2 OBJECTIVES 2 DIMENSIONS

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1 MILAN MILAN OCTOBER 2014 Smau Milan October 2014 Smau Milan is the most important Italian event dedicated to Information&Communication Technology designed to help main national and international suppliers of ICT solutions meet entrepreneurs, corporate and public administration decision makers and ICT channel operators: three days during which the cutting-edge technological novelties and benefits for businesses deriving from adoption of digital technologies will be presented. Le dimensioni di Smau oggi Smau is divided into multiple dimensions, each of them is targeted at a specific audience: Smau Business: dedicated to corporate managers and decision makers; Smau Trade: Smau Trade: dedicated to ICT channel operators (vendors, ISV, VAR, system integrators, software houses ); Smart City: dedicated to mayors, councilors and officers of municipalities and representatives of the Public Sector; R2B Circuit: he largest range of innovation represented by startup, laboratories and research centers, tender and founds which may support companies in their growth; Smau Media: addressed to newspapers, TV, radio, news agencies, magazines and web with the aim of spreading the culture of innovation (more than accredited journalists during the events). the format THE NEW Smau format The new format has been designed by ICT Ecosystem operators (vendor, channel, universities and business schools, trade press) together with Industry and Trade Associations (Confindustria and Ascom) to allow Information & Communication Technology enterprises: to create new opportunities of doing business with enterprises and public administration; To develop and/or enhance brand awareness, taking advantage of an authoritative and independent platform; To meet ICT partners and new trade operators, developing a direct/indirect network to increase market share. why to partecipate Demand orientation Each visitor will set a personal agenda according to his/her business needs by means of the online profiling system in order to identify: the educational and information meetings of interest amongst more than minutes workshops by the most authoritative lecturers and independent analysts; success cases of Italian enterprises (ICT Innovation Prize); the best technology suppliers gathered together in a single event to help visitors in their ICT investments. Billable services for exhibitors Database: a list of profiled participants who expressed interest in the same thematic area sponsored by your enterprise. Lead Generation: all visitors registered at smau.it website interested in your thematic area will be invited to visit your stand; unlimited number of complimentary invitations sent to your customers; prospects, tailored electronic mailings to users in line with your target; dedicated call centre. Brand Awareness: your case history or promotional message published in L Italia che innova - Case History & Protagonisti (handed out to visitors) and on smau.it website; your solutions highlighted in the online Gallery of products; media relation with editorial offices in Economy of main local newspapers. 9 sq m turn key fully equipped booths (including personalized graphics arts). To create new business opportunities 2 OBJECTIVES To recruit new ICT channel operators 2 DIMENSIONS BILLABLE SERVICES Meetings with new business users/ict channel at your stand Database of profiled contacts business users/ict channel Media visibility Networking amongst participating enterprises RESULTS LEAD GENERATION AND TURNOVER INCREASE

2 Smau media Communication Plan More than 400 advertising pages on main trade magazines and websites More than 30 advertising pages on main national newspapers More than 300 commercials on major local radio stations and focus on Radio 24 More than 950,000 s sent to a targeted database in collaboration with trade associations, authoritative Universities and Business Schools, exhibitors More than 65,000 calls by a dedicated call centre to invite business decision makers and ICT channel operators PR Action and Media Relation 1,500 editorials, specials and focuses on innovation and technology published on main trade journals and web sites (Wired, Pc Professionale, Corriere delle Comunicazioni, ICT4Executive, Computer Build, Data Manager, Zerouno ecc..) 300 articles and specials on main national and local newspapers (Panorama, Corriere Economia, La Repubblica Affari e Finanza, La Stampa, Il Sole24ORE,Il resto del Carlino, Il Giorno ecc..) 110 commercials on national TV and Radio station (Tg2, Tg3 Lombardia, Rai News24, Radio 1 Eta Beta, Gr1, Radio 2 Caterpillar, Radio Capital, Radio24) Main events for media Opening Conference: 300 accredited journalists Smart City Award, the most successful case histories in terms of the development of smart cities: 30 accredited journalists ICT Innovation Award, the recognition - fifth national edition - given to companies that have innovated their business through digital technology: 20 accredited journalist Lamarck Award, the award given to the most innovative start-up: 30 accredited journalists Web A dedicated website with more than 700,000 users and over 1, visited pages per year social media services dedicated to smau articles on pri nting paper articles on lin e commercials on radio commercials on tv video interviews with partners of the event 48 ( rd 23 october #smau achieved account Smau is present on the main social media: more than 600 active profiles with the hashtag #Smau #smau topic trend rd 23 october position 3 th 24 october position 2 th 25 october position 10 ( ( ( ( ( 2

