How. B2B Companies. Can Generate More Demand and Better Leads at Less Cost
|
|
- Amberlynn Little
- 8 years ago
- Views:
Transcription
1 How B2B Companies Can Generate More Demand and Better Leads at Less Cost A
2 How B2B Companies Can Generate More Demand and Better Leads at Less Cost As many B2B marketers already know, it is important to have a diverse, yet integrated, digital marketing strategy in order to generate the most demand and best leads for your marketing dollar. Traditionally, Google AdWords and paid search have been the go-to for many companies, as it has been successful for many organizations. However, continuous increases in costs-per-click (CPCs) on many crucial industry segment keywords have made running a successful paid search campaign much more difficult. In fact, a recent study by Kenshoo reported an increase in CPCs of almost 6% across search engines. As a result, organizations are in need of more effective ways to not only decrease cost-per-lead (CPL), but also maximize the scale of reaching their targeted niche audiences more reliably. 1
3 The B2B Search Query Dilemma For many B2B companies, paid search often requires very niche keywords. Not only does there tend to be a low search volume for these specific terms, this volume becomes even smaller when you begin targeting an enterprise audience. In general, the higher the price of the B2B product or service being sold, the smaller the target audience. One of the dilemmas with B2B search is keyword demographics. Some keywords have both consumer and business overlap when it comes to searches. For example, the term battery testing has approximately 320 Google searches a month - but who is searching for this term? Consumers could be searching for information on car batteries or other small batteries, while businesses may be searching for laptop batteries, or even something more industrial. Even with the relatively large search volume for battery testing, marketers still need to drill down even further to really understand who exactly is searching for this term. To add to the keyword search problem, Google ranks organic search results by query type. Google has three different query types, and the algorithm that is used to rank the results is based on the type of query. Google s three types of search queries are: Navigational, Informational, and Transactional. Navigational: Seeks to locate a specific web page. The user has a specific web site in mind, often the official home or subpage of an official site. o Example: Home Depot Informational: Seeks information on a topic. The user is looking for information on the query topic (broad or specific). The goal is to learn something by reading or viewing content on the web such as text, images and video, etc. o Example: battery testing Transactional: Seeks to complete some kind transaction on the web for a product or service. The user is mainly looking for a resource (NOT information available via web pages). The goal is to download, to buy, to obtain, to be entertained or to interact with a resource. o Example: battery testing services 2
4 Google delivers search results based on what it thinks the majority of people are looking for. If the majority of the results for battery testing in the top ten are informational, geared toward the do-ityourself consumer audience looking for information on testing their car battery, then it s likely that is what the majority is also looking for. So what does this all mean? Even the best B2B niche keywords can t always deliver. One study shows the average click-through-rate (CTR) for the top search result in Google is 36%. If we look back at the battery testing example and formulate that the number one results gets a 36% click-through from 320 searches, then that keyword is only receiving 115 clicks - and not all of those warrant a conversion either. Going more niche, a keyword like battery testing services fragments the search volume even more with only 40 searches per month. At best case, the number one result for this keyword would receive 14 clicks per month. This by no means should dissuade anyone from trying to improve their keyword rankings on niche B2B keywords with low search volumes; however, in terms of delivering large-scale lead volume in the short term, the math doesn t work out in terms of effort versus reward. Its rewards are more long term and smaller scale. 3
