ENGAGE. Engage Technology & Business Decision Makers through effective lead generation 1

Transcription

1 ENGAGE Engage Technology & Business Decision Makers through effective lead generation 1

2 NETWORK We are a specialist provider of lead generation programs for major technology vendors all over the world. Audience of Senior IT and Business Professionals. Audience of Senior Finance Professionals. Audience of Senior Marketing and Sales Professionals. Audience of Senior HR Professionals. Our range of horizontal and vertical websites are designed so our clients are able to target influential decision makers who make key contributions to buying technology. The Huson Media network is comprised of four specialist lead generation brands giving clients the opportunity to drill down to the exact target audience they want to reach

3 REACH We target technology buyers! Our websites are trusted research destinations for influential IT and Business professionals. Our content libraries empower them to make better informed choices when making corporate technology purchasing decisions. We host a wealth of content on behalf of leading technology vendors which we promote to influential decision makers. In turn, this drives buyer engagement. Lead generation programs create downloads of relevant content across our sites, incite a desire to learn more, assist with sales interactions and deliver pipeline opportunities for our clients. IT Corporate are a great lead generation partner for us. Data-driven lead nurture programmes, very granular targeting options, and good reach in key geographies have helped us deliver great success for a number of our clients! STAVROS PIPIS ACCOUNT MANAGER IT PROFESSIONALS AND BUSINESS DECISION MAKERS 04 05

4 UK GERMANY FRANCE BENELUX SWEDEN DENMARK NORWAY USA AUSTRALIA PAN ASIA Having worked with IT Corporate since its inception, it was great to see the site rolling out across Europe. High quality Pan Euro entrants into the content syndication space are always welcomed, and especially ones such as IT Corporate with its proven delivery efficiency and lead quality. RUPERT DENNY BUSINESS DIRECTOR IT Corporate is our flagship brand and boasts an audience of Senior IT and Business Decision Makers. IT Corporate is an elite provider of lead generation programs engaging with IT and Business decision makers. Our global network combines 12 local language sites across Tier 1 countries in Europe, Pan-Asia, Australia and the USA. The IT Corporate brand is an invaluable partner to IT vendors and media agencies wanting effective lead generation on a fixed cost per lead (CPL) basis. Our sales team work closely with our clients to create campaigns tailored to their specific marketing needs and requirements, including precision geo targeting and specific filtering of our databases. Our campaign management team guarantee regular lead reports and on time delivery for our extensive client base of successful IT organizations

5 UK PAN-EUROPE USA FinTech Corporate boasts an audience of Senior Finance Professionals. FinTech Corporate hosts a wealth of whitepaper content relevant to the application of technology in the finance function. This information is an invaluable resource for business professionals and helps them make better informed decisions when selecting technology providers. The success of our UK site is mirrored in our dedicated sites serving the USA and pan-european markets. We help our clients promote their content and product portfolio to this qualified audience across Europe and the USA offering a range of CPL campaigns to assist with different types of lead qualification. We have worked together with FinTech Corporate for many of our lead generation campaigns and they have always been a reliable partner. Their help in creating the best possible campaigns has generated quality leads and great results! ONLINE MARKETING MANAGER 08 09

6 UK PAN-EUROPE USA IT Corporate is one of the best performing platforms with regards to data quality and more importantly ROI for our clients. MIRZA FUR AND JAMES FOULKES KINGPIN COMMUNICATIONS MarTech Corporate boasts an audience of Senior Sales and Marketing Professionals. We regularly use Huson for our client s lead generation campaigns; they are a great partner to work with who deliver leads on time and to a high standard. MEG BUTLER ACCOUNT MANAGER MarTech Corporate is recognized as a leading portal for sourcing marketing technology research through our easily accessible platforms. We work with major technology vendors all over the world to promote their content to this qualified group of Business professionals across the UK, Pan-Europe and the USA. We provide you with the contact information of a prospect who has expressed an interest in your product or service by downloading your content from our sites

7 UK PAN-EUROPE USA HRTech Corporate boasts an audience of Senior HR Professionals. HRTech Corporate is an easy to use resource center for HR Professionals. Our local sites across the UK, pan-europe and USA host engaging HR technology content in the form of whitepapers, case studies, videos, blogs, e-books and more. We work with our clients to promote their services to their defined target groups within our HR audience community. We offer a variety of campaigns to assist with different qualification levels of leads. We have worked with Huson Media on a number of campaigns, across various markets, targeting both IT & HR audiences. The quality of leads has been sound and the delivery and qualification process very slick. KATHRYN EVANS ACCOUNT DIRECTOR 12 13

8 DOUBLE TOUCH BANT/ SOFT BANT ACCOUNT BASED MARKETING WEBINAR REGISTRATIONS INSTALLED BRAND TARGETING CAMPAIGNS Just Media are a strong advocate for the Huson IT Corporate service as part of the lead generation mix for our clients. This premium lead service typically delivers better quality leads for clients like Aruba, FireEye, CenturyLink, CommVault, Imperva, and Riverbed. Most importantly our media teams are consistently deploying with ITCorporate quarter after quarter, as clients track to conversions and see tangible business opportunities from the leads that are provided by the Huson team. DICK REED CEO Lead generation is an integral part of most clients marketing strategy and we are a trusted partner to IT Vendors and Media Agencies through our expertise and proven success in delivering a variety of campaigns. Our lead generation services span from delivering business card lead information to sales-ready leads. By discussing and understanding your sales follow up strategy, we can suggest which type of lead generation campaign would best suit your nurturing programs, and provide the optimum intelligence for your sales team. For example, we can work with you to understand each prospect s current challenges, position in the buying cycle, which vendor they are currently partnering with plus much more

9 One of the key benefits of including lead generation in a comprehensive marketing strategy is that ROI and pipeline activity is measurable and easily scalable. NURTURING ATTRACT NURTURE PRIORITIZE SELL Attract influential decision makers who make valuable contributions to buying technology. Use relevant nurturing initiatives to develop a relationship with the prospect. Identify where prospects are in the buying cycle and prioritize your sales strategy accordingly. Close prospects as they move down the funnel towards conversion. By combining good quality lead generation with effective nurturing, many clients have enjoyed great success from running campaigns with our brands. Whilst most clients undertake sophisticated nurturing programs internally, Huson Media can assist by helping to keep prospects warm after download. It is always a huge pleasure to work closely with our clients to transition their potential prospects along the buying cycle to a successful outcome

10 CLIENTS Our extensive lead generation network is a trusted marketing platform used by IT Vendors and Media Agencies all over the world. Sourcing quality lead generation suppliers is an integral part of our clients marketing strategy. With our global network reaching IT and LOB Professionals, we are an important partner for many vendors running successful activity with measurable ROI. Lead generation campaigns with Huson brands build a pipeline of sales prospects for IT vendors who will nurture profitable relationships with these new potential customers for years to come. HUSON 25 years Huson International Media 18 19

11 CONTACTS NORTH AMERICAN CONTACTS Ralph Lockwood Tel: Amelia Samuels Tel: NORTH AMERICAN HEADQUARTERS Silicon Valley Lark Avenue, Suite 100 Los Gatos, CA New York 1239 Broadway, Suite 1508 New York, NY EUROPEAN CONTACTS France Jérôme Callu Merite Germany/Austria/Switzerland Christian Hoelscher Benelux Roxanne Voskuyl Rest of Europe Lauren Palmer