Reaching the most desirable brides... Age: Brides 26 years old. Grooms 28.

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3 Our brides are well-educated and career-oriented with a high household income. REACH 7.2 out of every 10 engaged brides...expose your marketing message BETTER, and more often, than any other bridal marketing program...84% of our advertisers RENEW each year. 98% of ChicagoStyle Weddings s brides will receive an engagement ring with the average retail price of $6,500. Reader Profile... Reaching the most desirable brides... Age: Brides 26 years old. Grooms 28. Education: 90% of ChicagoStyle Weddings s brides and grooms have attended or graduated from college. Occupation: 71% work managerial, executive or professional jobs. Income: The average household income for ChicagoStyle Weddings s engaged couples is $73,000. Credit: 94% of ChicagoStyle Weddings s readers have at least one major credit card. Sources: Simmons Market Research/SMRB, Wedding Information Network, CMO, Inc., U.S. and Country Statistics, ChicagoStyle Weddings s Reader Survey/Summer 2003; WebSource and Webtrends. The average ChicagoStyle Weddings s couple spends $31,000 on wedding-related goods and services. 90% of ChicagoStyle Weddings s brides participate in a bridal registry. 84% of ChicagoStyle Weddings s couples have a catered reception with an average cost of $11,500 and 87% have entertainment. ChicagoStyle Weddings s couples average 208 guests at their wedding. 73% of ChicagoStyle Weddings s brides will go for a makeover or consult a professional on make-up choices. 97% of ChicagoStyle Weddings s couples will take a honeymoon, spending an average of $3,500 over 10 days. 62% intend to buy a new home during their first year of marriage. 58% will buy a new car. All couples will review their insurance, banking and financial planning needs. With this REPEAT program, AFTER I US: thee profit. Call us at or visit us at Unbeatable Return on your Investment Photography courtesy of Pret-A-Poser Photography

4 Consider yourself JUST D. PROVEN RESULTS. UNBEATABLE ROI Bonaventure Drive Elk Grove Village, IL P F sales@chicagostyleweddings.com Photography courtesy of Pret-A-Poser Photography, Furla Photography, Edward Fox Photography and Kramer Photographers

5 PRODUCTS AND SERVICES Marketing Program Consultation Our experts know the wedding industry and can help you design the best marketing program for your business. Using ChicagoStyle Weddings s #1 bridal marketing program, we ll help you reach your target market and grow your business. Magazine Advertising Our magazine showcases 500+ local wedding professionals, more than any other magazine distributed in Chicagoland. This stylish, elegant publication has become the bridal bible for Chicagoland brides -- showcasing targeted professional resources they need to plan their wedding day AND providing helpful advice (Dear Wyndi), planning tools (budget & calendar worksheets), creative ideas (Style Files) and profiles of real Chicago weddings. Website Advertising & Listings Today s Internet-savvy bride desires access to updated resources and information 24-hours a day. Our website,, provides the most comprehensive list of wedding professionals in the Chicagoland area that brides can access anytime, all the time. Our web clients continually report increases in their sales as a direct result of advertising on our website. If you re not advertising on, you re missing out on more than 100,000 potential clients. E-Marketing Our bride s database reaches more than 12,000 brides anytime you need to reach them. Blast s - Send out your individual message/advertisement, invite clients and prospects to your next event or make a special announcement -- whatever you need to say. E-Newsletter - CSW sends out an newsletter to 12,000 brides bi-monthly (26 times a year). Advertising is on a first-come, first-serve basis and is exclusive to category. Sponsor a newsletter and get premium positioning to promote your valuable wedding information, or be a feature on a newsletter to promote your goods and services. Direct Marketing With more than 18,000 names in our database, you can receive a passcode for 24-hour, instant access to brides whenever you need them. Send them your marketing materials, invitations and promos directly. Leads can be customized and sorted by region and wedding date to suit your needs. Photography on this page courtesy of Edward Fox Photography continued on reverse

