Introduction to e-marketing
|
|
- Randolf Neal
- 7 years ago
- Views:
Transcription
1 Introduction to e-marketing
2 Introduction marketing Search engine marketing Google Adwords Social Media for Tourism Facebook advertising Bringing people to my site
3 Definitions edm - Electronic Direct Mail an (standard or newsletter) to a potential customer who has subscribed to correspondence with you or your business Open Rate - The number or percentage of people from your total pool of edm subscribers who have opened your CTR - Click-Through-Rate the number or percentage of people from the pool of people who have opened your edm that have clicked on a link in the edm PPC - Pay-per-Click an advertising charge model whereby you only pay for the advert when someone clicks on it CPC - Cost-per-click - the $ value you pay every time a potential customer clicks on one of your search engine or social media adverts CPM - Cost-per-thousand the $ value you pay every thousand times your advert is displayed to potential customers CPA - Cost-per-acquisition the $ value you pay every time a potential customer completes a required action after a click e.g. clicks a lead button or a booking button or buys a ticket Blog Contraction of web log. A discussion or information site consisting of individual posts usually listed in reverse chronological order. Blogs can have single or multiple authors.
4 Marketing
5 Marketing Also known as edm = Electronic Direct Mail Most direct line of communication for conversion to sales Australian average open rate is 21.96% 91.66% of all Australian s are opened within 72hrs Mobile opens have increased by 34% Australian average click through rate is 4.24% Source: BrandMails Australian Marketing Benchmarks Report 2013
6 Why Marketing? 1. It is personal Direct way of initiating one-to-one conversation Build relationships with customers through regular contact 2. Trusted Customers already opted in to messages from you 3. Measurable Measure open rates, click through rates, bounces etc 4. It works Generally highest ROI in marketing Customers pre-sold and ready to buy 5. Affordable Powerful and cost-effective
7 Tips for successful marketing Headlines: Useful Ultra-specific Unique Urgent Content: Interesting and relevant Call to action Tips about your region Make it easy to unsubscribe Link to your site Specials
8 Tips for successful marketing (cont..) Important Actions: Create a communications plan Maximise your template dimensions Keep text short and easy to scan Keep list clean Images alt text, title text and links Test your edm before it is sent Create an HTML and a text only version of your
9 Best and Worst Times To Send Best Times of Day Consider: 10pm 9am Sleeping 9am 10am Starting Day s opened 10am Noon - Focus on work Noon 2pm Lunchtime 2pm 3pm Focus on work 3pm -5 pm Winding down 5pm 7pm Magic moment 7pm 10pm After work activities Best Times of the Week Consider: Test what works for your business Early in the week good for planning trips for next weekend Later in the week good for last minute deals
10 Search Engine Marketing (Pay-Per-Click)
11 Search engine marketing Why Search Engines? Market share Global (Desktop): Google 83% Bing 5.63% Yahoo 8.08% You Tube is the second largest search engine In the world and is owned by Google Benefits Speed to market Reach Highly Targeted and Customisable Maximise your ROI by only paying per click Tracking
12 Search engine marketing Getting started with your Google AdWords Account Getting started Choose your budget Create your ads Select keywords that match your ads to potential customers Enter your billing information. Campaign Structure cost-per-thousand-impressions, or CPM, bid cost-per-click, or CPC, bid. cost-per-acquisition, or CPA, bid Example: Clicks for your keywords are approx. $0.10. Target 100 clicks per day. $0.10 x 100 = $10 per day (Cost-per-click x Clicks per day = Daily budget) Budget = $10 per day.
