8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS. Brought to you by Geary LSF and Orbital Informatics

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS. Brought to you by Geary LSF and Orbital Informatics"

Transcription

1 8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS Brought to you by Geary LSF and Orbital Informatics

2 TABLE OF CONTENTS Introduction 8 Tips for Google Analytics Don t let Google do the thinking for you Don t view data in isolation Do audit your site Do track the right actions Don t rely on last-touch attribution Do know which attribution model to use Don t treat all channels the same Do focus on your goals Turning digital ambitions into business results 2

3 INTRODUCTION

4 INTRODUCTION Google Analytics is one of the best tools available for the digital marketer. It captures critical data and helps you gain valuable insight into your website traffic and usage patterns. Yet many marketers fail to leverage the full capabilities of this powerful tool. Google Analytics helps companies in all industries understand their position online and how they can improve their conversion rates. As a snapshot of your customers digital engagement path, analytics are at the center of a digital omni-channel marketing approach. Effective omni-channel marketing maximizes online performance across SEO, paid search, display, content marketing, social media and more, through a holistic cross-channel analytics information hub. Omni-channel analytics enable marketers to see the whole picture instead of individual silos. This allows strategic optimization of an entire channel mix to best meet audience needs and marketing objectives. Simply setting up a Google Analytics account and embedding a tracking script into your website isn t enough to realize the full benefits of the platform. There are several all-too-common mistakes that prevent marketers from collecting data accurately, interpreting data correctly, and implementing effective changes as a response to that interpretation. 4

5 8 TIPS FOR GOOGLE ANALYTICS

6 8 TIPS FOR GOOGLE ANALYTICS To help you get the best results from this powerful digital marketing tool, here are eight dos and don ts for making the most of Google Analytics from Geary LSF and Matt Browne, Founder, Orbital Informatics Don t let Google do the thinking for you Don t view data in isolation Do audit your site Do track the right actions Don t rely on last-touch attribution Do know which attribution model to use Don t treat all channels the same Do focus on your goals 6

7 1 TIP 1: DON T LET GOOGLE DO THE THINKING FOR YOU The biggest misconception about Google Analytics is that you can simply install it and the system will automatically give you valuable information. Google is deceptively easy to set up and the barrier to entry is low. This lures many marketers into letting Google do the thinking for them and ignoring many of the features that provide rich, actionable insights. As a result, they don t capture the data that is most meaningful to their business data that will give them the greatest understanding. Using Google Analytics standard settings means you ll get generic reports that may or may not be relevant to your business. Without information that reflects your business goals, you won t have any idea how to make changes that will improve your site and, ultimately, your conversion rate, however your business measures that. GEARY LSF TIP Don t implement the generic, one-size-fits-all reports. To get actionable insights, think about the importance of data as it relates to your business planning. What types of data do you need to collect? What types of actions will generate this data? Once you know what data you need, you can look at your site on a page-by-page basis, then a section-by-section basis, to identify each element that drives action on your site so that you can find out how each is performing. Getting your analytics configured properly may require some expert assistance. Start with your business question first and then press your implementation engineers to answer it. 7

8 TIP 2: DON T VIEW DATA IN ISOLATION Many marketers look at data linearly. They notice that a website visitor watched a video, commented on the blog, and visited a product page, but all of these actions are viewed in isolation rather than as the actions of a particular customer. GEARY LSF TIP 2 Good analysts group actions by customer profile based on your marketing funnel. Define customers by their level of brand awareness and engagement prospect, customer, repeat customer and identify which actions are typical of each. Then you can assign website visitors to a category based on the series of actions they perform on the site and get a holistic view of what s working and what s not for each type. 8

9 TIP 3: DO AUDIT YOUR SITE 3 Google Analytics offers many features and functionalities, but some marketers don t take advantage of them because they haven t done a proper website audit. An audit identifies where the problem areas are on your site and where the opportunities lie. Many marketers install Google analytics without first understanding the strengths and weaknesses of their site. An audit can answer questions such as: How do users travel through the site? Where are they spending time or not? Are the main conversion activities clear and understandable? Your audit should also include a look at your current analytics if you have them. If Google Analytics is installed, are the proper features and functionalities turned on? Is it capturing sufficient data? Are you leveraging attribution reporting? GEARY LSF TIP To maximize your opportunities, have the foresight to configure Google Analytics properly -- before you need the data. Visit your site as a user would and see if your conversion activities are obvious and if the data you need is being captured. An audit of your site and of your analytics can help you identify opportunities and capabilities that your company is not taking advantage of and helps you make a measurement plan. This plan lists the actions and elements you should be tracking, with marching orders for implementation for marketers and other stakeholders to act on the data. Do the work up front for a bigger reward later. 9