5 The Problem with Paid Search As we discussed earlier, the more expensive the B2B product or offering, the more niche your keywords will need to be and the higher the cost of those keywords. Competition is high for these limited keywords, and some advertisers will bid solely for position to get the number one spot, as opposed to bidding based on conversion results. You can also see from the examples below that many keywords have very expensive CPCs: RAID Data Recovery $64 CPC business VOIP solutions $51 CPC managed hosting providers $49 CPC data room services $41 CPC VPS Dedicated Server $32 CPC managed services provider $31 CPC merchant account providers $28 CPC medical billing software $27 CPC best conference call service $27 CPC domain names registry $24 CPC online backup software $24 CPC server monitoring software $24 CPC managed IT services $23 CPC CRM Software Programs $22 CPC business credit card $19 CPC business bank account $15 CPC So what is the situation with B2B paid search? Low search volume and high competition for niche keywords produces a high CPC. In addition, lower conversion rates coupled with a long sales cycle means the ROI of paid search campaigns can be slow to materialize. Basically, there are too few leads for too much cost, resulting in a very high Cost Per Lead (CPL). What B2B companies need are more targeted opportunities for demand and lead generation that focus on the right type of audience. However, what opportunities exist for generating more demand and leads at a lower cost? 4
6 Solutions LinkedIn Advertising LinkedIn Advertising allows you to more specifically target your advertising to specific customer demographics. With over 200 million members, LinkedIn advertising gives you the opportunity to track down your target audience and get your message in front of them. LinkedIn Advertising allows you to target ads by a variety of audience parameters, including job title, industry, geography, company size, and skills. Ads can even be targeted to specific companies, for more effective account-based marketing. 5
7 Additionally, ads can be targeted based on membership in LinkedIn Groups. This is a gold mine for LinkedIn Ads, because group members are more likely to be active and engaged on LinkedIn meaning that that they re more likely to see and be receptive to your ad. Retargeting and Display Advertising Retargeting is the fastest growing sector of the $2 Billion display advertising industry. Also known as remarketing, it is a proven channel to raise conversion rates, increase sales, and raise brand awareness across even hard-to-convert verticals. With retargeting, brand presence is strengthened and fewer sales are left on the table. How Does Retargeting Work? With behavioral and personalized retargeting, your ads are shown to the users who have engaged with your brand on your site, but moved on without converting. By focusing on the brand s site visitors, you are able to tailor ads according to their interactions with your content resulting in higher conversion rates. Retargeting campaigns can be managed through Google s AdWords Display Network, as well as through other platforms such as AdRoll, Retargeter and Bizo. 6
8 + = Case Study: How ScienceLogic Generated More Conversions With Less Budget Using LinkedIn Advertising + Google Display Problem ScienceLogic, a provider of technology solutions for data center management and cloud computing management, relaunched its paid search advertising efforts in October They had been relying heavily on keyword-based search ads for about 15 months, primarily directing ad respondents to Contact Us -type conversion actions. Conversion levels weren t ideal, and the cost per conversion action was extremely high at almost $625 per lead. ScienceLogic s market niche is extremely competitive with notoriously high CPCs. A 2012 study of the most expensive Google AdWords keyword terms in advertising revealed that many of their keywords even the most specific terms had some of the highest CPCs across any industry. Over that 15-month time period, the data from that study held true for ScienceLogic as well, as many CPCs were over $13.00 per click, with many minimum first page bids over $10 per click. As a result, opportunities to reach their target audience were limited because of budget constraints. ScienceLogic needed a better way to target their audience. While paid search advertising was providing exposure for their brand and generating traffic for their website, even the most niche long-tail keywords were not targeted enough to allow them to reach their specific buyer personas with any significant scale. Solution Marketing Mojo shifted ScienceLogic s strategy to minimize keyword search advertising in favor of LinkedIn Advertising to better focus their online marketing to its target demographics. They identified ScienceLogic s key buyer personas and, using LinkedIn s comprehensive B2B targeting capabilities, created campaigns focused on those personas. Marketing Mojo also created custom landing pages focusing on sign-ups for digital assets like whitepapers, surveys and webinars. Marketing Mojo also introduced remarketing and contextual display advertising campaigns in AdWords to reduce the reliance on keyword-based search advertising, while keeping ScienceLogic top-of-mind to potential prospects. The remarketing campaigns specifically targeted those who had previously visited ScienceLogic s website, but did not convert; while the contextual advertising targeted ads based on searcher interests (as well as specific keywords found on websites in Google s Display Network). Age and gender demographics were also used in combination with these targeting methods to refine results. 7