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7 FREQUENTLY ASKED QUESTIONS Can you drive more traffic to my business? Yes. Whether it s through our print magazine, our website, or our other marketing products, our clients have experienced significant annual growth. The best program is an integrated one and we can help design a program that achieves the best results for your business. How long have you been in business? Since 1987, ChicagoStyle Weddings (formerly Chicago Weddingpages) has been the most successful and respected bridal marketing program in all of Chicagoland. What is your circulation? 100,000 readers + 360,000 web visits = unparalleled promotion for your company! n 27,000 sold on newsstands n 8,000 subscribers via online ordering and our exclusive Jewelry Network n 13,000 copies distributed by wedding professionals n 37,000 magazines distributed at bridal shops n 15,000 distributed at more than 60 bridal shows n 100,000+ unique visitors use our website n 12,000 brides receive our electronic ads, s and e-newsletters How often do you publish your magazine? We print once a year in July. However, the cover changes every two months and the magazine is redistributed through our circulation networks. In January, we add a supplement edition to our already established July issue. The shelf life of each magazine far exceeds the engagement and wedding planning period because each issue is a comprehensive tool, providing Chicagoland brides localized, valuable information for the entire wedding planning process. What distinguishes you from other magazines? Only CSW will provide you with the best of everything (magazine, website, direct marketing, etc.) in one completely integrated bridal marketing program. 1. #1 selling Chicagoland bridal magazine 2. Largest promotional circulation 3. Best ad to editorial ratio (65% editorial and 35% advertising); in fact 99% of our advertisements appear opposite editorials 4. Highly targeted, providing localized information to Chicagoland brides; photos, stories, vendor directories, and other marketing products and information are Chicago-specific 5. Lead lists are timely, opening the door to thousands of qualified prospects as soon as you need them 6. Almost half a million website users 7. Value-added marketing programs such as broadcast s, marketing consultation, newsletters and other promotional vehicles Photography on this page courtesy of Furla Photography continued on reverse

8 FREQUENTLY ASKED QUESTIONS (continued) Will my ad reach affluent brides? Yes. We re the #1 distributed bridal marketing program to ALL Chicagoland brides. Our cutting-edge appeal, stylish design, content-rich messages and the voice with which we communicate are appealing to the well-educated, career-minded bride. We call it mass with class. Can t I reach all my brides at bridal shows? Bridal shows DO see an overwhelming amount of brides and we distribute our magazine (with your ad in it!) to 15,000 brides who attend these shows. Businesses who count on bridal show marketing alone are missing out on 85% of the lucrative Chicagoland wedding market. Companies see a more significant impact on their bottom line when they implement a comprehensive marketing program that includes bridal shows, print & online advertising and direct mail. Timing is also important, and the earlier you reach your prospects, the better chances you have of making a sale. Our comprehensive marketing programs reach brides very early on in the engagement process, before a bride even considers attending a bridal show. Can your marketing programs drive more traffic to our website? Absolutely! Our advertisers see a significant increase in their web traffic after taking advantage of our marketing programs. List your website in your magazine ad and it can be seen by more than 100,000 readers. List your information on our website or purchase tile advertisements, and your ad can be hyperlinked directly to your website. Or, use our bride s list to send print and electronic mail, with your specific message, directly to 12,000 brides. We can also track visits to your site through our marketing programs and provide you with a detailed report -- direct results that show our programs work. Photography on this page courtesy of Pret-A-Poser Photography Do you supply bridal leads? Yes. With more than 18,000 names in our database, you can receive a passcode for 24-hour, instant access to brides whenever you need them. Send them your marketing materials, invitations and promos directly. Leads can be customized and sorted by region and wedding date to suit your needs. Who will create our ad? You can provide artwork as specified on our production worksheet, or you can have our designers create your ad (for a fee). Do you have a payment plan? We can negotiate flexible terms. We accept check, VISA, MasterCard and Discover. How do I contact you for more information? Call us at or send an to sales@chicagostyleweddings.com. We ll assign you a personal representative who can help you every step of the way.

