One Event, Unlimited Destinations Dubai International Convention and Exhibition Centre Business Beyond Imagination Sponsorship Opportunities Promote your brand to over 20,000 travel industry professionals Reach an online audience of over 150,000 Drive traffic to your stand and generate new business
Contents With your stand at ATM booked, it is time to start thinking about how you can reach and connect with Arabian Travel Market s audience. We have a variety of options aimed at helping you achieve your business objectives, not only at the show, but also pre and post event. Benefit from: Exposure raise your company s profile and reach your target market Brand Positioning position your brand amongst an audience of international travel industry professionals PR Generate publicity for your brand and reach an audience beyond ATM Lead Generation attract attendees to your stand and increase your business contacts and sales opportunities High Impact Opportunities Registration Media and Hosted Press Sponsor Seminar Sponsorship Travel Technology Seminar Sponsorship Buyers Club Sponsor Social Media and Digital Sponsor Onsite Opportunities Lanyards Exhibition Bags You Are Here Boards & Route Planner Video Wall Virtual Worker Internet Cafés Interactive Floortile Ask Me Staff & Information Point Region Sponsor Phone Charging Station Visitor Trails Official Bag Inserts Exhibitor Showcase Theatre Online and Digital Opportunities Website Banners Premium Promotional Package Sponsored E-mails ATM App Viral Games Sponsorship options can be packaged and tailored to not only your business needs but also your budget. Contact your Regional Account Manager to select the option that s right for you.
High Impact Opportunities Registration Exclusive sponsorship of the onsite registration desks and pre-event registration process Media and Hosted Press Sponsor Brand exposure to over 800 International Media Pre-event Branding on all recruitment e-mails and logo on direct mail to over 50,000 travel buyers Logo on registration forms and confirmation communications Banner on visit page of the website which received over 34,000 views during the 2013 campaign Cost: US$51,300 Onsite Instant exposure with branding on all registration areas including touch screen points Registration staff to wear branded clothing Logo printed on all trade visitor badges and all printed registration forms Pre-event Logo on all press recruitment e-mails and direct mail campaign Banner on Media page of the website which received over 9,000 views during 2013 campaign Nominate international journalists for Hosted Press Programme Cost: US$29,000 Onsite Your branding to appear in the Media Centre, surrounding walkways and outside press conference rooms as well as directional signage Logo on media badges Opportunity to provide branded promotional items as well as gifts for the Hosted Press Access to pre-registered press list post event Complimentary 1 hour press conference
High Impact Opportunities Seminar Sponsorship Exclusive sponsorship of a key feature within the event gain brand exposure to a 90 capacity theatre Directional signage Logo on all signage to the theatre including 3 x directional floortiles Published materials Logo in all related print collateral including direct mail campaign, show catalogue, route planner and show daily Online branding on all related webpages, e-mails and e-newsletters Company literature to be displayed within theatre Thought leadership Speaker in 1 x panel session Cost: US$27,825 Travel Technology Seminar Sponsorship Align your brand with this important and rapidly growing industry sector and topics Onsite branding both within the theatre and on outer walls Directional signage Logo on all signage to the theatre including 3 x directional floortiles Published materials Logo in all related print collateral including direct mail campaign, show catalogue, route planner and show daily Online branding All related webpages, e-mails and e-newsletters Company literature to be displayed within theatre Thought leadership Speaker in 1 x panel session Cost: US$22,500
