2015 Media Information

Transcription

1 News from North American basins 2015 Media Information

2 With over 36,000 readers, UOGR has the largest circulation devoted SPECIFICALLY TO covering news and developments in the basins and shales of North America. Unconventional Oil & Gas Report provides detailed news coverage of North American shale and other tight-formation plays and business developments within them. Unlike any other publication in the market, UOGR covers news of local interest on a play-byplay basis including: permitting trends and totals, individual wells of special significance, production starts, technical and geologic trends, discoveries, and other upstream news. It also covers important midstream and pipeline projects in each of the plays. Beyond operational news, UOGR follows key personnel moves, local political developments, and financial stories. It publishes locally focused features and stories based on interviews of key executives of companies involved in unconventional resource plays. It is an important news publication for industry professionals, lively in presentation but serious in purpose. Each issue is organized by shale and basin, providing the audience a quick review of industry activity specific to each locale. The local focused coverage of important developments in each specific play is both professionally valuable to readers in those plays as well as professionally interesting to readers in other plays. This format is a publishing variation of the think global/act local business paradigm. It capitalizes on two practicalities of the continued expansion of unconventional resources development: 1) many companies and individuals operate in more than one play and thus have multiple local areas of interest; and 2) professionals always look to other localities for alerts to problems and clues to solutions applicable where they work.

3 2014 Circul ation Circulation by Region Northwest 2.3% West Coast 6.5% Mid-Continent 12.2% Northeast 15.0% Southwest 40.5% Southeast 9.7% Southwest 14,943 Northeast 5,549 International 5,132 Mid-Continent 4,498 Southeast 3,563 West Coast 2,406 Northwest 831 Total 36,922 Job Function Executive Management (CEO, COO, CFO, President, VP, Partner, Director) 21, % Exploration, Drilling, Development & Production Mgmt., Engineering Mgmt. 8, % Purchasing, Consulting and Land Services 3, % Geologist or Geophysical 2, % Field Professionals, including Superintendent, Foreman, Toolpusher % Total 36, % Business Industry Oil & Gas Producing Companies 14, % Engineering, Drilling, Completions, Consulting 12, % Investor, Financial Services 5, % Government, Regulatory, Manufacturer, Association 4, % Total 36, %

4 Rates, Specs, and Distribution RATES Unconventional Oil & Gas Report 1X 3X 6X 12X 18x 24X Full Page Tab 12,800 11,525 10,250 8,975 8,335 7,690 Full Page Standard 8,725 7,850 6,975 6,250 5,880 5,355 1/2 Page Spread 9,700 8,750 7,750 6,900 6,550 5,950 1/2 Page Horizontal 5,675 5,125 4,550 4,000 3,715 3,425 1/2 Page Vertical 5,675 5,125 4,500 4,000 3,715 3,425 1/4 Page Vertical 3,975 3,575 3,150 2,800 2,600 2,400 Full Page Tab Spread 17,950 16,150 14,350 12,850 11,725 10,900 AD SIZE Full PAGE Tab SPREAD Full PAGE Tab Full PAGE STANDARD 1/2 PAGE Spread 1/2 PAGE Horizontal 1/2 PAGE VERTICAl 1/4 PAGE VERTICAl Live AREA (W H) x mm x 317mm x mm x 305mm x mm x 235mm x 6 514mm x 152mm 9.25 x 6 235mm x 152mm x mm x 305mm x 6 118mm x 152mm TRIM x mm x 330mm x mm x 330mm BlEED 21 x mm x 337mm x mm x 337mm 21 x 7 533mm x 179mm x 7 270mm x 179mm NOVEMBER/DECEMBER 2014 Ad Close - Nov 10 Material due - Nov 17 Bonus Distribution: - SPE Hydraulic Fracturing, Feb 3 5, The Woodlands, TX January/February Ad Close - Jan 16 Material due - Jan 20 Bonus Distribution: - Winter NAPE, Feb 11 13, Houston, TX - IADC/SPE Drilling Conference, Mar 17 19, London, UK - SPE ICoTA, Mar 24 25, The Woodlands, TX - Ark-La-Tex Oilfield Expo, Apr 1 2, Shreveport, LA March/April Ad close - Mar 13 Material due - Mar 20 Bonus Distribution: - GPA Annual Convention, Apr 12 15, San Antonio, TX - NAPE East, Apr 15 17, Pittsburgh, PA - Offshore Technology Conference, May 4 7, Houston, TX - AAPG Annual Conference, May 31 Jun 3, Denver, CO May/June Ad close - May 15 Material due - May 22 Bonus Distribution: - South Texas Oilfield Expo, Jun 9 10, San Antonio, TX - Global Petroleum Show, Jun 9 11, Calgary, Canada - Midyear Meeting, Jun 24 26, Santa Fe, New Mexico - URTeC, Jul 2 15, San Antonio, TX - TIPRO Summer Conference, Aug 6 8, San Antonio, TX July/August Ad close - July 17 Material due - July 24 Bonus Distribution: - Power-Gen Natural Gas, Aug 18 20, Columbus, OH - NAPE South, Aug 19 21, Houston, TX - Pipeline Week, Sep 15 17, The Woodlands, TX - SPE ATCE, Sept 28 30, Houston, TX - OKC Oilfield Expo, Oct 1 2, 2014, Oklahoma City, OK September/October Ad close - Sep 11 Material due - Sep 18 Bonus Distribution: - SEG, Oct 18 23, New Orleans, LA - LAGCOE, Oct 27 29, Lafayette, LA - Annual Meeting, Nov 9 10, New Orleans, LA November/December Ad close - Nov 11 Material due - Nov 16 Bonus Distribution: - Houston Oilfield Expo, Dec 9 10, Houston, TX - NAPE Rockies, Dec 9 11, Denver, CO Submitting Material UPLOAD SITE INSTRUCTIONS Log on to Click either Online Material or Print Material and select Unconventional Oil & Gas Report from the scroll-down menu. Fill in the required information and then select upload ad. Our FTP site will accept up to 250 MB. Please stuff or zip your files before sending and wait for your confirmation. Files under 10MB, please your ad to admaterial@pennwell.com. Include advertiser name, publication name, order number and issue date. MAIL PHYSICAL MATERIAL TO: PennWell Corporation, Ad Services 1421 South Sheridan Road Tulsa, OK, USA PennWell prefers ad material to be supplied as PDF s with PDF/X-1a format option. We also accept ads built in Adobe InDesign, PageMaker, Illustrator, Freehand, Photoshop, and QuarkXPress. Please supply all fonts, images, and artwork with ads supplied in these applications. All supplied material should be in CMYK color and have fonts embedded in all graphics. PennWell does not accept ads built in Microsoft Word, Publisher, PowerPoint, or CorelDraw. PennWell requires a high-resolution color proof of supplied ads to guarantee ad reproduction. This applies even on uploaded materials. If you do not supply this proof, we cannot guarantee ad reproduction.

