Curriculum Vitae - Daniel Lewingtn Date f birth: 11.12.72 Current Lcatin: Hamburg Online prfiles: LinkedIn http://www.linkedin.cm/in/dlewingtn Xing https://www.xing.cm/prfile/daniel_lewingtn Career Summary: I mved t Hamburg in September 2009 t be with my partner. I nw live in Eimsbuttel and am currently learning German, attending an intensive language curse (A2-B1). Prir t mving I was Principal, Client Services fr Methd (www.methd.cm), a multi-channel, interactin and brandexperience cmpany with ffices in San Francisc, New Yrk and nw Lndn. I was specifically chsen t build the Lndn ffice frm its inceptin (emplyee number three), t manage and develp existing client relatinships and build new business. In additin, the psitin has called fr me t emply my significant experience in brand strategy and planning, user experience design and prductin management. As a result f my wrk, Lndn has been wrking with glbally-recgnised clients in Cnsumer Electrnics, Entertainment, Telecmmunicatins and Financial Services n prjects ranging frm brand & identity, multi-platfrm brand strategy, prduct UI, web, advanced TV and mbile. Als having begun in a small, serviced ffice in Mayfair, we mved int a permanent studi space in the heart f the design cmmunity in East Lndn. I helped grw the team t 8 peple with active nging recruitment in all disciplines. I was asked t jin Lndn due t my extensive backgrund acrss almst all facets f experience-design having wrked in the field fr my entire career. My career began at Unilever lking after their.cm site as well as wrking n their nascent intranet. As a Senir Prducer I then jined Nykris, a small, pineering digital agency specialising in websites and museum installatins as well as applicatin and prduct interface design. Clients included Apple, Micrsft, Tate Galleries, The Science Museum and Unilever. I was then a Creative Directr at Agency.cm fr T-Mbile and Heidelberg Druckmaschinen and wrked with Dare Digital as their Develpment Strategy Directr. Majr clients were Barclays Bank, Micrsft, Lever Fabergé, O2 and Travelcity. My final pst, prir t jining Methd was as Managing Client Directr and Head f Digital at The Brand Unin, ne f the largest brand agencies in the WPP prtfli, where I hand-built the digital team and wrked with brand such as Vdafne, Castrl and KPMG. In terms f management experience, I ve verseen teams varying in size frm as few as three t as many as 40 peple depending n prject size r my respnsibilities at the time. My agency expertise means I can wrk efficiently and effectively with an enrmus range f skillsets and service prviders allwing me t nt nly deliver excellent wrk but als identify shrtcmings, imprve the quality f deliverables, ensure the accuracy f csts and prvide excellent return n investment bth fr the client and the agency. In summary, my extensive experience has helped develp strng managerial, strategic, prcedural, creative and technical expertise and has prvided me with ne f the mst cmprehensive understandings f Digital Branding and Interactin Design in the industry. Daniel Lewingtn - Octber 2009
Date: 2008 t September 2009 Psitin: Principal, Client Services Clients: Samsung, BBC, Nkia, FTSE Respnsibilities Supprt and grw existing client base Develp new business pipeline; qualify leads, negtiate and clse Develp multi-platfrm brand strategy and user experiences Build and supprt the Lndn ffice; planning, marketing, recruitment and culture. Date: 2007 t 2008 Psitin: Managing Client Directr and Head f Digital, The Brand Unin Clients: Aegn, Castrl, Clplast, Credit Suisse, Crus, KPMG, Lndn Develpment Agency, Learning & Skills Cuncil, Premier League, SABMiller, Unilever, Vdafne Respnsibilities: Develp and manage the Digital/Experience/Infrmatin Design teams Respnsible fr all prjects; farming, pitching, ideatin, develpment, delivery, reprting and refinement. Cntinue t champin and develp the ffer and further integratin with the brand identity and prduct develpment teams. Reprt t the Executive bard regarding revenue, frecast and wrkplanning Maximise WPP grup pprtunities Member f the WPP High Ptential Grup fr 3 years Attendee f Glbal Senir Managers Cnference Date: 2004 t 2007 Psitin: Head f Digital, The Brand Unin (frmerly Enterprise IG) Respnsibilities: Internal Build frm the grund up, develp and manage a Digital team Redevelp The Brand Unin nline presence. Launched Nvember 6 t crrespnd with glbal launch f the new brand. www.thebrandunin.cm blgs.thebrandunin.cm Oversee all Digital strategic/creative develpment wrk t ensure presented wrk is f high quality and addresses brief Act as Digital brand cnsultant/head f Digital in develpment f new business and farming. Attend pitch meetings. Create/intrduce wnable nline branding prducts t prvide brand and cnsumer insights thereby imprving the service ffering and creating differentiatin frm ther branding agencies. Imprve The Brand Unin netwrk internal cmmunicatins thrugh the use f nline applicatins Cnnect with ther The Brand Unin netwrk ffices t prvide Digital expertise. Prjects currently in prgress with New Yrk, Dublin and Hamburg. Accunt fr revenue frm bth current/farmed and new business prjects, based n pre-determined targets. Cnduct team appraisals and interviews Drive integratin f Digital discipline within agency and The Brand Unin netwrk Daniel Lewingtn 2
