Oaklee s Family Guide - Go Make Memories Oaklee s Family Guide is a trusted resource that has been serving Chicagoland families for 16 years. We do the legwork to find family-focused events, products, places and services, putting them all in one place so busy families can save time searching and have more time for fun. As an Oaklee s Family Guide advertiser, your message will reach a valuable local audience. Bi-Monthly Print Edition Popular guide that includes seasonal fun across the Chicagoland area. Website Advertising Viewers quickly find events, coupons, products and services, along with relevant editorial stories on our searchable website. Coupons Cost conscious families are always looking for moneysaving opportunities. Eblast Marketing Reach the loyal and local users who register on our opt-in email list. Social Media Join the interactive conversation through our social media touchpoints. Oaklee s Family Guide can help you reach the Chicagoland family market. Please call us at 847-427-4656 or email us at sales@oakleesguide.com to discuss your advertising needs.
Editorial Calendar 2016 January/February Deadline December 1, 2015 Features: Preschool Fairs and Open Houses, School Registration, Museums, Summer Camps. Events: Martin Luther King Day, Valentine s Day, Chinese New Year, President s Day, Groundhog Day, Super Bowl and Mardi Gras. March/April Deadline February 1, 2016 Features: Summer Camps, Easter Bunny, Egg Hunts, Spring Break, Resale and Consignment. Events: St. Patrick s Day, Earth Day. May/June Deadline April 1, 2016 Features: Outdoor Fun, Water Parks and Pools, Mini-Golf, Summer Festivals, Summer Concerts, Family-Friendly Performances. Events: Mother s Day, Memorial Day, Father s Day, Flag Day. July/August Deadline June 1, 2016 Features: Outdoor Fun, Water Parks and Pools, Summer Festivals, State and County Fairs, Art Fairs, Back to School. Events: Fourth of July. September/October Deadline August 1, 2016 Features: Apple Orchards, Pumpkin Patches, Fall Festivals, Halloween, Resale and Consignment. Events: Columbus Day. November/December Deadline October 1, 2016 Features: Holiday Events, Holiday Bazaars and Craft Markets, Family- Friendly Performances, Tree Farms, New Year s Eve. Events: Veteran s Day. Be part of a trusted resource that has been serving Chicagoland families for 16 years. Our loyal and active audience can help to grow your business. Affluent Audience 92%/8% Female / Male 93% Children in Household $95,906 Median Household Income 87% Own Their Own Home 66% Attended College 25% Have a Post-Graduate Degree Enjoying the afternoon at Centennial Beach in Naperville - Thank you Oaklees for the FREE passes! -Facebook Fan Laura R Can t express how much your support means to the Chicago Swim School organization! We truly value the partnership and efforts to make us successful and the top swim school for kids in the Northwest Suburbs! -Kate Erickson, Marketing Chicago Swim School Oaklee s Guide has been an excellent resource for my family, providing us with great information on new activities all year long, as well as having great discounts available to us too. -W@comcast.net
Print Edition Production Requirements Oaklee s print edition is a magazine-style collection of seasonal activities, events and businesses. Full Page Without Bleed - 4.75 x 7.75 With Bleed - 5.75 x 8.75 Half Page Horizontal - 4.75 x 3.5 Vertical - 2.3 x 7.0 Quarter Page Horizontal - 4.75 x 1.75 Vertical - 2.3 x 3.5 Bi-Monthly Print Edition Deadlines January / February 2016 Issue Deadline December 1, 2015 March / April 2016 Issue Deadline February 1, 2016 May / June 2016 Issue Deadline April 1, 2016 July / August 2016 Issue Deadline June 1, 2016 September / October 2016 Issue Deadline August 1, 2016 November / December 2016 Issue Deadline October 1, 2016 Sizes are listed width x height. All Ad Purchases include: Two months of active exposure Digital Edition posting Business Listing Page Coupon 1.9 x 2.375 Format: CMYK, 300dpi Preferred formats are PDF, JPG or GIF files. Embed all fonts and set color management to CMYK. PLEASE NOTE: We cannot accept any files created in Microsoft Word, Publisher or Power Point. Two Page Spreads Available 10.5 x 8.25
Website Advertising Opportunities on Home Page 1 2 Home Page Special Opportunities 1. Editorial Feature Story Prime exposure with story and pictures on the home page linked to an editorial page. Two weeks in feature spot then 2 weeks rotating in editorial spots on home page. Image 599 x 400 pixels Story 500 words (word doc preferred) Home Page and Run of Site 2. Leaderboard Rotating inventory 728 x 90 pixels 3. Business Link Rotating inventory 200 x 200 pixels Formats Accepted Preferred formats are PDF, JPG or GIF files. Embed all fonts and set color management to RGB. Ads that are not in the correct format, color or size will be returned to the client or will be charged a design fee for correction. Ads rotate with other advertisers. Minimum ad impressions are dictated by inventory. All Materials are due a minimum of Two Weeks prior to the Start Date 3