13 Search Engine Marketing Writing a good advert Highlight what makes your product/offer unique Include prices & promotions Tell your customers what they can do Purchase, Call Today, Order, Sign Up Include keywords in your text Your keyword appears bold in the advert Match your ad to your landing page Ensure you ad is able to be viewed on mobile devices Experiment
14 Search Engine Marketing Other Directory Listings PAID Yellow Pages (Sensis) Google Adwords Reachlocal Truelocal Citysearch FREE Hotfrog ATDW Truelocal Gumtree Start Local Benefits Instant traffic Benefits Free 14
15 Social Media for Tourism
16 Social Media is now Mass Media Channel Australia % AU Pop n NZ % NZ Pop n Facebook 11.7 million 50.92% 2.27 million 50.89% YouTube 9.92 million 43.29% 2.07 million 46.39% LinkedIn 3.98 million 17.33% 743, % Twitter 2.97 million 12.95% 396, % WordPress 1.76 million 7.68% 343, % Pinterest 1.46 million 6.52% 188, % Flickr 1.2 million 5.24% 140, % Instagram 916, % 182, % Tripadvisor 730, % 243, % Benefits Free Easy to setup Target potential customers Challenges Will require time to monitor and maintain Advertising will cost 16
17 Social Media for Tourism Facebook Do s: Do post regularly relevant content Do have great photos, links, videos Do keep business separate from personal Do offer value and incentive to be liked Don ts: Don t use personal for business, it violates terms of service Don t talk to clients the way you talk to friends Don t try to flog your product constantly Don t forget to check your page daily Statistics Users Worldwide % Global Use AU Users 1.2 billion 11% 11.7 million
18 Social Media for Tourism Google + Benefits: Growing fast Google+ influences search ranking Similar to Facebook but you can allocate followers to groups and target messages Challenges: Time Statistics Users Worldwide 135 million Daily Use 60% Resources
19 Social Media for Tourism Twitter Benefits: Communicating Generating Leads Researching trends Seeking Feedback Customer service Challenges: Time Resources Spamming Statistics Users Worldwide 485 million Daily Use 20% AU Users 1.6 million
20 YouTube Benefits: Increase conversion rate Customers understand your product Rank better in a Google search Showcase your personality Challenges: Cost Looks professional Statistics Users Monthly Worldwide 1 billion Daily Use 40% AU Users 9.92 million
21 Social Media Points to Note Be professional Be active on social media to improve social signals Improve preference in search engines.
22 Facebook Advertising
23 Facebook advertising Different advert types Key differences: Google Ads bid on keywords people are searching for Facebook ads bid on likes and peoples interests Advert types: External Website (Standard) Ads Facebook Object (Like) Ads Page Post Ads Sponsored Stories Promoted Posts Facebook Offers
24 Facebook advertising Setting up an ad campaign What do you want to achieve Page Likes? Promote Posts? Reach the right audience What s your ideal customer? Location, age, gender Campaign Pricing and Schedule Budget Timing Test multiple ads Have a test control Change one part at a time Measure your ad performance
25 Bringing People to My Site
26 Bringing people to my site Partnering and Clustering Links & info about other relevant attractions Regional blog Improved destination information Guest blogs Create media releases Video Google + Local
27 Exercises & Resources
28 Exercises Come up with 5 killer headlines to ensure I will open up your newsletter Write 3 posts for your Facebook Business Page this week
29 USEFUL LINKS RESOURCES & Newsletter Management Software & Google Adwords and Display Network Centres & Campaign and Website Tracking and Monitoring tools Example directory listing websites
30 USEFUL LINKS RESOURCES Facebook Help Centre Use this tool to explore the keywords most relevant to your product For general information about T-QUAL accreditation For information on the Australian Tourism Data Warehouse and current distributors Get Connected/ATDW registration page Tourism e-kit free digital educational tutorials for the tourism industry in Australia