9 Results LinkedIn Advertising proved to be a very effective tactic for online B2B lead generation, allowing ScienceLogic to reach their exact customer demographics at a lower cost per lead. This, paired with more demographically-targeted, rather than keyword-heavy, pay-per-click display advertising, was extremely effective in driving the right leads for ScienceLogic. Additionally, the utilization of digital content assets like whitepapers, webinars and surveys was a much more effective method in getting online leads than focusing on Contact Us form completions. In 6 weeks, LinkedIn Ads surpassed the lead volume that the previous 15 months of Google AdWords PPC had produced. In 4 months, LinkedIn Ads delivered 217% more leads than what the previous 15 months of Google AdWords PPC produced for 82% less budget. The cost per lead during the 4 months of LinkedIn Ads was 94% lower than Google AdWords. Conversion rate was over 1,500% better than Google AdWords PPC. The emphasis on contextual display advertising, over keyword advertising, immediately resulted in getting many more clicks. The costs per click were 83% lower than the previous period and they received 226% more clicks per month even with a 44% reduced media spend. These changes contributed to a 48% increase in conversion volume and a 62% reduction in cost per conversion, compared to performance prior to the strategy change. Conclusion In conclusion, B2B companies can generate better leads at less cost using more targeted paid advertising options, such as retargeting, LinkedIn Advertising and demographically targeted display advertising. By focusing more on the right audience rather than highly competitive niche keywords, these digital marketing tactics can be much more effective for demand generation and ROI than paid search advertising. Find out more Are you facing the same challenges described in this whitepaper and need help generating more demand and leads for your company, at less cost? Get in touch with Marketing Mojo to learn how our proven B2B digital marketing strategies can help you overcome these challenges. 8
MHABC AGM Presentation
MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).
More informationsucceed ONLINE Pay Per Click Directing Your Market Towards Goal Fulfillment Definitive Guide
Pay Per Click Directing Your Market Towards Goal Fulfillment Definitive Guide Table of Contents succeed ONLINE I. Introduction - Page 2 II. PPC Campaign Management - Page 2 III. Funnels Optimization -
More informationDISCOVER NEW BUSINESS WITH PAID SEARCH.
DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers
More informationWhy Display Advertising and why now?
If you re like many marketers, you may think that display advertising means banner ads and buying impressions. While that s true in many cases, it doesn t paint a complete picture of display advertising,
More informationTop Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops
Top Tips for Running An Effective PPC Campaign British Business Show : Google Workshops INTRODUCTION Hello Top 10 tips to help your PPC campaigns Focus on Google Adwords Questions? 1: KEYWORD RESEARCH
More informationA SIMPLE GUIDE TO PAID SEARCH (PPC)
A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //
More informationIS YOUR WEBSITE LEAKING LEADS?
GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream
More informationInternet marketing is important to your business if you want to...
Is internet marketing important for my business? Internet marketing is important to your business if you want to... Reach new customers Expand Your Business Sell Online Increase Brand Awareness Improve
More informationThe 8 Key Metrics That Define Your AdWords Performance. A WordStream Guide
The 8 Key Metrics That Define Your AdWords Performance A WordStream Guide The 8 Key Metrics That Define Your Adwords Performance WordStream Customer Success As anyone who has ever managed a Google AdWords
More informationSalony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer
Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies
More informationFIVE REASONS RETARGETING IS CRITICAL FOR YOUR BUSINESS
FIVE REASONS RETARGETING IS CRITICAL FOR YOUR BUSINESS A short tutorial on marketing using retargeting methods Five Reasons Retargeting is Critical For Your Business Retargeting is the process of dropping
More informationHow To Create A Pco Ad On A Website
Marketing Automation Beginner s Guide to PPCs 2014 2014 Callidus Callidus Software Software Inc. Inc. All Rights All Rights Reserved. Table of Contents Introduction Different Types of PPCs Plan out the
More informationKeywords, impressions and clicks
PPC Case Study THE PPC STORY Hidepark is a leather garment manufacturer based in Grantham, Lincolnshire. Before coming to Fifteen, they already had an established client base and a successful Google Adwords
More information2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.
2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross
More informationDISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert
Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...
