CORPORATE SPONSORSHIP & ADVERTISING 2016

CORPORATE SPONSORSHIP & ADVERTISING 2016 Leadership Conference Annual Membership Meeting Governance Conference www.mha.org

CORPORATE SPONSORSHIP & ADVERTISING 2016 Relationships are key...let us help with the introductions. We realize that when spending your marketing dollars, your business requires the highest return on investment, and the MHA staff are here to ensure that you succeed in your goals and gain the leverage you need to win your share of the $1.6 trillion healthcare market. The MHA sponsorship program gives you: An opportunity to foster positive relationships with new and current customers The ability to attend content-rich conferences designed to enhance your understanding of the latest business models, technological innovations and trends A chance to connect with providers and gain valuable insight into Michigan s healthcare community The opportunity to capitalize on a prospect-rich launch environment for new products and services 650+ ATTENDED MHA MAJOR MEMBERSHIP MEETINGS 95% OF ATTENDEES ARE CEOs OR SENIOR ADMINISTRATORS 55+ HOSPITALS AND OTHER HEALTHCARE ORGANIZATIONS REPRESENTED Our sponsors are vital to helping conference participants emerge with innovative ideas and solutions to improve their organization s productivity. In turn, sponsors gain new customers, fresh leads and develop deeper relationships. We look forward to another rewarding, successful year with all our attendees, sponsors and partners! 2 MHA CORPORATE SPONSORSHIP & ADVERTISING 2016

WHY PARTNER WITH THE MHA? Michigan hospitals and the MHA have achieved extraordinary victories for patients, increasing access to healthcare, protecting and enhancing state funding to support community hospitals despite federal cuts, and making patients safer through exemplary gains in quality and efficiency. As an MHA sponsor, you can count on partnering with an association that continues to be a trusted voice in healthcare policy and a national leader for positive change. The Centers for Medicare & Medicaid Services acknowledged the participation of the MHA Keystone Center Hospital Engagement Network for their participation in the national Partnership for Patients initiative. In partnership with the Michigan Department of Health & Human Services and other state organizations, the MHA successfully advocated for Medicaid expansion, which allowed nearly 600,000 Michiganians to enroll in healthcare coverage. Since 1998, the MHA and its member hospitals have served as a primary sponsor of the Michigan Harvest Gathering. In 2014, the MHA and its members contribute more than 68,000 pounds of groceries and $60,000 to provide nutritious meals for Michigan citizens in need. CIRCLE OF HONOR DISTINCTION Organizations that make a considerable sponsorship commitment to the MHA will receive the highest level of distinction, the Circle of Honor award. To be eligible for the Circle of Honor award, your organization must donate $15,000 in sponsorship. This can be accomplished through a platinum sponsorship at the MHA Annual Membership Meeting or through combined sponsorship at any of the MHA meetings held annually, which include the MHA Annual Membership Meeting, the MHA Leadership Conference, and the MHA Governance Conference. The Circle of Honor award winners are recognized each year at the MHA Annual Membership Meeting, which provides an intimate setting and allows for distinct recognition from MHA board members. Additionally, Circle of Honor award winners are recognized in promotional marketing communications throughout the year. A DISTINCT OPPORTUNITY: AN INVITATION TO THE MHA BOARD OF TRUSTEES RETREAT The MHA Board of Trustees meets once a year to develop the association s strategies, designed to fulfill membership goals. Circle of Honor sponsors receive a special invitation to send one person to a reception and dinner during the retreat, where they can talk personally with members of the MHA board. Don t wait! Submit your Intent to Sponsor form today to enjoy exclusive visibility with healthcare leaders throughout the state. MHA CORPORATE SPONSORSHIP & ADVERTISING 2016 3

THINKING ABOUT MEMBERSHIP? If your organization is not an MHA member and you re not sure if membership is the right fit for you, try the bundled nonmember sponsorship to get a feel for the MHA and its members. The nonmember sponsorship bundle includes: Free-of-charge trial membership, giving you access to publications and news alerts, event attendance at the MHA conferences at the member rate, and guest access to committee meetings (retail value $4,416). Complimentary registration fee for one person at the MHA Annual Membership Meeting with the purchase of an MHA Health Foundation Links Fore Health golf outing tee sponsorship at the MHA member rate (retail value $2,725). MHA membership sponsorship rates at the 2016 MHA major membership meetings. Intent to Sponsor form must be submitted by June 30, 2016. Complimentary issue of the MHA 2016 Membership Directory. The nonmember sponsorship bundle fee is $5,000 and is a one-time offer. Trial memberships expire June 30, 2016. Formal application for MHA membership and membership approval must be granted by the MHA membership committee. Contact Erica Leyko (eleyko@mha.org) at (517) 323-3443 for more information. WHAT S NEXT? The number of users within MHA s social media continues to grow, with more than 5,000 followers on the MHA s Facebook page, almost 4,000 followers on Twitter, and the development of a rapidly rising social network of healthcare professionals using LinkedIn. If your organization is interested in more exposure through social media, the sponsorship team is interested in talking with you! Contact Erin Steward (esteward@mha.org) at (517) 323-3443. 4 MHA CORPORATE SPONSORSHIP & ADVERTISING 2016