31 Tourism E-Kit tutorials Marketing Tutorial 25 Google Adwords Tutorial 27 Social Media for Tourism 31 - Tutorial 40 TXA Tutorial Tutorial 24 ATDW Tutorial - Tutorial 31 31
32 32
Introduction to e-marketing
Introduction to e-marketing Agenda Destination NSW overview The impact of technology and digital marketing on travel Email marketing Search engine marketing Social Media for Tourism Facebook advertising
More informationA SIMPLE GUIDE TO PAID SEARCH (PPC)
A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //
More informationMaximising Digital Marketing: Andrew Binns Head of Strategy
Maximising Digital Marketing: Andrew Binns Head of Strategy The Digital Toolkit Website E-commerce Personalisation Customisation Blogs Facebook Twitter Google+ Vine Instagram Pinterest Email Marketing
More informationTHE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING
THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction
More informationBENEFITS OF ADWORDS. Take advantage of searches. Allows potential clients to find you on Google. Only pay when someone clicks on the ad
ALL ABOUT ADWORDS BENEFITS OF ADWORDS Take advantage of searches Allows potential clients to find you on Google Only pay when someone clicks on the ad Smart way to attract customers on the go BENEFITS
More informationChapter 1: Learning the basics of a Google AdWords Campaign
HOWT OS ETUP GOOGL EADWORDS F ORYOURBARORREST AURANT Chapter 1: Learning the basics of a Google AdWords Campaign First, Create a Killer Keyword List Before you even jump into the AdWords interface, you
More informationDIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords
DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing
More informationA Business Owner s Guide to: Pay-Per-Click
A Business Owner s Guide to: Pay-Per-Click A Business Owner s Guide to: Pay-Per-Click In today s world, the most important business tool you have when it comes to attracting new customers is the Internet.
More informationLocation marketing made easy
Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location
More informationMY DIGITAL PLAN MY DIGITAL PLAN BROCHURE
MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand
More informationSocial Media & Internet Marketing :: Menu of Services
Social Media & Internet Marketing :: Menu of Services Social Networking Setup & Manage Company profiles on major social networks; Facebook, Linkedin and Twitter (includes custom background) see info below
More informationInternet Marketing Basics
Is Your Website is Ready for the Internet? In this presentation we will share tips to market your business on the Internet Topics Include: Blogs E-Mail Marketing Search Engine Marketing Search Engine Optimization
More informationFull Website Analysis
Full Website Analysis A Website Analysis tests over 200 indicators that search engines use to analyze your website before ranking it. Items such as hosting, website structure, index-ability, META information,
More informationACT Enrollment Planners Conference
CONVERGE CONSULTING 7.13.16 ACT Enrollment Planners Conference PRESENTERS: Ann Oleson, CEO Jay Kelly, President 2 ABOUT CONVERGE 3 4 AGENDA 2015 Inbound Marketing in Higher Education Survey Methodology
More informationCreated by: Hector "H.R" Ramos
Created by: Hector "H.R" Ramos 20 Ways To Promote Your Beats Online 1. Send An Email To Your Subscribers. Email is the HOLY GRAIL of selling beats online. It allows you to build instant momentum to EVERY
More informationHow To Learn Marketing Skills
Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing
More informationHow To Market Your Website Online
Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on
More informationAdvance Diploma in Digital. Marketing. Full Time Part Time Online.
Advance Diploma in Digital Marketing Full Time Part Time Online www.zodrox.com Become a Digital Marketing Expert and Reach New Highs INDIA S MOST PROMINENT DIGITAL MARKETING & SKILL DEVELOPMENT INSTITUTE
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationIS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT?
IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT? Whether your business is large or small, marketing is all the touch-points that connect you to your customers. Having a written
More informationSearch Engines are #1 Way to be Found
Search Engines are #1 Way to be Found 85-90% Of on-line traffic begins at a search engine! 33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top
More informationCAM Coach. How Technology Supports Complementary and Alternative Practice
The www.onlinetherapyinstitute.com CAM Coach How Technology Supports Complementary and Alternative Practice Mark Shields In 2012, The CAM Coach book was launched in the U.K. This book has become known
More informationSocial Media, How To Guide for American Express Merchants
Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What
More informationPresented by Spyros Mygdanis & Giorgos Kalaitzis
Presented by Spyros Mygdanis & Giorgos Kalaitzis About this presentation 1. Websites Elements of a successful website 2. Content 3. Internet Marketing Channels 4. Building your online strategy 1. Websites
More informationDriving more business from your website
For financial intermediaries only. Not approved for use with customers. Driving more business from your website Why have a website? Most businesses recognise the importance of having a website to give
More informationGET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT
GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT THINK DIFFERENTLY BUSINESS OBJECTIVE: GET MORE SHOPPERS TRADITIONAL STRATEGY EVENT OR PROMOTION RADIO PRINT DIRECT MAIL ONLINE
More informationHow To Get Instant Traffic Online With A Pay Per Click Advertising Campaign (Ppc)
Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a
More informationDIGITAL MARKETING TRAINING
DIGITAL MARKETING TRAINING Digital Marketing Basics Keywords Research and Analysis Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest
More informationInternet Basics for Business
Internet Basics for Business Agenda Destination NSW overview The impact of technology and digital marketing on travel Initial assessment of my website Seven tips for your website Search Engines Converting
More informationMarketing Online SEO Facebook Google Twitter YouTube
Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also
More informationAdwords & Online Marketing
Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick
More informationC O M M U N I C A T I O N S I N C. Email Marketing. Presented by Claudia Guerrero
C O M M U N I C A T I O N S I N C. Email Marketing Presented by Claudia Guerrero How does it all fit together? Email Stats Email is the number one use of online technology. It is still used by 60% of Internet
More informationPay Per Click Advertising
Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a
More informationGrow Your Business With Digital Marketing
Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist
More informationOnline marketing. Summery. Introduction. E-mail marketing. Martin Hellgren,
Online marketing Martin Hellgren, Summery Online marketing is a powerful tool when used correctly. The main benefits are the relatively low cost, various pricing models, and, the possibility of instant
More informationSOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK
SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,
More informationSearch Engine Optimization and Pay Per Click Building Your Online Success
Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search
More informationThe Geisheker Group Marketing Firm Overview
The Geisheker Group Marketing Firm Overview Thank you for considering The Geisheker Group, Inc. for your company's marketing needs. The Geisheker Group has earned a stellar reputation for helping businesses
More informationDetermining Subscriber Value: What's an Email List Member Worth?
Member Login About Us Become a Member Contact Us My Cart (0) Topics Articles Podcasts Online Seminars Tutorials Guides and Reports Tools Opinio Real-World Education for Modern Marketers Join Over 624,000
More informationSEO and Google Analytics. Tips for getting the most out of your website
SEO and Google Analytics Tips for getting the most out of your website Katherine Grace Director, Industry Specialist Over 17 years owning & running businesses Author for the HIA magazine & Business Franchise
More informationDemystifying Digital Digital Marketing 101. Mal Chia Digital Account Director
Demystifying Digital Digital Marketing 101 Mal Chia Digital Account Director @malchia @communikateetal Slides will be emailed after the session 2 Current state (and where have we come from) 15.7 million
More informationSession 9 Online acquisition media. Australian Direct Marketing Association
