By 2015, companies that focus on integrated processes for Local will increase revenue by 15 to 20%.

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1 By 2015, companies that focus on integrated processes for Local Marketing Enablement will increase revenue by 15 to 20%. (Gartner s Top 10 Processes for 2012) Provides software & expertise that enable brands to translate national marketing strategy into local marketing success.

2 WHAT IS LOCAL MARKETING AUTOMATION Local Marketing Automation refers to both the process and the technology used for building, distributing and enabling local marketing execution across multiple markets simultaneously. Local Marketing Automation allows national brands to own the brand strategy and tactics while enabling their local affiliates (channel partners, distributors, franchisees) to strengthen the message by integrating localized data. This results in highly targeted, better-performing campaigns and expanded market reach. WHY IT s IMPORTANT Ensure brand control & integrity Localize your national marketing expertise Maintain consistent messaging in local markets Harness the power of local marketers National strategy combined with local data boosts effectiveness Enable affiliates to execute sophisticated campaigns Reach prospects closer to the point of purchase Maintain control longer in the communication and sales process Geo-targeted tactics and content strengthen marketing efforts Increase channel engagement & success User-friendly software encourages affiliate involvement Automation speeds up campaign launch and execution Access aggregated local marketing analytics Gain visibility into hard-to-capture local data Identify in-market trends and improve execution Increase revenue, decrease complexity Improved reach and targeting means increased sales One comprehensive solution simplifies vendor usage

3 How THE BALIHOO SOLUTION Works Balihoo understands the challenges marketers face in the local space. Our Software-as-a-Service (SaaS) solution gives national brands unique capabilities for local marketing enablement. With Balihoo s Local Marketing Automation solution, national brand power meets local execution. We provide the automation, you control the strategy, branding, and, if you choose, the final execution. Meanwhile, your message is strengthened by local content and your affiliates benefit from sophisticated campaigns in their specific markets. PLATFORM NATIONAL BRAND STRATEGY LOCAL AFFILIATE LOCAL DATA KNOWLEDGE LOCAL CUSTOMER

4 SOFTWARE COMPONENTS Balihoo s Local Marketing Automation software seamlessly integrates the five key elements necessary to translate national marketing strategy into local marketing success: ad builder, media execution, financial management, local marketing analytics, and digital automation. AD BUILDER Vendor Agnostic All Media Channels Negotiation Placement Creative Traffic MEDIA EXECUTION Brand-Approved Templates 15+ Mediums Traditional & Digital AUTOMATION Local Websites Local Search Registration PPC Banner Ads FINANCIAL MANAGEMENT Seamless Allocation of Marketing Dollars Co-op Management Consolidated Invoicing Vendor Management LOCAL MARKETING ANALYTICS ROI Reporting Digital Analytics & Phone Tracking Individual & Aggregated Metrics & Dashboards

5 Make it work for your brand We are passionate about what we do: ensuring national brands win in local markets. In fact, our very name comes from the Old English word ballyhoo, which infers publicity or praise. Let us give your national brand a local voice as we help you execute powerful local marketing. Used by Leading National Brands Visit our website at for an online product demo or to schedule a free local marketing ROI consultation. Who We Are Balihoo rests on a foundation of hard work and topnotch talent. We ve built a team of technologically savvy developers, account managers and strategists. Our people intelligent, driven, accomplished, and highly skilled make for an extraordinary company committed to delivering leading solutions to our customers sales@balihoo.com 404 South 8th Street Suite 300 Boise, ID Balihoo, Inc. All rights reserved