More informationDIGITAL MARKETING SERVICES
DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project
More informationThe CPA value of extending text ads to the Google Display Network
The CPA value of extending text ads to the Google Display Network Background In 2011 a section of the IPA Search Group discussed the results they were achieving with texts ads on the Google Display Network
More informationPPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising
PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising Presented by Jenny Keller ( @JennyAtHaley) Agenda Today What is Pay-Per-Click (PPC) advertising? Why
More informationCOMMON ONLINE MARKETING MISCONCEPTIONS TO D R IN 2014 TO DRIVE REVENUE
5 COMMON ONLINE MARKETING MISCONCEPTIONS TO D R O P IN 2014 TO DRIVE REVENUE Introduction The world of online marketing is constantly changing and can be overwhelming to keep up with. What drove success
More informationARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT
ARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT In pay-per-click marketing, as with so many things in life, you have to spend money to make money. But
More informationHow to Dominate Your Local Market Online Now
How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder
More informationRETARGETING. A Beginner s Guide to Retargeting 101
RETARGETING A Beginner s Guide to Retargeting 101 1 Retargeting 101 Interested in retargeting, but don t know where to start? Allow the following beginner s guide to help you: Retargeting 101 What is Retargeting?
More informationSearch Engine Optimization and Pay Per Click Building Your Online Success
Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search
More informationAdWords Explained in 876 Words PPC Audit XMen
AdWords Explained in 876 Words PPC Audit XMen Thanks to an unexpected Amazon.com gift card from a consulting client, I ve been reading Tim Ferriss new book, The Four Hour Chef. Now, honestly, I have no
More informationThe ABCs of AdWords. The 49 PPC Terms You Need to Know to Be Successful. A publication of WordStream & Hanapin Marketing
The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful Many individuals
More informationGoogle AdWords Remarketing
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
More informationOPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION
OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATION 1 Table of Contents 1. Introduction to online advertising and Adwords... 3 2. What should we look out for... 4 3. Diversified
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationPPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER
PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION Mobile ads will represent 20% of all spending on search advertising by 2013. (Adobe 2012) CONSUMER PROGRESSION THE EVOLVING PATH TO PURCHASE In the
More informationOnline Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
More informationPay-Per-Click: Maximizing impact with minimum words.
Super Web Solutions - a one-stop-shop Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee
More informationTECHSOUP CANADA WEBINAR
TECHSOUP CANADA WEBINAR GOOGLE GRANTS Charles Dieu cdieu@connectad.ca (647) 992-6188 Simon Choy schoy@connectad.ca (647) 547-4187 Agenda Basic (~20m) What are Pay-Per-Click Ads How do they work PPC industry
More informationYour Guide to Successful Digital B2B Marketing. www.nmpilondon.com 2016 Net Media Planet Ltd. All Rights Reserved
Your Guide to Successful Digital B2B Marketing www.nmpilondon.com 2016 Net Media Planet Ltd. All Rights Reserved Introduction How does a business create sustainable and successful B2B marketing in a world
More informationBOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY
BOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY Presented By: Deanna Dobson Manager of Client Relations Marketing & Content Services Income Access June 19 th, 2013 THE CANADIAN GAMING
More informationBeyond the Click : The B2B Marketer s Guide to Display Advertising
Beyond the Click : The challenge In B2B marketing, the ultimate objective of any campaign is to generate the most qualified leads possible, convert these leads into new opportunities that fill the sales
More informationA Beginner s Guide to the Google Display Network
A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you
More informationTHE B2B FULL-FUNNEL MARKETER S HANDBOOK
THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the
More information5 Reasons to Use Paid Search Advertising
e B O O K 5 Reasons to Use Paid Search Advertising According to a May 2011 Pew Internet survey, 92% of online adults use search engines to find information on the Web, including 59% who do so on a typical
More informationA Business Owner s Guide to: Pay-Per-Click
A Business Owner s Guide to: Pay-Per-Click A Business Owner s Guide to: Pay-Per-Click In today s world, the most important business tool you have when it comes to attracting new customers is the Internet.