10 TIP 4: DO TRACK THE RIGHT ACTIONS 4 Often, marketers want to know whether a tactic is working but they haven t gathered the right metrics to gain insight. For example, many sites lead with a home page slider or video but fail to track it. As a result, the marketer doesn t know which banner people are clicking on or how a video view increases conversion. Also, many brands don t have any custom dimensions or have not configured events well. Without proper tracking, it s much harder to get usable data or actionable insights. GEARY LSF TIP To do a conversion rate optimization, you need to have visibility into any core user interactions. Be sure you have identified all elements that you want to track before implementing the analytics platform. Start by building a spreadsheet that lists the category, action and type of each element on your site every button, video, and whitepaper, etc. Decide how you want to measure performance by page, section, media type, theme, or some other way. Your strategy will be driven by what you want to look at in the broadest sense, supported by data. If there s a key piece of user interaction that you can t see data towards, press your analytics partner to tag the site. 10

11 5 TIP 5: DON T RELY ON LAST-TOUCH ATTRIBUTION Unless you indicate otherwise, Google Analytics uses last-touch attribution. This model credits one hundred percent of a conversion to the last channel the customer visited and ignores all previous touch points. For example, a customer in the market for a new pair of sunglasses may watch a video, read reviews after a Google search for best sunglasses, then visit a merchant site directly or type the brand name into search. Google Analytics does not take into account that the product review site says which sunglasses were the best or that the video made a great impression. The common belief among analytics pros is that last touch is the weakest model because your analytics platform does not tell the whole story. GEARY LSF TIP Proper attribution is critical to measure the true effectiveness of your marketing efforts. It s particularly important for marketers using an omnichannel approach. Omni-channel marketing means using many channels simultaneously. With cross-channel attribution, every touch point along the way brings value depending on what your marketing lifecycle is. When implementing Google Analytics, consider which channels you re using, how they re defined, and how you want to score credit to the channels that influenced the sale. 11

12 6 TIP 6: KNOW WHICH ATTRIBUTION MODEL TO USE Once you ve decided not to rely on last-touch attribution, there are a variety of other models to choose from. Deciding which one is right for you depends on the value of each customer and the level of insight you need into their actions. Dynamic attribution, which uses additional software on top of Google Analytics, treats every customer journey uniquely and credits each touch point depending on the time of touch. For example, Customer A searches for a brand and then searches for a coupon code before converting. Customer B searches for a coupon, reads a review, and then coverts. Dynamic attribution credits the coupon as contributing to both sales, even though Customer B converted later. Static attribution treats every visitor the same way but allows you to customize which touch points are counted and how heavily each is weighted. There is a spectrum of static attribution models. For example, you can give each touch point equal credit toward conversion (linear model). You can weight the first and last touch point more heavily than the others (position-based model). You can take the time between touches into consideration (time-decay model). Or you can customize any of these models to filter out particular sites. GEARY LSF TIP Best practices recommend evaluating three to five models before committing to one. Look at the data from each channel and see what the data reflects. Then choose a model that is reflective of the channels that are persuading customers to convert. 12

13 7 TIP 7: DON T TREAT ALL CHANNELS THE SAME Most marketers think of digital channels as paid search, , display, social media, SEO, direct, etc. But many channels are not uniform. For example, within Facebook there are a number of different ad models. Also, search marketing encompasses paid search for brand name terms (Ray-Ban) and paid search for marketplace terms (sunglasses). Vague channel definition that is not representative of the true conversion path doesn t help you customize attribution properly. GEARY LSF TIP Attribution model and channel definition are the right and left arms of a cross-channel approach. When you define channels clearly and pair this definition with the appropriate attribution model, you begin to see patterns and understand the interoperability of those channels. This is actionable insight that allows you to refine and optimize marketing efforts. 13

