Digital and Mobile Advertising Specs Preparing elements that increase revenue and improve results
Digital and Mobile Offerings According to a report in Media Post (3/30/10) citing a survey by Smarter Media Sales, digital magazines may have an edge over other electronic media. Four out of five respondents said ads in digital editions were more credible than web ads, and 70% said they were less likely to ignore display ads in digital editions than those on a website. Pair this with the power of mobile delivery, and you have credible ads presented in an extremely engaging format. Forrester Research anticipates Tablet sales in the U.S. will double in 2011. Gartner projects mobile ad sales to hit 3.3 billion in 2011, and to increase six-fold to $20.6 billion by 2015. Borrell Associates as cited by Mobclix (the industry s largest target mobile ad exchange) states that half a million apps are downloaded every hour and the average Smartphone user has 22 of them. Display advertising drives 44% of online transactions, well ahead of paid search, according to a 2011 study by C3 Metrics Labs. If you re a publisher, now is the time to embrace digital and mobile offerings. Here is a practical overview of the advertising opportunities available in Texterity s digital editions and mobile apps. www.atwonline.com 2
Digital Magazine Advertising Eight kinds of advertising space are available within Texterity s standard digital edition. Cover Sponsorship Right side following publication cover Full page built to magazine specs High Resolution PDF Can link to internal pages, external sites As a welcome page, to flag new content Supports multimedia Blow-In Overlays page(s) of choice Maximum 500w x 300h pixels JPEG, GIF, Animated GIF Can select page position, link to URL Blow-In Cover Sponsorship To intercept reader and force purchase Supports multimedia Web Content (iframe) Blow-In Overlays page(s) of choice Suggested maximum 500w x 300h pixels HTML (prepared embed code), web URL Display upon opening page (default) or accessed via hot area on page PollDaddy polls, your own Web-hosted content Does not support external linking (unless link is included in iframed content) or scaling with zoom www.atwonline.com 3
Digital Magazine Advertising Leaderboard Ad Above the digital issue, within the interface Industry standard 728w x 90h pixels JPEG, GIF, Animated GIF Can add JavaScript ad tag, link to URL To promote product, commerce, resources, events Supports multimedia Button Drawer Ad Bottom of left navigation panel Maximum 180w x 150h pixels JPEG, GIF, Animated GIF Can add JavaScript ad tag, link to URL To sell subscriptions, promote social sharing Multimedia Belly Band Supports multimedia Overlays page(s) of choice Maximum 800w x 175h pixels JPEG, GIF, Animated GIF Can select page position, link to URL Last issue, renewals, event reminders Supports multimedia Button Drawer Ad Belly Band Opportunities for advertising messages are also available within the e-mail alert and on the navigation bar. Please inquire. www.atwonline.com 4
Interactive Media Introducing cross-platform interactive modules for digital editions and apps Place advertising on any module for new sales revenue and increased advertising results. Texterity has teamed up with The Wonderfactory, a sharp New York City design and brand experience shop, to create a series of cross-platform interactive modules. The first modules available include slideshows, 360 animation and Twitter hashtag feeds. Additional modules are in development. Interactive modules can be used to enhance editorial or advertising content. Each module can accommodate an advertisement (banner ad) and/or a sponsorship image (logo). The sponsorship logo is available only when a banner ad is used. The exception is the Twitter module which supports just a banner ad at the bottom. Placement of the banner ad and logo are fixed and not customizable. Interactive modules work cross-platform, and therefore can be used in digital editions and magazine apps. Banner Ad Banner Provide Note Logo Note Bottom of module 302w x 38h pixels Static PNG, JPEG, GIF URL for banner ad when it is tapped The ad will open to a screen within the app. Upon closing the screen, the user will still be in the app. Top of module 73w x 39h pixels Static PNG, JPEG, GIF Logo will be preceded by the words Powered By. Banner Ad www.atwonline.com 5
