INTERNET MARKETING PRODUCT CATALOGUE

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1 INTERNET MARKETING PRODUCT CATALOGUE search engine optimization pay per click ad retargeting reputation monitoring call tracking advanced analytics a/b testing info-graphics

2 about our services who we are SmartE Hotels has an exclusive relationship with Pear Analytics, an Internet marketing firm based in San Antonio, Texas. Pear Analytics works closely with SmartE to drive more bookings for less cost compared to other channels. How does Pear do this? By using a variety of online marketing tactics to increase the visibility of your hotel in online searches. We help drive more phone calls to your reservation departments, and more bookings to your website for less than what an OTA would cost. We serve customers from all over the globe, which means we have the knowledge, expertise and experience to help your with your Internet marketing goals. We are also have experience in all of the major platforms, which means we can work with your existing website.

3 search engine optimization Search Engine Optimization is the process of getting your website to appear at the top of Google, Bing, or other search engines. The listing of your website could appear as a map listing, a video, a social media mention, or more. Our job is to find the most relevant keywords possible, and optimize your website around those keywords. $400 - $1,800/mo + $1,299 one-time setup Your SEO campaign is fully-managed by our team. The packages include content writing and posting, page optimizations, social syndication and link building months All SEO campaigns will vary, but in the hotel industry, we are seeing 9-12 months before 10-25% of your target keywords are on page 1 of the search engine.

4 pay-per-click Pay-Per-Click, or PPC, are the ads you see at the top and side of a search results page. With these ads, you only pay for the people who click on your ad and visit your website. We can adjust lots of settings to get the best possible ROI: from what keywords to bid on, what time of day to run your ads, or what cities or locations where you would like your ad shown. $300 - $900/mo + $1,000 one-time setup + Ad Costs Our service includes the creation and management of the the paid search campaigns. You would pay Google directly for the cost of the clicks. 1-3 months PPC campaigns will take some time to adjust and ensure that the right visitors are being targeted. Campaigns will require ongoing maintenance, but can have effective ROI in 1-3 months.

5 case study HorseShoe Bay Resort is a beautiful resort and golf course nestled in the Texas Hill Country. Each month we run different campaigns with different offers. Each offer has it s own landing page, call tracking number and button click tracking so we can calculate the cost per lead. Tracking calls to reservation Tracking clicks to reservation We generate over 200 leads per month for less than $13 per lead for this customer.

6 call tracking With our Call Tracking system, we can track and record any call from any online source. We can swap the number on your website with a tracking number with just a simple snippet of code. Get an notification every time a new lead calls in. $49/month, 1 local or toll-free Get a local or toll-free number with unlimited minutes to track your campaigns. Use the call recordings as a sales training tool, and integrate the data with Google Analytics. 1-3 Setup of the call tracking system is easy and can be done very quickly. For dynamic number swapping, you ll need to install a small tracking script on your website.

7 ad retargeting Ad Retargeting is extremely useful for getting visitors who don t convert initially to come back to your website. A special tracking pixel is placed on your website which creates a cookie each visitor who comes to your site. If they do not book a room, they will start to see banner ads from your hotel all over the Internet! The best results are when you tie an offer or coupon code to lure them back. Track return visitors and conversions in your monthly reports. $300/month + $300 one-time set up fee We will produce (3) different banner ads to run over the network. The cost of the advertising is included in your monthly fee. 3-7 days First, we ll work with you on an offer, setup and design the banner ads, and then get the retargeting pixel setup on various places on the website.

8 reputation monitoring Bad reviews aren t that bad unless you, the hotel, does not respond to them! Research shows that every unanswered bad review can cost a business thousands of dollars of lost revenue. Why? People are paying attention to them, and so are the search engines. Let us use our hospitality-focused reputation monitoring software and help you actively monitor and respond to all reviews - good and bad. For a little more, we can actively monitor your competitors too. $300/month + $300 one-time set up fee This fee covers the cost of the software which monitors 20+ review sites and reports daily activity, and up to 5 personal responses. 3-7 days Account setup only takes 24 hours, and then our crawlers scan the Internet every night for new reviews.

9 a/b testing Can t seem to convert web visitors into rooms booked? We use a variety of specialized tools, from eye tracking software to page surveys to A/B testing tools to find out why your website is not converting. Have an idea for a new design that you think will convert better? We can easily set up an experiment and test 50% of the visitors with one design, and 50% with the other design and choose a winner with statistical significance. $100/month + $750 per experiment We ll cover the costs of the tools and software in the monthly, and then only charge you per experiment, no matter how long they take to run. 2-8 weeks Experiements can come in all shapes and sizes, and can take 2-8 weeks to run, depending on the amount of traffic your site gets.

10 live chat monitoring Live chat has proven to generate more leads from visitors who may be surfing your website, looking for information. Don t let these potential leads slip through your fingers. Let us install a live chat monitoring system and our team will monitor the visitors with the sole purpose of getting the visitor to call your reservation desk. $249/month* + $149 one-time set up fee We ll install and maintain the live chat system and send any visitors with questions to your reservation desk. We can also control when and where, and how the chat appears. 1-2 days This is also a small snippet of code that will go on your website. Installation takes just a few minutes, then, let the chats begin! * the Live Chat Monitoring service requires you to have our Call Tracking service.

11 infographics Infographics are a great way to visualize data and interesting facts about your industry. They are designed to be eye-catching and easy to share through social media. This social effort brings more links to your website, increasing your traffic and improving your search engine positioning. $4,900 one-time fee We ll do the research, design and syndication of the infographic to maximize traffic to your website. 4-6 weeks This is a labor-intensive project that will involve several members of the team to accomplish. Expect research and a wireframe in about 2-3 weeks from start. * the Live Chat Monitoring service requires you to have our Call Tracking service.

12 monthly reporting Each month you will receive a summary report of the activity, and progress made. Forget having to sift through pages of reports or analytics - you just want to know how many leads you received, and the cost of each lead.

13 what s next? how to act now If you are serious about Internet marketing and want to generate costeffective leads, then you ve come to the right team. Let the exclusive partnership between SmartE Hotels and Pear Analytics make your hotel more visible, and start increasing your room nights now. INSTANT COUPON SAVE $300 WHEN YOU SIGNUP FOR ANY OF OUR BUNDLED PLANS USE COUPON CODE CATALOGUE WHEN CHECKING OUT Ask us about advertising on Facebook

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