S anagement tm an ociation f or As s r po E ur op e 1 The Aviva Stadium Conference Centre www.easm2015.com EASM
23 rd European Association for Sport Management Conference TABLE OF CONTENTS Invitation to Participate 2 Your Hosts 3 About EASM 3 Conference Theme 4 Who Will Attend 4 Keynote Speakers 5 Sample Programme Layout 5 Why Participate 6 Reasons Why Becoming a Partner is an Excellent Marketing Strategy 6 Partnership Package Opportunities 7 Gala Dinner Partnership 9 Connectivity Forum 10 Industry Workshops 10 Individual Partnership Opportunities 11 Advertising Opportunities 11 Promotion and Media 12 Exhibition Opportunities 13 Booking Contract 14
Promoting Excellence in Sports Management Research education & practise Invitation to Participate It gives me great pleasure to invite you to the 23rd EASM Conference held in the impressive Aviva Stadium in Dublin, Ireland from 9 to 12 September 2015. We have designed an exciting programme centred on the conference theme of Sport Management in the Digital Age, which reflects the reality of a fast-paced interconnected world, where professional and global communities are linked at the touch of a button, where live sporting events are streamed to our mobile phones and where teams and athletes can interact instantly with their fans irrespective of location. For the sports manager, the brave new digital world poses questions about what sport is and how it is accessed, offers opportunities to engage fans in exciting new ways and reveals challenges to accessing consumers in an increasingly fragmented media landscape. A vibrant landscape of stunning beauty, a profound cultural and sporting heritage, and the European home of global technology firms Google, Microsoft and Facebook makes Dublin the perfect location for the 23rd EASM Conference. Located between Europe and America, Ireland is easily accessible and offers a warm and welcoming atmosphere as well as opportunities to explore one of the best travel destinations in the world. Céad Míle Fáilte Romhat Dr Tara Magdalinski Chair, EASM 2015 2
Your Hosts The UCD Centre for Sport Studies is well placed to deliver a high quality event. Established in 1999 to deliver academic programmes, research and consultancy services in sports management, the Centre has since expanded to include exercise management and health and performance science amongst its offerings. The successful Diploma, BSc and MSc degrees in Sport and Exercise Management have been completed by some of Ireland s most well-known athletes, sporting personalities and administrators, which reflect UCD s overall commitment to excellence in sport. The University s own track record in sport is exemplary, with UCD teams competing in the premier national competitions in soccer, rugby and hockey and individual athletes succeeding on the European, international and Olympic/Paralympic stage. Competition on the field is complemented by innovation off the field, and the reputation of the UCD Centre for Sports Studies is confirmed by the employment of graduates and students in the organisation and delivery of Irish sport through the country s national governing bodies, non-profit and corporate sectors. Finally, the Centre embraces new technologies in its delivery of teaching and learning experiences and prepares graduates for opportunities in digital marketing, social media and other related applications. About EASM Promoting Excellence in Sports Management Research education and practise The European Association for Sport Management (EASM) was established in 1993 as an independent association of people involved or interested in the management of sport in the broadest sense. EASM membership is composed of academics and professionals from the public, voluntary and commercial sectors. EASM has a wide international network of experts and National Organisations in the fields of sport management and has close European and Intercontinental relations (the International Sport Management Alliance). Members of EASM come from nearly 40 different countries, and from every continent. Aims of EASM Include: Promote and encourage study, scientific research and scholarly writing on sport management Facilitate and develop exchange of information and dissemination of best practice Work with member organisations to support sport management associations and organisations Develop sport management by acting as the European Association Co-operate with other international bodies with shared goals 3 Encourage the convening of international conferences Teach sport management and establish educational exchanges of sport management techniques Facilitate the exchange of practical and scientific experiences in the field of sport management Extend the teachings and activities of EASM to all places throughout Europe and the rest of the world Stimulate the interest of Members to improve their ability and willingness to learn more on sport management Publish journals, newsletters, magazines or other reference material in print, electronic or other forms of media Maintain and develop databases, websites and other informative material and data on sport management