14 TIP 8: DO FOCUS ON YOUR GOALS 8 Many marketers who have implemented Google Analytics have a false sense of security. They think their data needs are taken care of. But without critical planning steps, they re not taking full advantage of the platform. As a result, they aren t gathering the right data, they don t know how to interpret the data, and they can t make actionable decisions from the data. GEARY LSF TIP Google Analytics can be very informative if tuned the right way. Focus on your goals what you want people to accomplish on your website and how those actions roll up to a bigger action. For example, if you want a visitor to watch a video and share your Instagram posts, think about grouping those actions into an aggregate goal. Look at high value areas of your site that you are spending the most on and make sure you have the data that you need to find out how they re performing. 14

15 TURNING DIGITAL AMBITIONS INTO BUSINESS RESULTS

16 TURNING DIGITAL AMBITIONS INTO BUSINESS RESULTS Technology has created many possible opportunities for brand interactions today. Marketers must have a deep understanding of their target audience s habits, what their touch points are, where they fall in the decision-making cycle and what kind of impact they have in progressing customers closer to purchase. Google Analytics is a powerful tool for optimizing brand awareness, engagement and conversion. An omni-channel approach based on a strategic analytics hub allows you to deliver a well-defined media mix that takes your target audience on a journey through paid, owned, and earned media. This strategy can significantly improve campaign performance while maximizing consumer insight, ROI and conversion volumes. As the digital landscape and consumer purchase path evolve, Geary LSF recognizes the importance of a consumer-centric messaging strategy and performance optimization across all touch points. With a comprehensive omni-channel marketing approach, Geary LSF is turning its clients digital ambitions into business results. Whether you re a small e-retailer or a global brand, using Google Analytics to track your audience throughout its journey is essential for long-term success. To find out more about designing the best analytics strategy for your brand, contact Geary LSF at: (877) or

OMNI-CHANNEL MARKETING. Top 9 Questions

OMNI-CHANNEL MARKETING. Top 9 Questions OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is

More information

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...

More information

WEB ANALYTICS Where to Begin

WEB ANALYTICS Where to Begin WEB ANALYTICS Where to Begin e-book SPOILER ALERT! People love the Internet. A lot. In fact, 92% of online adults rely on search engines when looking for information 1. That means your audience s first

More information

Winning with BIG DATA Drive Marketing ROI across all Channels & Campaigns

Winning with BIG DATA Drive Marketing ROI across all Channels & Campaigns Winning with BIG DATA Drive Marketing ROI across all Channels & Campaigns @tkahlow @BOLoptimized Why Big Data? Why now? /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

More information

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

Measuring the Effectiveness of Your Content Marketing

Measuring the Effectiveness of Your Content Marketing Measuring the Effectiveness of Your Content Marketing 1 Measuring the Effectiveness of Your Content Marketing A 5-Step Process to Prove Value and Grow Your Business Measuring the Effectiveness of Your

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

USING SOCIAL MEDIA EFFECTIVELY TO MAKE

USING SOCIAL MEDIA EFFECTIVELY TO MAKE [Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found

More information

Digital Analytics Checkup:

Digital Analytics Checkup: Digital Analytics Checkup: How to evaluate the impact of your web analytics data A Digital Marketing Depot White Paper Executive Summary Marketing organizations are being inundated with a greater volume,

More information

A 7-Step Analytics Reporting Framework

A 7-Step Analytics Reporting Framework A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped

More information

executive summary a day in the lifecycle digital marketing services

executive summary a day in the lifecycle digital marketing services Digital Marketing executive summary Provis Media Group is a full-service interactive agency that provides the strategic, technical and creative expertise to successfully navigate today s complex digital

More information

The Key to Relentless Marketing...

The Key to Relentless Marketing... WHITE PAPER The Key to Relentless Marketing... Anticipate, Automate, Syndicate WHITE PAPER 1 Table of Contents Executive Summary 1 The Business Challenge: Effective Marketing in an Increasingly 1 Complex

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

INBOUNDMARKETING. For Beginners. Everything you need to know to get started.

