powering progress Sabre Media Kit
Our Travel Agency Media products allow you to reach:
Sabre Media Travel Agency Media and Online Media Services Advertising opportunities reaching the most powerful travel audience in the world. Why waste your marketing budget with low-value ad networks? Identifying the right audience within this vast landscape can be overwhelming. Get the ROI you deserve by spending your dollars reaching the most qualified travel buying audience-the one who purchases travel every day. Let Sabre Media guide you with our comprehensive Travel Agency Media and Online Media services. Reach these valuable customers at key points in the travel buying cycle and provide a unique message at each point. Sabre Media allows you to build and execute measurable, targeted and creative campaigns; from premium placement, display advertising to social media and email marketing on all of the channels vital to the travel industry supplier. GetThere 1
Sabre Sign-In Messages Connect with over 280,000 travel agents as they sign-in to Sabre three times each day! Sabre Sign-In Messages allow you to communicate with Sabre Connected SM agents immediately as they sign-in to the Sabre global distribution system. With text or graphical Sabre Sign-In Messages, you can: Strengthen and increase brand awareness with travel agents Feature new promotions, special rates, markets served, incentives or loyalty offers Up sell additional products or promote new features Build a targeted campaign by reaching agents in a specific region, country, by PCC or broadcast worldwide. Sabre Rewards Plus The premier travel agent appreciation program that rewards agents for doing what they do best connecting customers with the world s greatest travel possibilities. Sabre Rewards Plus campaign targets your graphical ads and Rewards Plus points to: Influence the booking behavior of over 20,000 travel agents in 25 countries Grow and shift market share with targeted efforts Influence an agent s booking habits at the point of sale, without impacting rates Increase brand loyalty with Sabre Connected agents. Sabre Rewards Plus promotes supplier offers via a variety of marketing touch-points: Ad placement on the Sabre Rewards Plus website Feature content on the Sabre Rewards Plus monthly newsletter Placement on Sabre Rewards Plus eservices community page, and Sabre Rewards Plus blog on AgentStream. Sabre Rewards Plus homepage Monthly Newsletter 2
Sabre PromoSpots Increase sales and gain market share with text or graphical ads displayed at the time the Sabre Connected agent is shopping or purchasing travel. With text or graphical Sabre PromoSpots SM, you can: Target your offer to agents shopping in specific destination markets or near your specified airport code(s) Shift share via targeted ads inside of an agent s air, hotel and car shopping and booking screens Influence agent booking behavior by delivering messages relevant to their current search Limit display of time sensitive offers by targeting travel date searches Ensure you are present at key points in the buying cycle with a unique message at each point. 65%of travel agents claim to have booked suppliers featured via graphical or text PromoSpots. PromoSpots on Sabre Cruises Increase bookings by promoting your brand and offer to cruisers. PromoSpots on Sabre Cruises offers travel industry suppliers access to over $1 billon in Sabre and non-sabre travel agents cruise bookings from an online cruise shopping and booking tool. Display graphical ads to agents as they shop and book content from major cruise lines worldwide: Market pre- and post-cruise travel offers Advertise your lowest available rate Feature offers targeted by destination, travel dates, agent location and more Increase brand awareness among travel agents booking cruises in your markets. With 87% of all cruises being booked through travel agents, PromoSpots on Sabre Cruises offers a great opportunity to promote your brand and travel offer to travel agents while they shop and book their customers cruise itineraries. 3
PromoSpots on GetThere Attract business travelers by promoting on GetThere PromoSpots on GetThere allow you to reach the corporate traveler directly through Sabre s GetThere global corporate online booking platform. PromoSpots on GetThere give you the opportunity to increase corporate bookings by delivering targeted messages to the business traveler at the time they are booking their travel. Enhance your visibility in preferred supplier programs with many corporate GetThere users: GetThere is used by many of the world s largest and most successful corporations. Prominently display your brand and offer at the top of the list on relevant searches. Offer corporate travelers special offers to differentiate your brand. AgentStream Social Media Agency Community Offers travel industry suppliers the opportunity to engage in the Social Media arena with travel agents. AgentStream engages Sabre and non-sabre travel agent members, who utilize this free agent-only community to share knowledge, collaborate and network with peers around the globe. With an AgentStream Sponsorship you are able to interact with agents, post offers, announce upcoming promotions and develop a stronger overall customer relationship. Your Customized Sponsor Group Hub includes: Blog, question and answer, photo gallery, notes, announcements, and group email Two sponsor member profiles with group moderation and content publishing ability Group usage analytics 4
HotSheet Email Marketing Communicate your most relevant offer to a targeted travel agent audience at the perfect time. Your email message is distributed to over 20,000 U.S. and Canada Sabre travel agents influencing: Over $750 million in hotel revenue per year Approximately $100 million in car rental revenue per year 50% leisure and 50% business booking mix HotSheet email marketing provides you exclusive content on the email message, and links to your custom landing page including the offer and the Sabre booking path. Traveler epromo Email Marketing Promote special offers and increase brand awareness with an email sent directly to end-travelers by their travel agency. Reach a targeted client list by utilizing rich traveler profiles featuring preferences and historical behavior from a database of approximately 1,000,000 travelers worldwide Send relevant message to the right audience at the perfect time Traveler epromo provides the supplier exclusive content on the email The ability to target your audience with specific metrics is one of the key reasons why Traveler epromo achieves higher than industry average open and click-thru rates. Journeys ezine Email Marketing Reach end-travelers through a content rich monthly newsletter sent out by travel agencies worldwide as part of their customer relationship management services. Reaches travel agencies leisure emails contacts who have opted in to receive the ezine approximately 450,000-500,000 email addresses Your message or offer is featured within the ezine s content Great vehicle for offers that include multiple vendors, destination features, vacation packages, Convention and Visitor Bureaus, or your brand features. 5
