Park City s Historic Main Street Open-Air Market Sundays, 10am - 5pm 2013 June 9 - September 22 On Park City s Historic Main Street SPONSORSHIP PACKET
WHAT IS PARK SILLY SUNDAY MARKET? Park Silly is a unique every week market dedicated to supporting non-profits, green initiatives, artistis, performers, farmers and small businesses. Park Silly takes place mid-june through September every Sunday on Park City s Historic Main Street. COMMON UNITY, THIS IS WHERE IT HAPPENS! THE MISSION: To create eco-friendly open airmarket, street festival and community forum where neighbors and friends come together to celebrate our community of fun and funky Park Sillians. ACCOMPLISHMENTS: ZERO WASTE EFFORTS 2012: 132,000 + VISITORS: SENT ONLY 21 BAGS OF TRASH TO THE LANDFILL 2011: 121,000 + VISITORS: SENT ONLY 19 BAGS OF TRASH TO THE LANDFILL 2010: 96,000 + VISITORS: SENT ONLY 4 BAGS OF TRASH TO THE LANDFILL 2009: 90,000 + VISITORS: SENT ONLY 2 BAGS OF TRASH TO THE LANDFILL 2008: 60,000 + VISITORS: SENT ONLY 7 BAGS OF TRASH TO THE LANDFILL HOSTS AND PROMOTES (2012) 122 COMPLIMENTARY SPACES FOR NON PROFIT GROUPS & 30 FOR SUSTAINABLE ISSUES GROUPS 98 FREE KIDS ACTIVITIES 64 FREE SPACES GIVEN TO FARMERS 80 + VOLUNTEERS THROUGHOUT THE SUMMER 500+ PEOPLE WHO BIKE EVERY SUNDAY 167 PAID MUSICIANS/BUSKERS
DEMOGRAPHICS In our 2012 season Park Silly hosted 132,454 guests, an average of 8,830 attendees over the fifteen weeks of the market. Attendees consist of locals, out of town visitors, and out of state visitors. Ages range from 5-85 with the majority falling between 30-50. Medium income ranges from $70-120k. ZIP CODE DISTRIBUTION 34% Park City Residents 42% Utah Residents 24% Visitors from Outside of Utah HOW DID GUEST HEAR ABOUT PARK SILLY 28% Local or from SLC 30% Referral 12% Advertisements 17% Signs 6% Returning Tourists 7% Hotels
MARKETING The media coverage is all year. 2012 campaign valued at $260,000. That s 3,188,336 media impressions annually MARKETING VALUES 2012 49% Social Media/ Online Advertising 1% Other 4% Radio 22% Magazines 24% Newspaper HIGHLIGHTS: Weekly e-blast to 9,000 subscribers Over 23,000 visits to Market s website in season, 55,000+ page views annually Weekly ad in Park Record - Full Page Color Main Street Banners Featured online NPR broadcast/wall Street Journal Online/ CNN online/pbs Away We Go MEDIA PARTNERS: City Weekly Now Paying Utah Park Record Comcast On Demand Outdoor Utah Re-Direct Guide Deseret News Park City Chamber Salt Lake Magazine Info Channel Park City Film Series Salt Lake Tribune KPCW Park City Local Card Ski Utah Mountain Express Magazine Park City Magazine University of Utah Mountain Town Music Park City Menu Guide Utah.com Park City Television Visit Salt Lake 278 TELEVISION SPOTS 268 RADIO SPOTS 52 EDITORIALS 62 PRINT ADS * DATA PROVIDED BY UNIVERSITY OF UTAH UNDERGRADUATE ANNA PETERSON
SPONSORSHIP OPPORTUNITIES TITLE SPONSOR $70,000: INCLUDES THE FOLLOWING Logo placement on all print and digital advertisements Television and radio mentions during every appearance Logo placement on Main Street Flags (4 months) Logo placed at head of every page of the Market s site and all e-blasts Logo displayed on venue entrance signs (top tier) Logo on rack cards and posters - 10,000 Distribution Full banner placement in venue at prime location One Weekend Sponsorship included with Title Sponsorship Booth set-up for all 15 weeks of the Market One Main Stage mention each week during peak hours Only 1 Title Sponsorship available TOTAL VALUE OF SPONSORSHIP: $144,000 SUPPORTING SPONSOR $20,000: INCLUDES THE FOLLOWING Logo placement in Park Record advertisements during season Logo placed website home page and sponsor page Logo placed in footer of all e-blasts Logo displayed on venue entrance signs Logo on posters Full banner placement in venue at prime location One Weekend Sponsorship included with Supporting Sponsorship Booth set-up for all 15 weeks of the Market One Main Stage mention each week during peak hours Limited to 3 Supporting Sponsors TOTAL VALUE OF SPONSORSHIP: $38,300 WEEKEND SPONSOR $5,000: INCLUDES THE FOLLOWING Weekend themed around sponsor's chosen focus Logo placement in Park Record advertisement weekend of sponsorship PCTV Weekend Sponsor mention Banner at top of website home page for one week Banner at top of one e-blast One Weekend Sponsorship included with Supporting Sponsorship 2 10x10 booths set-up at event Two Stage introductions day of sponsored event Limited to 1 per week of Market TOTAL VALUE OF SPONSORSHIP: $6,100