Website Advertising Opportunities on Event Page Event Pages 1 All Event Packages include an Event Listing Page, which contains the event description along with contact information, website link, Google Map, and pictures. Our calendar is searchable by date, category, keyword and location. 1. Featured Event Links to Event Listing Page or Story* Scroll Bar posting Image 253 x 253 pixels * Optional Story 500 words (word doc preferred) 2 2. Event Highlights Facebook Post Scroll Bar posting 3. Event Listing Page Event description up to 2000 characters Includes contact info, website link, map Pictures and Logo 200 x 200 pixels Event Listing Page 3 Formats Accepted Preferred formats are PDF, JPG or GIF files. Embed all fonts and set color management to RGB. Ads that are not in the correct format, color or size will be returned to the client or will be charged a design fee for correction. Ads rotate with other advertisers. Minimum ad impressions are dictated by inventory. All Materials are due a minimum of Two Weeks prior to the Start Date
Website Advertising Opportunities on Places Page (Business Directory) 1 Business Directory Page All Business Directory Packages include a Business Listing Page, which contains the business description along with contact information, website link, Google Map, and pictures. Our business directory is searchable by name, category, keyword and location. 1. Featured Business Listing Links to Business Listing Page or Story* Story 500 words Image 253 x 253 pixels * Optional Story 500 words (word doc preferred) 2 2 Business Listing Page 3 2. Premium Business Listing Includes rotating Category Banner Ad (728 x 90 pixels) Links to Business Listing Page Highest Search Results, logo included Unlimited categories Pictures 200 x 200 pixels 3. Business Listing Page Business Logo 200 x 200 pixels Gallery Pictures 500 x 500 pixels Coupon tab (additional charge) Formats Accepted Preferred formats are PDF, JPG or GIF files. Embed all fonts and set color management to RGB. Ads that are not in the correct format, color or size will be returned to the client or will be charged a design fee for correction. Ads rotate with other advertisers. Minimum ad impressions are dictated by inventory. All Materials are due a minimum of Two Weeks prior to the Start Date
Website Advertising Opportunities on Coupon Page 1 Coupon Page 1. Coupon Directory Page Links to printable coupon Includes description and expiration Searchable by area and category 1.9 H x 2.375 W (312 px x 250px) 2. Business Category Listing Highlighted display on category listing page 3. Business Listing Page Coupon tabs on Business Listing Page Oaklee s Family Guide regulary features our currently running coupons in our Montly Newsletter, on our Facebook page and in our Fabulous Family Coupon feature on our Home Page. Business Cateogry Listing 2 Formats Accepted Preferred formats are PDF, JPG or GIF files. Embed all fonts and set color management to RGB. Ads that are not in the correct format, color or size will be returned to the client or will be charged a design fee for correction. Ads rotate with other advertisers. Minimum ad impressions are dictated by inventory. Business Listing Page 3 All Materials are due a minimum of Two Weeks prior to the Start Date
Eblast Marketing Dedicated Eblast Advertiser Provides 1. Artwork approx. suggested size 620px W x 1100px H (format: pdf or jpg [if optimized for web max size of 350kb]) or HTML Code. 2. One link to direct the reader 3. Subject line of Eblast 4. Eblast exposure on Facebook Optional: Oaklee s can create your Eblast for an additional design fee. Friday Fun Five Eblast Sponsorship 1. Sponsorhip Ad and company name with link to your website. Image size 620px x 170px (Leaderboard ad size may be used at 728px x 90 px - ads may rotate weekly). 2. Sponsorhip Ad and company name also featured on homepage Friday Five post with link to your website. 3. Eblast exposure on Facebook Editorial Eblast Sponsorship 1. Sponsorhip editorial photograph and company name with link to your website. 2. Sponsorhip Ad and company name also featured on homepage editorial post with link to your website. 3. Eblast exposure on Facebook All Materials are due a minimum of Two Weeks prior to the Start Date **PLEASE NOTE Your art/materials must be in by the due date. If not, due to the popularity of the EBLAST, you will forfeit your reserved date and will be financially responsible for that invoice. We frequently hear that people learned about our programs through Oaklee s! Especially during the summer. We appreciate that you guys make it so easy for us to promote our programs. -Leah Holloway, Naturalist Heller Nature Center
Social Media Promotional Opportunities Reach Moms Socially and Interactively Our media outreach program helps you take advantage of our social media touchpoints. Oaklee interacts with readers on Facebook, Pinterest and Instagram. Facebook Posts A post entails an event listing, a promotion announcement, etc. Facebook Contests Giving away prizes is the best way to engage Facebook users. Oaklee s Family Guide runs a variety of contests/sweepstakes each month to encourage users to like and post on our page. www.oakleesguide.com We received word from our client that his site received 1200 hits today and counting since the Oaklee s Cody Simpson concert announcement this morning. The site was only averaging about 300 hits per day before. Thanks for your help in promoting this event to your readers. -Mary Cooke-Hall, Radio Disney Chicago AM 1300 Advertiser since 2001 Thanks Oaklee s Guide for tickets to the circus. It was our girls first circus and it was amazing! -Facebook Fan Laura C.