INBOUNDMARKETING. For Beginners. Everything you need to know to get started. INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound

More information

Content, Connectivity & Convergence. A Shared Strategy For Your Nonprofit Organization

Content, Connectivity & Convergence. A Shared Strategy For Your Nonprofit Organization Content, Connectivity & Convergence A Shared Strategy For Your Nonprofit Organization No matter the size or budget of your organization, content is powerful enough to level the playing field. Ubiquitous

More information

Applying Social Media Measurement to the Sales Funnel

Applying Social Media Measurement to the Sales Funnel 02 Sales By: Nichole Kelly - Social Media Measurement Coach In Partnership with HootSuite - Social Media Dashboard Review of Core Measurement Philosophies As we learned in the first section of this document,

More information

Content Management Guide

Content Management Guide Content Management Guide Content marketing has a reputation for being difficult to measure, which can make it hard to obtain buy-in and support. But that s no excuse for playing it by ear there are plenty

More information

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1

More information

How Not to Nurture Your Leads Ten Mistakes Manufacturers Make in Marketing Automation

How Not to Nurture Your Leads Ten Mistakes Manufacturers Make in Marketing Automation 1 How Not to Nurture Your Leads Ten Mistakes Manufacturers Make in Marketing Automation Contents What is Marketing Automation?... 3 Why Do You Need Marketing Automation?... 4 Marketing Automation Technology

More information

Choosing an. Attribution Solution

Choosing an. Attribution Solution Choosing an 1 Attribution Solution a short guide Introduction Online marketing has grown at a fast clip over the years. Recently, however, measurability has led marketers to question the efficiency of

More information

Inbound Marketing 101

Inbound Marketing 101 Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What

More information

Building an Effective Approach

Building an Effective Approach White paper Getting Started with Content Marketing Building an Effective Approach Executive Summary For the marketer who has long been responsible for the website, the shift to a content marketing mindset

More information

A Quick Start Guide On How To Promote Your Site Using Do It Myself SEO

A Quick Start Guide On How To Promote Your Site Using Do It Myself SEO A Quick Start Guide On How To Promote Your Site Using Do It Myself SEO Introduction Welcome to Do It Myself SEO, a set of tools for SEO, Social Media Analytics and Competitive Analysis. This platform boasts

More information

Social Media Measuring Your Efforts 03. Step One Align Your Objectives 04. Step Two Measure Reach and Share of Conversation 05

Social Media Measuring Your Efforts 03. Step One Align Your Objectives 04. Step Two Measure Reach and Share of Conversation 05 Social Media Measuring Your Efforts 03 Step One Align Your Objectives 04 Step Two Measure Reach and Share of Conversation 05 Step Three Measure Conversions and Sales 08 Step Four Track and Measure Your

More information

PROVING THE VALUE OF DIGITAL MARKETING in Higher Education

PROVING THE VALUE OF DIGITAL MARKETING in Higher Education BEST PRACTICES GUIDE PROVING THE VALUE OF DIGITAL MARKETING in Higher Education HOW DATA-DRIVEN DIGITAL MARKETING DELIVERS oho.com 617 499 4900 @ohointeractive The Case for Data The future of education

More information

THE 8 STEP ROADMAP TO LEAD GENERATION

THE 8 STEP ROADMAP TO LEAD GENERATION THE 8 STEP ROADMAP TO LEAD GENERATION Grow Your Business by Attracting Qualified Customers and Converting Them to Loyal Advocates Yorkville Consulting 2015 All rights reserved yorkvilleconsulting.com 1

More information

The Quantcast Display Play-By-Play. Unlocking the Value of Display Advertising

The Quantcast Display Play-By-Play. Unlocking the Value of Display Advertising The Quantcast Display Play-By-Play Unlocking the Value of Display Advertising Introduction In 2013, businesses will spend nearly $18 billion on display advertising. Over the past few years, we've seen

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

PPC Automation 2014: The ROI of Paid Search Automation

PPC Automation 2014: The ROI of Paid Search Automation PPC Automation 2014: The ROI of Paid Search Automation A Digital Marketing Depot Whitepaper Executive Summary: Paid search is the lynchpin for a robust digital marketing strategy and can enable brands