LEADERSHIP CONFERENCE Grand Traverse Resort & Spa February 16 & 17, 2016 Sponsorship Deadline: January 6, 2016 Promotional Brochure Deadline: December 4, 2015 Advertising Deadline: January 6, 2016 Small and rural hospitals play a crucial role in smaller communities, offering local access to quality care and often serving as the primary employer. The Leadership Conference is designed for CEOs and senior leaders from small and rural healthcare providers. The conference offers: Access to healthcare leaders from small and rural hospitals throughout Michigan Dialogue around healthcare issues vital to small and rural communities A unique setting for rural healthcare leaders to gain critical new skills Networking opportunities with CEOs looking for tools to help them succeed Examine the following offerings to select the sponsorship option that best suits your needs. Sponsorship details and conditions are on the Intent to Sponsor form. All Sponsors Receive the Following Benefits: Recognition in promotional materials, including printed and digital media* A display table for product and service literature Professional signage that recognizes our sponsors Sponsor ribbons that designate your support Thanks throughout the event and during the opening remarks *If Intent to Sponsor form is submitted by the published deadline Attendance at the MHA Health Foundation conferences is open to MHA members, conference sponsors and invited guests only. Please contact MHA Member Services with questions regarding membership. The MHA and the MHA Health Foundation reserve exclusive rights to determine appropriate items for distribution and use of sponsor logos or sponsor name recognition on any and all MHA and MHA Health Foundation meeting materials, clothing, gifts, signage, displays and all other items, events, venues or materials associated with sponsorship. The MHA and the MHA Health Foundation reserve the right to accept or reject a sponsor. Please see page 4 for the MHA s policies and conditions regarding hosting of separate events. MHA LEADERSHIP CONFERENCE MHA CORPORATE SPONSORSHIP & ADVERTISING 2016 5

MHA Member: $5,000 GOLD LEVEL Supporter: $10,000 CEO Dinner As the exclusive sponsor of this invitation-only dinner for small and rural hospital CEOs, your organization can demonstrate its commitment to healthcare issues that are vital to communities throughout Michigan. Exclusive invitation to attend the dinner Welcome Reception The most popular networking venue at the event. Cocktail napkins with your corporate logo Keynote Session The keynote session is the most prominent speaking engagement of the conference. Your organization will receive high visibility by sponsoring this event. Opportunity to moderate the session and outline your organization s services n+ Keynote Session Plus: Commercial Spot Before Introduction of Speaker (an additional $1,000) Demonstrate the meaning of your brand through a commercial detailing how your business has improved the skills or met the social needs of customers and your community. MHA Member: $3,500 SILVER LEVEL Supporter: $7,500 Education Sessions Education sessions help attendees learn about trends and issues that will impact their organizations. Participants learn how-to strategies, hear about industry benchmarks from leading experts, and discuss success strategies with each other. Contact Erin Steward (esteward@mha.org) if you would like to submit a presentation for consideration. Opportunity to moderate the session Small or Rural Hospital Council Luncheon Join the members of this MHA council as they discuss healthcare issues affecting delivery of care in their hospitals. Professional signage recognizing your organization Exclusive invitation to the lunch meeting Welcome Area/Registration Every conference attendee visits the welcome area. Your organization will be one of the first names they see upon arrival. A special display area for your organization s literature The opportunity to send a digital welcome message prior to the conference using the MHA s communication platform Welcome Gift Every registrant receives a welcome gift upon arrival. Your logo will appear on the gift. Whether it is a USB flash drive or a water bottle, it will be a long-term advertisement for your organization! Your organization s logo on the welcome gift 6 MHA CORPORATE SPONSORSHIP & ADVERTISING 2016 MHA LEADERSHIP CONFERENCE

MHA Member: $2,500 BRONZE LEVEL Supporter: $6,000 Audiovisual Package An organized stage show and advanced visuals significantly enhance the meeting experience, but can be costly. Your sponsorship will help underwrite the cost of using technology to enrich the event. Professional signage recognizing your organization Badge Lanyards Every participant is required to wear a name badge throughout the meeting, and lanyards are the popular choice for displaying them. Your company logo will be very visible on this piece of conference attire. Your organization s logo printed on the badge lanyards Conference Refreshments Sponsoring refreshments during the breaks will give your organization optimum visibility. Professional signage recognizing your organization Issues Briefing The issues briefing is very popular with attendees because they have a chance to receive the most recent information on MHA strategies and activities, as well as to informally exchange ideas on a number of healthcare topics. Package includes the sponsorship of food and beverages, either at breakfast or lunch. Professional signage recognizing your organization Downtown Shuttle An attractive feature of the conference is the eclectic shopping and gourmet dining in downtown Traverse City. The shuttle service ties the convenience of a chauffer to the fun! Shuttle service runs during a limited time. Your organization s logo displayed on the bus The option to provide logo bottled water or another amenity to riders Name Badges Your organization s logo will appear on the official conference name badge that will be worn by every meeting participant. Your organization s logo printed on the name badges On-site Meeting Guide Sponsor this professional, full-color program that reaches everyone at the meeting. Your full-page ad with featured placement and credit throughout the guide On-site meeting guide print ads are available for $1,000. Select this option on the Intent to Sponsor form. Details are on page 26. Registration Swag Bag Swag bags are distributed to all participants upon registration and provide the opportunity to share goodies and literature branded with your logo. The opportunity to promote your organization s services and/or products at the start of the event (organization responsible for assembling swag bags) MHA LEADERSHIP CONFERENCE MHA CORPORATE SPONSORSHIP & ADVERTISING 2016 7

MHA Member: $1,500 FRIENDS LEVEL Supporter: $5,000 Conference Amenity A room amenity always results in a feel-good moment for the conference registrant. The opportunity to have your gift distributed with a greeting card to guest rooms the first night of the conference (organization responsible for assembling amenities and cards) Conference WiFi Indispensable conference materials are available only online. Dedicated WiFi is essential for instant access and high-speed downloading. Your organization s banner will be front and center when registrants connect to the conference WiFi Analytics on the number of clicks and downloads Conference Brochure The brochure, which announces and outlines the conference, is distributed to all CEOs and senior administrators. Your organization s logo and recognition for underwriting the printing of the brochure will be placed within. Your organization s logo featured in the brochure and credit throughout This year s conference was exceptional, and many people were helpful. Additionally, I found many business development opportunities. I will be back next year. 2015 Sponsor 8 MHA CORPORATE SPONSORSHIP & ADVERTISING 2016 MHA LEADERSHIP CONFERENCE