Technology & Marketing University Event Sponsorships TMU offers multiple opportunities to mingle with high producing agents For more than 15 years, Technology and Marketing University has attracted the best and brightest travel professionals to Las Vegas for three days of learning, networking and fun. As a leading supplier in the travel industry, you have a unique opportunity to get your brand and message in front of the very agents who can make you more money: 40% of attendees are agency owners or decision-makers 60% are front-line agents influencing $6 billion in travel spend annually 75% specialize in leisure travel Average 10 years in the business TMU attendees have figured out how to run their business the right way let technology power as much as possible and focus on servicing the customer. Don t miss this opportunity to grow your business with savviest travel professionals in the business! With a variety of price points, there s something for everyone at TMU. Packages provide invaluable branding opportunities and face-toface interaction with attendees to understand their needs and promote your products. 6
Online Media Buying and Planning Services Harness the power of constantly evolving technology and elevate your online marketing programs to a level of refined precision and excellence. Sabre delivers an integrated and highly-sophisticated approach to travel Internet marketing that generates results and maximizes ROI. Whether it s to drive more traffic to your Website, promote a new brand, drive revenue through a special promotion or build consumer loyalty using social media, our proven solutions work! With consumers accessing up to 20 different sites prior to making a travel purchase, being visible throughout their search process is more vital than ever. Sabre provides an end-to-end Online Media Planning and Buying service offering that encompasses all of the channels vital to the travel industry supplier. Our online advertising and media team specializes in planning and executing: Awareness-centric branding campaigns Tactical promotional campaigns Local and niche market media Behavioral and retargeting strategies Social and mobile advertising 7
Pay-Per-Click Advertising Management We will design an end-traveler focused pay-per-click advertising campaign that helps you achieve your goals and outperform your competition. With the majority of online travel transactions referred by search, being found in Search Engine results is now more important than ever. Participating in Sponsored Search ads is an effective medium to secure immediate site visibility, build brand awareness, leverage promotions, generate revenue, and supplement organic search engine optimization. Sabre develops highly targeted pay-per-click advertising campaigns to meet both long and short term revenue goals. Whether the objective is to generate direct bookings for last minute availability, build brand awareness or support business during your low season, Sabre will design a campaign to fit your needs and reach your target customers. The PPC program differs from the Search Engine Optimization Program in aspects of fees, control over copy, placement and implementation. With PPC, Websites pay to be listed under the Sponsored Link section of Search Engine results for specific keywords. The Search Engines position ads based on click rate and bid. This type of Search Engine Marketing (pay-per-click) drives immediate site visibility. Our Pay-Per-Click solution includes: Research, analysis and planning Implementation management Maintenance and optimization Reporting and analytics To ensure the most accurate analytics and measurement of ROI, we offer a call tracking portal that allows us to assign a unique phone number to the Pay-Per-Click campaign and record all calls generated from the campaign. The dynamic technology is scripted into your Website s code and connects seamlessly to the general reservation line to enable review of recorded telephone calls and tracking of any transactions completed during the call. 8
Creative Services Powerful marketing campaigns must have three fundamental elements sound strategy, a clear message and show-stopping creative. That philosophy is exactly why we have launched a full Creative Services suite for our supplier partners, ensuring we provide you with the resources necessary to execute your campaigns flawlessly from start to finish. Our Creative Services team provides: Graphic design for all our media products: standard and custom banners and landing pages Promotion development Marketing message development Engage your audience with effective creative work. Results & Analysis Industry-leading Campaign Performance Reports. At no additional charge, Sabre Media is the only GDS to provide advertisers industry leading campaign performance reports for all our Media products. Based on the campaign, these comprehensive reports may include: Year-over-year market share and booking analysis Return on investment analysis Market share analysis Impressions Click-through rates Booking trip and passenger volumes Advertiser-defined comp set Trend chart views 9
Contact Us Email the Sabre Media team at media@sabre.com or contact your Sabre Account Representative. Sabre, Sabre Travel Network, GetThere, Sabre Rewards Plus, AgentStream, PromoSpots, Sabre Cruises and the Sabre Travel Network logo are trademarks and/or service marks of an affiliate of Sabre Holdings Corporation. All other trademarks are the property of their respective owners. 2011 10-13234 Sabre Inc. All rights reserved.