More information

Enhancing the Consumer Shopping Experience with Google Analytics. Presented by:

Enhancing the Consumer Shopping Experience with Google Analytics. Presented by: Enhancing the Consumer Shopping Experience with Google Analytics Presented by: & Who are we? Andy Gibson, MBA Analyst Marcia Jung Product Manager, Google Analytics Agenda E-Commerce Trends and What s New

More information

Inbound Marketing Methodology

Inbound Marketing Methodology White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been

More information

Online Lead Generation:

Online Lead Generation: Online Lead Generation: A Guide for B2B Owners & Marketers Online Lead Generation: A Guide for B2B Owners & Marketers Table of Contents Introduction 21 Key Research Findings About Lead Gen The Role of

More information

Key Performance Indicators (KPIs): Taking the Mystery Out of Marketing

Key Performance Indicators (KPIs): Taking the Mystery Out of Marketing For the investment industry, which thrives on quantitative measurement to demonstrate its effectiveness for its investors, you would think advisors would prefer digital marketing over traditional methods

More information

Ensighten Activate USE CASES. Ensighten Pulse. Ensighten One

Ensighten Activate USE CASES. Ensighten Pulse. Ensighten One USE CASES Ensighten Activate Ensighten One Ensighten Pulse Use Case: On-Site Targeting based on Off-Site Display Ad Deliver relevant content to customers after they viewed or clicked through an Off-Site

More information

Your Toughest Questions. Answered

Your Toughest Questions. Answered Introduction Are you setting aggressive, yet reasonable goals for your SEO program? Are you consistently measuring and tracking your results, but not seeing progress as soon as expected? If you are experiencing

More information

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES Pot Shop Marketing Pot Shop Marketing provides all the digital marketing services your business needs. The goal of any digital marketing strategy is to increase the visibility

More information

HOW SOCIAL MEDIA IMPACTS SEO? a publication by

HOW SOCIAL MEDIA IMPACTS SEO? a publication by HOW SOCIAL MEDIA IMPACTS SEO? a publication by Authors Written by Sarah Bundy, Founder & CEO of All Inclusive Marketing, is an award winning leader in the performance marketing space. Sarah drives the

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

what is Interactive Content & why it works

what is Interactive Content & why it works what is Interactive Content & why it works About SnapApp SnapApp s content marketing platform gives companies the power to drive engagement, generate leads and increase revenue by easily creating, publishing,

More information

Lead Generation - what it takes to make a sale. B2B marketing, PR & digital content

Lead Generation - what it takes to make a sale. B2B marketing, PR & digital content Lead Generation - what it takes to make a sale What it takes to make a sale Successful business development and sales require skill, focus, commitment and unbounded enthusiasm and persistence Selling anything

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

Six Big Things to Watch in Marketing in 2013

Six Big Things to Watch in Marketing in 2013 Six Big Things to Watch in Marketing in 2013 1 Technology is the catalyst for new marketing trends 2 3 4 5 Technology isn t inventing completely new things it s inventing new expectations about things

More information

Grow your online business with Google AdSense

Grow your online business with Google AdSense Grow your online business with Google AdSense Grow your online business As a publisher, you invest a great deal of time and energy into creating your content and maintaining your website. Many of our AdSense

More information

5 Proven Components of a B2B Online Lead Generation Campaign

5 Proven Components of a B2B Online Lead Generation Campaign www.rickwhittington.com 5 Proven Components of a B2B Online Lead Generation Campaign 117 South 14th Street Suite 310 Richmond, VA 23219 804.335.1477 Table of Contents Introduction! 2 5 Ways Websites Can

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

Modern Marketing Transformation

Modern Marketing Transformation Modern Marketing Transformation How Five Tenets of Modern Marketing Can Help Health Insurance Marketplaces Successfully Meet Their Enrollment Objectives HOW WILL YOU CONVERT HEALTH CARE APPLICATIONS TO

More information

MAKE YOUR PRESENCE KNOWN

MAKE YOUR PRESENCE KNOWN Let s face it. With the intense competition for eyeballs online today, it s not enough anymore to simply build a digital MAKE YOUR PRESENCE KNOWN presence. You have to draw people to it if you re going

More information

How to Select a Lifecycle Marketing Automation Solution

How to Select a Lifecycle Marketing Automation Solution How to Select a Lifecycle Marketing Automation Solution rightoninteractive.com It s a brutal world out there for marketers. After years of having budgets slashed, it doesn t look like it s getting better.