Leadership Conference INTENT TO SPONSOR February 16 & 17, 2016 Organization Name How you want the organization name to be listed in all meeting materials. Organization Representative Title Address City/State/ZIP Date Phone Fax Email DISPLAY TABLE NEEDED? n Yes n No LEADERSHIP CONFERENCE SPONSORSHIP DETAILS AND CONDITIONS Current MHA member organizations receive first priority in sponsoring association meetings. To be listed as a sponsor in the brochure, sponsorship must be confirmed by submitting an Intent to Sponsor form by Dec. 4, 2015. Sponsorship fees are due within 15 days of receipt of the Intent to Sponsor form. The MHA Health Foundation will release and resell any sponsorship items not paid in full after this date. Verbal commitments will not hold the event for your organization. Sponsors will be notified of their sponsorship acceptance and receive information with additional details. Conference registration and any other fees are not included in the sponsorship. To ensure production and promotional deadlines are met, sponsorships for the Winter Leadership Conference close Jan. 6, 2016. Completed Intent to Sponsor forms should be sent to: Erica Leyko, MHA Health Foundation, 2112 University Park Drive, Okemos, MI 48864 or faxed to: (517) 327-4507. Attendance at the MHA Health Foundation conferences is open to MHA members, conference sponsors and invited guests only. Please contact MHA Member Services with questions regarding membership. *Please contact Erica Leyko (eleyko@mha.org) at (517) 323-3443 about session details. The MHA and the MHA Health Foundation reserve exclusive rights to determine appropriate items for distribution and use of sponsor logos or sponsor name recognition on any and all MHA and MHA Health Foundation meeting materials, clothing, gifts, signage, displays and all other items, events, venues or materials associated with sponsorship. The MHA and the MHA Health Foundation reserve the right to accept or reject a sponsor. Please see page 4 for the MHA s policies and conditions regarding hosting of separate events. CHOOSE THE LEVEL AND PACKAGE YOU WOULD LIKE TO SPONSOR: n GOLD LEVEL n MHA Member: $5,000 n Supporter: $10,000 My organization would like to sponsor the following package: n CEO Dinner n Keynote Session* n Welcome Reception n Keynote Session Plus (add $1,000) n SILVER LEVEL n MHA Member: $3,500 n Supporter: $7,500 My organization would like to sponsor the following package: n Education Sessions* n Small/Rural Hospital Council Luncheon n Welcome Area/Registration n Welcome Gift n BRONZE LEVEL n MHA Member: $2,500 n Supporter: $6,000 My organization would like to sponsor the following package: n Audiovisual Package n Badge Lanyards n Conference Refreshments n Downtown Shuttle n Issues Briefing n Name Badges n On-site Meeting Guide n Registration Swag Bag n FRIENDS LEVEL n MHA Member: $1,500 n Supporter: $5,000 My organization would like to sponsor the following package: n Conference Amenity n Conference Brochure n Conference WiFi n ADVE RTISING n Full-page ad: $1,000 (see page 26 for more information) PAYMENT INFORMATION**: (Checks should be made payable to MHA Health Foundation.) Total $ Check # Charge my n VISA n MasterCard n American Express Account # CVV Code: Exp. Date (3- or 4-digit security number on the card) Cardholder Signature Cardholder Name (print) **Any payments over the amount of $2,000 must be paid by check. MHA LEADERSHIP CONFERENCE MHA CORPORATE SPONSORSHIP & ADVERTISING 2016 9

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ANNUAL MEMBERSHIP MEETING Grand Hotel, Mackinac Island June 29-July 1, 2016 Sponsorship Deadline: May 20, 2016 Promotional Brochure Deadline: March 21, 2016 Advertising Deadline: May 20, 2016 Members of your target market are gathering for their most important event of the year, and we have the perfect opportunity for you to reach them. The Michigan Health & Hospital Association Annual Membership Meeting brings together several hundred healthcare decision-makers. Your sponsorship of this event is a unique opportunity to network with and be appreciated by: More than 95 percent of the CEOs of Michigan hospitals and health systems A vast array of board and executive leaders in Michigan s premier healthcare organizations More than 700 meeting participants There are a variety of ways for sponsors to receive maximum recognition and visibility with our members. Don t miss your chance to share what you have to offer Michigan healthcare providers and give your organization high-profile visibility. Examine the following pages to select the sponsorship option that best suits your needs. Sponsorship details and conditions are on the Intent to Sponsor form. Attendance at MHA conferences is open to MHA members, conference sponsors and invited guests only. Please contact MHA Member Services with questions regarding membership. All Sponsors Receive the Following Benefits: Recognition in promotional materials, including printed and digital media* Professional signage (if appropriate) Sponsor ribbons that designate your support Thanks throughout the event and during the membership business meeting Organization logo on mobile meeting app You will have opportunities to have one-on-one discussions about the ways your organization can help meet the goals and needs of hospital leaders. Take a look at last year s event by visiting us online at: www.mhaannual.org. *If Intent to Sponsor form is submitted by the published deadline The MHA and the MHA Health Foundation reserve exclusive rights to determine appropriate items for distribution and use of sponsor logos or sponsor name recognition on any and all MHA and MHA Health Foundation meeting materials, clothing, gifts, signage, displays and all other items, events, venues or materials associated with sponsorship. The MHA and the MHA Health Foundation reserve the right to accept or reject a sponsor. Please see page 4 for the MHA s policies and conditions regarding hosting of separate events. MHA ANNUAL MEMBERSHIP MEETING MHA CORPORATE SPONSORSHIP & ADVERTISING 2016 11

