Project Officer, Health Content Digital (1.0 EFT)

Transcription

1 Title: Rle purpse Reprts t Direct reprts Abut the Cmpany Prject Officer, Health Cntent Digital (1.0 EFT) The Prject Officer, Health Cntent Digital is invlved in the develpment, prductin and implementatin f cntent acrss multiple cmmunicatin platfrms including scial media, health news nline, magazines and campaigns, fr Jean Hailes. Prject Manager, Health Cntent Nne Jean Hailes fr Wmen s Health is a nt-fr-prfit rganisatin recgnised in Australia and verseas as a leader in wmen s health. Its primary fcus is the health and wellbeing f all Australian wmen. Jean Hailes has 3 main business units including Research, the Translatin, Educatin & Cmmunicatin unit (TEC) and a Medical Centre. Jean Hailes is gverned by an independent Bard f Directrs Respnsibilities Key Activities KPIs Scial Media Develp and implement a strategic cmmunicatin plan fr Scial Media based n the JH missin and visin in cnjunctin with the Head f TEC, Prject Manager Health Cntent & Manager f Crprate Partnerships & Marketing Increase the engagement and number f scial media fllwers acrss all channels Write and prduce engaging digital cntent fr all JH scial media channels Develp and implement a risk management plan fr scial media cmmunicatins at JH encmpassing the whle rganisatin Cntribute t the budget preparatin fr scial media Cntinually mnitr and implement systems fr evaluating the effectiveness f Page 1 f 5 July 2015 Attend weekly meetings with Prject Manager Health Cntent and Manager Crprate Partnerships & Marketing Deliver strategic reprt detailing the scial media cmmunicatin plan fr the senir management team twice yearly Grw scial media numbers acrss all channels including: Facebk Twitter Instagram LinkedIn Quarterly targets t be negtiated Prduce regular relevant and engaging cntent fr all scial media channels at least 5 times per week Reprt n risk management in

2 Online cntent develpment & campaigns Page 2 f 5 July 2015 scial media at JH including but nt limited t SEO Cntribute t the develpment f cntent fr ur mnthly editrial and ur majr annual campaign, the Jean Hailes Wmen s Health Week Assist in the develpment, crdinatin and implementatin f the JH magazine and bklets prduced by the TEC unit Identify pprtunities and create editrial cntent fr ur digital magazine Media Prvide media supprt fr campaigns such as The Jean Hailes Wmen s Health Week, mnthly health campaigns and ther general media as required Assist in the crdinatin, develpment and distributin f media releases fr JH Write and prvide regular reprts, analysis and advice n JH media and cmmunicatin activities relatin t nline and digital prducts at JH t the senir management team twice yearly Attend annual budget discussin t cntribute t budgets fr scial media (in rder fr budgets t be delivered by 31 st May f each financial year) Prvide evaluatin reprts n scial media t JH bard reprt bi-mnthly Cntribute t the discussin and implementatin f the nline health cntent strategy n a regular basis Assist the Prject Manager Health Cntent t ppulate a health cntent cmmunicatins plan/calendar Develp cntent relevant t mnthly editrial at least 12 times per year Develp cntent fr the annual Jean Hailes Wmen s Health Week Develp cntent fr twice yearly JH hard cpy magazines Develp digital cntent fr JH magazines and digital magazine Participate in the annual TEC planning wrkshp fr TEC strategy Assist the Prject Manager Health Cntent t ppulate a media and cmmunicatins plan/calendar Write and cntribute t media releases n an as needed basis Write media reprts based n web analytics and data supplied by Isentia including: Mnthly TEC reprts Bi-mnthly Bard updates

3 6 mnthly AGDOH reprts Prmtin Prmte TEC prgrams, seminars and resurces thrugh strategic media and advertising Cnsult with TEC staff t prmte all new prgrams, seminars and resurces Further Respnsibilities Requirements Cntribute t JH and TEC develpment and strategic planning thrugh rganisatin led wrkshps Be available t participate in TEC prgrams, events and activities Attend and participate in TEC and ther internal meetings as apprpriate t the functin and purpse f this psitin Cmply and wrk within all relevant Jean Hailes plicy, prcedures and values Keep up t date with current and emerging wmen s health issues Keep up t date with current and emerging glbal and cmmunicatin trends and the use f technlgy Attend all JH and TEC strategic and planning wrkshps as required Attend all TEC meetings held n a frtnightly basis Be available t assist in WHW activities as required Be available and attend ther internal meetings n an as need and requested basis Use stakehlder engagement, media relatins, key ther relatinships t discuss emerging wmen s health issues and present these at regular TEC meetings Identify and attend training pprtunities in cntent prductin at least nce per year as apprved by manager Assist ther team members as requested Time Management Plan, mnitr and reprt against multiple prject timelines and milestnes Time Management Reprt actual cmpletin date against apprved cmpletin date Cmplete prjects n time Occupatinal Health and Safety Prvide s far as is reasnably practicable, a healthy and safe wrkplace fr all staff Occupatinal Health and Safety Regularly mnitr the wrk area Actively review wrk prcedures t ensure all wrk is perfrmed in a safe manner Page 3 f 5 July 2015

4 Administratin Prvide administrative supprt t Head f TEC and Prject Managers. Reprt accident/incidents invlving ther JH staff t Head f TEC r next available Senir Manager On an as need basis prvide supprt in: Develping/frmatting dcumentatin and/r resurces Creating prmtinal materials Distributing prmtinal materials Cmmunicating with partnering and supprting rganisatins Travel, when required Key Relatinships Internal Prject Manager, Health Cntent Head, TEC Executive Directr Head, External Relatins Head, Research Senir Leadership Team Prject Managers Prject Officers Admin Officers Practice Manager Clinicians External Health Prfessinals Event Participants Partnering and Supprting Organisatins External Suppliers Success Measures Perfrmance f Key Respnsibilities t a satisfactry standard as determined by Head TEC Achievement f bjectives as agreed in annual perfrmance review KEY SELECTION CRITERIA Qualificatins and Experience Tertiary qualificatin in cmmunicatins/media and/r health related discipline. Page 4 f 5 July 2015

5 Skills and Cmpetencies: Essential: Excellent written and verbal cmmunicatins skills Tertiary qualificatins in cmmunicatin/media r industry equivalent At least 2 years experience in cmmunicatins wrk Outstanding cmmunicatin skills including a mastery f grammar and written language skills Ability t generate news stries and liaise with relevant external partners, health prfessinals and jurnalists Demnstrated experience in scial media and nline cmmunities Demnstrated experience in crdinatin f prjects Demnstrated experience in the use f Micrsft Office prgrams, in particular PwerPint, Wrd and Excel Experience and cnfidence in building and maintaining relatinships, and effective netwrking Efficient administrative and rganisatinal skills Demnstrated time management skills and the ability t manage multiple and cmpeting demands Ability t write articulate reprts and prfessinal crrespndence Highly develped written and ral cmmunicatin skills including the ability t effectively present infrmatin and respnd t questins frm internal and external stakehlders Demnstrated ability t wrk as part f a team Cmmitment t utstanding level f custmer service The ability t understand and appreciate the needs f peple frm diverse cultural backgrunds Desirable: Previus wrk in the nt-fr-prfit and/r health sectr Current Victrian drivers licence wuld be an advantage Emplyee Date Emplyee Name Signature Manager Name Manager Signature Date Please send yur resume t educatin@jeanhailes.rg.au Fr further infrmatin n this psitin please cntact Mandy Deeks n Page 5 f 5 July 2015