More information

CLOSED-LOOP REPORTING

CLOSED-LOOP REPORTING 1 CLOSED-LOOP REPORTING MODASSIC MARKETING 2 CONTENTS HOW CLOSED LOOP MARKETING WORKS 8 WHAT YOU NEED TO SET UP CLOSED-LOOP MARKETING 19 BECOME A BETTER MARKETER BY CLOSING THE LOOP 25 HOW TO FIX A BROKEN

More information

The Savvy Marketer s Guide to Attribution:

The Savvy Marketer s Guide to Attribution: The Savvy Marketer s Guide to Attribution: Where Does Search Fit? by Bob Michaelian EVP of Marketing Services, Connexity 1 Search Attribution ebook The Savvy Marketer s Guide to Attribution: Where Does

More information

Conversion Rate Optimisation Guide

Conversion Rate Optimisation Guide Conversion Rate Optimisation Guide Improve the lead generation performance of your website - Conversion Rate Optimisation in a B2B environment Why read this guide? Work out how much revenue CRO could increase

More information

Top 3 Marketing Metrics You Should Measure in Google Analytics

Top 3 Marketing Metrics You Should Measure in Google Analytics Top 3 Marketing Metrics You Should Measure in Google Analytics Presented By Table of Contents Overview 3 How to Use This Knowledge Brief 3 Metric to Measure: Traffic 4 Direct (Acquisition > All Traffic

More information

Social Media Technology Thought Leader Interview Series

Social Media Technology Thought Leader Interview Series Social Media Technology Thought Leader Interview Series Ivan Fernandes, MediaCom Global Director, Social Media Technology, interviews Michael Lazerow, CEO of Buddy Media Welcome to the first Social Media

More information

8 New Year s Resolutions for B2B Marketers. Take your content marketing to the next level in the new year!

8 New Year s Resolutions for B2B Marketers. Take your content marketing to the next level in the new year! 8 New Year s Resolutions for B2B Marketers Take your content marketing to the next level in the new year! With the new year quickly approaching, there s no better time to start thinking about your marketing

More information

THE NEW RULES OF SEARCH AND PR

THE NEW RULES OF SEARCH AND PR White paper THE NEW RULES OF SEARCH AND PR How to build greater brand visibility by integrating SEO into PR 2 Introduction 2 Thinking holistically 4 Understanding the modern search results landscape 6

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

A Quick Start Guide On How To Promote Your Site Using WebCEO

A Quick Start Guide On How To Promote Your Site Using WebCEO Move your site to the top! A Quick Start Guide On How To Promote Your Site Using WebCEO Welcome to WebCEO, a turn-key SEO Platform with state-of-the-art reporting functionality and the ability to go 100%

More information

Proving The Value of Digital Marketing In Higher Education

Proving The Value of Digital Marketing In Higher Education Best Practices Guide Proving The Value of Digital Marketing In Higher Education How Data-Driven Digital Marketing Delivers oho.com 617 499 4900 @ohointeractive The future of education is data driven, says

More information

Social Media and the Data Management Platform. Understanding Data-Driven Social Media Marketing

Social Media and the Data Management Platform. Understanding Data-Driven Social Media Marketing Social Media and the Data Management Platform Understanding Data-Driven Social Media Marketing 1 Discover the Benefits of Powering Your Social Media Marketing Efforts with Data In 2013 it became clear

More information

COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER

COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER For many B2B organizations, building a demand center is a no-brainer. Learn how to ensure you re successful by avoiding

More information

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important

More information

Multichannel marketing: creating a competitive advantage in today s complex marketing landscape For marketing and customer intelligence executives

Multichannel marketing: creating a competitive advantage in today s complex marketing landscape For marketing and customer intelligence executives Multichannel Marketing Solution Brief Multichannel marketing: creating a competitive advantage in today s complex marketing landscape For marketing and customer intelligence executives Executive summary

