Wiltshire College. Job Description. Public Relations Officer (Fixed term maternity cover) 5: 21,103 per annum Marketing and Communications Manager

Transcription

1 Wiltshire Cllege Jb Descriptin Jb Title: Grade: Respnsible t: Lcatin: Public Relatins Officer (Fixed term maternity cver) 5: 21,103 per annum Marketing and Cmmunicatins Manager Trwbridge Intrductin All emplyees f Wiltshire Cllege are required t understand and cntribute t the Cllege s Key Objectives and Cre Values. The cllege s Strategic Objectives supprt the Cllege s rad map. They are essential fr the cntinued success f the Cllege and yu and part f yur rle with the Cllege. The strategic bjectives are set ut as fllws: 1. T deliver utstanding educatin and training fr ur learners. 2. T ensure utstanding resurces t supprt learning in ur staff, ur buildings and ur learning technlgies. 3. T prmte and psitin Wiltshire Cllege at the dynamic heart f the cmmunity, meeting learner and emplyer needs. 4. T cmmunicate ur excellence internally t staff and students and externally t key stakehlders. 5. T perate as an efficient and sustainable business, cnstantly innvating with ur business partners t achieve rganisatinal cnfidence, value fr mney and excellence in learning and business peratins. The cllege s Cre Values underpin the standards by which the Cllege perates. Put the learner first We believe that ur learners shuld achieve, enjy and benefit frm their experience at Wiltshire Cllege and that their success leads t the success f the cllege. Deliver utstanding quality and innvatin We believe in imprving the quality f learning and the student and custmer experience. Celebrate and respect diversity We believe in prmting psitive attitudes t diversity whilst respecting the rights and beliefs f each ther, regardless f gender, marital status, age, disability, race, religin, sexual rientatin, r psitin within the cllege.

2 Empwer staff t maximise their ptential We believe that everyne wh wrks in the cllege cntributes t the gals f the cllege. We will supprt their develpment and value and celebrate their achievements and successes. Prvide an utstanding and respnsive service t custmers, emplyers and the cmmunity We believe that the cllege shuld be the prvider f chice fr the custmers, emplyers and cmmunities we serve whilst actively prmting sustainability fr the future. Key Purpse (5 KEY PURPOSES TO BE COMPLETED ANNUALLY) T supprt and enhance the marketing and cmmunicatins strategies f the Cllege thrugh the prvisin f innvative and effective internal and external public relatins. T deliver creative internal and external publicatins and public relatins pprtunities (including events) t meet the targets f the marketing strategy and specific target custmer grups. T enhance the reputatin f the Cllege thrugh practive public relatins activities T ensure the delivery f effective inatin thrugh the Cllege website and wrking with partners. T maintain strng relatinships with external media partners, curriculum teams and ther key stakehlders. Main Duties and Respnsibilities 1. T mnitr and maintain identified pages f the Wiltshire Cllege website and scial media channels, liaising with the web team t ensure cnsistency and quality f message. 2. T crdinate the develpment f a pht and vide gallery t prmte the Cllege fr inclusin n the website and use at varius events, liaising with external cmpanies, as apprpriate. 3. T supprt the prmtin f the Cllege via new digital marketing channels, including scial media, wrking with ther members f the Marketing team. 4. T research, write and prduce inatin/prmtinal materials/feature articles and prspectuses t supprt the recruitment activities f the Cllege. 5. T write and prduce external cmmunicatins dcuments e.g. stakehlder newsletters and press releases. 6. T practively write and sell-in press releases t supprt the wrk f the Cllege, linking them t web and scial media cntent. 7. T write and film case studies that illustrate the benefits f the training ffered by the Cllege.