9 TRADING AREAS THREE PRECISE GEOGRAPHICAL TRADING AREAS OFFERING COMPLETE BRIDE S LISTS TO SUIT YOUR INDIVIDUAL MARKETING NEEDS Trading Area # 80:Chicago North/West Suburbs (Sectional Centers 600, 601 & 603) Trading Area # 81: Chicago City/Evanston (Sectional Centers 602, 606, 607 & 608) Trading Area # 82: Chicago Southwest/South Suburbs (Sectional Centers 604 & 605) Northern Indiana (Sectional Centers 463 & 464) * Audited Circulation Statistics. Harvard Marengo Woodstock Huntley Richmond Antioch Lake Villa Fox Lake Crystal Lake Morris McHenry Minooka Coal City NORTH 600 Wauconda Braidwood Winthrop Harbor Zion Lindenhurst SOUTH 604 Gurnee North Chicago Libertyville Mundelein Lake Forest Cary Lake Zurich Highland Park Algonquin Buffalo Barrington Grove Deerfield Frankfort Park Forest Crete Peotone LAKE MICHIGAN Carpentersville Northbrook 90 Hampshire Winnetka Dundee Arlington Heights 294 Wilmette 602 Des Hoffman Estates Skokie Evanston Elgin Plaines Sycamore ChicagoStyle Weddings Park Ridge Elk Grove Village 607 Niles WEST Roselle Schiller Park DeKalb Wood Dale 601, 603 Bloomingdale Franklin Pk St. Charles 355 Elmwood Park Elburn Melrose Pk Geneva West Chicago Elmhurst Oak Park Glen Ellyn Lombard 290 Wheaton Westchester 606 Batavia Berwyn Cicero Oak Brook Western Springs Brookfield 94 I88 Lisle Hinsdale Downers Grove Sugar Grove Aurora Naperville Countryside Woodridge Willowbrook Oak Lawn Evergreen Willow Springs 608 Bolingbrook Chicago Ridge Park Alsip Plano SOUTHWEST Palos Park Gary Orland Park Blue Island Harvey Calumet City Michigan City Lockport Merrillville Hazel Crest 94 Lansing Tinley Park Portage LaPorte Homewood Thornton Hobart Joliet Flossmoor Glenwood Shorewood New Lenox Chicago Heights Beecher N. INDIANA Valparaiso 463, 464 Crown Point

10 TESTIMONIALS Chicago Weddingpages is now ChicagoStyle Weddings. I ve advertised with Chicago Weddingpages for 10 years for a reason. They have staying power. They bring brides directly to my website. They are at, if not EXCEEDING RESULTS of other national magazines. It is in your best interest to advertise with CWP. Ken Plikuhn, President, Wedding Connections by Event Services Chicago Weddingpages has helped me build the business I have today and I commend CWP s unbelievable sales staff for assisting me every step of the way. CWP put us on the map, and now is the ONLY way we advertise. We tried other publications but no one could offer the same ACCESS to qualified prospects, COVERAGE throughout all Chicagoland and COMPREHENSIVE marketing opportunities. You re hurting your business if you re NOT advertising with CWP! Kathy Labedzki, Owner, Kasia s Bridal Chicago Weddingpages is one of our #1 sources of brides. It s quite CONVENIENT to log on and get updated bridal leads immediately, when I need them. We are extremely happy with the QUALITY and QUANTITY of brides that contact us through both the website and magazine. Claudia Alvarez, Account Manager, Odyssey & Mystic Blue Cruises I recommend Chicago Weddingpages without hesitation to anyone looking to MAXIMIZE their print and Internet budgets. It has provided us with a CONSTANT stream of brides-to-be visiting our website, and contacting our different venues for ceremonies and receptions. Tim Stephens, Project Coordinator, Park Services - Chicago Park District Chicago Weddingpages has positioned my business more solidly in the marketplace. Their targeted marketing programs communicate EASILY and DIRECTLY to my potential clients. Diane Black, Owner, Diane Black Photography Chicago Weddingpages is the BEST return on my investment. I used to advertise with several magazines but dropped most of them because CWP s reach is so POWERFUL. Good job CWP! Russ Harris, Owner of Show on the Road - DJ Service I have great respect for Chicago Weddingpages. It isn t just a magazine or website -- it s a PERSONAL connection that brides RESPECT and use. CWP increases traffic to my business and brings RECOGNITION to my company, not only to promote bridal business but all ancillary business as well. Roisin Daly, Director of Catering, Seven Bridges Golf Club Chicago Weddingpages has an unbeatable PRESENCE in the marketplace. My business is in NW Indiana and CWP brings me brides from all over Chicagoland. Denna Fyock, President, Aberdeen Manor Ballroom We did a broadcast recently and had 140 brides sign up for our offer. We have since BOOKED 6 orders with many MORE expected in the fall of Thanks Chicago Weddingpages! Gina Egeland, Jewelry Designer and Co-Owner, Day Egeland Designs Chicago Weddingpages is the only marketing program that WORKS. We are pleased to RENEW with our largest advertising campaign ever. Jim Montesantos, Owner, Monty s Elegant Banquets We experienced 18% GROWTH after advertising with Chicago Weddingpages and our season is booked up. They re marketing programs have a PROVEN track record and we re looking forward to a long successful RELATIONSHIP with CWP. Paul Petersen, Food & Beverage Manager, Bartlett Hills Golf Club Photography on this page courtesy of Pret-A-Poser Photography We have been advertising in Chicago Weddingpages for three YEARS and in that time our wedding BUSINESS has DOUBLED. Frank Deangelo, Owner, Exotic Coach