Session 9 Online acquisition media Contents Overview of the digital media marketplace Portals and display advertising Search marketing Other forms of online marketing Using mobile as an acquisition tool
More informationMarketing Analytics What needs to Be Measured
Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction
More informationLINKEDIN SPONSORED UPDATES
CRASH COURSE on LINKEDIN SPONSORED UPDATES Everything you need to set up and optimize LinkedIn s latest advertising opportunity. A publication of 2 author s note: Before we dive into our crash course,
More informationCreative Dynamic Marketing
Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning
More informationCIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet
CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet
More informationFindability Consulting Services
Findability Consulting Services In 2012, after twelve years of running the Findability Group, I was delighted to merge my firm with industry innovators Volume 9 Inc., who are now my exclusive referral
More informationInternet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program
Internet Marketing Career Point Boost your Career Comprehensive Digital Marketing Training Program Key Features of the Course PRACTICAL EXPOSURE WITH ASSIGNMENTS IMCP CERTIFICATE WITH GRADES AFTER FINAL
More informationPPC Keyword Toolz - Scam or Work? ->> Enter Here > Click Now <
PPC Keyword Toolz - Scam or Work? ->> Enter Here > Click Now < Pay per click jobs without investment in pakistan price comparisons payperclick bid management software how to google keyword tool germany
More informationCampaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to
More informationDigital Marketing Boot Camp 4 Days Residential Program Dubai Singapore Thailand
Digital Marketing Boot Camp 4 Days Residential Program Dubai Singapore Thailand Agenda About EduPristine About EduPristine Detailed Workshop Outlines Contact Information 1 About EduPristine Trusted by
More informationWeb Strategy Assessment and Components
Topic The basics Tutorial 3 Web Strategy Assessment and Components Description This tutorial will help you assess your e- readiness level. It will also review the different components of a successful online
More informationDMI ME. Professional Diploma in Digital Marketing. www.dmime.com phone: +971 4 454 0364 marketing@dmime.com. DIGITAL MARKETING INSTITUTE Middle East
DMI ME DIGITAL MARKETING INSTITUTE Middle East Professional Diploma in Digital Marketing www.dmime.com phone: +971 4 454 0364 marketing@dmime.com Professional Diploma in Digital Marketing Introduction
More information7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards info@andrewredwards.com
7 Tips to Boost Buyers Using Google Adwords & Analytics Andrew R Edwards info@andrewredwards.com About Me 9 Years Full Time Internet Marketing Google's advertising system in which advertisers bid on certain
More informationPick and Mix Services
Pick and Mix Services Technical SEO... 2 Site Audit... 2 Includes:... 2 Plus:... 2 SEO Setup... 3 Includes... 3 Research and Seeding of Keywords... 4 keyword research... 4 Local SEO... 5 Paid Advertising...
More informationPractical Affiliate Marketing. Tuesday 9 th June 2015
Practical Affiliate Marketing Tuesday 9 th June 2015 Stephen Whitelaw 35 years technology experience Internet, Web, Digital, Social Media. www.linkedin.com/in/stephenwhitelaw www.kimtag.com/stephenwhitelaw
More informationShallow Review of Online Advertising
Shallow Review of Online Advertising There are four main types of online advertising: 1. Search Engine Marketing: Techniques that increase a sites visibility in search engine results. 2. Social Media Marketing:
More informationAdwords 100 Success Secrets. Google Adwords Secrets revealed, How to get the Most Sales Online, Increase Sales, Lower CPA and Save Time and Money
Adwords 100 Success Secrets Google Adwords Secrets revealed, How to get the Most Sales Online, Increase Sales, Lower CPA and Save Time and Money Adwords 100 Success Secrets Copyright 2008 Notice of rights
More informationAre you trying to understand the complexities of MARKETING on the Internet?
Hi, Are you trying to understand the complexities of MARKETING on the Internet? At UpFrontbyDesign.com we re here to help you better understand these complexities, eliminate the fear of wasting money by
More informationModule 1: Introduction To Digital Marketing:
= Contents About The Trainer... 3 Module 1: Introduction To Digital Marketing:... 4 Module 2: Buliding A Website... 5 Module 3: Search Engine Optimization :... 6 Module 4: PPC Advertising / Search Engine
More information80 Point Business Marketing Checklist
80 Point Business Marketing Checklist No matter what the size of your business, marketing is what helps you take your product or service from inside your company and deliver it to potential clients/customers.