Audio/Video Videos are set up to appear on all platforms (digital edition and app). Video on the iphone and Android smartphones plays in full screen mode; video on the ipad plays on the page where it is placed or in full screen mode. & Length Video Formats Audio Formats Note ipad Settings Select page number, request preferred position Maximum 200 MB MPEG (.mpg,.mp4), Windows Media (.wmv), Flash Video (.flv,.f4v), QuickTime (.mov), AVI (.avi).mp3,.wav,.m4a Audio files will display via the same player framework as video files Scaling: Should the video be set to a fixed size, or should it scale with the page? (default: fixed size) Autoplay: Should the video play automatically, or is a click required to play? (default: automatic) Close Button: Should the user be able to close the video? (default: yes) Hidden: Hide video when the page displays, access via a hot area on the page? (default: no) Video Please note that smartphones have smaller screens. For the iphone and Android phones, video is automatically set to a fixed size, a click is required to play, and there is a close button. According to Nielsen s 2011 Cross-Platform Report, the number of Americans watching video on their mobile devices increased 41% over 2010, with more than 100% growth since 2009. www.atwonline.com 6
Audio/Video Design PDF/Page Setup Important Initial image: For Web: What appears at 3 seconds. For ipad: First frame Play arrow: Texterity will add Close button: Texterity will add Position: Request preferred position as overlay, or add video placeholder to PDF. Note that smartphones display video as full screen once tapped to play. Adding a video placeholder is recommended if the video is supposed to look like it s part of the page design. The placeholder will appear for users who are offline on phone apps or the mobile webreader, rather than a blank page area. If you are allowing space on the page for video, it should be smaller than the video to ensure correct look when media displays. For video/audio accessed via a hot screen on the page, include the hot area as part of your page design (no placeholder). Videos for magazine issues with apps cannot have hot links Flash animation (.swf) format is not supported Videos will not be available for offline viewing The Winners are Ready to Celebrate. Come join the party!. RESERVATION FORM ATW is proud to present the 38th Annual Airline ATW Airline Industry Achievement Awards Industry Achievement Awards February 13, 2012 ATW s Please reserve table(s) 38TH Annual of 10 @ US in Singapore. Each year we honor outstanding $ ATW s 38TH achievement Annual and contributions made by airline and $1,850 AIRLINE Please reserve table(s) INDUSTRY of 8 @ $ AIRLINE related INDUSTRY industry leaders. Join us at this year s event! $1,520 Please reserve individuals @ US $195 $ ACHIEVEMENT There s still AWARDS time to register. Mail to: Air Transport World Reception at 6 pm. Dinner and Awards 8380 Colesville Road, Suite 700 presentation to follow. Silver Spring, MD 20910 USA Telephone: +1 301-755-0168 FAX +1 913-514-3669 Contact: Stephanie Gallo Krasnoff E-mail: Stephanie.Krasnoff@penton.com PAYMENT p Check Enclosed (in USD) p Visa p MasterCard p Amex Card Number Exp. Date Name Exp. Date City State/Prov. Postal Code Phone Email Company Address Major Sponsors Prime Sponsors Sponsors AIRLINE Register INDUSTRY now at atwonline.com FEB. 13, 2012 PAN PACIFIC HOTEL SINGAPORE WWW.ATWONLINE.COM 2012_Table_Ad_v3.indd 1 1/18/12 11:12 AM www.atwonline.com 7
Mobile App Advertising Advertising within mobile apps is new to many and yet it is one of the most promising venues on the horizon. Mobclix conducted a survey that reveals the average Smartphone user spends 2.8 hours per day using apps and that 3 in 5 people first turn to an app before searching the web. Specifically, it states that 91% of ipad owners have downloaded an app and 41% have downloaded a magazine app. With regard to mobile advertising: 39% of these ipad magazine readers say that the ads they see are new and interesting. 46% say they like ads with interactive features. 36% of ipad magazine readers make an online purchase using their computer after viewing an ad on the ipad; 24% make a purchase at a store after viewing an ipad ad. Compared to standard display banner ads on the ipad, rich media video ads have a click-through rates that s 11x higher. Nearly half of the ipad owners surveyed say they are more likely to engage with an ad that includes video. Two kinds of advertising space are available within mobile apps, in addition to video and interactive modules. Banner Ad www.atwonline.com 8