3 MILANO 2013 PROFILED PARTICIPANTS: ( END USER and ICT CHANNEL) END USER DATABASE: (entrepreneurs and managers) divided per enterprise sector, number of employees, turnover and function/position END USER DATABASE (entrepreneurs and managers) divided per area of interest and short-term investment plan of visitors THEMATIC AREA n How Enterprise Resource Planning can help manage information and processes in an efficient way How Business Intelligence, Big Data and Business Analytics for the business applications can support decisions CRM applications as a tool to effectively manage relations with client CAD and PLM solutions Innovating processes through Mobile & Wireless and RFiD solutions The opportunities offered by e-invoicing and document dematerialization Supporting the collaboration and the filing through Document Management Collaboration solutions How innovative solutions can improve the efficiency and flexibility of an IT architecture/it infrastructure The benefits of digital printing solutions Smart working and communication infrastructures How to avoid costs and damages generated by poor IT security systems How to reach new customers through online marketing services and Web B2C applications Innovating processes for the public through ICT in the Public Sector and Health Retail and GDO 687 Cloud Computing and Software as a Service to improve the efficiency and flexibility Tablet and cloud for business Social Network and Social Commerce Ecommerce and digital payments * exclusive profiled contacts. Each visitor can declare interest in one or more thematic area 3

4 ICT CHANNEL OPERATORS DATABASE: (dealers, ISV, VAR, system integrators ) divided per enterprise sector, number of employees, turnover and function/position PROFESSIONAL ASSOCIATIONS AND INDEPENDENT ANALYSTS (source: Smau Milan 2013) ASSOCIAZIONE ITALIANA MARKETING 4

5 PROFESSIONAL ASSOCIATIONS AND INDEPENDENT ANALYSTS (source: Smau Milan 2013) For the full list, visit the web site 5

6 partners comments (from the closing press release of Smau Milano 2013) In the years Smau has changed skin and formats, reflecting the great changes in the ICT sector, but it remains a point of reference to understand and discover the latest news, technology trends and business contacts and to create and stimulate new collaborations. Anna Banfi, Director of Marketing and Communications Avaya Italia SpA Also this year SMAU gave us the opportunity to meet so many Italian companies who want to do and to understand what can be achieved by digitization of their business, in the new scenario we call Internet of Everything : a scenario that opens unexplored possibilities of connecting objects, data, people and processes to use the assets in an intelligent way, to innovate and create new services. Through our ecosystem of partners, we support companies in every industry by helping them to become Smart Company ready for the future said Agostino Santoni, CEO of Cisco Italia. We can do the same with public administrations : at SMAU we discussed with the institutions that are involved in the processing of smart communities in which citizens and business operate, and reiterated our desire to follow this path that can give a new growth to our country. Agostino Santoni, CEO Cisco Italia Thanks to the continuous renewal of the event, even in this 50th edition, SMAU proved to be an important point of reference for reviewing and sharing the new technology solutions with companies and public administration said Roberto Loyola, Vice President of Huawei for Western Europe, We have had great feedback from companies and partners presented at the event, which confirm the positive trends that our Enterprise division is picking up in the market. Roberto Loiola, Vice President Western Europe Huawei Taking part to Smau was an important opportunity of visibility for NetApp for its technology portfolio and to show concretely to customers, existing and potential solutions that the company brings to the market, cloud solutions that work through Clustered Data ONTAP operating system. The other very important aspect of this participation was the fact to introduce ourselves together with our partners, which are strategic component of our being on the market. Bruna Bottesi, Country Manager NetApp Italia SMAU 2013 confirms as a good opportunity for analysis and comparison with businesses and governments regarding innovation and the challenges that await us in the coming years. The goal of Vodafone is to make a tangible contribution to the development of solutions which allow PA and companies to achieve their goals more quickly with efficiency, while providing better service to citizens and customers. Sabrina Baggioni, Corporate Marketing Director Vodafone Italia WHAT THE MEDIA SAY ABOUT SMAU MILANO (source: Smau Milan 2013) Smau: hi tech and innovation, the winning mix Corriere delle Comunicazioni At the fair of Next La Repubblica At Smau we talk about job 2.0 at the office and in the factory Corriere Economia Smau: more business with the digital innovation Panorama Smau: the digital economy on display La Stampa Smau: the meeting between public and private at its 50th anniversary La Repubblica Affari e Finanza Rai News24 New ideas, technologies to be used quickly and directly, in the everyday life, from medicine to school, from shopping to safety, to culture and travel: at Smau Milan there are apps and solutions of all kinds Rai News24 Tg2 Costume e Società Smau Milan is 50 years old but it is completely renewed. Many news and all dedicated to entrepreneurs and managers Tg2 Costume e Società Smau, a laboratori of innovation and progress. Focus on startup La Repubblica Affari e Finanza For any further information Segreteria Organizzativa: Ph: contact@smau.it 6