More information

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies

More information

A Quick Start Guide On How To Promote Your Site Using WebCEO

A Quick Start Guide On How To Promote Your Site Using WebCEO Move your site to the top! A Quick Start Guide On How To Promote Your Site Using WebCEO Welcome to WebCEO, a set of 15 cloud-based tools for SEO, Social Media Analytics and Competitive Analysis. This platform

More information

The Right Marketing Mix

The Right Marketing Mix a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing

More information

THE B2B FULL-FUNNEL MARKETER S HANDBOOK

THE B2B FULL-FUNNEL MARKETER S HANDBOOK THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

Attribution Playbook

Attribution Playbook Attribution Playbook Contents Marketing attribution in Google Analytics 4 Plan your approach to attribution 5 Select your attribution models 6 Start modeling in Google Analytics 8 Build customized models

More information

Survey Says: Consumers Want Live Help

Survey Says: Consumers Want Live Help Session Abstracts Optimization Services Track Survey Says: Consumers Want Live Help October 22 nd, 11:00 am Eastern ATG recently surveyed more than 1,000 Internet users who research, apply for, and buy

More information

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements A good website will do incredible things for business to business (B2B) companies. Over the

More information

Get on the Fast Track with RSS-Driven Automation.

Get on the Fast Track with RSS-Driven Automation. Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately

More information

Integrated Digital Marketing in 2014

Integrated Digital Marketing in 2014 Integrated Digital Marketing in 2014 e: kgibbons@blueglass.co.uk t: w: www.blueglass.co.uk London 10 13 February 2014 #SESLON @KevGibbo Why Integrated? Biggest Mistakes of Marketing Campaigns = Starting

More information

Analyzing the Impact of Social Media From Twitter to Facebook

Analyzing the Impact of Social Media From Twitter to Facebook Analyzing the Impact of Social Media From Twitter to Facebook Analyzing the Impact of Social Media: From Twitter to Facebook Engaging and monitoring the new world of social media are the big first steps,

More information

smart. uncommon. ideas.

smart. uncommon. ideas. smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s

More information

Once you have clearly defined your ideal client, use these practical applications for your business web presence:

Once you have clearly defined your ideal client, use these practical applications for your business web presence: Step #1 Define Your Ideal Client Step #1 Define Your Ideal Client In today s online environment, having just a web site doesn t usually cut it. As a business owner, your ultimate goal should be to build

More information

White Paper. Measuring ROI: The Marketing Metrics You Can t Ignore. Best Practices and Emerging Marketing Trends

White Paper. Measuring ROI: The Marketing Metrics You Can t Ignore. Best Practices and Emerging Marketing Trends White Paper Best Practices and Emerging Marketing Trends Measuring ROI: The Marketing Metrics You Can t Ignore What gets measured, gets managed. Peter Drucker Why Measure? From beginning to end and sometimes

More information

MODERN MARKETER S GUIDE TO B2B LIFECYCLE MARKETING Chapter 2: Lead Generation

MODERN MARKETER S GUIDE TO B2B LIFECYCLE MARKETING Chapter 2: Lead Generation MODERN MARKETER S GUIDE TO B2B LIFECYCLE MARKETING Chapter 2: Lead Generation Chapter 2: Lead Generation - overview Introduction...3 The Modern Marketer...4 Lead Generation basics...5 Modern Marketing

More information

Lead Management. Guide

Lead Management. Guide Lead Management Guide OVERVIEW This document examines the importance of strategy, assets and technology when considering a Lead Management process. The document provides background, points for discovery,

More information

1. Layout and Navigation

1. Layout and Navigation Success online whether measured in visits, ad revenue or ecommerce transactions requires compelling content and intuitive design. It all starts with the fundamentals: the key building blocks to create

More information

Frequency Matters. The keys to optimizing email send frequency

Frequency Matters. The keys to optimizing email send frequency The keys to optimizing email send frequency Email send frequency requires a delicate balance. Send too little and you miss out on sales opportunities and end up leaving money on the table. Send too much

