Copyright 2003-2013 Take 5 Solutions - All Rights Reserved.
Overview Why Take 5 Solutions? Take 5's Unique Advantages Leadership Team Product Offerings Direct Mail List Rentals Email List Rentals Mobile Marketing Social Media/SEO Data Solutions Our Customers Contact Us 1
Why Take 5 Solutions? Industry leadership Since 2003, Take 5 Solutions has been the leading national compiler of alternative consumer contact information, including cell phones, landlines, emails and social media responders. Through our proprietary compilation methods, innovative delivery platforms and state of the art processing techniques, we are able to serve the marketing world with the most up-to-date consumer contact information. Data Quality and Customer Service In recent independent industry testing by major credit and service bureaus our data ranked the highest in accuracy and relevance. Our data breadth and quality, combined with a passion for customer service is unparalleled in the industry. 2
Take 5 s Unique Advantages Multiple Channels of Data Marketability and Data Appending: 260MM+ Unique postal records (110MM US households). 200MM+ Deliverable double opt-in emails. 61MM+ Cell phones. 155MM+ landlines. Additional Data Elements: Full wireless carrier information. Geo-specific CASS coding. 200MM records of Date of Birth (DOB). 25+ Demographic elements. 150 Lifestyle Selects. Data Hygiene: CASS + NCOA. Referencing against industry legacy files. NPA/NXX. DOB verification. County, state records and licenses. US Census. All Data is 100% self-reported and double opted-in. Alternative Data: Cell Phones. Voice over Internet Protocol (VoIP). Social media feeds. 3
Leadership Team Alex Radetich Chief Executive Officer Alex is responsible for the daily operations of Take 5 Solutions including sales, management and marketing. Together with Rich Gluck he held a vice president position at Equifax and helped grow sales of unique online/offline direct marketing products which helped revolutionize the direct-marketing industry. Prior to Equifax, Alex was a director of sales for internet marketing at TargitMail and FirstPop. Alex s sales and marketing expertise stems from his 10+ years experience in international business. He holds a BA from Amherst College and MA from the University of Kentucky Patterson School of Diplomacy and International Commerce. Rich Gluck President Richard is a seasoned sales and marketing executive, with 20+ years of experience in the financial, internet and direct mail industries. Prior to founding Take 5 Solutions, he was an executive vice president at Equifax, where he managed a team of 150 sales representatives. He grew company sales that were less than $100K per month to $10MM within 18 months. Richard is a veteran of the investment industry, having spent 10 years with both Morgan Stanley and Oppenheimer on Wall Street. He is responsible for Investor Performance, Take 5 Solutions financial vertical, offering marketing solutions to investor relations firms. Richard is a graduate of the New York University Stern School of Business. 4
Product Offerings Direct Mail List Rental 260MM+ unique postal records. 110MM US households. 175MM unique lifestyle and demographic overlays with historical and future consumer spending behavior overlays. Email 100% CAN-SPAM compliant. 200MM+ double opt-in emails. Strong deliverability and meticulous data hygiene. Above average open and click-through rates. Mobile Marketing Mobile apps and mobile sites. Mobile coupons and QR codes. Branded content and promotions. Mobile traffic development. Analytics and reporting. Social Media Marketing Product data feed management. Targeting. Custom Facebook and other social media site apps. Data mining and Match-Backs Search Engine Optimization Data indexed with all major search engines. Build organic search traffic. Real-time tracking and ROI calculations. Multi-Channel Solutions Match and Deploy (Postal and Email). Multi-Touch Program (Email, SEO, Direct Mail, Social). Data Solutions Email appending. Cell phone appending. Reverse appending. Data enhancement. Validation and verification. 5
Direct Mail List Rental 310MM+ consumer records. Superior traditional maintenance and hygiene. Consumer self-response driven data compilation More than 345 data cards to target audience. Past and future consumer spending behavior overlays from online, social and offline channels. Unique and abundant lifestyle triggers. National recognition of data quality. Over 30MM records rented monthly. 6
Email List Rental 200MM+ double opted-in email addresses. 100% CAN-SPAM compliant since 2003. Above average open and click-through rates. Use in conjunction with offline marketing campaigns to boost consumer response. Segmented by traditional demographic elements and lifestyle selects. Never diluted through co-registration, affiliate marketing programs or CPA-based campaigns. Above average deliverability. 7
Mobile Marketing Mobile apps and mobile sites: Custom mobile site and mobile apps development. Mobile coupons and QR Codes: Powerful tools to drive new customers. Mobile coupons and ads that are targeted by consumer opt-in and shopping preferences. Branded content and promotions: Flexible, high-performance mobile marketing and advertising services High- volume delivery infrastructure. Mobile traffic development: Generate the traffic coming from SEO, email marketing, QR codes, banners and co-op advertising. Analytics and Reporting: Know how users are engaging with your ios, Android, HL5, Windows Phone or BlackBerry app. 8
Social Media Marketing and SEO Social Media Marketing Platform Creates strong brand awareness. Viral marketing and exposure across the most popular social platforms and shopping engines: Facebook, Twitter, Amazon and more. Automated Feed Management: Fully automated data import and feed handling service. Saves time and money. Ensures data is announced properly every time. Targeting: Highly-targeted campaigns. Target by age, gender and interests. Target by geo-location, physical address, zip code, IP address and GPS positioning. Custom Facebook and Other Social Media Apps: Custom and branded apps, online catalogs, online mediums/forums. Data Mining: Custom web apps on Facebook. Gather data including age, gender, location, interest, friends, acquaintances and more. Search Engine Optimization Power boost website sales with proprietary SEO technology. Save time and money. Properly-indexed data by major search engines. Build organic search traffic. Real-time tracking and ROI calculations. Simple to integrate into websites. 9
Data Solutions For Stronger Consumer Retention 175 combinations of lifestyle and demographic information available for appending Email Appending: Add email addresses to your existing consumer files, quickly and confidentially. We offer unmatched append rates and utmost data accuracy. Cell Phone Appending: Append your consumer files with cell phones, using one of the largest, most up-to-date mobile number databases. Reverse Appending: Data Enhancement: Append your demographic or lifestyles information and gain invaluable market intelligence on your current consumer. Maximize your ROI. Validation and Verification: Validate and verify your existing consumer postal, email, cell phone demographic and lifestyle information. Append your email or cell phone database with full postal and contact info. 10
Multi-Channel Marketing Match and Deploy: Achieve a 40 to 50% match rate providing the ability to communicate to prospects through multiple channels. Increase direct mail response by up to 25% while using less than 10% of an overall advertising budget. Multi-Touch Marketing: 3-Month multi-touch program maximizes new customer acquisition. Providing unmatched ROI. Month 1: email + pay-per-click (SEO). 48-72 hrs. 48-72 hrs. Month 2: email + direct mail + social. Month 3: social + direct mail + comprehensive analytics. Alert Email Drop Direct Mail Drop Reminder Email Drop 24 hrs. HL test and approval Preparation and Testing Typical match rates are 30-33% 24 hrs. HL test and approval Client Prepares direct mail drop Ad copy received for testing and branding to mirror client DM piece. HL tested against SPAM filters for maximum deliverability. 11
Some of Our Clients Take 5 Solutions is also a trusted supplier of data to some of the nation s largest list-brokerage houses and Fortune 1000 advertisers. 12
Contact Us Corporate Headquarters 2385 NW Executive Center Drive Suite 200, Boca Raton, Florida 33431 Toll Free: 866.861.8862 Direct: 561.819.5555 Fax: 561.819.0245 Web: www.take5s.com Email: sales@take5s.com 13