Advertising/Promotion Category

Transcription

1 Advertising/Promotion Category Entry deadline Friday, April 1, 2016 Rules / Submission Requirements 16 The Premiere Event Pyramid Awards Friday, April 29, 2016 HOLLYWOOD CASINO 6:00 pm - Networking 8:00 pm - Awards Program (Ballroom 3rd floor above the Horse Racing area) Each company with at least one entry will receive one free Pyramid Awards ticket The Home Builders Association of Metropolitan Harrisburg 2416 Park Drive, Harrisburg PA Phone (717) * Fax (717)

2 Entry type: Best Brochure (Company or Community) This entry must have been in use between January 1, 2015 and December 31, 2015 Company name: OR Name of community: A separate binder, entry form, and 3 brochures in hardcopy Concept/Originality Copy Overall layout and design Message and identity conveyed to target market. (3 actual brochures) One copy of marketing statement (ex. to whom, results desired, etc words maximum, typed) (5 points each) Total cost to produce art, photography, plus printing costs $ Total quantity printed: Total cost per piece including all production: $ 2

3 Entry type: Best Company Newsletter This entry must have been in use between January 1, 2015 and December 31, Address: City: State: Zip: Newsletter name: A separate binder, entry form, and 3 of each of the last two newsletters Concept/Originality Copy Overall layout and design Message and identity conveyed to target market (3 of each of the last two newsletters) One copy of marketing statement (ex. to whom, results desired, etc words maximum, typed) (5 points each) Total cost: $ Number of pieces mailed: Cost per piece: $ 3

4 Entry type: Best One Page Mailer/Flyer This entry must have been in use between January 1, 2015 and December 31, 2015 Company name: A separate binder, entry form, and 3 flyers in hardcopy Concept/Originality Copy Overall layout and design Message and identity conveyed to target market (3 of each mailer/flyer) One copy of marketing statement (ex. to whom, results desired, etc words maximum, typed) (5 points each) Total cost: $ Number of pieces mailed: Total cost per piece:$ 4

5 Entry type: Best Advertisement (Radio, TV or Print) for Company or Community This entry must have been in use between January 1, 2015 and December 31, Company name: Contact name: Company name: OR Community name: Check one: Radio (cd disc or mp3 file of commercial) Commercial name: TV (cd disc or dvd of commercial) Commercial name: Print (3 copies of advertisement) A separate binder, entry form, pictures in hardcopy and on a disc, dvd, or mp3 file Concept/Originality Copy Overall layout and design Message and identity conveyed to target market ( cd, dvd or mp3 file of 30 or 60 second spot or 3 copies of print advertisement from newspaper, magazine or other publication. One copy of marketing statement (ex. to whom, results desired, measured success rate, etc words maximum, typed) 5

6 Entry type: Best Website This entry must have been in use between January 1, 2015 and December 31, Check one: New Website Updated Website Website Address (please print): A separate binder, entry form, print copy of home page and any other special feature pages you have on your website. Be sure to label the pages and functions they allow the user. Quality of design Ease of obtaining information Originality Organization and communication of message Marketing statement of 250 words or less including target market, special features, etc. 6

7 Entry type: Best Billboard This entry must have been in use between January 1, 2015 and December 1, Company name: OR Community name: A separate binder, entry form, (1) picture of the billboard must be submitted for each category. One (1) copy of billboard ad One (1) photo of billboard One (1) marketing statement of 150 words or less including target market. Concept Layout overall design of advertisement 7

8 Entry type: Best Company Signage This entry must have been in use between January 1, 2015 and December 31, 2015 A separate binder, entry form, and (3) pictures of the company signage Function of layout as it relates to sales presentation ability to visually convey information Marketing theme, communication of member, product and image Readability Continuity with the marketing program Effectiveness towards target market and use of merchandising to reach target market Impact and execution. (market strategy statement of 250 words maximum covering each item.) Maximum of 8 color photos (hard copy and jpeg format on a disc) of entrance signage and other sign usage. 8