Sport Management in the Digital Era Conference Theme No longer located in green pastoral settings or confined to twodimensional screens, over the past decade there has been a revolution in the way that sport is consumed. From instant, mobile access to live feeds and results, do it yourself camera selection and scheduling, through to fantasy leagues, global fan communities and personal access to athletes, sport has been de- and reconstructed to create endless opportunities to engage with favourite players, teams and brands. Rather than trekking to the stadium or watching on TV, game day now incorporates mobile technology, tablets, Twitter and Facebook updates, as well as interactions with other viewers both in the stands and around the world to generate a multimedia experience. For the sport manager, this brave new digital world poses novel challenges, exciting opportunities and many questions about what sport is, how it is accessed, what fans expect and how we reach consumers in an age of fragmented media use. As such, the conference theme, Sports Management in the Digital Age, reflects the reality of a fast-paced, interconnected world, where sports content has been both a driver and a beneficiary of new technologies. From national governing bodies and international federations, professional teams and athletes themselves through to corporate sponsors, media outlets and marketers, this theme encourages attendees to establish where sport fits into the digital world and how sport management scholars and professionals can understand and utilise technologies, applications and online interaction to respond to consumer demand and further the ends of their own organisations, clients and stakeholders. Whilst not an exclusive theme, it is hoped that the prospect of engaging with the digital age in all its forms will inspire delegates to reflect critically on their practice and align their research interests with those of the conference. Who Will Attend? International and National Sport Federations 4 National Sport Governing Bodies Local Authorities Sporting Facilities Regional Sports and Leisure Facilities Clubs and Leisure Centres Sports Fitness and Exercise Equipment Universities and Research Institutes Sports Performance Professionals New Performance Related Technology
Keynote Speakers Prof. Bill Gerrard, Professor of Business and Sports Analytics at Leeds University Dr Bill Gerrard has pioneered statistical performance analysis and an evidence-based approach to coaching in football, rugby league and rugby union. He has worked as a technical consultant with Saracens since March 2010 Bill also provided statistical analysis for the SkySports coverage of Super League 2012. Previously he has worked with various UK football clubs, an Australian rugby league team, and Billy Beane and the Oakland A s owners. Bill holds the UEFA B football coaching licence. He has acted as an expert witness in several sports legal cases. Bill is a graduate of the University of Aberdeen, Trinity College, Cambridge and the University of York, and is currently Professor of Sport Management and Finance at Leeds University Business School. Tony Schiller, Executive Vice President, Paragon Marketing Tony Schiller has been a leader in the strategic marketing industry for the past 15 years and is intimately involved in developing strategic marketing initiatives for Paragon s vast client roster. He brings with him over 25 years of sports and entertainment experience, including professional basketball and hockey, the concert industry and major events. During his career, Tony has put together hundreds of sponsorship deals totalling over $200,000,000 in revenue. More recently, Tony has worked with Enterprise Ireland to support start-up companies in the sports technology area, including Fan Footage and vstream. Sample Programme Layout 9 th september 10 th september 11 th september 12 th september Welcome Address Connectivity Forum Connectivity Forum Keynote Lecture Keynote Lecture morning Exhibition Opens Plenary Session Plenary Session Industry Workshop Industry Workshop lunchtime Connectivity Forum Connectivity Forum Plenary Session Roundtables Roundtables Workshops Workshops Workshops afternoon Registration Oral Communication Oral Communications Oral Communications 5late afternoon Networking Evening Industry Workshop Industry Workshop Posters Presentation Poster Presentations Plenary Session Poster Presentations Plenary Session evening Welcome Reception Conference Dinner Gala Dinner
Why Participate Interactivity is a lived experience, and not only will the conference explore sport management in the digital age through presentations, posters and exhibitions, it will also create an engaging digital experience for delegates with innovative mobile applications, Twitter feeds and webcasts. The conference outcomes, including keynote presentations, podcasts, blogs, tweets and slideshows, will be captured online for a lasting legacy of the 23rd EASM Conference. We are excited to delve into this provocative theme and to delivering a forward-thinking, interactive event. Reasons Why Becoming a Partner is an Excellent Marketing Strategy Generate new sales and form new partnerships with delegates, venders and speakers Leveraged lead generation the chance to be recommended to attendees connections Enhance credibility highlight your company s expertise to a captive audience Put your brand in front of hundreds of the most influential referrers of business Connect directly to very hard to reach people Increase credibility, expand loyalty and build opportunities with existing clients through active participation Indicative Session Themes Digital/social media sports marketing Social media policies for athletes Web 2.0 in sport management teaching and learning Intellectual property rights in a connected global community Professional skills in a digital environment Evaluating sponsorships through online interactivity Gamification and fan engagement Sporting events and digital legacies Sports management and elearning Digital networking for sport management professionals Consequences for grassroots sports and participation in an online world Managing online sports experiences Value-adding through online experiences 6
