HOUSE & SPA DESIGN 2010 LIVING IN WELLNESS Fuorisalone Milan Design Week International design week From 14 19 April 2010 organized by:
A company founded by Carlo Matthey who, together with his staff, has been operating in the organization of events and exhibitions for more than 11 years. A company specialized in the organization, managing and communication for events, exhibitions, congress and fairs with its communication agency and press room. He has developed his know how promoting and managing events in the field of aesthetics and wellness and building trade over national territory as "Aesthetic" in Naples and "Les Spa" in Rome. From 2006 to 2009 he has been co-operating with Fiera Milano Expocts S.p.a., exclusive, as trading agency and organization partner for Wellness Spa & Beauty Exhibition. In 2008 he realized the exhibition area Salus Per Aquam. In 2009 he has been promoting the new project Spa Design 2009 realizing two exhibition shows: One in April at Fuorisalone del mobile and one during Host Wellness. www.myexhibition.it www.spa-design.it
21-27 APRIL 2009 23-26 OCTOBER 2009 LIVING THE WELLNESS HOSTING THE WELLNESS Fuorisalone Design Week Host & Wellness Spa HOUSE & SPA DESIGN 2010 14-19 APRIL 2010 LIVING IN WELLNESS Fuorisalone Design Week International events only www.spa-design.it
The exhibition events we organize are studied and realized following a concept which intends to make the visitor relive the emotion of spa completely rebuild in order to give materials and equipments a more emotional context. Installation ECO SPA by SPAPLAN Mauro Biagi and Yoshie Otomi Spa Design Exhibition realized at Fuorisalone 21 27 April 2009
Spa Design is different from other exhibition because it produces on stage complete architectural designs, all the interiors of the installations are cared in the list details, every materials, products and components have their unique background and research. Installation ECO SPA by SPAPLAN Mauro Biagi and Yoshie Otomi Spa Design Exhibition realized at Fuorisalone 21 27 April 2009
Inside every exhibition area there are 4, 5 different installations, each cared by a different architect or studio, among the most prestigious brands of wellness architecture. Each studio interprets a different theme, so to promote a planning and contents pluralism, giving the chance to companies to exhibiting products and materials in different environments. Installation HOME SPA by Alberto Apostoli Spa Design Exhibition realized at Fuorisalone 21 27 April 2009
Together with 5stars locations, the strategy of Spa Design is just the research and selection of prestigious and innovative partners: Quality and innovation combining important brands with emerging companies proposing products, materials, and innovative technologies. Installation HOME SPA by Alberto Apostoli Spa Design Exhibition realized at Fuorisalone 21 27 April 2009
The display areas are organized as part of international relevance events which guarantee great visibility and contacts. Installation WELLNESS BATHROOM BY Franco Scaglia Spa Design Exhibition realized at Fuorisalone 21st 27th April 2009
Strategic events of communication and exhibition, new format, design materials and products along with the current trends: the wellness industry. Installation GLAMOUR SPA by Silvia Giannini Spa Design Exhibition realized at Fuorisalone 21st 27 April 2009
Installation SUIT SPA by Davide D Agostino Spa Design Exhibition realized at Host Wellness 23 27 October 2009
Installazione Moon SPA by Sergio Bizzarro Spa Design Exhibition realized at Host Wellness 23 27 October 2009
Installation Excess SPA by Marco Vismara Spa Design Exhibition realized at Host Wellness 23 27 October 2009
Installation Halo Room by Paolo Pardini Spa Design Exhibition realized at Host Wellness 23 27 October 2009
Installation Low Cost SPA by Mauro Biagi Spa Design realized at Host Wellness 23rd 27th October 2009
Press Review 2009 Access to the entire press review www.spa design.it
Partners say about us: watch the complete videos www.spa design.it Exhibitors 2009
Results of Fuorisalone 21 27 April 2009 8.000 visitors registered at the main entrance with constant confluence during the 7 days 1200 registered at the SPA DESIGN reception with info materials request Visitor target : Architects, Designers, Private, sector Operators, Hotel owners of whom the 35% were International 400 qualified journalists 600 sq m of displaying area 3 National TV newscasts about SPA DESIGN See comments of Exhibitors www.spa design.it
Results Host Wellness 23 27 October 2009 6.000 visitors registered at the main entrance 2500 pre registered at SPA DESIGN site Visitors Target : Hotel owners, Architects, Designers, Private, sector Operators, of whom the 15% were International 200 qualified journalists 600 sq m of displaying area 3 National TV newscasts about SPA DESIGN See comments of exhibitors at: www.spa design.it
HOUSE & SPA DESIGN 2010 Design and wellness materials Exhibition 14 19 April 2010 Living in Wellness "Italians: new perspectives", design proposals of living Made in Italy 1300 sq m (the whole Superstudio 13 ) 9 installations for displaying 3 installations for companies coming soon @
HOUSE & SPA DESIGN 2010 Integrated comunication in co marketing ADV Campaign magazines of the sector ADV Campaign Fuorisalone Guides (visibility during the design week) Direct marketing Web marketing Ufficio Stampa
HOUSE & SPA DESIGN 2010 Fuorisalone GuidesPlanning Mondadori Interiors Guide a double + strip 160.000 copies DDN Milano Design Guide 160.000 copie doppia adv + striscia Zona Tortona official guide 150.000 copies a double Total contacts 480.000
HOUSE & SPA DESIGN 2010 ADV Campaign in co marketing A+D+M adv + invitation attached Wellness Area adv + invitation attached Estetica Design adv Home Wellness adv + invitation attached Hts adv + attached Living adv Riabita adv IQD inside design quality adv Dossier Habitat adv DDN adv The bathroom today and tomorrow adv Places adv Hotel domani adv Suite Benessere adv Suite adv Wellness Design adv + invitation attached * provisional schedule, the definite schedule will be communicated from 28th February 2010
Direct marketing in co marketing : 90.000 invitations* * distributed as follows: 55500 through sectormagazines 24500 directly sent to our data base: Hotel owners, Architects, Spa Hotels, Beauty Centres Builder 10000 distributed to exhibitors
Electronic invitations News Letters 25.000 addresses Catalogue 5.000 copies Press room
HOUSE & SPA DESIGN 2010 Costs and formalities Participation fee of 15.000 + vat includes: Products insertion, equipments or materials* Exclusivity in the installation Possibility to be inserted in all installations if materials and products are compatible Planning and context proposals in rendering 3d** Location rent and general set up Logo during the adv campaign and direct*** Company outline on the site www.spa design.it Two pages on SPA DESIGN catalogue On the official Fuorisalone guides Partners quotations in press releases Insertion of partners releases on the site Reception service for names compilation Distribution of company catalogues in one prepared envelope 2000 pcs. Use of Lounge bar and catering for private treaties and contacts Presence in spa design news letters Photo session including wide shot and details Video interview Press Room * Laying, transport, disassembly, and final stock clearance are not included ** The quantity of materials or equipments changes according to planning needs and will be eventually communicated *** The spec of the communication will be sent from 28th February 2010