MHA Member: $15,000 PLATINUM LEVEL Supporter: $25,000 Family Event Package includes sponsorship of the family event attractions and activities. This is one of the most popular and well- attended events of the meeting, and your organization gets highly visible recognition for making it possible. Invitation to network with registrants in the event area Opportunity to distribute your organization s special gift Flag banners that prominently display your organization s logo Sidewalk clings recognizing your organization New this year Selfies! Capture all the fun by sponsoring selfie shots! A fun themed backdrop with your organization s logo prominently displayed provides the ideal background for the most amusing flirty selfie shots ever! Family Event Gifts Package includes the gifts given to adults and children, something they ll treasure along with their memories of the conference s family fun. Your corporate logo on the gifts Gala Reception Be the very visible sponsor of the social event of the conference an elegant evening prelude to the Thursday banquet held on the historic porch of the Grand Hotel. Package includes sponsorship of food and beverages. Cocktail napkins with your corporate logo Opportunity to meet and greet participants MHA Annual Banquet The MHA Annual Meeting banquet is the culmination of the program year for MHA-member hospitals and staff. The prestigious Meritorious Service awards are presented, the outgoing board chair is recognized and the incoming chairman is introduced. Recognition during the ceremony Professional signage Preferred reserved seating at the banquet Logo chocolate piece atop the dessert Spencer C. Johnson Health Policy Lecture Named after the MHA s president emeritus, the Spencer C. Johnson Health Policy Lecture will feature a renowned healthcare expert, a rainmaker for the future of healthcare. Your organization s logo on-screen during the entire session Opportunity to moderate the session Welcome Reception Put the name of your organization front and center with attendees by sponsoring the Wednesday reception. The package includes sponsorship of food and beverages. Cocktail napkins with your corporate logo Opportunity to meet and greet participants 12 MHA CORPORATE SPONSORSHIP & ADVERTISING 2016 MHA ANNUAL MEMBERSHIP MEETING

MHA Member: $7,500 GOLD LEVEL Supporter: $12,500 ACHE Breakfast The American College of Healthcare Executives breakfast is a chance for attendees to network with their colleagues. They say that breakfast is the most important meal of the day, so the value in this sponsorship is obvious! Package includes sponsorship of the food and beverages. Professional signage Your organization s recognition at each table Audiovisual Package Every session throughout the meeting requires audiovisual equipment. Your organization can get credit for bringing the meeting to life through light and sound! Your organization s logo displayed on the monitors at various times during the meeting Awards Reception (Thursday following banquet) Package includes sponsorship of beverages. Professional signage Opportunity to meet and greet participants Government Relations Breakfast Members receive breaking information about the MHA legislative strategy, the political landscape and how to impact health policy. Package includes sponsorship of food and beverages. Professional signage Your organization s recognition at each table Ice Cream Social One of the sweetest ways to start the conference! Members and their families are welcome to dip up and dig into some chilly taste sensations. Your organization will enjoy this appetizing opportunity. Professional signage Opportunity to meet and greet participants Welcome Gift Every registrant will receive a welcome gift upon arrival. Your logo will appear on the gift, a long-term advertisement for your organization! Your organization s logo on the welcome gift Family Event Refreshments Package includes sponsorship of the family event refreshments. This is one of the most popular and well-attended events of the meeting, and your organization gets credit for quenching attendees appetites and thirst! Professional signage Plastic glasses with your organization s logo Opportunity to meet and greet participants in the refreshment area MHA ANNUAL MEMBERSHIP MEETING MHA CORPORATE SPONSORSHIP & ADVERTISING 2016 13

MHA Member: $5,000 SILVER LEVEL Supporter: $7,500 Mobile Meeting App Mobile meeting apps are the primary way attendees identify who s at the meeting and who they want to connect to. What better way to get your organization s name in front of meeting attendees than by having your logo on the homepage of the mobile meeting application? Featured placement of your organization s logo throughout the app A limited amount of one-day banner ads can be purchased. See page 26 for information. Name Badges Every participant is required to wear a name badge throughout the meeting, and your company logo will be printed on the name badge, a very visible piece of conference attire! Your organization s logo printed on the name badge On-site Meeting Guide Every attendee receives an on-site meeting guide outlining conference events. Sponsor this professional, full-color program that reaches everyone at the meeting and your company name will be at everyone s fingertips! Your full-page ad with featured placement and credit throughout the guide For on-site meeting guide print ad information, see page 26. Speakers The MHA Annual Membership Meeting speakers consistently motivate, repeatedly inspire and always deliver an exceptional experience to attendees! Select sponsorship of a speaker on Thursday or Friday. Past speakers include ESPN correspondent Dick Vitale and healthcare futurist Ian Morrison. Your organization s logo on-screen during the entire session Opportunity to moderate the session n+ Speaker Plus: Commercial Spot Before Introduction of Speaker (an additional $1,000) Demonstrate the meaning of your brand through a commercial detailing how your business has improved the skills or met the social needs of customers and your community Tote Bags Every attendee will receive a tote bag with the sponsor s logo on it for keeping the meeting materials neat and organized. A gift that can be used over and over again! Your organization s logo on the tote bag Welcome Area/Registration The Welcome Area is the point of admittance to the MHA Annual Membership Meeting. Every conference attendee visits the Welcome Area, so your organization will be visible to hundreds of people! Your sign or banner at the Welcome Area/ Registration desk 14 MHA CORPORATE SPONSORSHIP & ADVERTISING 2016 MHA ANNUAL MEMBERSHIP MEETING

