MARKETING AUTOMATION BROUGHT TO YOU BY W8DATA

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1 MARKETING AUTOMATION BROUGHT TO YOU BY W8DATA

2 About W8Data About Us W8Data are a full data bureau operating with ISO9001, ISO14001 and ISO27001 classification, we also carry 128bit SSL encryption Our focus is on the direct mail industry and we pride ourselves on quality, speed, accuracy, reliability and the service we provide. Using the most advanced and comprehensive data processing software we provide an in depth analysis of various elements of data suppression and enhancements. We have also developed a flagship product that will meet all your marketing needs through the world of marketing automation. "Data is at the heart of everything we do"

3 What We Offer DATA CLEANSING A means for removing out of date and invalid records from a database. It will: Save you money Help maintain brand image Streamline marketing strategies Increase ROI DATA ENHANCEMENTS A means to improve or update the data held to either ensure delivery success or ensure the person is still at that address. This can be done via: PAF verification - The Royal Mail "Postcode Address File" is a central database of every address in the UK. We can enhance the address to help with deliverability. Address re-direction - In many cases we can "track" a person who has moved to their new address helping you to stay in touch with vital customers who you previously lost touch with. POSTAL OPTIMISATION Optimising the data for postal discounts can provide significant savings on mailings: CBC & Mailmark Additional postal carriers - DSA Advertising Mail Sustainable Mail VAT savings as a single source agency for charities

4 & SMS CAMPAIGNS Secure and accurate & SMS sending: HTML Personalised attachments Statements and billing Full marketing automation DIRECT MAIL PROJECT MANAGEMENT Our expertise and experience in direct mail means that we can provide full project management for direct mail campaigns: Print procurement Full data processing Document composition Performance analysis VAT savings as a single source agency for charities

5 Marketing Automation Multi Channel Marketing Whereas omnichannel marketing delivers the same message across various platforms such as android, IOS, Blackberry and many more, multichannel marketing allows you to deliver numerous messages through various different avenues. W8Data has developed a multichannel and omnichannel marketing suite to help deliver a message through various avenues in an automated way. What is Marketing Automation? Our cloud based marketing automation application allows you to take your creative marketing ideas, build them into campaigns and programs and launch them in one integrated platform. With W8Platform, you can visually create highly personalised marketing workflows and execute your campaign utilising various media channels such as direct mail, , SMS text and website tracking. After your campaign is launched, you can evaluate your performance using our Reports & Analysis Dashboard.

6 Marketing Automation How it works Some Facts 79% of top-performing companies have been using marketing automation for more than 2 years. 63% of companies that are outgrowing their competition use marketing automation. 78% of companies using marketing automation systems have increased revenues. There are 11 times more B2B organisations using Marketing Automation now than in 2011

7 The W8Platform Figure 1 - Example of a workflow for an campaign W8Platform allows you to alter fine details of when the campaign will go live, what method will be used and what content will be pushed. Along with campaigns our platform also has the ability to create landing pages which can guide your audience to different pages on a micro site, depending on the visitor's profile and/or their behaviours Using our multichannel package we can execute cutting edge campaigns and win new business by offering a high demand service.

8 Conclusion W8Data will help you to acquire new customers while retaining existing customers and building long term relationships. How will this be done? Attract: Get noticed: attract the interest of the customer by offering something valuable i.e. a coupon in exchange for their contact details. This allows you to collect leads through an automated process. The first point of call will be a landing page or a web form. Using the W8Platform it is easy and efficient to create a landing page that resonates' your brand. o This can either be hosted on our servers or posted on Facebook/twitter for social media capabilities. o When a customer fills out the landing page, the W8Platform can perform set tasks and using CRM, data can be segmented by applying tags to target a localised group for greater efficiency. Right Message Right Channel Right Time Sell: The customers will only buy the product when it is relevant to them, that's why it's important to make your product the obvious choice. You can automate this process using the W8Platform to give the sales

9 pipeline a natural flow of progression. We can visually map out what your aims of the campaign in order to turn leads into customers. o The platform is highly customisable; we can schedule each element of the campaign and automate exactly how and when every action occurs. o General marketing yields general returns. The reality is that specific marketing communications are going to yield higher open rates, higher click through and ultimately greater ROI WOW: It's less expensive to market to existing customers than it is to acquire new ones. Therefore you need to exceed expectations in: quantity, quality or by better anticipating customer's future needs. If this is done correctly existing customers can drive traffic your way by referring prospects. At W8Data we pride ourselves on the quality of work we produce, the speed in which we get the job done and the customer service we provide.