High Impact Opportunities Buyers Club Sponsor With a 23% increase in members in 2013 get your brand in front of over 4,000 of the industry s most influential tour operators and buyers with direct purchasing responsibility Social Media and Digital Sponsor Align your brand with the official ATM Social Media Channels (Twitter, LinkedIn and Facebook) plus the ATM blog for maximum exposure to our social media savvy audience Pre-event Branding on all relevant webpages Promoted as Official Buyers Club Sponsor via ATM social media platforms Branding to be included on all relevant e-mails to Buyers Club members Onsite High profile branding of Buyers Club Lounge Branding on all directional signage to the Buyers Club Lounge Cost: US$27,825 3 x branded directional floortiles to include your logo Distribute literature within the lounge Logo in Official Catalogue on Buyers Club information page Logo on hanging banner above the Buyers Club Lounge Branding on a direct mail piece to Buyers Club members Post-event Dedicated e-mail to all Buyers Club members Pre-event Logo on blog pages of ATM website as Official Social Media and Digital Sponsor 3 x Q & A s articles to be made into blog posts to go onto the ATM website and promoted via social media (2 pre-show and 1 post-show) Co-branding of hero image on ATM s facebook page Cost: US$8,000 Onsite Logo to appear on slide prior to all onsite videos (at least 20 videos all promoted via daily e-mails, website and social media) Logo to appear on Social Media Reporter t-shirts and business cards Logo to be included on all end of day e-mails to ATM visitor and pre-reg database which contain links to end of day blogs (x4) 2 x onsite video interviews to be posted as a blog and promoted via ATM social media channels
Onsite Opportunities Lanyards Exhibition Bags You Are Here Boards & Route Planner Video Wall Worn by all attendees, ensure that every one of ATM s 29,000+ attendees are aware of your presence at the event with this exclusive opportunity. Your brand will be carried throughout the halls on 20,000 bags. Distributed throughout the main concourse, this opportunity will make your brand visible throughout the show and post show. Branding on You Are Here boards, located at strategic points throughout the exhibition. Plus, outside front cover advertisement and additional branding on the 15,000 route planners the top reference point used by visitors to navigate ATM. This package additionally includes being highlighted on the floor plans within the official catalogue. Introduced in 2013, this eye catching feature stands out on the show floor. Run your video adverts hourly and let delegates see exactly what your brand has to offer High profile branding of the 3 large walls surrounding the video screen Cost: US$39,000 Cost: US$27,560 Cost: US$24,800 Cost: US$20,000
Onsite Opportunities Virtual Worker Internet Cafés Interactive Floortile Ask Me Staff & Information Point Catch people s attention through a virtual worker a hologram programmed to say what you choose to promote your business and attract visitors to your stand. Brand an internet café and reach delegates who make use of these popular services being able to get refreshments as well as access the internet in one place. Branding of area Branded table tops Provide a screen-saver Distribute branded pens and mouse mats Provide branded coffee cups Use this high visibility option to capture attention. As visitors walk over your 2m x 2m floortile the projected images respond to their movement creating an eye-catching and dramatic effect around your branding and key message. The Visitor Information Point is often the first port of call for attendees. Provide branding on the information desk Branded t-shirts worn by 8 Ask Me staff acting as roaming information points, to direct & navigate attendees around the halls Cost: US$12,000 Cost: US$10,500 Cost: US$10,500 Cost: US$8,500
Onsite Opportunities Region Sponsor Official Bag Inserts Visitor Trails Exhibitor Showcase Session Sponsor a region at ATM. Your logo and stand number to appear on a banner within the region you sponsor Logo on relevant floor plan within the official catalogue Cost: Price on application (dependent on region and banner design) Place an item in our 20,000 show bags available from all entrances to the exhibition. Not only will attendees see your brand at the event when they collect a bag, your branding will also extend beyond the exhibition as they take your insert away with them. Align your brand with a specific market sector through ATM s visitor trails. Logo on dedicated trail pages of route planner Logo on relevant online exhibitor and seminar searches Logo on trail relevant articles in the show daily Trails are available for the following sectors: Budget Travel Careers Health & Wellbeing Luxury Travel Shopping Sports Travel Cruise and Water Travel Air Travel Book your session at our purpose built theatre on the show floor. Increase your onsite presence through the session as well as receiving branding within the onsite route planner and official catalogue. Cost: US$4,000 Cost: US$3,000 Cost: 1 x 30 min slot US$1,500 Phone Charging Station Promote your product on video screens on up to four phone charging stations for attendees to use free of charge inside the exhibition halls. Video file to be provided by sponsor. Cost: US$5,000