MHA Member: $3,000 BRONZE LEVEL Supporter: $6,500 Annual Membership Meeting Brochure The brochure, which announces the exciting annual meeting that s ahead, is distributed to all CEOs. Your organization s logo and recognition for underwriting the printing of the brochure will be placed inside. Your organization s logo featured in the brochure and credit throughout the brochure Carriage Rides Your organization s logo will be boldly displayed on a designated carriage that travels between the docks and the Grand Hotel. Your organization s logo displayed on the carriage Children s Programs & Children s Welcome Gift The children s programs are popular and appreciated by parents! Packages include sponsorship of materials, welcome gift and refreshments for all programs over the entire conference. Choose one of three age groups: 3-6, 7-10 or 11-14. Your organization s logo on the children s gifts (if appropriate) Discount on Ferry Tickets Taking the ferry to Mackinac Island is part of the exciting journey to the Annual Meeting. Attendees traveling on Shepler's Mackinac Island Ferry can use this coupon to receive a discounted ferry ticket at the gate. A recognition banner on the MHA Annual Membership Meeting website, where the coupon can be printed or a promotional code is obtained Recognition in the brochure and on-site meeting guide noting the coupon is being sponsored by your organization General Session Refreshments Sponsor the refreshments before the session or during the breaks. Daily refreshments are sold separately. Napkins with your corporate logo Governance Fellowship Reception There is no better place to showcase your organization's value to hospitals in Michigan than at this invitation-only event for the graduating and alumni board members of the fellowship, their chief executive, and the MHA board. Use this exclusive opportunity to highlight how your company can make these organizations more efficient and effective. Recognition during the graduation ceremony Opportunity to meet and greet attendees Napkins with your corporate logo at the event Registration Packet Your organization s logo will appear on the official MHA Annual Membership Meeting registration packet which contains essential materials for every meeting participant. Your organization s logo printed on the outside of the registration packet n+ Registration Plus: Insert in Annual Meeting Brochure and Registration Mailing All CEOs receive the brochure and registration materials in the mail. The MHA will include your sales literature or peripheral in the mailing envelope. (Limited to one sponsor and subject to approval.) Spouse/Guest Program We offer something for everyone, including an educational session for spouses and guests who like to learn and experience new things. Opportunity to distribute materials to session participants Professional signage MHA ANNUAL MEMBERSHIP MEETING MHA CORPORATE SPONSORSHIP & ADVERTISING 2016 15

LINKS FORE HEALTH CHARITY GOLF OUTING The mission of the MHA Health Foundation is to support hospitals and their community partners to improve health. By working with all of Michigan s community hospitals and their partners, we can achieve a higher quality of life for Michigan citizens. Links Fore Health is the single largest annual fundraiser for the MHA Ludwig Community Benefit Award, presented at the MHA Annual Meeting to healthcare organizations that demonstrate community benefit by improving the health and well-being of their communities through healthcare, economic or social initiatives. The outing is a scramble format, and teams can be male, female, or mixed. Sponsors can pay team fees if a team is submitted no later than June 1. Prizes will be given to the top three low-scoring teams and for men s and women s longest putt. All Sponsors Receive the Following: Recognition in the Annual Meeting guide Professional signage at tournament check-in Verbal recognition and opportunity to network with event participants at the 19th hole party Contact Erica Leyko (eleyko@mha.org) at the MHA for further information. MHA Member: $15,000 PLATINUM LEVEL Supporter: $20,000 Event Partner By serving as the exclusive event partner of our charity golf outing, your organization will show its commitment to making Michigan s citizens and communities the healthiest in the nation. Recognition as exclusive event sponsor on all pre- and post-event marketing materials Signage recognition at check-in and the 19th hole party Complimentary golf for one foursome in the tournament Opportunity to serve as master of ceremonies at all 19th hole activities MHA Member: $5,000 SILVER LEVEL Supporter: $7,500 19th Hole Party The competition was tough, the scores are in, and now everyone is ready to relax and recall that one great shot. Be the sponsor of this relaxing event full of libations, gastronomic delights and a little truth stretching! Your corporate logo on all refreshment, food and participant tables throughout the 19th hole party Your organization s logo on cocktail napkins 16 MHA CORPORATE SPONSORSHIP & ADVERTISING 2016 MHA ANNUAL MEMBERSHIP MEETING

MHA Member: $3,000 BRONZE LEVEL Supporter: $6,500 Canteen Caddy Competition like this can really whip up a thirst! Be the organization that quenches it by sponsoring the beverage cart. Your corporate logo the beverage carts used during the tournament Contest Sponsor The golf ball toss is held at the Jockey Club at the end of outing play. The person who throws their golf ball closest to the designated hole will receive a prize. Opportunity to present the prize with your logo Golf Swag Everyone needs extra golf gadgets to play the challenging links of the Grand Hotel, so why not have your corporate logo on them? Your corporate logo on the golf-themed giveaway Prize Package Once the scores are tallied, it is time to reward outing winners. You ll also be able to recognize the closest-to-the-pin putt and longest drive competition winners. Your organization s logo on prizes given to winners Professional signage at 19th hole party Box Lunches Nothing works up an appetite like swinging a golf club! Satisfy everyone s cravings by sponsoring box lunches for all outing participants. Your corporate logo on all box lunches given to golfers MHA Member: $1,000 TEE SPONSOR Supporter: $2,000 Tee (18 available) Outing participants will play either the Jewell or Woods course, so get your organization s name up front and center by sponsoring a tee for a minimal donation. Your organization s logo prominently displayed at the sponsored tee box MHA ANNUAL MEMBERSHIP MEETING MHA CORPORATE SPONSORSHIP & ADVERTISING 2016 17

