Internet Marketing with Yieldbot and Site Visits

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2 Your Business: Acquiring visitors and building an audience with valuable content. Who are they? Who do think you are? What are they looking for? What do they engage with? When do they visit? When do they return (or not)? Where did they come from? Where do they leave? 2

3 Your Business: Acquiring visitors and building an audience with valuable content. Couldn t operate without data and analytics on site performance. Site Visits/Unique Visits Heat-Mapping Who are they? Who do think you are? What are they looking for? What do they engage with? When do they visit? When do they return (or not)? Where did they come from? Where do they leave? Time on Site Average Pages Source Bounce Rate 3

4 Relevance = High Performance Content Performance Low bounce rate High CTR High Return Visits Growing Audience Data for Relevance Traffic Sources Keywords/Intent Navigation Ad Performance Low bounce rate High CTR High Advertiser Retention Growing revenue 4

5 How do you operate without data and analytics on ad performance? Your advertising is your business, and your advertising is a large part of your user experience. Why isn t the data and analysis of your site visitors response to advertising not being used to improve the performance of your advertising across desktop and mobile?.because no one has built this technology until Yieldbot. 5

6 This data set powers a $36B market: Search/Social/Shopper marketing accounts for 75% of all digital marketing spend! Performance.! Intent Data.! I don t love this slide. Any Ideas & or advice? Creative.! Ad Slot (Placement).! can do the same with your first-party data. 6

7 Your Business is creating huge media value for others. Your content is indexed on Google, liked on Facebook, pinned on Pinterest, tweeted on Twitter. It is valuable! Hey did you see this? GO COWBOYS!! Cowboys can sustain success! How Dallas has improved, and why its fast start should continue. ESPN.COM 7

8 16.0B! Q2 2014! 2.91B! Q2 2014! These other businesses are growing faster and larger off your content and your audience. 312M! Q2 2014! 8

9 16.0B! Q2 2014! 41.5M! 2.91B! Q2 2014! Q2 2014! 312M! Q2 2014! while most publishers are not. 9

10 Re-targeting Cookie-based Impression-based Media & Content doesn t matter. Audience The current publisher ecosystem devalues media. Impression based buying, cookie data and retargeting are devaluing premium media. 10

11 What are they doing? Performance Selling. Cost-Per buying, Measurable ROAS.! Keyword Currency. Effective, scalable, cross-channel.! Simple Creative. Clear messaging & easy to optimize.! First Party Data. 1 st Party Targeting and ML/ Analytics.! Real-Time Ad Matching. What is this person doing right now.! 11

12 The Industry s First AI Engine For Publishers We ve built the same type of technology Google, Facebook, and Twitter are using but for you! Yieldbot has built the industry s most advanced data and targeting technology that collects, organizes, analyzes your first party data to predict, measure and learn from the response of your visitors to the advertising on your site.! It all starts with your first party data and analytics. 12

13 Bringing new advertisers, increase the value of your media Yieldbot has built the industry s most advanced data and targeting technology that collects, organizes, analyzes your first party data to predict, measure and learn from the response of your visitors to the advertising on your site. Advertiser Expectations! With Yieldbot! Delta! Selling on a CPC! Budget! $50,000! $50,000! 0%! $50,000! estimated CTR! 0.1! 0.4! 300%! 0.4! ecpm! $5.00! $20.00! 300%! $5.00! Impressions! 10,000,000! 2,500,000! -75%! 10,000,000! Estimated clicks! 10,000! 40,000! 0%! 40,000! Estimated CPC! $0.05! $0.05! 0%! $1.00! Need more direction here what numbers are we trying to emphasize? 13

14 Yieldbot is a closed loop optimization technology for publishers that increases the value of your media & unlocks new budgets!! Yieldbot retains the data and learning of your audience and content with advertising down to the creative + ad slot + url level across hundreds of dimensions.!! Yieldbot uses your data and our algorithms in real-time to improve the intelligence to your ad server.! Yieldbot gets smarter over time continually increasing the value of your media.! 14

15 How your data looks We said we were going to skip this slide for now? 15

16 FULL YIELDBOT INTEGRATION Yieldbot Open! Yieldbot Private! Guaranteed CPM 2X Google!! 99% Demand Rate!! CPC/CPE budgets from SEM, Shopper, Social, Performance Display!! Fully Transparent! Yieldbot! Demand! Publisher Ad Server! Ads.AI! Guaranteed CTR Lift!! CPM & Rev Share CPC!! Turnkey Management!! No Set-Up Fees!! Customizable Targeting! Yieldbot Network Extension! 16

17 FULL YIELDBOT INTEGRATION Yieldbot Open! Yieldbot Private! Easy to Deploy API into your Ad Server! Custom integration with workflow-based tools! Select from hundreds of brand Advertisers! Access to Analytics Suite! Set multiple CPM Price Floors! CPM Pricing! Advanced targeting protocols! Custom ad units & new inventory! N/A! Access to 24/7 premium optimization & performance support! N/A! CPM/CPC/Revenue Share Pricing! 17

18 Having keyword-based intent on our visitor click-streams has proven useful when selling to clients who are buying keyword campaigns from Google, Yahoo and Bing, thus allowing us to compete head-to-head for what were typically search engine marketing budgets.!! - Andy Wilson,! Chief Digital Officer, Meredith Corp.! 18

19 We use Yieldbot for a number of different clients here at TargetCast, and have been seeing search-like performance on the front end, and more importantly, on the back end of our campaigns. Yieldbot has opened up a whole new marketplace for our clients to connect directly with the real-time mindset of their consumers in the publisher domain.! Yieldbot s intent-based advertising has provided us with a critical supplement to our paid search efforts. The conversion rate performance and number of conversions are equal to, and have sometimes exceeded, those of our SEM!! --Marin Rowe! Marketing Manager! 19

20 Yieldbot Install base: 2.5B PV, 1B Sessions / mo.* ** October

21 Yieldbot Ad Products 320x50, Mobile, Click to Call! 320x50, Mobile, Click to Calendar! 300x250, Text Unit! 300x250, Site Links Unit! 300x250, Product Listing Unit! 320x50, Mobile, Text Unit! 300x250, Pinterest Unit! 300x250, Opt-in Video Unit! 300x250, Trending Content Unit! and more! 21

22 Fall 2014 Search Budgets via Yieldbot 22

23 Fall 2014 Social & Shopper Budgets via Yieldbot 23