Online and Digital Opportunities Website banners 146,000 people visit the ATM website each year. Engage with leading travel industry professionals by placing your branding on the homepage of this popular platform. 2014 WEBSITE BANNER PRICE GUIDE Banner 728 x 90 Banner 300 x 200 Banner 300 x 100 WHAT IS CPM? $50 CPM $40 CPM $30 CPM CPM means cost per thousand views of your banner. You can select the number of views of your banner according to your budget. This means that you pay for the exact number of page impressions your advertisement is seen on. It is worth remembering that in the lead up to the show the CPM purchased will be reached quicker due to a higher volume of visitors to the website. 728 x 90 banner 300x200 banner 728 x 90 300 x 200 Example Campaign Based on 2013 website traffic to the ATM home page for the month of April 2013 Home page received 69,460 views 1 x banner 728 x 90 for the entire month estimating 70,000 views would cost US$3,500 300x100 banner 300 x 100
Online and Digital Opportunities Premium Promotional Package The Premium Promotional Package will highlight your company and products on the ATM website as well as at the exhibition itself. Online Features Inclusion in Featured Exhibitors scrolling box on homepage Display products in Featured Products section on homepage Highlighted profile in the online exhibitor directory Highlighted product in the online product gallery Priority slot at top of relevant category / sector as part of exhibitor directory Onsite Features Choice of floortile or promotional staff member (25 of each available) Highlighted entry, plus 50 word entry in official route planner (available to ALL visitors) 1 x Datapilot device to capture contact details of visitors to your stand N.B: Limited to 50 exhibitors only Cost: US$1,350
Online and Digital Opportunities Sponsored E-mails ATM App Viral Games Reach ATM exhibitors and visitors through the ATM e-mail campaign. Your logo will link to your website and be sent out to a targeted group of attendees in the lead up to the event. Exhibitor e-mail x 1: $1,500 Exhibitor e-mail x 3: $4,000 Visitor e-mail x 1: $2,000 Visitor e-mail x 3: $5,500 The ATM app helps attendees navigate around the event, search exhibitors and check seminar sessions. Your brand will appear at the bottom of the home screen Logo on all app promotions Highlight your on-stand promotions onsite to all app users through app messages Cost: US$3,000 Launched last year, these popular viral games are custom made. Logo and prominent branding within the game itself Branding on web pages relating to the game Promotion via ATM social media platforms Branding on e-mail communications promoting the games Sponsor to provide prize (minimum value US$500) Cost: US$1,200 per game Sponsor logo
Create Your Package SALES TEAM Your Regional Account Manager will be able to tailor a specific sponsorship package based on your budget, audience and timing to ensure that you achieve your exhibition objectives. Dubai Office: Nadège Noblet Regional Account Manager MENA, UAE & Hotel Companies T: +971 4 364 2814 F: +971 4 369 7560 E: nadege.noblet@reedexpo.ae Wellah Ellis Sales Executive Cruise, Medical, UAE & Hotel Apartments T: +971 4 364 2813 F: +971 4 369 7560 E: wellah.ellis@reedexpo.ae United Kingdom Office: Roziani Zulkifli Regional Account Manager Asia Pacific, Americas, Technology & Online Travel T: +44 208 910 7805 F: +44 208 334 0673 Email: roziani.zulkifli@reedexpo.co.uk Adele Danchie Regional Account Manager Africa, Europe & Car Rentals T: +44 208 910 7741 F: +44 208 334 4885 E: adele.danchie@reedexpo.co.uk Pete Rawlins Sales Executive Asia Pacific, Americas, Technology & Online Travel T: +44 208 439 5545 F: +44 208 334 0673 E: peter.rawlins@reedexpo.co.uk Marketing Contact: Abbi Modaberi Marketing Executive T: +44 208 910 7928 E: abbi.modaberi@reedexpo.co.uk