Master List of Products and Services DISPLAY ADVERTISING CAMPAIGNS Geographically, demographically and behaviorally targeted display ads served on mobile, tablet and desktop websites. (NorthJersey.com, Bergen.com, BergenCounty.com and Yahoo.com) E-MAIL MARKETING Dedicated email blast sent to a targeted audience based on; age, geography and interests. NATIVE ADVERTISING Partner with BergenCounty.com to produce and publish content of your business. 100% exclusivity of your chosen story topic. PRE-TARGETING Uses third party audience data from Quantcast and Comscore to target your ads to the most appropriate websites. Campaigns are 100% transparent and optimized weekly. YAHOO SEARCH RE-TARGETING Targets your display ad to users who have searched specific keywords. Leverage the effectiveness of search with the reach of display. SEARCH ENGINE OPTIMIZATION (SEO) Rank higher in organic search results when using search engines such as Google, Yahoo, Bing, etc. AS OF 4/17/15 - INTERNET/DIGITAL SOLUTIONS
TARGETING YOUR Digital Advertising Display ads can be targeted using the following capabilities: ROS / RUN OF SITE Ads will appear throughout the site with no specific targeting GEOGRAPHICAL Ads are targeted to users in specific zip codes/towns, Counties or States. You can also create custom radius targeting. DEMOGRAPHIC Ads are targeted to users by age, HHI, sex and certain ethnicities (Asian, Hispanic, etc.) CONTENT/PAGE Ads are targeted to specific pages or content sections like Homepage or Sports BEHAVIORAL / (YAHOO.COM ONLY) Ads are targeted to specific user behaviors like Auto Shoppers, Travel Enthusiasts, Political Affiliation, etc AS OF 04/17/15 - INTERNET/NORTHJERSEY.COM/ 1 Garret Mountain Plaza, PO Box 471 Woodland Park, NJ 07424-0471 Nicholas Maltezos: 973-569-7751 NorthJersey.com
Buying Direct vs. Network/Programatic The downside of buying Network/Programatic ads 1. Limited control over what sites you use POOR POSITIONING 2. Discrepancies in data reporting (Impression delivery and performance) 3. Ads can appear next to inappropriate content 4. Poor positioning. Below the fold on most sites 5. Not transparent (You don't know what sites you're on) 6. Premium sites may block you QUESTIONABLE CONTENT Why you should buy direct 1. Full control over placement 2. Clear third party reporting 3. Greater targeting capabilities 4. Your brand is associated with premium content 5. Better performance (Higher click through percentages) AS OF 04/17/15 - INTERNET/NORTHJERSEY.COM/
E-mail Products PRINT NEWS PRODUCTS Breaking News Breaking news alerts on major stories affecting the North Jersey area Top Headlines Daily e-mail of the freshest news! NorthJersey.com Town Breaking News E-mail of news stories affecting your town THEME PRINT NEWSLETTERS PRODUCTS Travel Destinations Deals and tips for trips across the country or across the globe Health E-ssentials A digest of current health and fitness trends Family Happenings Local family-friendly events and entertainment Stage, Screen and Gallery Arts and Entertainment highlights to help you plan your weekend PRINT (201) MAGAZINE PRODUCTS Sponsored E-mail Blast Advertiser dedicated e-mail blast sent to 40,000 subscribers BERGEN.COM BERGEN COUNTY.COM Bergen News Brief Weekly e-mail with the most popular links on Bergen.com sent to 40,000 subscribers Bergen County.com Weekly e-mail with the latest updates, most-read stories and Editor s picks sent to 40,000 subscribers inclusion is free to partners CUSTOM PRINT TARGETED PRODUCTS E-MAIL Dedicated e-mail blast sent to a targeted audience based on: age, geography, demographics and interests AS OF 04/24/15 - INTERNET/NORTHJERSEY.COM/
Digital Advertising GLOSSARY OF TERMS ABOVE THE FOLD / ATF When an ad is placed on a website above the scroll line as the page is viewed before any scrolling occurs. Typically a premium charge applies. BEHAVIORAL TARGETING Using online user history (sites visited, purchases, etc.) to match your ads to our users most likey to use your goods and services. BELOW THE FOLD / BTF This means that an ad is placed on a website below the scroll line. CPM / Cost per Thousand In describing the cost of 1,000 ad impressions. CLICK THROUGH RATE / CTR The percentage of ad impressions that were clicked on. DEMOGRAPHIC TARGETING A method that enables advertisers to show an ad specifically to visitors based on demographic information such as age, gender and income. FREQUENCY CAPPING The limit of how many times a given ad will be shown to a unique cookie during a session or within a specified time period. *IAB 2015 GEOGRAPHIC TARGETING A method that enables advertisers to show an ad specifically to visitors based on zip code, area code, city, DMA, state, and/or country. HIT When visiting a Web site, the computer sends a request to the site's server to begin downloading a page. One page view may contain multiple hits, one for each image on a web page. HYPERLINK A clickable link on a Web page or within an e-mail that sends the user to a new URL. IMPRESSION An online advertisement impression is a single appearance of an advertisement on a web page. LANDING PAGE A page of a Web site accessed by clicking a hyperlink. NATIVE ADVERTISING Paid brand placements that look and feel more like the surrounding content environment rather than a space that is separated out specifically for an ad. PAGE VIEW When an individual page is displayed on the user's computer screen. ROS Scheduling of Internet ads across an entire site. SEO/ Search Engine Optimization Is the process of improving the volume and quality of traffic to a Web site from search engines. SOV / Share of Voice The percentage of impressions shared with other advertiser STATIC AD PLACEMENT Ads that remain on a Web page for a specified period of time. THIRD PARTY AD SERVER Independent outsourced companies that specialize in managing, maintaining, serving, tracking, and analyzing the results of online ad campaigns. UNIQUE VISITORS / USERS Unique individual or browser which has accessed a site or application. URL The unique identifying address of any particular page on the Web. VISIT / SESSION A sequence of Internet activity made by one user at one site. 12 million monthly pages views AS OF 04/13/15 - INTERNET/NORTHJERSEY.COM/