External Prvide Digital branding and identity cnsultancy fr clients, wrking alne r as part f a wider, crss-discipline The Brand Unin team Represent the clients perspective t ensure needs are met whilst maximising prfitability fr the agency. Intrduce full ffer whenever apprpriate. Challenge strategic and creative briefs t ensure client's needs are fully addressed Oversee client wrkshps, fcus grups and usability testing Identify pprtunities fr new areas f develpment t enhance clients business ffering Hld the relatinship at executive and bard level Agree critical success factrs and metrics t evaluate prgress Attend key client presentatins, meetings and scial events Date: 2001 t 2004 Psitin: Develpment Strategy Directr, Dare Digital (Campaign New Media Agency f the Year 2003 and 2004) Clients: Barclays, Sny Ericssn, Lever Faberge, Micrsft, Universal Music Respnsibilities: Overall respnsibility fr managing the specificatin, infrmatin architecture, technical architecture, build, deplyment and nging mnitring f websites fr majr Dare clients. Wrking exclusively with key clients t imprve and develp their nline ffering bth cmmercially, technically and creatively. Barclays Cntent Strategy planning and implementatin f a new Barclays nline strategy fcussing n increasing cmmercialisatin acrss the piece whilst driving lwer csts thrugh greater service channel visibility. Barclays Lans Channel prject specifically fcussed n increasing cmmercialisatin led t 40% uplift in nline applicatins within first 2 weeks. Travelcity strategic review, redevelped architecture and new design f.c.uk led t 5 fld increase f sales in high margin, nn-air prducts. Wrking in cnjunctin with Sabre technical teams in Dallas. Barclays Small Business site redevelpment t streamline nline ffering, reflect business gals and imprve user experience. Premier Banking new site architecture, calls t actin and design incrprating the new Barclays visual identity. Barclays Online Banking Kisk wrking with Barclays and Wincr Nixdrf t develp an ATM-card activated in-branch kisk fr nline banking. Included extensive usability testing. Barclays Brand sites site develpment t reflect Barclays prmtinal wrk with the Premiership as well as ATL activity. Sny Ericssn design develpment fr new glbal website In early stages f wrking with Wlwrths t imprve the cmmercial perfrmance f its site. This will include usability testing, infrmatin architecture review, design slutin and tracking/reprting recmmendatins. Daniel Lewingtn 3
Develping and implementing tracking and reprting slutins (Red Sheriff frm Neilsn/Netratings fr Barclays and Barclaycard. Cmmissining and evaluating qualitative, quantative and usability research. In prcess f testing ptential impact f rllut f LCD and LED screens within Barclays branches. Planning and develpment f nline marketing campaigns. Barclaycard brand redesign rlled-ut acrss cards, statements, advertising (ATL, utdr etc.). Site redevelped and nline advertising rlled ut simultaneusly. Led t furfld increase in nline applicatins. Lynx Pulse 23% click-thrugh n nline banners Lynx Lips viral 2 millin unique visitrs Barclays Destinatin UK lead-generatin targets exceeded by 50% Wrk effectively with in-huse marketing teams, advertising agencies, media buyers and DM agencies t ensure smth delivery and custmer satisfactin. Apprval f prject prpsals, budgets and times. Reprting n financial perfrmance at prject end. Date: 2000-2001 Psitin: Creative Directr, AGENCY.COM Clients: T-Mbile, Heidelberg, Reuters Respnsibilities: Manage the creative strategy and creative utput fr a range f key clients including T-Mbile and Heidelberg Druckmaschinen AG. Develp and present creative strategy, cncepts and deliverables. Develp infrmatin architecture and cntent strategies Champin use f research and usability bth internally and externally Date: 1998-2000 Psitin: Senir Interactive Prducer, Nykris Digital Design Clients: BBC Wrldwide, Tate Galleries, Micrsft, HSBC Respnsibilities: Specificatin, implementatin and deplyment f new media/multimedia prducts (internet, mbile, EPG, installatins) New business develpment Prject and client management Evlving cmpany strategy Online strategic planning Art directin, sftware engineering and architecture Date:1997-1998 Psitin: New Media Crdinatr, Unilever Respnsibilities: Respnsible fr the develpment, rllut and nging innvatin and maintenance f unilever.cm Maintain and develp intranet sites including thse fr Crprate Relatins, Investr Relatins and the Unilever Chairmen Daniel Lewingtn 4
Research and cmmissin web-enabled asset management system New media research analysis sftware, design, marketing, IT liaisn fr Crprate Relatins Educatin and Qualificatins: Birmingham University, BA (Hns) English Literature and Bibligraphy with Infrmatin Design Winchester Cllege Languages Excellent written and spken English (naturally) German A2 (currently attending a language curse) Daniel Lewingtn 5