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Annual Membership Meeting INTENT TO SPONSOR June 29-July 1, 2016 Organization Name How you want the organization name to be listed in all meeting materials. Organization Representative Title Address City/State/ZIP Date Phone Fax Email ANNUAL MEMBERSHIP MEETING SPONSORSHIP DETAILS AND CONDITIONS Current MHA member organizations receive first priority in sponsoring association meetings. To be listed as a sponsor in the brochure, sponsorship must be confirmed by submitting an Intent to Sponsor form by March 21, 2016. For any sponsorship that includes use of a company logo on an item, intent forms must be received before May 20, 2016, or there is no guarantee your logo will be printed on the item. Sponsorship fees are due within 15 days of receipt of the Intent to Sponsor form. The MHA will release and resell any sponsorship items not paid in full after this date. Verbal commitments will not hold the event for your organization. Sponsors will be notified of their sponsorship acceptance and receive information with additional details. Conference registration and any other fees are not included in the sponsorship. To ensure production and promotional deadlines are met, sponsorships for the Annual Membership Meeting close May 20, 2016. Completed Intent to Sponsor forms should be sent to: Erica Leyko, MHA Health Foundation, 2112 University Park Drive, Okemos, MI 48864 or faxed to: (517) 327-4507. Attendance at the MHA Annual Membership Meeting is open to MHA members, conference sponsors and invited guests only. Please contact MHA Member Services with questions regarding membership. *Please contact Erica Leyko (eleyko@mha.org) at (517) 323-3443 about session details. The MHA and the MHA Health Foundation reserve exclusive rights to determine appropriate items for distribution and use of sponsor logos or sponsor name recognition on any and all MHA and MHA Health Foundation meeting materials, clothing, gifts, signage, displays and all other items, events, venues or materials associated with sponsorship. The MHA and the MHA Health Foundation reserve the right to accept or reject a sponsor. Please see page 4 for the MHA s policies and conditions regarding hosting of separate events. PLEASE FILL IN THE PAYMENT INFORMATION ON THE BACK OF THIS FORM CHOOSE THE LEVEL AND PACKAGE YOU WOULD LIKE TO SPONSOR: n PLATINUM LEVEL n MHA Member: $15,000 n Supporter: $25,000 My organization would like to sponsor the following package: n Family Event n Family Event Gifts n Gala Reception n MHA Annual Banquet n Spencer C. Johnson Lecture n Welcome Reception n GOLD LEVEL n MHA Member: $7,500 n Supporter: $12,500 My organization would like to sponsor the following package: n AV Package n ACHE Breakfast n Awards Reception (Thurs.) n Family Event Refreshments n Government Relations Breakfast n Ice Cream Social n Welcome Gift n SILVER LEVEL n MHA Member: $5,000 n Supporter: $7,500 My organization would like to sponsor the following package: n On-site Meeting Guide n Friday Speaker* n Mobile Meeting App n Name Badges n SpeakerPlus (add $1,000) n Thursday Speaker* n Tote Bags n Welcome Area/Registration n BRONZE LEVEL n MHA Member: $3,000 n Supporter: $6,500 My organization would like to sponsor the following package: n Annual Meeting Brochure n Carriage Rides n Children s Programs and n Ferry Ticket Discount Welcome Gift n General Session Refreshments n Governance Fellowship n Registration Packet Reception n Registration Packet Plus (add $1,000) n Spouse/Guest Program Links Fore Health Sponsorship, Advertising {and Payment Information continued on back} MHA ANNUAL MEMBERSHIP MEETING MHA CORPORATE SPONSORSHIP & ADVERTISING 2016 19

CHOOSE THE LEVEL AND PACKAGE YOU WOULD LIKE TO SPONSOR: n PLATINUM LEVEL EVENT PARTNER n MHA Member: $15,000 n Supporter: $20,000 n SILVER LEVEL 19TH HOLE PARTY n MHA Member: $5,000 n Supporter: $7,500 n BRONZE LEVEL n MHA Member: $3,000 n Supporter: $6,500 My organization would like to sponsor the following package: n Contest Sponsor n Box Lunches n Prize Package n Golf Swag n Canteen Caddy n TEE SPONSOR (18 AVAILABLE) n MHA Member: $1,000 n Supporter: $2,000 n ADVERTISEMENT IN ON-SITE MEETING GUIDE Intent and Materials Deadline: May 20, 2016 This is a binding contract. A contract must be completed and signed before advertising will be accepted. Cancellation of contract is not accepted. See advertising details and conditions on page 26. SEE PAGE 26 FOR INFORMATION ON MOBILE MEETING APP BANNER ADS. Ad Size n center spread...$2,000 n back cover...$1,250 n inside front cover...$1,050 n inside back cover...$1,050 n full page...$945 n 1/2 page horizontal...$775 Company name (as it should appear in ad index) Contact name Address City/State/ZIP Phone Fax Email Your website address Authorized signature Date Total $ PAYMENT INFORMATION*: (Checks should be made payable to MHA Health Foundation.) Charge my n VISA n MasterCard n American Express Account # CVV Code: Exp. Date (3- or 4-digit security number on the card) Check # Cardholder Signature Cardholder Name (print) *Any payments over the amount of $2,000 must be paid by check. 20 MHA CORPORATE SPONSORSHIP & ADVERTISING 2016 MHA ANNUAL MEMBERSHIP MEETING

