Customer Relationship and Loyalty Management to the next level. We provide customized solutions for all purposes. We help you find the right solution for individual customer management. LMS System for Loyalty Programmes Loyalty Management Suite (LMS) is a flexible soft ware platform which enables you to successfully set up, evolve and operate customer loyalty programmes. The system is modular and maps the full chain of customer loyalty activities from administering membership, payment card and account logic to managing redemption processes and conducting marketing campaigns. LMS is a flexible solution, tailor-made for high-volume loyalty programmes and can easily be integrated into existing IT landscapes. Customized Siebel CRM Applications Loyalty Partner Solutions has long-term expertise in Siebel development and the management of complex CRM processes. Our specialists provide the know-how to integrate optimized business processes and adapt Siebel CRM to your individual needs. We extensively cooperate with Oracle and Siebel Expert Services. Engineering Process Loyalty Partner Solutions uses PMI-based project management throughout the projects lifecycle. We cover all steps of the engineering process. Operations Loyalty Partner Solutions provides service desk, application and database management as well as hosting. The processes are based on ITIL standards. Activities include: Operations, Monitoring, Access Management, Request Management, Incident Management, Problem Management, Change Management, Configuration Management and Release Management. Successful CRM and Loyalty Programmes benefit from highly professional Business Process Management (BPM). Integrating IT services and BPM provides additional advantages, increasing customer satisfaction and decreasing costs. We not only set up customer loyalty programmes, we also run them successfully as your full-service provider. As general contractor Loyalty Partner Solutions offers: Consulting We help you find the right IT solution for customer management and offer programme and process optimization. Marketing Campaigns Lettershop Production We develop and execute online and offline marketing activities. Logistic Services We take care of cards. From production to delivery. We not only ship your rewards. We select and source them for you. Customer Service We select a suitable call centre and operate all the processes. Financial Services We are responsible for the introduction of debit and credit cards and the management of debitors. Data Mining and Business Intelligence With our systems and tools for data analysis we help to achieve customer-centric communications. Management of Service Providers As general contractor we select and coordinate all service providers. Monitoring & Reporting We also offer state-of-the-art process monitoring and reporting. Project Life cycle Initiation Set-Up Realization Closure Engineering Life cycle Analysis Design Implementation Verification Transition Stabilisation Functional requirements Non-functional requirements Process design Technical design Test design Software development Hardware integration Module tests Load tests End-to-end tests Transformation to production environment User training Property optimization Performance optimization

5 Loyalty Partner Solutions GmbH Theresienhöhe München Germany Tel Fax [email protected] we enable next generation customer loyalty Loyalty Partner Solutions GmbH is a provider of industry-specific customer management solutions. We develop and implement IT solutions that allow professional and successful operation of customer loyalty programmes. These solutions are tailored to the specific needs of the retail and transport / aviation industries. Loyalty Partner Solutions also executes and optimizes CRM processes for its customers as required. Loyalty Partner Solutions has set standards as the IT service provider for PAYBACK, Europe s largest bonus programme. Millions of transactions are carried out each day on the IT platform we developed. Having developed and operated this technology for several years now, we have built up unrivalled expertise other customers such as Deutsche Bahn benefit from. Loyalty Partner Solutions is a subsidiary of the Loyalty Partner group of companies. For further information please visit This brochure is not a contractual offer or similar document. Deliveries and services are based on the applicable General Terms and Conditions.