CEC-MARKETING.COM A BUSINESS-TO-BUSINESS LEAD GENERATION COMPANY FOCUSING ON THE TECHNOLOGY SECTOR. cec. Capture + Engage + Convert MARKETING

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1 CEC-.COM A BUSINESS-TO-BUSINESS COMPANY FOCUSING ON THE TECHNOLOGY SECTOR cec Capture + Engage + Convert

2 2 CEC-.COM 3 A NEW STANDARD SPECIALISING IN CEC Marketing provides clients with a wide range of integrated marketing support, from defining strategy to running multi-channel campaigns. Right from the outset we will get to know you, your business and what you want to achieve. Every campaign we run is geared to provide demonstrable return on investment and to increase leads for your organisation. We will arrange to spend time with you so that we fully understand what it is you want to promote, who your target market is, what your objectives are and discuss your current marketing strategy. Your Telemarketing can become a crucial part of your marketing campaign as we act as an extension to your business the more we know about you, the better placed we are to sell you!

3 4 CEC-.COM 5 OUR SERVICES Lead generation is one of the most time-consuming and difficult tasks in a sales cycle. In general, no one person within an organisation is given direct responsibility for the generation of new sales leads. At CEC Marketing, we utilise a variety of approaches to ensure that lead generation is a constant process. We wouldn t have a sustainable business if we only completed ad hoc projects. Our success has been built on customer retention, working on evolving campaigns and being a strategic part of our clients growth plans. We re experts at marketing, telemarketing and lead generation while you re experts in your industry. Together we can achieve the best results through a strong partnership from Day One. TELE ONLINE CONTENT Contact following direct marketing mail or shots Contacting current customers to up-sell products/services Appointment booking Event registration Social Media SEO & PPC Marketing Automation Website, Microsite and Landing Page Consultancy & Training Sales and Marketing Strategy Competitor Analysis Brochure and Presentation Creation Offline traditional methods Prospect Profiling Database Procurement Marketing Lead Progression and Nurturing Content Calendar Blogging & Whitepapers Video Following up attendees

4 6 CEC-.COM 7 TELE We recognise each business is unique and that it s imperative that our telemarketers have a firm understanding of your company s goals, ethos and culture before they pick up the phone. This way, they can confidently articulate your proposition and sell your service or product as if they were one of your own top team. Attempting to conquer the market without first assessing the competition would be disastrous. Monitor and measure your sector and position yourself to take advantage of its shortcomings, to maximise your business opportunities and potential for growth. Setting a Sales and Marketing Strategy is absolutely vital. Ensure you know how best to approach the market and meet new challenges effectively and efficiently, by structuring your goals and objectives, budgets and plans. If you re looking to increase or encourage your client loyalty, our comprehensive Prospect Profiling service can help you. Through a combination of customer surveys and market research, we can help you ensure higher client retention through better business practices. If you know the audience you re trying to reach but need to find key targets and figures within that audience, Database Procurement should be your destination. Save time and effort by getting straight to the decision makers you need to make your business opportunities grow. Marketing is a key marketing technique in the modern business world. Ensure your vital information, promotions and content goes right to your audience s inbox with well-designed, well-optimised s. CONTENT The digital marketplace is a vast ocean of possibility. Many companies are happy to just dip their toes in the water and believe that, just by having a website, they are addressing the online market efficiently. They do not take into account the myriad factors that are required to truly understand and reach an online audience. At CEC Marketing, we understand the challenges of the digital marketplace and how to circumvent them with Content Marketing. In a swiftly growing global marketplace, it s hard to differentiate your business from the rest, and we believe a key way to do this is to become a Thought Leader. Social media is a stage, and we can help you showcase your knowledge and establish yourself as a trusted advisor in your field, through effective social media optimisation and strategy.

5 8 CEC-.COM 9 ONLINE Looking to make yourself known or re-establish your presence online? Want to learn how to get ahead on social media? Want to find yourself sitting at the top of Google results for your industry? You re in the right place. Welcome to Online Marketing, where we cover all of this and more. The digital world brings endless possibilities, and it can be a challenge to know where to start, or know whether you re marketing yourself well enough to capture the attention of the audience you re targeting. If you have very limited web presence you might want to consider advertising. PPC can help you ensure you re getting found for the right things, meaning more relevant traffic and more potential business opportunities. If you have a potential client list and need to efficiently communicate with them or nurture them with personalised content, Marketing Automation can help you get the job done. Save time without affecting quality with well-organised automation strategies. If you re looking to grow your audience and reach new potential prospects, Social Media could be, and often is, the perfect platform to do it. Learn how to use Social Media sites like LinkedIn to your advantage, to build your network and invite new business opportunities. To understand online marketing in further depth, or train your staff to use it to its full potential, we offer a variety of Consultancy and Training sessions to meet your needs. Stay ahead of the game with comprehensive training and expand your sales potential. PACKAGE TYPES Multi-Touch Lead Generation Package Two-Touch Lead Generation Package Many of our clients choose from our set packages and just as many work with us to customise their sales lead generation programmes to meet their unique requirements. Our lead generation specialists will take the time to understand your business objectives and then build a programme that is customised for your needs. We understand that one-size does not fit all. Event Promotional Package Webinar Promotional Package Telemarketing Package Our integrated multi touch marketing programmes significantly increase response rates and potential pipeline opportunities.

6 10 CEC-.COM 11 LET US GUIDE YOU In this digital age the world is ever changing around us, creating more and more challenges. At CEC Marketing we can help you confront your digital needs and challenges: CAPTURE more of the leads you want ENGAGE your audience with compelling eye-catching content CONVERT leads through automation, passing warm leads to sales, ready for conversion. Our services are designed to reach a multi-channel process using telemarketing, online marketing, content marketing, lead generation & nurturing. We make sure your proposition is in front of the right people at the right time. DO YOU QUALIFY FOR A FREE DEMAND GENERATION AUDIT? CONTACT US TODAY Christine Cockerton, Managing Director of CEC Marketing Services, is a highly experienced strategic marketer who has advised many large corporations. Christine As a trusted supplier, our services will enable you to target senior decision makers, increase the quality of your sales leads, create awareness, keep your proposition front of mind and, most importantly, help you win more business. Cockerton

7 CEC-.COM ADDRESS CEC SERVICES MANOR HOUSE ENTERPRISE CENTRE HIGH STREET ROYAL WOOTTON BASSETT SN4 7AU TELEPHONE cec Capture + Engage + Convert