More informationSOCIAL MEDIA MARKETING & MORE
TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background
More informationCIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence
CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods
More informationPopular Paid and Free Traffic Sources
Popular Paid and Free Traffic Sources Earn More From Your Traffic! Index 1. Popular Paid Traffic Sources Intro 3 1.1 Pay Per Click (PPC) 4 1.1 Pay Per View (PPV) 4 1.1 Media Buys 4 1.1 Email Marketing
More informationSearch Engine Marketing Overview LOCAL SEM PROCESS
Search Engine Marketing Overview LOCAL SEM PROCESS Search Engine Marketing Overview Online marketing can integrate many different activities including search engine optimization, directory listings, cost-per-click
More informationBEGINNERS GUIDE TO USING. AdWords GOOGLE ADWORDS. www.cabbagetree.co.nz
BEGINNERS GUIDE TO USING AdWords GOOGLE ADWORDS www.cabbagetree.co.nz GOOGLE ADWORDS OVERVIEW Google AdWords is a great tool for driving traic to your site. It can be a cost eective solution for online
More informationTHE PROFESSIONAL PASSPORT JOBS NETWORK
THE PROFESSIONAL PASSPORT JOBS NETWORK HOW TO GET THE MOST FROM HAVING YOUR OWN WHITE LABEL JOB SITE THE NETWORK The Professional Passport Jobs Network The Professional Passport Jobs site has been specifically
More informationPay-Per-Click: Maximizing impact with minimum words.
Super Web Solutions - a one-stop-shop Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee
More informationBigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
More informationINTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE
AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct
More informationOnline Marketing Module COMP. Certified Online Marketing Professional. v2.0
= Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major
More informationNITB Guide to Being Online
@ Contents What is the Importance of Being Online?...3 What is the Importance of Appearing in Google?...3 How do I appear in Google?... 4 How Else Can I Advertise my Site/ My Offers?... 4 Online Display
More informationExpanding Your Digital Audience
Expanding Your Digital Audience By Steven Sentosa +62 878787 51411 steven.sentosa@gmail.com https://id.linkedin.com/in/stevensentosa AGENDA 1. Introduction 2. Understanding Your Audience 3. Different Type
More informationBuild Your Business with Mobile
Build Your Business with Mobile The 4 Essential Steps to Building Your Business with Mobile 2103 MoFuse Inc. 1-800-MOFUSE-8 www.mofuse.com We are addicted to our smartphones. Your customers are more likely
More information8 Simple Things You Might Be Overlooking In Your AdWords Account. A WordStream Guide
8 Simple Things You Might Be Overlooking In Your AdWords Account A WordStream Guide 8 Simple Things You Might Be Overlooking In Your AdWords Account AdWords makes it incredibly easy to set up and run a
More informationThe Beginner s Guide to Local Internet Marketing
The Beginner s Guide to Local Internet Marketing Presented By: Ponte Marketing Local Marketing in 2013 Not too long ago it used to be really simple to market your business.but pretty expensive. You had
More informationChristopher Seder Affiliate Marketer
This Report Has Been Brought To You By: Christopher Seder Affiliate Marketer TABLE OF CONTENTS INTRODUCTION... 3 NOT BUILDING A LIST... 3 POOR CHOICE OF AFFILIATE PROGRAMS... 5 PUTTING TOO MANY OR TOO
More informationHere are our Pay per Click Advertising Packages:
Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Without traffic, you are losing time, opportunities and money to your competition.
More informationDigital Marketing, How To Guide for American Express Merchants
Digital Marketing, How To Guide for American Express Merchants americanexpress.com.au/merchant How to promote yourself online and successfully grow your business in the digital world 1 Contents 1. Introduction
More informationAt The Crossroads of Marketing and Technology. Top 6 Tips for Success in the Digital World
At The Crossroads of Marketing and Technology Top 6 Tips for Success in the Digital World Introduction As a small business, you have enough challenges keeping your head above water and focusing on how
More informationDigital Marketing Proposal. www.digitalgateway.in
Digital Marketing Proposal What is digital marketing? Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas,
More informationThis tutorial has been produced by The Australian Tourism Data Warehouse as part of the complete online education program, Tourism e-kit
TUTORIAL 3 WEB STRATEGY: ASSESSMENT AND COMPONENTS This tutorial has been produced by The Australian Tourism Data Warehouse as part of the complete online education program, Tourism e-kit DISCLAIMER: All