More information

The 8 Key Metrics That Define Your AdWords Performance. A WordStream Guide

The 8 Key Metrics That Define Your AdWords Performance. A WordStream Guide The 8 Key Metrics That Define Your AdWords Performance A WordStream Guide The 8 Key Metrics That Define Your Adwords Performance WordStream Customer Success As anyone who has ever managed a Google AdWords

More information

Successful Internet Marketing & Social Media Marketing An Introduction

Successful Internet Marketing & Social Media Marketing An Introduction Successful Internet Marketing & Social Media Marketing An Introduction 4 Web Marketing Perspectives Google & The Dicing of Everything Get Google s Perspective Markets are Conversations Get Outside Perspective

More information

INTERNET MARKETING PRODUCT CATALOGUE

INTERNET MARKETING PRODUCT CATALOGUE INTERNET MARKETING PRODUCT CATALOGUE search engine optimization pay per click ad retargeting reputation monitoring call tracking advanced analytics a/b testing info-graphics about our services who we are

More information

Top 5. Digital Marketing Services for Local Businesses

Top 5. Digital Marketing Services for Local Businesses Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How

More information

A Quick Start Guide On How To Promote Your Site Using the SEO Tool Belt

A Quick Start Guide On How To Promote Your Site Using the SEO Tool Belt A Quick Start Guide On How To Promote Your Site Using the SEO Tool Belt Welcome to SEO Tool Belt, a set of 15 cloud-based tools for SEO, Social Media Analytics and Competitive Analysis. This platform boasts

More information

SOCIAL MEDIA SUCCESS IN 14 STEPS

SOCIAL MEDIA SUCCESS IN 14 STEPS SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION

More information

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

PAID SEARCH + INSIGHTS = 276% ROI

PAID SEARCH + INSIGHTS = 276% ROI PAID SEARCH + INSIGHTS = 276% ROI SEARCH ENGINE MARKETING GOLD KEY 2012 ENTRY Context. Level 3 is implementing a corporate strategy to gain traction in the mid-market telecommunications arena. By restructuring

More information

Why Web Analytics Should be Important to You

Why Web Analytics Should be Important to You Why Web Analytics Should be Important to You In our Insights series, we ve explored many aspects of running a successful website. Keeping a close eye on visitor information is an important aspect of achieving

More information

Digital Marketing. SiMplifieD.

Digital Marketing. SiMplifieD. Digital Marketing. Simplified. DIGITAL MARKETING PAIN POINTS Research indicates that there are numerous barriers to effective management of digital marketing campaigns, including: Agencies and vendors

More information

Netbiscuits Analytics

Netbiscuits Analytics Netbiscuits Analytics The most comprehensive marketing analytics tool, allowing digital marketers to quickly visualize, measure and improve multiscreen visitor engagement and conversion of digital content.

More information

WHITE PAPER Turning Insight Into Action. The Journey to Social Media Intelligence

WHITE PAPER Turning Insight Into Action. The Journey to Social Media Intelligence WHITE PAPER Turning Insight Into Action The Journey to Social Media Intelligence Turning Insight Into Action The Journey to Social Media Intelligence From Data to Decisions Social media generates an enormous

More information

Inbound & Outbound Marketing

Inbound & Outbound Marketing Inbound & Outbound Marketing Agency with a creative heart and a technological backbone sales@mcounts.com @mcountsindia Why Us One Stop Shop We are your full-stack marketing partner, including email, display

More information

Advanced. Social media conversion attribution

Advanced. Social media conversion attribution Advanced Social media conversion attribution Myth: Social media ROI is impossible to measure Touch point? The marketing channel that sends traffic in, with the goal to make or assist to a conversion. For

More information

4 ecommerce challenges solved using analytics

4 ecommerce challenges solved using analytics 4 ecommerce challenges solved using analytics 4 ecommerce challenges solved using analytics Contents ONE Customer Journey Attribution TWO Valuable Customer Marketing THREE User Flow Analysis (Registration

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

50 WAYS. to grow your email list. page: 1. 50 Ways to Grow Your Email List. Share it!

50 WAYS. to grow your email list. page: 1. 50 Ways to Grow Your Email List. Share it! 50 WAYS to grow your email list page: 1 50 Ways to Grow Your Email List Written By Casey Swanton Casey is currently a Response Consultant for Professional Services at Return Path. Casey s agency experience

More information