THE ONLY BUSINESS PUBLICATION FOCUSING ON SPORTS, LICENSING AND TAILGATING 2015 MEDIA KIT

THE ONLY BUSINESS PUBLICATION FOCUSING ON SPORTS, LICENSING AND TAILGATING 2015 MEDIA KIT

ABOUT US SportsFan Retailer is the only business-to-business (B2B) publication focusing on sports, licensing and tailgating. The magazine is focused on retailers that sell or distribute sports, licensed and tailgating products. Actual and prospective advertisers include manufacturers and distributors of items that fall under the following categories: licensed/non-licensed sporting goods, equipment, apparel, accessories, collectables, trading cards, footwear, gifts/ novelties, headwear, home furnishings/housewares, imprinted and embroidered items, pet products, picnic/tailgating products, stationery, school supplies, technological gadgets and devices, among others. SportsFan Retailer magazine canvasses the sports licensed and tailgate product marketplace, and is a resource to educate a qualified audience of retail professionals on industry news and trends. We cover the innovative products, effective marketing and merchandising practices, league licensing initiatives, comprehensive resources, content and commentary from industry experts. SportsFan Retailer supports industry licensees, licensors, manufacturers, distributors, agents and agencies. SportsFan Retailer is a much-needed resource for the licensed sports product industry. Each issue presents relevant, pertinent industry news important information for licensees, licensors and retail executives alike. David Kirkpatrick, Vice President, The Collegiate Licensing Company Beginning in 2015, SportsFan Retailer will also begin publishing LOGO - a monthly e-newsletter distributed to 25,000+ opt-in subscribers. This comprehensive database is comprised of retailers, manufacturers, licensees and brand owners. SportsFan Retailer is also the official publication of the Sports Licensing & Tailgate Show, held annually in Las Vegas. Other Emerald Expositions Sports & Retail events include Outdoor Retailer, ASD, Imprinted Sportswear Shows, Interbike, Surf Expo, Surtex, Internet Retailer Conferences, and the National Stationery Show. This crossover allows Emerald customers to benefit from the synergies between the retail, sports, general merchandise and sports licensing and tailgate events. www.sportstailgateshow.com/sfr

DISTRIBUTION SportsFan Retailer has a specialized, strategic plan for getting into the hands of our target audience: RETAILERS. This presents the ideal opportunity for advertisers and marketing advocates and partners to get in front of 80,000+ retail buyers and executive decision-makers that are looking specifically for sports licensed and non-licensed sporting goods and tailgate products to stock in their retail locations. SportsFan Retailer s distribution includes retailers/buyers from: Independent and chain sporting goods stores Grocery stores Hardware stores Warehouse/wholesale clubs Licensed sports specialty shops Concessionaires Drug and Convenience stores College book stores/specialty stores Professional and collegiate teams/leagues Department stores Collectibles/gift stores Sporting venues Online retailers BONUS DISTRIBUTION WITH EACH ISSUE: Emerald Expositions events Sports Licensing and Tailgate Show: 5,000 Attendees; 350 Exhibitors Outdoor Retailer Winter Market: 25,000+ Attendees; 1,000 Exhibitors Outdoor Retailer Summer Market: 27,000+ Attendees; 1,400 Exhibitors Imprinted Sportswear Shows (ISS): 6,000 Attendees; 1,200 Exhibitors ASD Las Vegas Shows: 45,000 Attendees; 2,500+ Exhibitors Surf Expos: 8,000 Attendees; 800 Exhibitors Other events Licensing Expo The Sports Merchandise & Marketing Exhibition (SMMEX) Special Events/Tailgate Events Sponsored League and Collegiate Special Events

EDITORIAL CALENDAR MONTH SHIPPED DEADLINES SUMMER 2015 WINTER / PRE-SHOW 2015 JUNE AD CLOSE: APRIL 17, 2015 DECEMBER AD CLOSE: NOVEMBER 4, 2015 FEATURES ART CLOSE: APRIL 21, 2015 - CAMEX Review/Collegiate Market Report - Surplus/Recall Inventory Solutions - Fashion Trends - Gift Card/Loyalty Programs -NEW! Buyer s Guide ART CLOSE: NOVEMBER 11, 2015 - Licensed Sports Product Industry Report - Leading Sports Product Licensees - Store Display Ideas That Move Merchandise - Online Retail and E-Commerce NEW PRODUCTS Apparel 2016 Sports Licensing & Tailgate Show Preview COVERAGE Around the Leagues: MLS Embellishments: Sublimation Retailer Focus Tailgate Talk Around the Leagues: MLB Embellishments: Heat Printing Retailer Focus BONUS DISTRIBUTION - Licensing Expo - Surf Expo - ASD Las Vegas - Sports Licensing and Tailgate Show - ISS Long Beach - ASD Las Vegas ADS DUE BROADCAST DATE JANUARY Jan 12 Jan 22 FEBRUARY Feb 5 Feb 12 MARCH Mar 5 Mar 12 APRIL Apr 2 Apr 9 MAY Apr 30 May 7 JUNE June 4 June 11 ADS DUE BROADCAST DATE JULY July 2 July 9 AUGUST Aug 6 Aug 13 SEPTEMBER Sept 3 Sept 10 OCTOBER Oct 1 Oct 8 NOVEMBER Nov 5 Nov 12 DECEMBER Dec 3 Dec 10

AD RATES PRINT ADVERTISING Size and specs (4-color) Rate Full Page Bleed: 8.25 x 11 Non: 7 x 10 $5,500 1/2 Page: Horizontal 7 x 4.875 $3,500 1/2 Page: Vertical 4.625 x 7.375 $3,500 1/4 Page: Vertical Only 3.5 x 4.875 $1,800 CHOOSE THE SIZE THAT S RIGHT FOR YOU! FULL PAGE BLEED 8.25 X 11 Only bleeds on outside edges. It is recommended that live matter be held back 1/4 from trim (8 x10.75 ). FULL PAGE NON-BLEED 7 x 10 within margins 1/2 PAGE Vertical 4.625 x 7.375 1/4 PAGE Vertical Only 3.5 x 4.875 1/2 PAGE Horizontal 7 X 4.875 DIGITAL ADVERTISING - LOGO E-NEWSLETTER Size and specs (4-color) Rate Leaderboard: 728x90 px $850 Right rectangle: 300x250 px $500

CONTACT US Sales Contact: Matt Lawson, Sales Director Phone: (813) 531-7760 Email: matt.lawson@emeraldexpo.com Editorial Contact: Jamar Laster, Editor Phone: (770) 291-5578 Email: Jamar.Laster@emeraldexpo.com Marketing Contact: Nikki Puckett, Marketing Manager Phone: (949) 226-5750 Email: Nikki.Puckett@emeraldexpo.com Publisher: Liz Crawford Vice President, Licensing Group Phone: (949) 226-5746 Email: Liz.Crawford@emeraldexpo.com www.sportstailgateshow.com/sfr ABOUT EMERALD EXPOSITIONS SportsFan Retailer is published by Emerald Expositions, which owns and operates 85 tradeshows and conferences across more than 20 diversified industries. Emerald Expositions is a leading organizer of business-to-business tradeshows complemented by industry analysis and market intelligence from its award-winning publications and websites. As a vital source of sales and marketing solutions, Emerald Expositions products and services enable you to establish and maintain business relationships, generate new business, and market more effectively and efficiently. Emerald Expositions supports your B2B objectives by connecting you with influential decision-makers through established marketing platforms. www.emeraldexpo.com