More informationProfessional Diploma. in Digital Marketing
Professional Diploma in Digital Marketing RelevantLearning.ca www.digitalmarketinginstitute.com Contents Professional Diploma in Digital Marketing 1. Welcome 2. Programme overview 3. Programme content
More informationAdvertise With BizPin 365
Advertise With BizPin 365 BizPin 365 provides a unique opportunity for national advertisers looking to connect with small businesses across South Africa and other parts of Africa. Our dedication to helping
More informationHITECH Answers Overview 2012
HITECH Answers Overview 2012 HITECHAnswers.net HITECH Answers is an independent resource for providers and hospitals to understand the full spectrum and impact of EHR adoption. The first incarnation of
More informationWeb Presence Proposal For: Campaign Approach. Test Organization Overview and Campaign Goals. Take Control of Your Web Presence
Take Control of Your Web Presence Web Presence Proposal For: Test Organization Overview and Campaign Goals Based on our research and analysis of your company's current web presence we have identified the
More informationBritepaper. How to grow your business through events 10 easy steps
Britepaper How to grow your business through events 10 easy steps 1 How to grow your business through events 10 easy steps As a small and growing business, hosting events on a regular basis is a great
More informationPermission-Based Marketing for Lawyers
Permission-Based Marketing for Lawyers Jim Hart is a divorce attorney in Cary, North Carolina. Previously, his law practice was based in Florida. He owns several websites. Jameshartlaw.com redirects to
More informationCertified Digital Marketing Professional VS-1217
Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional Certified Digital Marketing Professional Certification Code VS-1217 Vskills certification for Digital Marketing
More informationDigital Marketing Institute (DIY courses)
Professional Diploma in Digital Marketing www.digitalmarketinginstitute.com Contents Professional Diploma in Digital Marketing 1. Welcome 2. Course overview 3. Course content 4. Supporting your online
More information2013/2014. Professional Diploma. in Digital Marketing. Full Time Part Time Online. www.digitalmarketinginstitute.com
2013/2014 Professional Diploma in Digital Marketing Full Time Part Time Online www.digitalmarketinginstitute.com Contents Professional Diploma in Digital Marketing 1. Welcome 2. Programme overview 3. Programme
More informationINBOUND MARKETING ANALYTICS
An Introduction to INBOUND MARKETING ANALYTICS How to Measure & Optimize Your Marketing Performance A publication of IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below
More informationThe Absolute Beginners Guide to SEO
The Absolute Beginners Guide to SEO By Jamie Cawley By Jamie C - BusinessStart-upOnline.com Page 1 Contents Introduction... 3 What is SEO?... 4 Frequently Used Terms... 5 What is a Good Amount of Traffic?...
More informationWe will discuss how to manage your own ecommerce booking through your website rather than through a booking agent and how this can integrate.
Every day, more and more people are going online to research and book their holiday or experience. As such it is important to ensure that your website can be easily found and that you capture those potential
More information12. GLOSSARY Useful tips and definitions for the RMP and associated activity.
12. GLOSSARY Useful tips and definitions for the RMP and associated activity. Adwords ATDW Refer to PPC Australian Tourism Data Warehouse The Australian Tourism Data Warehouse (ATDW) is the national platform
More informationDigital Marketing Capabilities
Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning
More informationInternet Marketing [points 1-8] INR 17,950 (16,000+1,950) (inclusive of all taxes)
Internet Marketing [points 1-8] INR 17,950 (16,000+1,950) (inclusive of all taxes) Digital Marketing [points 1-16] INR 24,750 (22,000+2,750) (inclusive of all taxes) 1. Digital Marketing Outline [3 hours]
More informationManaged Pay per Click Advertising Google Adwords
Managed Pay per Click Advertising Google Adwords Immediate, cost effective traffic building www.sensable.co.uk How Does Pay Per Click Work Pay per Click (PPC) is a way of bidding for search terms in the
More informationInternet Marketing Institute Delhi Mobile No.: 9643815724 DIMI. Internet Marketing Institute Delhi (DIMI)
Internet Marketing Institute Delhi () LEARN INTERNET MARKETING To earn money at home and work with big entrepreneurs Batches Weekday Batches (60 hours) Morning Batches (60 hours) Evening Batches (60 hours)
More information