9 Entry type: Best Community Logo This entry must have been in use between January 1, 2015 and December 31, _ Address: City: State: Zip: Name of Community: A separate binder, entry form, 2 pictures of community logo in hardcopy and on a disc Concept/Originality Copy Overall layout and design Graphics Execution, message, and emotion communicated to target market. (Color pictures) A marketing statement of 250 words or less including target market and measured success rate of the advertisement. 9

10 Entry type: Best E- Mail Campaign Company, products or campaign must have been used between January 1, December 31, 2015 Community Name Address: A separate binder, entry form, 3 copies of a series of s and a screenshot on a disc Concept/Originality Execution Continuity of Campaign Message and identity conveyed to target market A marketing statement of 250 words or less including campaign timeline, target market, success rate, etc. 10

11 Entry type: Best E-Newsletter Company, products or campaign must have been used between January 1, December 31, 2015 Community Name Address: A separate binder, entry form, 3 copies of E-Newsletter and a screen shot on a disc Overall layout Aesthetics and design Message and identity conveyed to target market Execution 11

12 Entry type: Best Social Media Program Company, products or campaign must have been used between January 1, December 31, 2015 Company name: Contact name: Check one: Community Company A separate binder, entry form, pictures in hardcopy and screenshot on a disc Engaging content Quality of design Measurable results A statement of 250 words or less on how social media is used, goals, etc. 12

13 Entry type: Best On-line Ad Company, products or campaign must have been used between January 1, December 31, 2015 Check one: Builder Remodeler Associate Community Name A separate binder, entry form, pictures in hardcopy and screenshot on a disc One (1) screen shot of ad Location/placement of ad Originality Quality of design Communication of message Ease of obtaining information 13

14 Entry type: Best Realtor Promotion Company, products or campaign must have been used between January 1, December 31, 2015 Check one: Builder Realtor Associate Realtor Member Community Name Address, City, State, Zip Code: A separate binder, entry form, pictures in hardcopy and on a disc Description of Promotion - Include the answers to the following: Who was your target group of Realtors? What type of promotion was it? Was there a theme? Where was the promotion? Multi-site or single location Why did you have the promotion? Community launch or inventory sell out? How was it promoted? Submit up to five (5) photographs from the promotion Submit three (3) examples of promotional pieces Explain your mechanism to track results for this promotion Complete entry form and any artwork, photographs and materials included in binder 14

15 Entry type: Best New Homes Magazine/Publication Company, products or campaign must have been used between January 1, December 31, 2015 Check one: Consumer Resource Realtor Resource Trade Resource Publication Title A separate binder, entry form, 3 hard copy of media and a screenshot of media cover on a disc Concept/Originality Overall layout Quality of design One copy of marketing statement (ex. to whom, results desired, etc words maximum typed) 15

16 RULES / SUBMISSION REQUIREMENTS ELIGIBILITY: To participate in the awards, you must be a member in good standing of the Home Builders Association of Metropolitan Harrisburg. The project you are submitting must have been completed between January 1, 2015 and December 31, 2015, unless this is an active on going project. Only builders may submit for Builder Awards Category. Builders and remodelers may submit for the Remodeler Awards Category. ENTRY (S) INSTRUCTIONS: Your Pyramid entry should consist of the following: A separate entry form and binder must be submitted for each category. The entry form may be reproduced for additional entries. The entry form must be completed and all entry requirements must be satisfied for submission to be eligible. Where applicable, pictures must be submitted hard copy and on a disc in JPEG format (1024 X 768 pixels, high resolution 300 dpi format) accompanying the entry form or the entry will not be judged. (Make sure pictures are labeled ie. before and after pictures). If you are entering more than one category, all entry pictures may be submitted on one disc as long as they are labeled clearly for each category within the disc. The company name and category must be on the discs or printed materials. The number and range of entries will determine the final categories. Entries must be received by the HBA no later than 4:00pm on Friday, April 1, 2016 FEE: First Pyramid Entry $75.00, each additional is $