Mobile App Advertising Launch Images Generic After a user clicks the icon to launch an app, the launch image displays while the app loads. The same specs apply to a generic launch image as to a sponsored one. Sponsored A sponsored launch image is a second, similar image that contains a sponsor logo or message. The functionality is the same for iphone, ipad and Android, although the image will display in different sizes. File Format Design Displays on the device while the app loads iphone: 320w x 480h pixels ipad: 768w x 1024h pixels Android: 320w x 480h pixels PNG * Plan for the upper 20 pixels to be overlapped by the device status bar * Allow a 45h x 260w neutral area at the bottom Image advertising, brand recognition, public relations Only ACHIEVEMENT one AWARDS industry award stands the test of time. EVENT SPONSORS There s just one award that proclaims your airline is the best in the industry: The ATW Airline Industry Achievement Award. The longest running and most respected airline industry awards event, ATW awards are based on industry submissions, and are judged by the journalists who cover the industry every day. Each year we honor ACHIEVEMENT outstanding achievement AWARDS and contributions made by airline ACHIEVEMENT and related industry leaders. AWARDS ATW is proud to present our 38th annual awards ceremony February 13, 2012. We hope you will join us at this year s event. Reserve your place at the event today at awards.atwonline.com. Pan Pacific ATW s Hotel 38TH Singapore Annual 13 FEB 2012 ACHIEVEMENT Reception AWARDS at 6 pm Register online at atwonline.com Dinner and Awards presentation to follow ATW_Trophy_ad_2012.indd 1 11/15/11 4:26 PM www.atwonline.com 9
Mobile App Advertising Banners Ads Banner ads may be included in the app at launch time or added during the production process. Publishers can sell this space to multiple advertisers, to a single sponsor, or use it to display house ads. : Banner ads can be linked to a website, e-mail address, or to an app in the App Store. They can also be unlinked. Small File Format iphone: Home screen, RSS articles, Search results, Magazine article text, Bookmarks ipad: RSS articles, Search results, Magazine article text, Bookmarks, Table of Contents Android: Home screen, RSS articles, Search results, Magazine article text, Bookmarks 320w x 50h pixels PNG Medium File Format ipad Portrait Mode: Bottom of Issues screen, live feeds (RSS) listing 728w x 90h pixels PNG Large File Format ipad Landscape Mode: Bottom of Issues screen, live feeds (RSS) listing 960w x 90h pixels PNG Banner Ad Banner Ad Please note: digital edition blow-ins can be adapted for apps. Just provide the content as a properly sized banner ad. Ads appear on all available issues, not to linked to a specific issue. Ads may be submitted as images or as a link to a hosted image. Clicks on Texterity-hosted ads will be tracked. Served ads will not be tracked. www.atwonline.com 10
Nielsen conducted a Connected Devices survey that polled users of 54 different devices. They learned that as a group, users of tablets, e-readers and smartphones were comfortable with mobile advertising. Of those, ipad readers were the most receptive to advertising and more likely to make a purchase. According to Mobile Redirect, Google reports that mobile search queries have increased 500 percent over the past two years (2008 2010) with the digital services giant now on track to generate more than $1 billion in annual revenue from its mobile search and display advertising initiatives. Informa Telecoms and Media concludes, The mobile advertising industry has moved ahead from the trial and experimental phase. Many brands are now spending significant sums on mobile advertising campaigns on a regular basis. Let us deliver the digital and mobile audience to you. For more information, please contact your sales representative today. www.atwonline.com 11