Partnership Package Opportunities In addition to the menu list associated with each option below, opportunities are also available (subject to EASM Programme Team approval) for partners to become associated with specific themes and/or specific session(s) during the conference in order to maximize appropriate activation opportunities. PLATINUM PARTNERS 7,500 A range of rights and benefits will be agreed to optimize the potential as Platinum Partner to meet your organisation s business and marketing objectives. We have identified an extensive list of components in this Platinum Package which are outlined below. There is a high degree of flexibility within this package, to ensure that your organisation s specific partner requirements are achieved, and we are more than happy to discuss your requirements with you. Official Designation as Platinum Partner of EASM 2015 Coverage for your organisation on all EASM 2015 promotional materials in the run up to the conference, which includes a printed announcement and e-zine campaign Branding on the EASM 2015 Partners page of the web site to include your organisation s logo and biography Use of the EASM 2015 image in your organisation s promotional activities tied to EASM 2015, once agreed with the EASM 2015 organisers At EASM 2015 Premium exhibition space trestle table, base, power + two chairs 6 complimentary registrations A dedicated three minute video reel of the conference highlights including an interview with your CEO 6 complimentary tickets to the Conference Dinner The opportunity to organise a branded exclusive event during EASM 2015 e.g. drinks reception or catering event (catering at an additional cost). Subject to not conflicting with the EASM 2015 programme A full page colour advert in the conference programme Two featured Partner articles per month (150-word paragraph, link, logo or photo) sent to our list via e-newsletter (content subject to approval by EASM) Recognized in all communications Recognized from the podium at the start of each day s keynotes and the conclusion of last sessions each day Thank you to Platinum Partner projected throughout the conference venue Insert into the delegate pack Post Event 7 Post event fulfilment report which will outline the benefits of Partnership Access to the EASM 2015 attendee database whereby permission has been granted by the delegates Free value add options, worth 3,500 each This Platinum Partner package is significantly enhanced, as they have the opportunity to be one of our lunch partners at the conference. The opportunity will allow them two welcome banners at the entrance, announcing that they are the main Partners of this particular event. They will also be allowed distribute a branded gift item or piece of collateral to all attendees at that event.
GOLD PARTNERS 5,000 A range of rights and benefits will be agreed to optimize the potential as Gold Partner to meet your organisation s business and marketing objectives. We have identified an extensive list of components in this Gold Package which are outlined below. There is a high degree of flexibility within this package, to ensure that your organisation s specific partner requirements are achieved. Official Designation as Gold Partner of EASM 2015 Coverage for your organisation on all EASM 2015 promotional materials in the run up to the conference, which includes a printed announcement and e-zine campaign Branding on the EASM 2015 Partners page of the web site to include your organisation s logo and biography Use of the EASM 2015 image in your organisation s promotional activities tied to EASM 2015, once agreed with the EASM 2015 organisers At EASM 2015 Exhibition space trestle table, baise, power + two chairs 4 complimentary registrations A customised two minute video reel of the conference highlights including an interview with your CEO 2 complimentary tickets to the EASM Conference Dinner The opportunity to organise a branded exclusive event during EASM 2015 e.g. drinks reception or catering event (catering at an additional cost). Subject to not conflicting with the EASM 2015 programme Logo on event promotional emails and letters to be sent to prospective attendees A half page colour advert in the conference programme Thank you to our Gold Partners holding slide projected throughout the conference venue Insert into the delegate pack Free value add options, worth 2,500 each This Gold Partner package is significantly enhanced for the first nine Partners to come on-board, as they have a choice of one of the following, stand-out and highly visible events/sessions that they can Partner for free. The opportunity will allow them two welcome banners at the entrance to the event in question, announcing that they are the main Partners of that particular event. They will also be allowed distribute a branded gift item or piece of collateral to all attendees at that event. Options available on a strictly first booked, first option include: Four coffee Partnership opportunity - Two mornings and two afternoons One VIP and speaker lounge Partner Each of these provides a free added value of 2,500 to the Partnership. 8
