Digital Marketing Solutions

Transcription

1 Digital Marketing Solutions

2 Mission & Promise Our Mission: VMG s Digital Marketing Services Division is a full service Internet marketing services agency providing small to medium size businesses with an array of digital services and strategies designed to increase web and mobile presence, generate leads to expand your customer base, and deliver significant ROI & increased revenues. Our Promise: To empower the merchant and drive business.

3 Our Pitch We manage your digital presence online with clear ROI reporting. We Help Your Business... Get Found Attract Convert Dominate Competition Build Reputation Retain

4 Digital Products and Services Organic SEO Per Location, Product, & Solution SEO and Schema-focused on-page optimization of your organic presence to drive clicks to your sites and visitors to your physical locations. Local & Mobile SEO Per Location Geared towards mobile and tablets to improved REACH and RELEVANCE within Google + Local so you can be found when people are on the go. Paid Media (Search & Social Marketing) Per Location, Product, & Solution We will utilize a series of paid search providers in order to hit the goal of providing qualified leads, which may include all top search engines as well as social networks and distributorship points. We can target Facebook users who are in our opt-in program (as well as yours) and the look-alike audience we have created that matches our users likes to drive leads Social Services & Reputation Management Per Location, Product, & Solution We can monitor, manage, and engage your community through your social presence (Facebook, Foursquare, Twitter, and Google+), fulfill customer service requests an inquiries online, and manage your online reputation (over +150 directories are monitored 24/7) Website Design/Redesign (Responsive Design for Desktop, Mobile, and Tablet) Creation and hosting of an easy-to-navigate websites that are built with only the newest HTML5, Responsive Design technology which will increase engagement on the mobile and tablet experiences

5 Organic SEO Organic SEO Per Location, Product, & Solution SEO and Schema-focused on-page optimization of your organic presence to drive clicks to your sites and visitors to your physical locations Call Tracking Number Continued monthly backlinks and citations Reporting of Page Rank and Search Engine Results Placement (Showcasing what keywords rank page one on Google, Bing, and Yahoo.)

6 Local SEO Why your business needs Google+ Local SEO Searchers trust Google+ Local results, so you get more clicks and more customers. Some of your competitors are already taking advantage of Google+ Local listings. Google + Local Listing Optimization is cost-effective, as compared to other forms of advertising or Search Engine Optimization. LOCAL SEO powered by Voice Media Group Optimized Google + Local SEO space A mobile and tablet-focused presence in front of the local users who need your services today In-depth analytics of your listing, every other week Advice by SEO Experts how to make your business more money Advantages of SEO Have your website appear at the top of Google search results, in the carousel Get your business to show up in front of people looking for a given result Example: Houston Pizza List of local pizza places show up Increase your reach, relevance and ROI There is no additional cost when your site link is clicked Excellent funnel of leads from potential customers that search for your business Captures the rapidly growing mobile/tablet audience A cost-effective, proven method of direct-response marketing that will provide results

7 Mobile SEO By 2014, mobile internet should take over desktop internet usage. As smart phone and tablet adoption rapidly increases over the next year, so will the importance of mobile-friendly websites. With this increase, SEO will be a core component of your digital marketing strategy and having a mobile friendly website is essential. Local SEO REACH clients that are looking for you on mobile devices Get in front of RELEVANT clients when they are looking for you Increase profits through proven ROI Mobile Website 67% of purchasing decisions are done on mobile sites Increased customer experience on mobile phones Greater transactions from Mobile and Tablet users Google recently announced that they will change their mobile rankings to address sites that are misconfigured for smartphone users. If you do not have a mobile website, your mobile search rankings will suffer.

8 Paid Media Paid Media (Search & Social Marketing) Per Location, Product, & Solution We will utilize a series of paid search providers in order to hit the goal of providing qualified leads, which may include all top search engines as well as social networks and distributorship points. We can target Facebook users who are in our opt-in program (as well as yours) and the look-alike audience we have created that matches our users likes to drive leads. Benefit Dominate the competition and increase your leads & community with ramped up velocity. Paid Media Campaigns Search Engine Marketing (Google AdWords) Facebook Sponsored Posts Facebook Mobile Click-To-Call ads Facebook Right Rail Ads (Desktop) Sponsored Tweets Foursquare Specials Promotion (Closed Loop) Retargeting Google, Yahoo, Bing Retargeting (Dominate your Competition) Facebook Retargeting (Desktop) 4 USER RETURNS TO YOUR WEBSITE 3 User is served your ad 1 User visits your website 2 user then visits other popular websites

9 Social Media Marketing & Reputation Management We can monitor, manage, and engage your community through your social presence (Facebook, Foursquare, Twitter, and Google+), fulfill customer service requests an inquiries online. By engaging with your fans, we know which fans are loyal. We engage them and ask for a review to help squash any negative reviews. We know where to direct them because we manage your online reputation (over +150 directories are monitored 24/7) Promotion of your events on Facebook, Twitter, and Foursquare Deals/Offers management for Facebook & Foursquare check-ins (closed loop marketing) Call Tracking Conversion Page on Facebook (Lead Tracking) Social Media Customer Service reporting Active Listening (Twitter) for Leads

10 Responsive Web Design Optimized landing pages focused on converting leads Call Tracking Numbers Coupons (Closed Loop Marketing) Content from Social Media channels Mobile Enabled (Tablet & Phone) Search Engine Optimized Food Menu (Broadcasted to Directories & Mobile Ready) Event Calendar HTML5, This means your website will be optimized for viewing on ALL devices. Google has stated on the record that they reward sites who are built using this technology.

11 Complete Transparency and ROI Reporting This is a true partnership. We have hired the experts to market your brand. We partner with key technology partners which give us the ability to scale your brand. However, you have have the ability to control and approve all creative, content, and messaging. We simply execute strategically and drive leads to you. We manage and protect your reputation, and we report qualified leads. Our reporting is CLEAR ROI PHONE CALLS Leads actions

12 If you were to staff to get the same results To get the results we promise to deliver for your local and national brands, you would need to hire a Full Time Employee or buy technology for these roles: HTML5 Responsive Web Designer Social Media Manager Search Engine Optimization Manager Search Engine Marketing Specialist Social Media Paid Specialist Reputation Monitoring Platform Campaign Manager Link Builder Digital Designer

13 Why Houston Press and Voice Media Group Voice Media Group is one of the largest groups of metropolitan publishing media companies in the us. This is a contributing factor to our SERP Authority. Awarded high Page Ranking (7-10) that allow us to leverage relevant, high traffic link networks to your business. We offer a full service self-contained marketing agency; many of our employees come from places like Google & Facebook, and have extensive experience. Our Partners are committed to keeping their users happy and continue to work with Voice Media Group because they know out digital marketing solutions work. Our commitment to integrity based approaches vs. treating our clients like a number, leaves long term sustainability and satisfaction.