AW : th FEB SS 2015 : nd SEPT 2014

Transcription

1 AW : th FEB SS 2015 : nd SEPT 2014

2 We engage in offering to buyers and designers from allover the world a distinctive international event, where to group emerging players from fashion-design-culture commonly driven by innovation as an attitude. FASHION FACTORY MILAN

3 PORTA NUOVA ARCHITECTURAL DISTRICT The city of Milan, natural crossing to international fashion buyers, every and each one fashion week, lives on a wide multibrand showroom network which actracts buyers from the entire globe. The city s new beating hart and landmark is the central Porta Nuova area, near the trendy Corso Como, the fashion neighborhood every international fashion addict knows about. Fashion Factory, the first italian event exclusively dedicated to high-end fashion accessories, will be held at the very center of this new area. Fashion Factory is organized by MiNEXT Weeks in Fashion ( Fuori salone della Moda ), the designfashion-culture excellencies incubator supported by the Lombardy Region and Milan s City Council, and is in facts the only exhibition pole truly located in the city center, walking distance of the catwalk shows and showrooms of top international brands.

4 FASHION FACTORY DEVOTED TO FASHION ACCESSORIES Headed and directed by prominent international professionals, who have been world leaders in making accessories the most important category in fashion today, Fashion Factory is driven by innovation, and will tutor emerging talents with limited collections and established brands capsule collections willing to target international markets. Becoming the new venue for business meetings and new trends scouting, Fashion Factory will offer an unequalled opportunity to young designers to establish themselves internationally by offering them qualified visibility and brand recognition, and by becoming an international must-visit event for highend buyers. Fashion Factory will soon run four times a year, jointly with every one Milan fashion week.

5 FLOOR PLAN SKY LOUNGE FASHION BAR CAMERA NAZIONALE DELLA MODA EMERGING DESIGNERS AREA REGISTRATION AREA EVENTS AREA INNER LOUNGE WORKSHOPS AREA

6 CAMERA NAZIONALE DELLA MODA EMERGING DESIGNERS AREA

7 INNER AREAS PARTITION

8 FASHION FACTORY AREA

9 INNER LOUNGE AND WORKSHOPS AREA

10 Stazione Porta Garibaldi Corso Como Maison Moschino Piazza della Republica Stazione centrale Corso Buenos Aires Principe di Savoia Fashion factory Hotels Palace Westin Porta Nuova Cultur Brera SURROUNDINGS Armani Hotel Four Seasons Indro Montanelli Park Corso Venezia Fashion Factory is nearby the best luxury Hotels in Milan ( Four Seasons, Park Hyatt, Bulgari Hotel, Armani Hotel, Principe di Savoia...). Fashion Factory is located withing the new luxury brands neighborhood, Porta Nuova, and it is just meters away from La Scala Theater, the Duomo Cathedral and San Babila. The Brera Art district and Corso Como, internationally celebrated destinations can be reached by walk, as well as the Castle of the Sforza. Via Monte Napoleone Castle of the Sforza La Scala Theatre Gallerie Vittorio Emanuele Park Hyatt Duomo

11 en construction Taxi Garibaldi station Central station MOBILITY THE CITY S NEW CROSSING CORSO COMO Moscova Repubblica Porta Venezia Fashion Factory will be held at one of the most important intermodal transport junctions within Milan : - 4 subway lines - 2 high speed railways - Rome, less than 3 hours - Turin, less than 1 hour - Bologne, 1 hour - Florence, 1 hour 35 - tramway lines - bus lines Cadoma Station Via Monte Napoleone Duomo

12 PARTNERS STRATEGY & POSITIONING PLC CONSULTING - PARIS PLCCONSULTINGPARIS.COM INTERIOR DESIGN & SCENOGRAPHIES MILESTONE PRODUCTION - MILANO IMMAGINE & COMUNICAZIONE STUDIO BENJAMIN POULANGES - PARIGI SUPPORTED BY SUPPORTED BY LOGISTIC & LOCATION SETUP GL EVENTS - LYON PR & UFFICIO STAMPA ALESSANDRO GRASSI & PARTNERS CONTACTS : Mi-NEXT Srl, Via Alberto da Giussano, Milan - Ph [email protected] - web