Drive Relevant Reach. Dealer.com Display Advertising

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Cody Dalton
5 years ago
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1 Drive Relevant Reach.

2 The Most Powerful Display Solution in Automotive. Powered by the Unified Advertising Exchange (UAX), display advertising combines the automotive industry s largest collection of digital networks with its deepest collection of shopper data. No other solution can deliver wider reach or more ad relevance. UAX engages every major digital ad network to reach 99% of online consumers. Source: Data.

industry s largest collection of digital networks with its deepest collection of shopper data.

3 Relevant Reach. delivers ads across the web s top digital properties from the general interest sites car shoppers visit daily to the most trusted automotive research publications. The combination supports successful strategy by connecting with shoppers throughout their online experience. General Interest Sites Research Publications Network Display campaigns connect with in-market shoppers on the general interest sites they visit routinely. This type of advertising can deliver an average of Premium Display campaigns target shoppers as they research vehicles on leading auto-specific sites. 8.5X paid more brand impressions than search alone. 81% within of this audience will purchase or lease six months. Source: Data.

General Interest Sites Research Publications Network Display campaigns connect with in-market shoppers on the general interest sites they visit routinely.

4 Impactful Campaigns. A complete spectrum of creative ensures impact in today s online shopping environment. Since 2008, the length of the average consumer s automotive purchase process has decreased by 50% ads resonate in this faster purchase cycle because they place your specific inventory in front of nearly every shopper in your local market. Creative ranges from pre-approved or co-op compliant campaigns to custom dealership branding to Dynamic Vehicle Ads. Dynamic Vehicle Ads place a rotating gallery of the 6 relevant vehicles from your specific inventory in front of the shoppers most likely to buy them. Custom inventory or dealership ads build your brand on Facebook and throughout the web. Co-op compliant ads align your dealership with OEM campaigns. Source: Data.

of nearly every shopper in your local market. Creative ranges from pre-approved or co-op compliant campaigns to custom dealership branding to Dynamic Vehicle Ads.

5 Optimal Visibility. Each type of campaign is generated in the top display sizes, providing optimal online visibility, engagement and conversion potential. These ads cover 96% of all available display impressions, and direct shoppers to Vehicle Details Pages, where they are most likely to engage with your site and convert. 728x90 Facebook sidebar 300x x600

visibility, engagement and conversion potential.

6 Data-Driven Targeting. Industry-leading targeting technology powers each campaign, ensuring every shopper receives an optimally-relevant ad at the most impactful moment. ROI Motors ROI Motors ROI Motors ROI Motors VDP Engagement Data Online Browsing Trends Prior Ad ROI Motors Performance ROI Motors Machine Learning + Real-Time Bidding Intelligence-Driven Campaigns The UAX combines ad performance data, shopper behavior on your website, and online browsing trends to automatically align ad creative with those most likely to engage with it. Continuous Optimization Real-Time Bidding technology leverages UAX data to calculate the potential value of any given shopper and ad opportunity, and automatically secures ad placements accordingly.

Intelligence-Driven Campaigns The UAX combines ad performance data, shopper behavior on your website, and online browsing trends to automatically align ad creative with those most

7 Strategic Support. Every campaign is customizable from creative to execution and backed by strategic media consultants and operational specialists. supports any advertising strategy, whether you work with an agency, engage our professionals, or prefer to manage campaigns on your own through our intuitive AdBuilder tool. Flexible Partnership UAX professionals can partner with your agency or help you create your own original campaigns. Self-Manage Leverage Empower your Agency Creative Control with AdBuilder Search ads by make, model or incentive, then configure and publish all in one view. can provide tools, training, and strategic support to create and manage independently through your ControlCenter. Our professionals will guide and help execute your strategy as needed, generating and trafficking creative, providing ongoing reports, and continuously optimizing campaigns. Your team can also collaborate with your agency to execute and scale your campaigns, combining your agency strategy with the power and partnership of our technology and service platform.

Flexible Partnership UAX professionals can partner with your agency or help you create your own original campaigns.

8 Proven Results. Dealerships that advertise with display enjoy significantly improved digital performance Dealerships running no display campaigns (average) Dealerships running retargeting and display campaigns (average) Site Visits 87% Increase Form Submissions 96% Increase Phone Leads 127% Increase VDP Views 61% Increase Source: Summer 2013 study comparing dealerships running retargeting, Network Display and Premium Display campaigns vs. dealerships not advertising with.

2783 6648 90 213 3548 46 Site Visits 87% Increase Form Submissions 96% Increase Phone Leads 127% Increase VDP Views 61%

9 Reach across every major ad network. Relevance through unmatched data. Visibility for your brand and inventory. Customization through intuitive tools and services. Strategic Support through your Digital Advisor and Media Consultants. Proven Results from traffic to leads.

2016 JAGUAR AND LAND ROVER DEALER PACKAGES AND PRICING A Connected Digital Marketing Solution for Jaguar and Land Rover Dealers

2016 JAGUAR AND LAND ROVER DEALER PACKAGES AND PRICING A Connected Digital Marketing Solution for Jaguar and Land Rover Dealers Dealer.com integrates auto retail s top-performing advertising, inventory