More informationIncreasing Adoption of Unified Communications with Proven Marketing Campaigns. Sarita Harris, Senior Director, Marketing
Increasing Adoption of Unified Communications with Proven Marketing Campaigns Sarita Harris, Senior Director, Marketing Agenda Highlights from End-User Research B2B Purchasing Environment Reaching Influencers
More informationAnalytics for Pros. SEMpdx
Analytics for Pros SEMpdx ISITE Design $39.5 IN 2012 BILLION $62 BILLION BY 2016 http://www.go-gulf.com/blog/online-ad-spending WHY WEB ANALYTICS IS IMPORTANT TO SEM AND ONLINE ADVERTISING Prove to people
More informationPay Per Click Advertising
Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a
More informationCONTEXTUAL RETARGETING
SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting keyword level search retargeting enables advertisers to combine the effectiveness
More informationDIGITAL MARKETING BASICS: PPC
DIGITAL MARKETING BASICS: PPC Search Engine Marketing (SEM) is an umbrella term referring to all activities that generate visibility in search engine result pages (SERPs) through the use of paid placement,
More informationAdWords Explained in 915 Words
AdWords Explained in 915 Words Find Out What Separates the Men From the Boys in the Google AdWords Game Thanks to an unexpected Amazon.com gift card from a consulting client, I ve been reading Tim Ferriss
More informationDigital Marketing Services Product Overview
Digital Marketing Services Product Overview What is Digital Marketing? Digital Marketing is the practice of promoting products and services using digital distribution channels, reaching targeted consumers,
More informationFor more information, please contact: 214-886-6074 info@digitalinsightsonline.com
For more information, please contact: 214-886-6074 info@digitalinsightsonline.com SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting
More informationIntroduction to Pay Per Click
Introduction to Pay Per Click What is Pay-Per-Click Advertising? The advertising model which charges by the click as opposed to previous models which charged by CPM Most commonly known for being text ads
More informationLead Generation Success
5 Step Guide to Lead Generation Success Generate more leads and close more deals - Actionable tips for creating a successful long term lead generation and customer acquisition strategy. Brought to you
More informationPPC Keyword Match Types. White Paper. DaBrian Marketing Group, LLC
PPC Keyword Match Types White Paper DaBrian Marketing 10/21/2013 2 PPC Keyword Match Types - White Paper Pay per Click (PPC) advertising can be one of the most efficient and effective forms of Internet
More informationPPC Marketing with Google AdWords
PPC Marketing with Google AdWords 1. Overview 1.1 What is PPC Marketing? PPC stands for Pay Per Click, which is one of the most popular paid search engine marketing programs. Google is the leader in search
More informationPAID SEARCH + INSIGHTS = 276% ROI
PAID SEARCH + INSIGHTS = 276% ROI SEARCH ENGINE MARKETING GOLD KEY 2012 ENTRY Context. Level 3 is implementing a corporate strategy to gain traction in the mid-market telecommunications arena. By restructuring
More information7 Tips for Google AdWords Optimisation. By Ferdie Bester
7 Tips for Google AdWords Optimisation By Ferdie Bester 1. Set a single clear objective for your AdWords campaign With any marketing campaign you need to set an objective before your start. The same holds
More informationHow to Sell Performance-Based Advertising
TW SOLUTIONS How to Sell Performance-Based Advertising Performance marketing is now emerging in the B2B market. It is an effective method for advertisers to leverage their marketing dollars with online
More informationGoogle AdWords vs Google Analytics: Dissecting Remarketing Lists. Written by Carrie Albright, Senior Account Manager. hanapinmarketing.
Google AdWords vs Google Analytics: Dissecting Remarketing Lists Written by Carrie Albright, Senior Account Manager In PPC, the power of remarketing is undeniable. Being able to interact with those who
More informationManaged Pay per Click Advertising Google Adwords
Managed Pay per Click Advertising Google Adwords Immediate, cost effective traffic building www.sensable.co.uk How Does Pay Per Click Work Pay per Click (PPC) is a way of bidding for search terms in the
More informationMarketing Analytics What needs to Be Measured
Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction
More informationDigital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND
DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing
More informationOnline Marketing for Law Enforcement Recruitment
Online Marketing for Law Enforcement Recruitment Ad House Advertising Kim Smith kim@adhouseadvertising.com About our Company Full service advertising agency and video production company in New Mexico,
More informationGoogle AdWords. Pay Per Click Advertising
Pay Per Click Advertising Definition: is a PPC (Pay Per Click) advertising solution How it works: - The ad should go straight to the landing Page with the relevant offer. Google check all offers are legitimate
More informationBuild Your Business with Search Advertising. If you re only doing SEO, You Could Be SOL!