Reaching Local Families We re entrenched in the local communities and have been the go-to resource in Chicagoland for over 16 years. We can help your business reach a valuable audience. For more details, call 847-427-4656. Loyal and Active Audience Be part of a trusted resource that has served Chicago s suburban families for over 16 years. Our loyal and active audience is growing, your business can too. Antioch 50 94 50 96% of readers agree that Oaklee s Family Guide is an extremely credible decision-making resource. 84% use our ads to find activities 66% make purchasing decisions based on our ads 92% are female and make the majority of purchasing decisions for the family 67% of readers plan an online purchase in the next month I love Oaklee s Guide! I have many options to help me search for fun things to do with my kids, yet Oaklee s is my go to guide! I love that the website is easy to navigate and has coupons! -D@hotmail.com As a parent (now the grandparent) it is our bible. We check the online version for fun and affordable things to do as a family. Especially helpful in this economy as we need to plan more than ever to keep costs of outings down. Thanks so much! -Linda, Hoffman Estates It s great to have fun, local events compiled into one single reference. I use Oaklee s in two ways- primarily, I look to find fun activities my family might like to attend, scheduling those on the calendar; I also use Oaklee s to find last-minute fun stuff on random days when our family finds unexpected time and is looking for something enjoyable to do together. Oaklee s has become my most quick and accurate resource to find fun stuff for the whole family -P@sbcglobal.net Harvard Woodstock Crystal Lake Cary Lake in the Hills Oswego Fox River Wauconda Algonquin Barrington 94 Huntley Wheeling Northbrook Carpentersville Glencoe Palatine West East Arlington Dundee Dundee Heights Winnetka Rolling Prospect 294 Glenview Meadows Heights Wilmette 94 Elgin 90 Morton 90 Estates Mt. Prospect Skokie South Des Plaines Evanston Elgin Park Streamwood Elk Ridge Niles Village Lincolnwood Schaumburg 90 Bartlett Hanover Park 290 Itasca O'HARE 94 Roselle FIELD 90 Wood Dale Norridge Bloomingdale Bensenville 294 Glendale Elmwood Park St. Charles Heights 290 Franklin Park 90 94 Carol Addison Geneva West Chicago Stream Oak Park Elmhurst Forest Park Lombard Villa 290 Park Batavia Glen Oakbrook Ellyn Terrace LaGrange Park 355 Wheaton 294 Oak Brook Riverside 88 LaGrange Sugar Aurora Warrenville 88 Fox Lake Round Lake Beach Naperville Lake Zurich Lisle Bolingbrook Romeoville Grayslake Clarendon Western Hills Springs Downers Hinsdale Countryside Westmont Willow Springs 355 Woodridge Libertyville Mundelein Long Darien 55 Lemont Vernon Hills Gurnee Burr Ridge 94 Lincolnshire Orland Park Waukegan Lake Forest Palos Hills Palos Heights Tinley Park Highwood Highland Park 55 L A K E M I C H I G A N Chicago Lake Villa Lindenhurst
Advertising Specifications Bi-Monthly Edition Full Page Specifications 4.75 x 7.75 Without Bleed 5.75 x 8.75 Full Bleed 1/2 Page 4.75 x 3.5 Horizontal 2.3 x 7.0 Vertical 1/4 Page 4.75 x 1.75 Horizontal 2.3 x 3.5 Vertical Coupon 1.9 x 2.375 Calendar Highlight Photo, 30 words of copy Print Edtion Format: CMYK, 300dpi Website Advertising Specifications Leaderboard 728 px W x 90 px H Coupon 250 px W x 312 px H Home Page Editorial Feature Story 599 px W x 400 px H* Featured Business Listing 253 px W x 253 px H* Featured Event Listing 253 px W x 253 px H* *Photographs may be submitted for Oaklee s to size accordingly. Email Marketing Dedicated Eblast Editorial Eblast / Newsletter Sponsorship Friday Fun Five Eblast Sponsonship Friday Fun Five Event Listing Social Media Facebook Posts Facebook Posts with Contest Specifications 620 px W x 1100 px H, Hyperlink, Subject line. Optimized max size 350kb 620 px W x 330 px H, Hyperlink 620 px W x 170 px H, Hyperlink 253 px W x 253 px H Specifications Photo, Hyperlink, Content Photo, Hyperlink, Content, Prize Formats Accepted: Preferred formats are PDF, JPG or GIF files. Embed all fonts and set color management to CMYK. PLEASE NOTE: We cannot accept any files created in Microsoft Word, Publisher or PowerPoint. Oaklee s Family Guide reaches Chicago s suburban parents with multiple touch points including digital publications, display advertising, email and social media. Advertisting Material Deadlines Materials for inventory other than the print edition are Due Two Weeks prior to the Start Date. Bi-Monthly Digital Edition Deadlines January / February 2016 Issue Deadline December 1, 2015 March / April 2016 Issue Deadline February 1, 2016 May / June 2016 Issue Deadline April 1, 2016 July / August 2016 Issue Deadline June 1, 2016 September / October 2016 Issue Deadline August 1, 2016 November / December 2016 Issue Deadline October 1, 2016