GOVERNANCE CONFERENCE Grand Traverse Resort & Spa This is a fall conference, and the date will be announced by January 2016 Northern Michigan provides the setting for the state s most valuable healthcare governance conference, the MHA s Governance Conference. The Governance Conference offers the ideal mixture of learning and networking. Sponsors will have ample opportunity to interact with leadership teams from Michigan hospitals. Consider that: Nearly 100 healthcare executives and governance leadership team members attend Keynote sessions feature national healthcare experts Governance sessions on board member development are offered Participants discuss key issues in healthcare governance Attendance at the MHA Health Foundation conferences is open to MHA members, conference sponsors and invited guests only. Please contact MHA Member Services with questions regarding membership. All Sponsors Receive the Following Benefits: Recognition in promotional materials, including printed and digital media* A display table for product and service literature Professional signage that recognizes our sponsors Sponsor ribbons that designate your support Thanks throughout the event and during the opening remarks *If Intent to Sponsor form is submitted by the published deadline The MHA and the MHA Health Foundation reserve exclusive rights to determine appropriate items for distribution and use of sponsor logos or sponsor name recognition on any and all MHA and MHA Health Foundation meeting materials, clothing, gifts, signage, displays and all other items, events, venues or materials associated with sponsorship. The MHA and the MHA Health Foundation reserve the right to accept or MHA GOVERNANCE CONFERENCE MHA CORPORATE SPONSORSHIP & ADVERTISING 2016 21

MHA Member: $3,000 GOLD LEVEL Supporter: $6,000 Celebration of Leadership Reception This event recognizes our Healthcare Leadership Award winners and is the most popular networking venue at the event. Customized cocktail napkins imprinted with your logo to be used at the reception Education Sessions Education sessions help attendees learn about trends and issues that will impact their organizations. Participants learn how-to strategies, hear about industry benchmarks from leading experts, and discuss success strategies with each other. Contact Erin Steward (esteward@mha.org) if you would like to submit a presentation for consideration. Opportunity to moderate the session Keynote Session The keynote session is the most prominent speaking engagement of the conference. Your organization will receive high visibility by sponsoring this event. Opportunity to moderate the session and outline your organization s services n+keynote Session Plus: Commercial Spot Before Introduction of Speaker Demonstrate the meaning of your brand through a commercial detailing how your business has improved the skills or met the social needs of customers and your community. Welcome Area/Registration Every conference attendee visits the welcome area. Your organization will be one of the first names they see upon arrival. Professional signage recognizing your organization The opportunity to send a digital welcome message prior to the conference using the MHA s communication platform Welcome Gift Every registrant receives a welcome gift upon arrival. Your logo will appear on the gift. Whether it is a USB flash drive or a water bottle, it will be a long-term advertisement for your organization! Your organization s logo on the welcome gift The consideration and service from the MHA staff was very much appreciated. Having the chance to connect on a more personal basis was extremely effective. 2015 Sponsor 22 MHA CORPORATE SPONSORSHIP & ADVERTISING 2016 MHA GOVERNANCE CONFERENCE

MHA Member: $2,000 SILVER LEVEL Supporter: $5,000 Audiovisual Package An organized stage show and advanced visuals significantly enhance the meeting experience, but can be costly. Your sponsorship will help underwrite the costs of using technology to enrich the event. Professional signage recognizing your organization Badge Lanyards Every participant is required to wear a name badge throughout the meeting, and lanyards are the popular choice for displaying them. Your company logo will be very visible on this piece of conference attire. Your organization s logo printed on the badge lanyards Conference Brochure The brochure, which announces and outlines the conference, is distributed to all CEOs and senior administrators. Your organization s logo and recognition for underwriting the printing of the brochure will be placed within. Your organization s logo featured in the brochure and credit throughout Conference Refreshments Sponsor refreshments during the breaks will give your organization optimum visibility. Professional signage recognizing your organization Downtown Shuttle An attractive feature of the conference is the eclectic shopping and gourmet dining in downtown Traverse City. The shuttle service ties the convenience of a chauffer to the fun! Shuttle service runs during a limited time. Your organization s logo displayed on the bus The option to provide logo bottled water or another amenity to riders Issues Briefing The issues briefing is very popular with attendees, because they have a chance to receive the most recent information on MHA strategies and activities, as well as to informally exchange ideas on a number of healthcare topics. Package includes the sponsorship of food and beverages, either at breakfast or lunch. Professional signage recognizing your organization Name Badges Your organization s logo will appear on the official conference name badge worn by every meeting participant! Your organization s logo printed on the name badges On-site Meeting Guide Sponsor this professional, full-color program that reaches everyone at the meeting. Your full-page ad with featured placement and credit throughout the guide On-site meeting guide print ads are available for $1,000. Select this option on the Intent to Sponsor form. Details are on page 26. Registration Swag Bag Swag bags are distributed to all participants upon registration and provide the opportunity to share goodies and literature branded with your logo. The opportunity to promote your organization s services and/or products at the start of the event (organization responsible for assembling swag bags) MHA GOVERNANCE CONFERENCE MHA CORPORATE SPONSORSHIP & ADVERTISING 2016 23

MHA Member: $1,500 BRONZE LEVEL Supporter: $3,000 Conference WiFi Indispensable conference materials are available only online. Dedicated WiFi is essential for instant access and high-speed downloading. Your organization s banner will be front and center when registrants connect to the conference WiFi Analytics on the number of clicks and downloads Post-conference Recognizing the growing need to stay well-informed about the rapidly changing healthcare environment, the post-conference focuses on a topic that s on the minds of leaders, whether it s about financing, patient care or leadership. Opportunity to moderate the session Conference Amenity A room amenity always results in a feel-good moment for the conference registrant. The opportunity to have your gift distributed with a greeting card to guest rooms the first night of the conference (organization responsible for assembling amenities and cards) Excellence in Governance Fellowship Alumni Session Healthcare reform is here, and with it comes a myriad of changes in how healthcare is delivered, regulated and reimbursed. Today s board members have to be active, engaged and informed. The MHA Excellence in Governance Fellowship s rigorous program provides a foundation, but continuous learning is essential. The Excellence in Governance Fellowship Alumni Session gathers graduates to develop a deeper understanding of current issues and share experiences. Opportunity to moderate the session Invitation to the networking reception with alumni 24 MHA CORPORATE SPONSORSHIP & ADVERTISING 2016 MHA GOVERNANCE CONFERENCE