Build Your Business with Search Advertising If you re only doing SEO, You Could Be SOL! About George Aspland / evisionsem Established 1998 (In business over 17 years) Infancy of SEO Before SEM 2001 Wrote
More informationPay-Per-Click/Google Adwords Services
Pay-Per-Click/Google Adwords Services 1. Development of PPC Campaign and Optimisation Services. SIMPLE ID agrees to create, install, manage, develop and employ custom PPC Advertising tactics according
More informationTHE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS
THE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS A MULTI-CHANNEL PATH TO REVENUE With all of the familiar and emerging new channels to choose from, figuring out where to allocate your marketing dollars
More informationELITE SEM OVERVIEW SEM & SEO
ELITE SEM OVERVIEW SEM & SEO Zach Morrison Vice President 212.863.9699 zach@elitesem.com AGENDA Introductions Agency Background Search Engine Marketing SEM Strategic Approach Sample Reporting and Analytics
More informationPaid Search Services
Paid Search Services Results-driven, mathematical PPC Pay Per Click advertising is widely acknowledged as the most powerful form of direct marketing. Not only are you gaining access to people that want
More informationGoogle AdWords: A Primer on Higher Education Digital Advertising
Google AdWords: A Primer on Higher Education Digital Advertising Hayley Supple Paid Media Specialist at Converge Consulting In higher education, your website is your storefront. Your goal is to get qualified
More informationdcpm and other common online advertising performance models
dcpm and other common online advertising performance models What is CPM? Per Mille. Usually reflects the price of 00 banner impressions in dollar currency. Payment depends on the number of impressions
More information5 STEP WEB-TO-LEAD CONVERSION
Marketing Expertise - Topic Two: What Contractors Need to Know About Online Lead Conversion 5 STEP WEB-TO-LEAD CONVERSION Learn what every home remodeling contractor should know about online lead generation.
More informationWritten by: Francois Muscat, Digital Marketing Expert
Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending
More informationRetargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising
Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising 565 Commercial Street, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter:
More informationIntroduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display
Mobile Ad Formats Explained Introduction As the mobile market continues to evolve, the methods for advertising mobile apps are becoming more sophisticated and complicated. Not to worry, we ve got you covered.
More informationSEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing
SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You
More information»EXAMPLE.com Traffic & Budget Estimate
»EXAMPLE.com Traffic & Budget Estimate Daniel Hildebrandt dth internet marketing corporation TABLE OF CONTENT Executive Summary... 3 Your advertisements on Google... 4 Traffic estimate & recommended Cost-
More informationLeveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel
Leveraging Digital Marketing And Connecting With Healthcare Consumers Presented by: Brandi Unger and Kirstie Hamel Who Amplified Digital is a digital marketing agency that helps local businesses connect
More informationPPC Plan Proposal. Exioms - "Dream Never Sleep"
PPC Plan Proposal PPC Program involves managing ad campaigns, selecting the right keywords and the right bid to ensure not only a high click rate but one that ensures high conversions rate also, understanding
More informationInbound Marketing ebook for Managed Service Providers
Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:
More informationMAKE YOUR PRESENCE KNOWN
Let s face it. With the intense competition for eyeballs online today, it s not enough anymore to simply build a digital MAKE YOUR PRESENCE KNOWN presence. You have to draw people to it if you re going
More informationPPC - Pay Per Click. What it is and how to build a successful campaign. A Publication of Digital Marketing Experts theeword
PPC - Pay Per Click What it is and how to build a successful campaign A Publication of Digital Marketing Experts theeword Introduction This guide provides a brief introduction to PPC, helping businesses
More informationDIGITAL MARKETING SERVICES
DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project
More informationThe 10 Best Ways to Improve the Results of Your Google AdWords Ads.
