ADVERTISING RESOURCES

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1 ADVERTISING RESOURCES - Great Ways To Increase Your Web Traffic - What Is Web Traffic? Web traffic is the amount of data sent and received by visitors to a web site. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. Traffic is important to any website. Traffic is what will make or break your website that is generating income for you. Unique and residual traffic is the key element that makes work at home online opportunities work. The amount of traffic a website receives is really the determining factor as to being successful or being highly successful. One of the best ways to significantly increase the traffic to your Pet Protector affiliate website, is advertising. There are different ways to advertise online, but professionally conducted paid advertising is, by far, the best solution for attracting thousands of visitors to your website. Quality advertising will create you a constant flow of new customers and a constant flow of rising income on your account. When It Comes To Getting Traffic, The Sky is The Limit Do you want to get 5,000 visitors a day to your Pet Protector website, or 20,000? Maybe want to get 100,000 visitors a day? Yes, you can do this. You will just need to learn a few good strategies for funneling that traffic your way. But, you should know that it's not all about having big numbers. Targeted traffic is quality traffic Traffic only matters if there s a chance that the visitors can actually be converted into customers. That s not always the case, and the traffic that involves non-buyers doesn t really do you much good. Because so many people rely almost solely on the internet to find specific products, companies, services, and content that they like, it is more important than ever to make sure that real people are directed to your website when they are looking for goods or services that you offer. How to get targeted traffic? Use keywords! Niche Keywords for Targeted Traffic Converts More Easily Targeted niche keywords are longer tail keywords or buyer intent keywords. The first step in selecting the keyword, starts with Identification. Simply, you have to come up with the list of keywords. These keywords should be more closely related to your topic or product. To make this list, there are two approaches as below. - Predicting As Visitor. In this first approach, think like you are a visitor of your page. Keep your mind like a visitor and list down the possible set of keywords that you will use or search in order to arrive to your page. Do a prediction and list down the possible set of keywords that tells or resembles your page. This is the master keyword list. For example, if you are looking to sell financial books then your keywords should be like buy finance books, buy personal finance books", best finance books to buy etc - Use Keyword Tools. The second approach, simply use the available tools in Internet to digg for keywords. But here you have to use the master keywords that you have identified in approach one as input. The most popular keyword tools are Google Keyword Tool, SEOBook Tool, Wordstream Keyword Tool etc. which are all free to use. Give you master keywords as input and inherit more related keywords. Add all these keywords to your list. 1

2 Paid Advertising - One Of The Fastest Ways For Driving High Traffic To Your Website - It s a well known fact amongst marketing experts that paid search advertising makes sense for online business. Whether it s generating leads or closing sales, search advertising gives your business a chance to interact with customers right where they search for information: Google and Yahoo! Despite this, one of the common barriers to starting a search advertising campaign is the cost. Business owners often have the mentality why should I pay for a visitor if I can get them for free? While it s true that paid search advertising means you pay for each click to your website; in many cases these campaigns generate positive ROI (return on investment). It gives your website greater exposure for keywords you choose, resulting in an overall increase of visitors (and hence sales) to your site. Paid Advertising offers some great benefits over traditional search engine listings such as: 1. No pressure from algorithm shifts If your website relies solely on traffic from organic search engine listings, Google or Yahoo! algorithm updates could cause your site to lose its listing and traffic. With a paid search advertising campaign, your site would be unaffected and still appear next to relevant searches. 2. Guaranteed monthly visitors Most paid advertising campaigns guarantee your business a steady flow of monthly visitors. You don t need to rely on the fluctuating traffic generated from organic listings. 3. Ability to target your message Unlike regular search listings which feature a fixed title and description, paid search advertising allows you to target your title, description and even URL. You can create a targeted, eye-catching listing to improve exposure and click-through to your site. 4. Ability to generate positive ROI (return of investment) 5. Target specific regions Paid search advertising also allows local businesses to target specific geographical areas. Whether it s a certain city or whole state you wish to target, you can create a personalized message and only have your Ads shown for users in the locations you choose. 2

3 We give you now, direct links for 31 advertising services. You'll find a short description for each service so you can choose one or more services and start advertising. Some of these services provide only textual advertising, and some of them provide a variety of ad types such as: banner ads, pop-up, pop-under, corner ads, etc. You can also choose different advertising methods which determine the price you'll be paying for displaying your ad and therefore impact your ROI, such as: PPC (pay per click), PPV (pay per view), CPI (cost per impression), etc. We strongly suggest you to start with small investments and run a test drive for each ad you create. Professional advertisers test every ad in many ways: by creating more ads with the same content but with different targeting (demographic, by gender, by keywords, etc), or by creating different ads with the same targeting settings. This ensures optimal ROI (return of investment) and of course, making profit.

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