3 8. T rganise public relatins events t supprt the Cmmunicatins Strategy. 9. T supprt the internal cmmunicatins strategy thrugh the develpment and delivery f staff newsletters and cmmunicatins. 10. Prvide crss cllege advice and guidance n cmmunicatins. 11. Liaise with external suppliers and designers t ensure cmmunicatins and publicatins are effectively delivered within agreed deadlines. 12. T mnitr and evaluate the effectiveness f cmmunicatins activities by prviding reprts t the management team n a mnthly basis. 13. T wrk clsely with ther members f the Marketing and Cmmunicatins team t deliver key campaigns, events and publicatins. 14. T wrk pr-actively and in a genuine partnership with each department and acrss the cllege, t prvide creative slutins t marketing plans and pprtunities. Specific Duties 1. T practively write press releases t supprt the wrk f the Cllege, linking them t web and scial media cntent 2. T develp, crdinate and write engaging cpy fr the Cllege website, scial media and ther publicatins, including case studies using written and vide ats. Other 1. T undertake any further training as identified in the Cllege review prcedures. 2. T participate fully in Cllege Quality Prcedures. 3. Ensure that safe wrking practices are fllwed in respect f COSHH and ther Risk Assessment cntrl measures. 4. T cmply with and prmte Cllege Health and Safety plicies and take apprpriate respnsibility t ensure the health and safety f self and thers. 5. T understand, cmply with and prmte the clleges Safeguarding plicy and prcedures. 6. T understand, cmply with and prmte the clleges Diversity plicies and prcedures. 7. T engage in cntinuus prfessinal develpment. 8. T undertake such ther reasnable duties as may be required frm time t time and review this Jb Descriptin at least annually thrugh the Cllege appraisal scheme. 9. Must be prepared t undertake a First Aid qualificatin

4 Persn specificatin Jb title: (E = Essential D = Desirable) SKILLS AND CORE COMPETENCIES Technical cmpetency (qualificatins and training) 1. T hld r be willing t wrk twards Literacy and numeracy t level 2 (GCSE A-C) (E) 2. Pssessin f marketing/jurnalism qualificatin r wrking twards ne (E) 3. Pssessin f relevant prfessinal qualificatin Level 4 (E) Level 5 (D) 4. Degree r equivalent level prfessinal qualificatin (D) 5. Evidence f strng CPD (E) 6. Gd wrking knwledge f Micrsft Wrd fr Windws and Excel (E) 7. Wrking knwledge f InDesign/Phtshp r similar packages (D) 8. Strng cpywriting and prf reading skills (E) HOW MEASURED

5 Experience Planning and delivery a range f cmmunicatins activities (E) Mnitring and evaluating a range f cmmunicatins activities (E) Experience f: Wrking in custmer fcused rganisatin (E) Cpy writing (E) Prducing publicatins/newsletters (E) Prf reading (E) Taking phtgraphs and film clips (D) Editing film clips (D) Have experience f supprting individuals t meet agreed bjectives and milestnes. (E) Prvide evidence f successfully wrking as part f a team and penly exchanging inatin and supprting clleagues. (E) Skills and Attributes Plans wrk in advance, understands wrkflws and pririties. (E) Able t wrk t a high degree f accuracy (E) Demnstrate effective rganisatinal skills and the ability t implement new systems f wrking and have a prven ability f meeting tight deadlines. (E) Be able t demnstrate effective written and verbal cmmunicatin skills. (E) Be able t demnstrate an understanding and practical applicatin f the imprtance f quality at wrk. (E) Persnal qualities, cmmunicating and relating t thers Have experience f wrking in a flexible and psitive manner, being adaptable t changing wrk patterns. (E)

6 Ability t wrk alne and be selfmtivated.(e) Ability t manage a substantial wrklad and priritise effectively.(e) Track recrd f develping and maintaining effective external relatinships (E) Ensures clleagues are apprpriately invlved and ined abut key issues. (E) T have an understanding f and be able t demnstrate a cmmitment t Equal Opprtunities and Diversity; (E) T be able t demnstrate effective supprt fr the Cllege cre values f putting the learners first (E) Safeguarding 1. Satisfactry enhanced DBS disclsure (E) 2. T be able t display an awareness, understanding and cmmitment t the prtectin and safeguarding f children and vulnerable adults. (E) Interview / DBS Interview Other Have an up t date clean driving licence. (E) T be willing t use yur wn vehicle fr business purpses (D) Ability and willingness t undertake sme travelling in the UK (E) Ability and willingness t wrk flexibly (evenings and weekends) t meet the needs f the Cllege (E) Sight/cpy f driving licence. Sight/cpy f class 1 insurance. Interview questin Interview questin POST DETAILS 1. This is a fixed-term, full-time maternity cver pst. Based in Trwbridge but wrking acrss all Wiltshire Cllege campuses and at external events lcally, reginally and ccasinally natinally. 2. SALARY SCALE The pst is graded Business Supprt Staff Grade 5. Salary t be agreed n appintment. Salary will be paid mnthly in arrears via BACS payment int a bank r building sciety accunt f yur chice. Ntes;

7 This jb descriptin utlines the main duties and key perance utcmes f the rle. It is nt exhaustive and may be varied by the Cllege fllwing cnsultatin with the pst hlder. The jb descriptin, duties and key perance utcmes must be reviewed annually with the line manager and apprved by the Head f Human Resurces and a member f the Senir Management team.