SILVER PARTNER 3,500 A range of rights and benefits will be agreed to optimize the potential as Gold Partner to meet your business and marketing objectives, including subject to negotiation: Official Designation as Gold Partner of EASM 2015 Branding on the EASM 2015 Partners page of the web site to include your organisation s logo and biography Use of the EASM 2015 image in your organisation s promotional activities tied to EASM 2015, once agreed with the EASM 2015 organisers At EASM 2015 Exhibition space trestle table, base, power + two chairs 2 complimentary registrations 2 complimentary EASM Conference Dinner Logo on event promotional emails and letters to be sent to prospective attendees A quarter page colour advert in the conference programme Thank you to our Silver Partners holding slide projected throughout the conference venue Insert into the delegate pack The exhibiting company will have their company logo and a 75 word company biography in the EASM 2015 official website. Gala Dinner Partnership 5,000 Your company will receive the following branding inventory Branding on the EASM 2015 Awards page of web site to include your organisation s logo and biography Approximately six email campaigns promoting the Gala Dinner with your company listed as a Partner (subject to booking date) Thank you to our Partners holding slide projected within the conference dinner venue Complimentary Table at the Conference Dinner (Max 10 people) Company logo to be included on all congratulatory e-zines placed by EASM 9 Company logo to be included on major signage at the event Top Tier branding opportunities on the dinner menus You will have the opportunity to provide: A ten minute introductory speech A gift for the guests on the tables You will also receive: Acknowledgement by the Chairman at the Gala Dinner A half page colour advert in awards programme
Connectivity Forum 4,000 Organised by the Sponsor, the Satellite Symposium will take place on site and will be included in the Official Congress Schedule. Each session will last one hour. The sponsored symposium programme should receive the endorsement of the Scientific Committee. The price includes the following services: Official Designation as Symposium Partner of EASM 2015 Complimentary use of an official meeting room at the venue (subject to availability) A 60 minute dedicated session time included in the conference programme. 4 complimentary registrations Banner branding in meeting room (supply own banners) Product display and distribution in meeting room (subject to venue and LOC approval) Recognition as a Symposium Sponsor in official publications. Inclusion of your Company name, link to home site and logo on the website Invitations for symposium sent by email (by the organiser) to registered delegate list by the organisers (Material to be supplied) Complimentary use of standard audio-visual and technical equipment as existing in that room (Technicians not included) A half page colour advert in the conference programme. Logo branding on the EASM 2015 sponsors page of conference programme. Catering and human resources are not included Room capacity: 210 seats Exclusive time slots available Industry Workshops (Demonstration/Simulation) 2,000 Organised by the Sponsor, the workshop will take place on site and will be included in the Official Congress Schedule. Each workshop will last one hour. Complimentary use of an official meeting room at the venue (subject to availability) A 60 minute dedicated session time included in the conference programme Banner branding in meeting room (supply own banners) Product display and distribution in meeting room (subject to venue and LOC approval) 10 Recognition as a Symposium Sponsor in official publications Inclusion of your Company name, link to home site and logo on the website Invitations for symposium sent by email (by the organiser) to registered delegate list by the organisers (material to be supplied) Complimentary use of standard audio-visual and technical equipment as existing in that room (technicians not included) A half page colour advert in the conference programme Logo branding on the EASM 2015 sponsors page of conference programme Catering and human resources are not included Parallel Session Room capacity: 20-60 seats from 12.00 to 1.00 pm
Individual Partnership Opportunities Conference Tea/Coffee break 2,500 Conference Lunch (1 day) 3,500 Conference Welcome Reception 3,500 Conference Dinner Drinks Reception 2,000 Conference Dinner 5,000 Poster Boards 3,500 Poster Prizes 2,000 Insert into the Delegate Pack 1,000 Conference Bag/Folder 3,000 Conference Lanyard 2,500 Conference Pen 1,000 Conference Notepad 1,000 Sponsorship of a key media representative (Includes an allowance towards accommodation in a 3 star hotel, registration) 1,000 Sponsorship of a delegate from a third world country (Includes an allowance towards flights, accommodation in a 3 star hotel, registration 1,000 Sponsorship of the water stations 2,000 Fun Walk/Run 2,000 Further details of the specific branding on all of the above will be supplied on request. Advertising Opportunities at EASM 2015 Full page full colour advertisement in the conference programme 950 Half page full colour advertisement in the conference programme 650 Onsite Advertising on Central Screen Display your corporate advert within the congress centre. The choice of the advert location will be determined on a first come, first served basis. Maximum of 2 adverts. Rate for one advert (for the duration of the congress) 500 Before you go Email Before the congress, an email reminding all the important practical information will be sent to the preregistered delegates. As sponsor of this email your company logo will be posted on the email: such a high exposure for your company! Exclusive to a maximum of two partners. 500 11