INTENT TO SPONSOR Governance Conference This is a fall conference, and the date will be announced by January 2016 Organization Name How you want the organization name to be listed in all meeting materials. Organization Representative Title Address City/State/ZIP Date Phone Fax Email DISPLAY TABLE NEEDED? n Yes n No GOVERNANCE CONFERENCE SPONSORSHIP DETAILS AND CONDITIONS Current MHA member organizations receive first priority in sponsoring association meetings. To be listed as a sponsor in the brochure, sponsorship must be confirmed by submitting an Intent to Sponsor form. Submission date will be announced by Jan. 2016. Sponsorship fees are due within 15 days of receipt of the Intent to Sponsor form. The MHA Health Foundation will release and resell any sponsorship items not paid in full after this date. Verbal commitments will not hold the event for your organization. Sponsors will be notified of their sponsorship acceptance and receive information with additional details. Conference registration and any other fees are not included in the sponsorship. To ensure production and promotional deadlines are met, sponsorships for the Governance Leadership Forum closes approximately four weeks before the conference. Completed Intent to Sponsor forms should be sent to: Erica Leyko, MHA Health Foundation, 2112 University Park Drive, Okemos, MI 48864 or faxed to: (517) 327-4507. Attendance at the MHA Health Foundation conferences is open to MHA members, conference sponsors and invited guests only. Please contact MHA Member Services with questions regarding membership. *Please contact Erica Leyko (eleyko@mha.org) at (517) 323-3443 about session details. The MHA and the MHA Health Foundation reserve exclusive rights to determine appropriate items for distribution and use of sponsor logos or sponsor name recognition on any and all MHA and MHA Health Foundation meeting materials, clothing, gifts, signage, displays and all other items, events, venues or materials associated with sponsorship. The MHA and the MHA Health Foundation reserve the right to accept or reject a sponsor. Please see page 4 for the MHA s policies and conditions regarding hosting of separate events. CHOOSE WHICH LEVEL AND PACKAGE YOU WOULD LIKE TO SPONSOR: n GOLD LEVEL n MHA Member: $3,000 n Supporter: $6,000 My organization would like to sponsor the following package: n Celebration of Leadership n Education Sessions* Reception n Keynote Session* n Keynote Session Plus n Welcome Area/Registration (add $1,000) n Welcome Gift n SILVER LEVEL n MHA Member: $2,000 n Supporter: $5,000 My organization would like to sponsor the following package: n AV Package n Badge Lanyards n Conference Brochure n Conference Refreshments n Downtown Shuttle n Issues Briefing n Name Badges n On-site Meeting Guide n Registration Swag Bag n BRONZE LEVEL n MHA Member: $1,500 n Supporter: $3,000 My organization would like to sponsor the following package: n Conference WiFi n Conference Amenity n Excellence in Governance n Post-conference Fellowship Alumni Session n ADVE RTISING n Full-page ad: $1,000 (see page 26 for more information) PAYMENT INFORMATION**: (Checks should be made payable to MHA Health Foundation.) Total $ Check # Charge my n VISA n MasterCard n American Express Account # CVV Code: Exp. Date (3- or 4-digit security number on the card) Cardholder Signature Cardholder Name (print) **Any payments over the amount of $2,000 must be paid by check. MHA GOVERNANCE CONFERENCE MHA CORPORATE SPONSORSHIP & ADVERTISING 2016 25

ADVERTISING Advertising Details Leadership Conference: Intent Deadline: Dec. 4, 2015 Materials Deadline: Jan. 6, 2016 Annual Membership Meeting: Intent Deadline: May 20, 2016 Materials Deadline: May 20, 2016 Governance Conference: Intent and Materials Deadlines: To be announced by Jan. 2016 PRINT AD SIZES Page size is 5.5 w x 8.5 h Maximum image area is 5 w x 8 h - NO BLEEDS Full page, back and inside covers...5 w x 8 h 1/2 page horizontal...5 w x 3 7/8 h Terms & Conditions A complete Intent to Sponsor form is a binding contract. Form must be completed and signed before advertising will be accepted. Cancellation of contract is not accepted. Must be an advertiser in good standing for future ads to be accepted. An advertiser will forfeit its ad in the on-site guide if the ad is not received by the deadlines noted above. The MHA reserves the right to reset copy that is not up to established printing guidelines, with design services of $75 per hour to be borne by the advertiser. Design services available at $75 per hour with a $30 minimum charge. Quotes available upon request. Materials for ads designed by MHA Design department are due by intent deadline. The MHA reserves the right to accept or reject advertising based on its compatibility with the association s mission and purpose and shall not be liable for damages if, for any reason, it fails to publish the advertisement. Advertising fees are due within 15 days of the receipt of a signed contract. The MHA will release and resell any ads not paid in full after this date. Event Mobile App Banner Ads Make your presence stand out in the MHA Annual Membership Meeting mobile app. A limited number of one-day banner ads will be sold for the app. They will appear for the duration of the meeting within locations that generate the most attendee traffic. Banner ads that can link to your website BANNER AD SIZES Maximum image area is 640 x 640 pixels and 140 characters maximum (includes spacing) n MHA Member: $1,000 n Supporter: $1,500 Company name Contact name Address City/State/ZIP Phone Email Your website address Authorized signature Date PAYMENT INFORMATION*: (Checks should be made payable to MHA.) Total $ Check # Charge my: n VISA n MasterCard n American Express Account # CVV Code: Exp. Date (3- or 4-digit security number on the card) Cardholder Signature Cardholder Name (print) 26 MHA CORPORATE SPONSORSHIP & ADVERTISING 2016