1 The 10 Best Ways to Improve the Results of Your Google AdWords Ads. 2015 Andreas Pappas, All rights Reserved 2 DISCLAIMER The author has made every attempt to be as accurate and complete as possible
More informationUnderstanding and Improving AdWords Quality Score. Larry Kim, Founder, CTO Will Eisner, VP, Product July 21, 2011
Understanding and Improving AdWords Quality Score Larry Kim, Founder, CTO Will Eisner, VP, Product July 21, 2011 Performance Media Platform for online marketers to buy, track, manage, optimize and report
More informationThe Google. Dynamic Remarketing Guide
The Google Dynamic Remarketing Guide 2 What Is Remarketing? Remarketing (also referred to as retargeting) is a form of online display advertising which allows online retailers to show ads to shoppers who
More informationHow To Get Instant Traffic Online With A Pay Per Click Advertising Campaign (Ppc)
Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a
More informationDriving Online Traffic and Measuring Offline Phone Conversions
Driving Online Traffic and Measuring Offline Phone Conversions Executive Summary We are in the midst of an ever-evolving digital world and every aspect of your online efforts must complement and support
More informationHow To Create A Successful Adwords Campaign On A Budget (For A Business)
Written by Aji Issac when he was heading DA web warkting team Quick check on your Adwords optimization (Basic) Introducing you to some of the important sections of adwords. I am expecting a lot of queries
More informationRemarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15
Remarketing and Retargeting By Ann Stanley Managing Director of Anicca Digital Remarketing aka Stalking What is Remarketing and Retargeting? Remarketing/retargeting are online advertising techniques where
More informationRestaurant Equipment Industry
Restaurant Equipment Industry 1 Problem The Client: This Restaurant Equipment Industry Company is a businessto-business supplier of top quality restaurant appliances and supplies. They are a prominent
More informationMultichannel Media Capabilities
Multichannel Media Capabilities Digital is no longer an option, it s a way of life! Customers embrace technology to make connections, decisions and purchases. At light speed, consumers share their knowledge
More informationECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups
More informationWeb-centric Lead Generation Best Practices
Sales have reached a plateau. We need to start generating a lot more new leads to sustain growth. Web-centric Lead Generation Best Practices Business-to-business marketers are under constant pressure to
More informationDriving Results with. Dynamic Creative
Driving Results with Dynamic Creative Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks and servers,
More information7 QUESTIONS TO ASK YOUR PPC AGENCY
7 QUESTIONS TO ASK YOUR PPC AGENCY How Retailers Can Effectively Evaluate Agency Partners We Turn Browsers Into Buyers 7 Questions to Ask Your PPC Agency Innovation around programs like Google Shopping,
More informationAdwords & Online Marketing
Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick
More informationAmplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook
Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for
More informationYour Toughest Questions. Answered
Introduction Are you setting aggressive, yet reasonable goals for your SEO program? Are you consistently measuring and tracking your results, but not seeing progress as soon as expected? If you are experiencing
More informationWorkingClix TM. In strategic partnership with
Results are never click deep WorkingClix TM 1 Impressions Clicks 2 User Activity Optimization 4 3 Dedicated Landing Pages Conversion Tracking 5 6 ROI Analysis The WorkingClix Advantage Standard Campaign
More informationOUR ADWORDS PROPOSAL. 1 Church Street Epsom KT17 4PF. 01372 210691 info@clickrepublic.co.uk
Passionate About Helping Small Businesses Excel Through Paid Search OUR ADWORDS PROPOSAL 1 Church Street Epsom KT17 4PF 01372 210691 info@clickrepublic.co.uk What We Offer Google AdWords and PPC advertising
More informationG-Cloud Service Definition. Atos Digital Marketing Specialist Cloud Services
G-Cloud Service Definition Atos Digital Marketing Specialist Cloud Services Atos Digital Marketing SCS Atos Digital Marketing is a range of services to help customers develop and promote their digital
More informationThree Key Steps to B2B Marketing Optimization Getting More from your Marketing Efforts
Three Key Steps to B2B Marketing Optimization Getting More from your Marketing Efforts Contents Getting More from your Marketing Efforts... 3 Pre-Click Optimization from TopRank Online Marketing... 4 Developing
More information