Promotion and Media The organisers are here to make you feel as a real partner of the congress and to ensure you maximise your investment! Ask for printed publications of the congress to share them with your contacts. Ask for congress banners to use in your email marketing campaigns to your clients - to promote your presence at the congress. Ask for the congress logo to use in your email marketing campaigns as well as in print advertisements and promotional material (reserved to Premium & Quality Sponsors). Inform your contacts database of your participation in the event via email blasts or newsletters. Send press releases to trade and medical publications. Post the congress banner on your company website Can you afford not to be there? Make sure you take advantage of the opportunity to reach an international target audience at this conference Enhance your strategic position in the market Maximise your return on investment Engage delegates through parallels and workshops Enhance your visual impact with an exhibition stand Seize this unique opportunity to meet the prescribers Exhibition Opportunities at EASM 2015 Tentative Exhibition Schedule Wed, Sept 9 th Thur, Sept 10 th Fri, Sept 11 th Sat, Sept 12 th 8.00 am 8.30 am 11.30 am 12.00 pm 2.00 pm 6.00 pm 8.00 pm Exhibition Opens Exhibition Set-up Exhibition Opens Exhibition Opens 12 Exhibition Dismantling
Exhibition Opportunities at EASM 2015 This Table Top Exhibition price at 1950 includes: Power supply (actual power usage is charged separately) Wi-Fi (upgrade available at cost) One 6ft trestle table and two chairs Two exhibitor pass is included in every table top exhibition, extra exhibitor passes need to be booked at a rate of 250 This includes access to the exhibition area, name badge and conference programme. The exhibiting company will be listed in the exhibition section in the EASM 2015 final programme. Note: All VAT registered Irish organisations availing of Partnership and exhibition opportunities are subject to VAT at 23%. All VAT registered EU organisations will not be charged VAT on Partnership if a VAT number is included on the booking contract below. All exhibition is subject to VAT at 23%. 13
FLOORPLAN Restrooms 8 9 10 11 Restrooms catering catering catering 3 4 5 6 7 1 2 Registration & Information Area
The European Association for Sport Management 2015 - Partnership, Advertising & Exhibition Booking Contract Please complete this form and email it along with an esp. version of your company logo and a 75 word company biography to Colm O Grady colm@conferencepartners.ie Partnership I would like to confirm (Please specify what Partnership you would like to confirm) Total Cost: plus VAT at 23% Advertising: 1. Full page full colour advertisements in the conference programme: 950 QTY: 2. Half page full colour advertisements in the conference programme: 650 QTY: Total Cost of Advertising Exhibition: I would like to confirm an exhibition stand: Total Cost: plus VAT at 23% Please indicate your booth number preferences (see the floor plan): Note: preference may not be available, exact stand location will be confirmed in August 2015 1 st preference: 2 nd preference: 3 rd preference: Exhibitor Badges Names: Note: Two exhibitor pass is included with every 6 sq. m. 1. 2. 3. Additional Exhibitor Badges Names, cost of 250 1. 2. 3. Organisation s VAT Registration Number: (only if based in EU and outside of Ireland) If your organisation is in the EU, but based outside Ireland, please provide the organisation s VAT registration number and no VAT will be charged: Name: Address that will appear on the invoice: City, State, Zip/Postal Code: 15 Phone: Email: Signature: Organisation: Please email or return this form to the address below, if you require further information please contact: Colm O Grady, Conference Partners Ltd, 12 14 First Floor, The Hyde Building, The Park, Carrickmines, Dublin 18, Ireland Tel: + 353 1 296 8688 E-mail: colm@conferencepartners.ie Payment Policy: 100% payment is due on booking. The Partner/exhibitor s logo and company biography will not be included on any promotional materials until full payment is received. Cancellation Policy: Cancellation within twelve months prior to the conference will incur a cancellation fee of 40% Cancellation within eight months prior to the conference will incur a cancellation fee of 100% The cancellation fee of the Partnership amount is subject to VAT at 23% Please note: Full details of the exhibition area, set-up times, goods receipt, electricity etc. will be sent to you in August 2015. Fax:
The Aviva Stadium Conference Centre www.easm2015.com Colm O Grady Conference Partners Ltd, 11 13 First Floor, The Hyde Building, The Park, Carrickmines, Dublin 18, Ireland Tel: Mob: E-mail: + 353 1 296 8688 + 353 87 223 3477 colm@conferencepartners.ie