5 Digital Media Portfolio Match your campaign objectives to UOGR s Marketing Solutions! Use these icons to identify which digital marketing solutions are right for your marketing messaging and strategy. Designed to meet your specific marketing goals A Brand Awareness campaign strengthens your company s image and helps define how your company and products are perceived by professionals in the oil and gas community. A Lead Generation campaign provides targeted sales leads by actively generating interest from decision-makers and prospects in the oil and gas industry. A Traffic Driving campaign is designed to designed to push oil and gas professionals to your website or other online offerings. A Thought Leadership / Education campaign authenticates your position as a subject matter expert by comprehensively communicating a unique innovation or point of view building business over the long term. A Search Engine Optimization (SEO) campaign improves your site s visibility with search engines, which is enhanced by an effective linking strategy on high-ranking websites with relevant content. In a Push Marketing campaign strategy, we create end-user demand by delivering your information directly to key industry professionals who have previously indicated an interest in a topic related to your products and services. In a Pull Marketing strategy, your campaign is seen by industry professionals as they actively seek out information via search or browse vehicles. Our Solutions Your Marketing Campaign Objectives Marketing Approach Online Banner enewsletter List Rental Webcast (custom content) White Paper The most effective digital marketing campaigns are augmented by including print media solutions.

6 digital opportunities Leaderboard 85 of UOGR subscribers take % some form of action after viewing an ad IN UOGR ENEWSLETTERs. Page Peel Open Skyscraper Site 1 enewsletter UOGR delivers the latest news and technology to over 56,000 opt-in subscribers every Tuesday. Align your marketing message with premium, targeted content. Leaderboard $3,000 Skyscraper $2,750 Intro (Text Ad) $2,500 Middle 1 position $2,500 Middle 2 or 3 Position $2,000 Site 2 List Rental Reach targeted audiences with your custom message in an deployment. Your message will be sent to industry professionals that you ve specified from our database list selects and can be used for a nearly unlimited variety of promotional programs. 64 of UOGR subscribers rely on % INDUSTRY media websites to research companies prior to making a purchase. 77 webcast usage for business % purposes among UOGR readers has increased or remained the same in the last year. UOGR Online With 42,630* unique visitors, the UOGR homepage allows you to strategically place your marketing message near relevant, up-todate content for high visibility. Ad positions for $3,500 Leaderboard (728 x 90) Skyscraper (300 x 600) Site Sponsor (300 x 250) Page Peel $4,500 *Source: Site Catalyst Report (August 2013 September 2014) Webcasts Generate qualified, active leads while presenting your technology or expertise to targeted industry professionals. Sponsors can participate in brand-selected topics or sponsor a custom topic. After the one-hour live event, the webcast is promoted as ondemand and hosted on the OGJ website for six months. Sponsors receive detailed registration information from a captive global audience of industry professionals, providing your sales staff with a database of quality prospects. Source for statistics: Internal Publisher s data gathered in June 2014.

