Capability Statement

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1 Capability Statement The Lead Generation Company (LGCo) was established over eleven years ago and is s premier organisation in the provision of lead and marketing solutions. We have over a decade of experience in not only generating quality leads for businesses but also providing complete solutions to enhance your organisation s marketing strategies so your message is delivered to the relevant decision makers at the right time. Sydney Melbourne Brisbane Perth Adelaide Darwin Canberra Hobart

2 We provide a wide range of services, supporting you through ten sectors: Professional Business-to-Business Appointment Setting Experience and Understanding The most important determinant is for us to understand your business thoroughly, specifically your sales targets, product values, differentiators, competitors and the message you are taking to the marketplace. This allows us to establish a methodology and pricing model that guarantees a return on investment. Professional Approach Strategies I CAN : A tried and proven strategy, utilising a combination of mail, phone and , ensures your message is professionally presented to your target market using the I CAN framework Incubate, Convey, Absorb, Nurture. Content Driven Sites: We are able to draw from a large network of publishing sites to generate inbound marketing, through contentbased advertising, providing a regular flow of leads. Online Lead Generation SEO: LGCo is ranked on Page 1 of Google for nearly every category of lead generation services. We achieved this despite lead generation being a highly competitive and crowded space, and this demonstrates our expertise and knowledge of the strategies required to promote your organisation. Explainer Videos: Explainer videos are vital in generating a huge jump in inbound leads we ve seen firsthand, for ourselves and our clients, how effectively videos impact search engine ranking and consumer engagement with your product. Business-to-Business Appointment Setting: We represent a number of Tier One companies, and as the oldest and most innovative lead generation company in, we have careful strategic methodologies in place. Telephone Based Activity Business-to-Consumer: We interact with consumers in a wide variety of ways that enables our clients to deliver messages and obtain information to improve their marketing strategies. Tele-based Lead Marketing: Through a range of surveys, opt-in campaigns, research and decision-maker confirmation, outbound calling activities allows us to gather information and contacts for our clients.

3 LinkedIn Marketing: LinkedIn is an important tool for B2B marketing and can complement other approaches and advertising strategies. Strategically, we can implement it in various ways from pin-point advertising to in-mail prospecting to prospect creation. Social Media Marketing and Management Facebook: Facebook advertising is now essential to a range of services, in particular B2C. We have extensive experience in Facebook ad creation, design, testing and implementation to ensure the correct Facebook lead generation strategy is enacted. Other: There are a range of social media platforms that may be relevant to your business, which we can help to assess and then implement. In addition, management of your social media profile is very important and often best taken care of by professionals. Events Design We specialise in working with both B2B and B2C clients to design and develop an event which is going to resonate with their target market. This can vary from corporate breakfasts to round table events to large seminars. Events Event Prospecting: We have a proven model based on personalised contact methods to ensure your target market will attend your event and we will manage the entire contact strategy from invitation design to lead generation to confirming attendees. Post Event Services: An event is much more than just getting people into a room together. There will be a range of prospects that can t make the event, as well as feedback from the event which needs to be carefully managed to ensure you get the most out of your marketing dollar. We provide post event services to maximize event outcomes and collate valuable intelligence from the audience. Marketing Automation Software Assessment: Choosing the right marketing automation platform for your business is absolutely crucial. The best technology for one business is not necessarily the best fit for another and, once it is implemented, it is very hard to change. We are experts in a range of marketing automation platforms so can assist you to ensure you choose the right one for your business. Implementation: Marketing automation is not something that can be plugged in and simply works in order for it to be effective it needs to be designed and implemented to meet your business goals. We are experts in its implementation and, in particular, can tailor the right strategy to ensure it meets both the marketing and sales department s goals. Ongoing Support: Our Marketing Automation team can also work as an extension of your team to develop campaigns, implement them and track their results. This ranges from strategy to design to fulfilment, to ensure you are getting the most out of your investment.

4 Direct Mail/ Content Delivery Direct Mail Strategies: We use our extensive experience to direct you in getting your content to decision-makers in the right way, to achieve the desired results. Direct In contrast with just sending out generic s, we focus on delivering personalised s with relevant content that will engage with your audience. Opt-in Marketing: Consumers who have signed up for your newsletter provide opportunity to deliver regular marketing, to a targeted audience with an identified interest in your product. Database Management Database Procurement: With over 60 different partners, our wide range of partners allows us to select the best provider for the specific location or industry you need, at lower cost than if you go directly to the supplier. Opt-in Data: We bring you strategies to gain additional opt-in records for your database. Database Management: Our activities will keep your database upto-date and relevant and we update information as required. We can do campaign- specific requirements as well as enhancing your database by matching it against existing information in our database bank. Sales Fulfilment and Inside Sales Team Sales Fulfilment: We also have the expertise, processes and technology to manage the entire sales process including order fulfilment. This allows you to concentrate on your core business whilst leaving the sales channel in the hands of sales and marketing professionals. Inside Sales Team: With a complete understanding of your organisation and products, we effectively function as an extension of your business. Dedicated Account Managers undergo extensive training to effectively support your sales team, making calls with a sales strategy that allows us to have intelligent and meaningful conversations with prospects.

5 Data Services Prospect Lists: The beginning of any successful marketing campaign is great data. We aggregate data from the most reliable data providers in the country, online resources, and from the thousands of conversations with decision-makers every day, to supply a comprehensive marketing database of over 700,000 records. We can provide data across a number of key decision-maker responsibilities, complete with industry information, contact information, and company size information, to help you reach your desired target market. Data Enrichment: Without exemplary data management, the completeness of any dataset tends to degrade over time as information migrates from one system to another. Our match and append services can fill out your pre-existing datasets with complete information, including company identifiers, contact details and filmographic data, to help you breathe life into your data. Client Segmentation: Become better acquainted with your ideal customers by supplying us with a list of your pre-existing clients. Using our match and append technology, we re able to identify the industries your customers work in and other information about them that will allow us to suggest similar companies to pursue. Data Consultation: Based on our eleven years of lead generation experience, our team of specialists understand how different datasets perform in different verticals. Get in touch with our team to have a broader discussion about your offering, and we can suggest different strategies and verticals that we have found to work based on previous experience. Many global brands have chosen The Lead Generation Company, a selection of which includes:

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