FEATURED CHEF SPONSOR VALUED AT: $23,000 $18,000: INCLUDES THE FOLLOWING Four Chef Challenge weekends, 11 Featured Chef weekends Banner placement at Chef Station +2 additional banners on Chef Challenge dates Logo displayed on venue entrance signs (3rd tier) Logo on website home page adjacent to Featured Chef information and on sponsor page Logo in 4 e-blasts featuring Chef Challenge Stage mention every week for Chef Challenge PCTV mentions for Chef Challenge Logo on Sillyfest poster and e-blast Logo at directional stations (x2) BEER GARDEN SPONSOR VALUED AT: $17,300 Banner placement at both entrances to Beer Garden Logo displayed on venue entrance signs (3rd tier) Logo on website home page adjacent to Featured Chef information and on sponsor page Logo on Sillyfest poster and e-blast Logo at directional stations (x2) KIDS ACTIVITIES SPONSOR VALUED AT: $17,800 Banner placement at Kids Activities / Rodger Dodger Land Logo displayed on venue entrance signs (3rd tier) Logo in 5 e-blasts featuring Kids Activities Logo on website home page adjacent to Kids Activities information and on sponsor page Logo on Sillyfest poster and e-blast Logo at directional stations (x2) NON PROFITS & SUSTAINABLE ISSUES GROUPS SPONSOR VALUED AT:$17,800 Banner placement at Non Profits & Sustainable Issues Groups area Logo displayed on venue entrance signs (3rd tier) Logo in 5 e-blasts featuring Non Profits & Sustainable Issues Group Logo on website home page adjacent to Non Profits information and on sponsor page Logo on Sillyfest poster and e-blast Logo at directional stations (x2) FARMERS MARKET SPONSOR VALUED AT: $25,800 Logo placement on 4 A-frames directing traffic to Farmers Market Banner placement at Farmers Market Logo displayed on venue entrance signs (3rd tier) Logo in 5 e-blasts featuring farmers Logo on website home page adjacent to Farmers Market information and on sponsor page Logo on Sillyfest poster and e-blast Logo at directional stations (x2)
FEATURED ARTIST SPONSOR VALUED AT: $16,400 Logo displayed at all 5 waste stations Logo displayed on venue entrance signs (3rd tier) Logo on website sponsor page ZERO WASTE SPONSOR VALUED AT: $13,300 $10,000: INCLUDES THE FOLLOWING Banner placement at Featured Artist Logo displayed on venue entrance signs (3rd tier) Logo in 5 e-blasts Featuring Artist Logo on website home page adjacent to Featured Artist information and on sponsor page Logo on Sillyfest poster and e-blast Logo at directional stations (x2) MAIN STAGE SPONSOR VALUED AT: $28,900 $20,000: INCLUDES THE FOLLOWING Repeating logo on header banner at Main Stage Banner at front footer of Main Stage Logo on website home page adjacent to Main Stage Music information and on sponsor page Logo in 8 e-blasts Featuring Main Stage Music Logo at directional stations (x2) FARMERS MARKET STAGE SPONSOR VALUED AT: $10,900 $10,000: INCLUDES THE FOLLOWING Banner at Farmers Market Stage Logo on website home page adjacent to Farmers Market information and on sponsor page Logo in 3 e-blasts Featuring Farmers Market Stage music 7TH STREET STAGE SPONSOR VALUED AT: $10,900 $10,000: INCLUDES THE FOLLOWING Banner at 7th Street Stage Logo on website home page adjacent to 7th St. Stage music information and on sponsor page Logo in 3 e-blasts Featuring 7th Street Stage music MEDIA PARTNER $4,500: INCLUDES THE FOLLOWING Media Tier of 3 NEW large entrance signs Logo placement on Media Partners Banner - placed in prime venue location (Limited to 12 logos) OTHER SPONSORSHIP OPPORTUNITIES $7,000 COMPANY BANNER HANGING IN VENUE FULL SEASON (15 SUNDAYS) $500 COMPANY BANNER HANGING IN VENUE - PER SUNDAY $750 PUBLICATION/PRODUCT AT INFO BOOTH (FULL SEASON ONLY) $300 LOGO ON PSSM WEBSITE UNDER SPONSOR PAGE (1 YEAR) INTERESTED IN BECOMING A SPONSOR? CONTACT US! (435) 901-0511 KIMBERLY@PARKSILLYSUNDAYMARKET.COM WWW.PARKSILLYSUNDAYMARKET.COM