7 Create a Winning Marketing Mix Make Connections with Potential Buyers by Creating a Winning Marketing Mix Today s educated buyers consume information at all hours of the day and through every means available to them. They search the web, read trade magazines, watch videos, subscribe to enewsletters, download apps, and travel to tradeshows all in the pursuit of the latest information to help them perform better in their careers. THE CHAllENGE Finding the right media mix. A wide variety of options exists to help you reach and influence buyers as they navigate the many channels available to them. Using a marketing vehicle exclusively in the hopes of reaching customers at the right time in their buying cycle may result in prospects missing your message. Spreading your message across too many channels may leave you with too little frequency in any channel to make a memorable impression. THE SOLUTION Using media channels that work together to target your audience. Solving this challenge requires knowledge of how various information channels work together to reach and engage customers throughout the buying process. The right marketing mix includes a well-planned strategy and consistency across multiple channels to ensure that your message reaches qualified buyers often and effectively during their knowledge-gathering phase. Brand Loyalty Established Need Identified 12 MAGAZINES EDITORIAL GUIDES ENEWSLETTERS EVENTS MOBILE WHITE PAPERS WEBCASTS BUYERS GUIDE SOCIAL MEDIA CUSTOM CONTENT VIDEO EDITORIAL GUIDES MAGAZINES EDITORIAL GUIDES ENEWSLETTERS EVENTS MOBILE WHITE PAPERS WEBCASTS BUYERS GUIDE SOCIAL MEDIA CUSTOM CONTENT VIDEO TECHNICAL DIGEST MAGAZINES EDITORIAL GUIDES ENEWSLETTERS EVENTS MOBILE WHITE PAPERS WEBCASTS BUYERS GUIDE SOCIAL MEDIA CUSTOM CONTENT VIDEO TECHNICAL DIGEST MAGAZINES EDITORIAL GUIDES ENEWSLETTERS EVENTS MOBILE WHITE PAPERS WEBCASTS BUYERS GUIDE SOCIAL MEDIA 9CUSTOM CONTENT VIDEO EDITORIAL GUIDES MAGAZINES EDITORIAL 3 GUIDES ENEWSLETTERS EVENTS MOBILE WHITE PAPERS WEBCASTS BUYERS GUIDE SOCIAL MEDIA CUSTOM CONTENT VIDEO WHITE PAPERS MAGAZINES EDITORIAL GUIDES ENEWSLETTERS EVENTS MOBILE WHITE PAPERS WEBCASTS BUYERS GUIDE SOCIAL MEDIA CUSTOM CONTENT VIDEO WHITE PAPERS MAGAZINES EDITORIAL GUIDES ENEWSLETTERS EVENTS MOBILE WHITE PAPERS WEBCASTS BUYERS GUIDE SOCIAL MEDIA CUSTOM Purchase Recommended 6 Brand/Product Preference Determined Information Search Conducted UOGR s WINNING MIX UOGR has a variety of mediums available to help solve your marketing challenges. UOGR marketing options are specifically designed to reinforce your message with qualified decision makers throughout the buying process. We can help you create a winning marketing mix for today and for your future. We know that ROI is more important than ever before. Ask us how we can help: PennGAGE automation platform: Most automation platforms are very cumbersome, time consuming and use all your staff s resources. PennGage is a fully managed service that frees up your staff to do other important tasks. OUR service:» Identifies, at the individual level, who is visiting your website and what pages they are reading» Pushes automated messages to extend your ad spend» Integrates with most CRMs» Nurtures leads with drip campaigns till sales close» Provides detailed reports, analytics and alerts MARkETING CONSUlTING Do you have a new product to launch? Entering a new industry? Need help with media planning or a corporate event? Our team of marketing professionals understands the value of listening and learning. We can help with both strategic and tactical planning. Here s how:» Messaging» marketing» Social media strategy» Thought leadership programs» Media planning and campaign strategy» Web analytics review Find out more at Or call Paul Andrews: » Event planning: Managing your corporate event for up to 250 attendees

8 Michael McManus Sales Manager Paul Westervelt Vice-President and Group Publishing Director Paula Dittrick Editor Matt Zborowski Staff Writer Bob Tippee Consulting Editor PennWell Petroleum Group Headquarters 1455 West Loop South, Suite 400 Houston, TX 77027