Data Enhancement Solutions The essential source for comprehensive and integrated data sevices

Transcription

1 Data Enhancement Solutions The essential source for comprehensive and integrated data sevices

2 [A] uthenticom has been more than a reliable vendor; they have served as a valued partner in the design and execution of our business solutions. Today, Authenticom integrates data daily for more than 2,500 dealer-partners nationwide with virtually no negative feedback... that s exactly the level of service we value. Credit John Soave Sr. Vice President Data Architecture Acceptance Corporation At Authenticom our focus is simple We grow our business by helping you grow yours.

3 Table of Contents page 3 page 5 page 7 page 9 page 11 Your Data Services Partner Data Enhancement Solutions Address Data Services Phone Data Services Data Services 2012 Authenticom, Inc. All rights reserved. Authenticom complies with all applicable federal and state laws related to data privacy.

4 Your Data Services Partner Growing your business is our vertical we offer no competing products or services because our focus is solely on managing your data. > Privately-held and independent of any service provider > Unparalleled technological and data assets > Ability to match any format and schema > 100% transparent with on-demand reporting > Fully-automated record delivery > First-class customer support > Competitively priced > Industry-leading match rates Authenticom has been more than a reliable vendor; they have served as a valued partner in the design and execution of our business solutions. Today, Authenticom integrates data daily for more than 2,500 dealer-partners nationwide with virtually no negative feedback... that s exactly the level of service we value. John Soave Sr. Vice President Data Architecture Credit Acceptance Corporation

5 Authenticom s data services offer faster time to value. We accomplish this through business continuity that entails enterprise-level integration and data management, and an IT infrastructure that scales both rapidly and cost-effectively for the optimal business partnership experience. Enhanced Service Level Agreements > Clearly-defined SLAs > High-end customer support > 99.9% up time Business Intelligence 2.0 > On-demand reporting > 100% transparency of daily activities Business Infrastructure > Leading-edge technology > Made-to-order data solutions Competitive Prices > Low-cost transactional pricing Leverage authenticom s enterprise-level data services to crystalize your business continuity Data and Network Security Data security is our highest priority at Authenticom. As a result, we use the most secure access methods available (AuthentiLink, VPN, and FTP) to ensure your data is never compromised during collection, processing, and delivery. Our network infrastructure incorporates a dual firewall system to protect your data; and state-of-the art network monitoring and intrusion prevention software provides protection against both external and internal threats.

6 Data Enhancement Solutions Address Data Services Deliver targeted messages with accuracy and realize cost savings by validating your records and qualifying your data set for bulk-postage discounts. Data Services > Coding Accuracy Support System (CASS) Standardization > National Change of Address (NCOALink ) > Geocoding Phone Data Services The right contact, the right number. Unlike static files, our data set contains over 400 million unique residential and business phone numbers updated multiple times daily. Data Services > Reverse Phone Append (RPA) > Do Not Call (DNC) > Phone Type Indicator (PTI) > Phone Append and Validation

7 Data Services Generate an ROI of $43.62 for every dollar invested. 1 Authenticom s data set is updated monthly and contains over 750 million unique, opt-in records. 2 Our industry-leading match rates oftentimes exceed 25% on initial files. 100% independent Zero ties to any DMS or other provider Data Services > Reverse Append > Append > Validation 1 Direct Marketing Association. 2 The Authenticom Append service complies with the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM Act), which establishes a framework for reducing unsolicited .

8 Address Services Reduce undeliverable-as-addressed (UAA) mail CASS Standardization Save time and money with our CASS Standardization Service that ensures your direct mail is sent to valid addresses. CASS (Coding Accuracy Support System ) is a stringent certification process developed by the USPS for evaluating address-matching software products that support the following addressing technologies: > DPV System validate delivery address > DSF 2 validate and identify type of delivery address > SuiteLink add known secondary (suite) numbers > And more All address data processed through Authenticom s CASS software generates a CASS Summary Report and USPS Form 3553 to qualify mailings for postage discounts. Each year over 40m People Change Address Negatively Impacting your Bottom Line

9 Reach Millions of Potential Customers NCOALink Processing A partnership with Authenticom gives you access to the USPS NCOALink database of 160 million records / 48 months of permanent address changes to help: > Reduce UAA mail (Undeliverable-As-Addressed) > Provide current address information for matches made to the NCOALink File > Save time, reduce printing, processing, and postage costs by preventing duplicate mail pieces or r ings after address corrections are received > Deliver your marketing faster > Analyze Return Codes to determine deliverability of specific address records Geocoding Target customers and prospects in a defined radius by applying geographic coordinates to a data set. Authenticom can apply geographic coordinates to a data set so you can map areas of interest, including: market segmentation, demographics, dispatched services, sales districting, and more. Authenticom uses the most accurate level of geocoding to help pinpoint the data you need. The NCOALink database is updated every 7 days, along with a daily update of the Daily Delete File. The Daily Delete File contains addresses that still exist in the NCOALink database, but have been marked for deletion. The Daily Delete File is used to stop addresses from being incorrectly updated.

10 Services Append Receive new and valid addresses for records based on name and address match with the largest industry database (more than 750 million records). All addresses in the Authenticom database are unique, permission-based, and CAN-SPAM compliant. We append addresses at the individual (full name and address) and household (last name and address) match levels. + Append INPUT FirstName LastName Address City State Zip Phone Fred Jones 400 Main St. La Crosse WI (608) Append OUTPUT FirstName LastName Address City State Zip Phone MATCHLEVEL Fred Jones 400 Main St. La Crosse WI (608) fredjones@provider.com I Individual Match H Household Match Authenticom Append Process 01 Your file is received (in tab delimited, comma quoted,.csv, or other format) via FTP; or we can poll the customer name file from your dealerships Dealer Management Systems. The file includes customer: 01 Dealer ID 02 First Name 03 Last Name 04 Phone Number 05 Address 1 06 Address 2 07 City 08 State 09 Zip 02 Next, we ll run the file for initial match, appending the best available addresses to the customer data using our proprietary data set and multiple vendor databases. Matches are based on individual and household matching logic. Individual matching logic based on exact match on first name, last name, and address Household matching logic based on exact match on last name and address 03 With your approved letter(s), we ll begin the broadcast to acquire CAN SPAM Act compliant records. During the broadcast we will collect all the records that opt-out. After the 5-day broadcast, the final results will be delivered to you in a zip file. Final File Appended, opt-in records (deliverable) Bounces File Returned addresses (undeliverable) Removes File Opt-out address records Unmatched File Records that we were not able to match If files need to be updated in the 04 DMS, we would then begin the Push Back process. When the Append process is finished, you will receive a Summary Report of the results.

11 toll free international Highest Match Rates oftentimes exceeding 25% on initial files + Validation INPUT FirstName LastName Address City State Zip Phone MATCHLEVEL Fred Jones 400 Main St. La Crosse WI (608) fredjones@provider.net I: Individual Match H: Household Match + Validation OUTPUT FirstName LastName Address City State Zip Phone MATCHLEVEL Fred Jones 400 Main St. La Crosse WI (608) fredjones@provider.com I: Individual Match H: Household Match Validation Identify which addresses are deliverable or undeliverable, reduce marketing costs, and maintain a positive ISP/Domain reputation. Reverse Append Confirm and standardize customer identities at the beginning of every transaction. Our Reverse Append service is powered by a database of over 750 million records that can return name, address, city, state, and zip based on a single address. Authenticom Validation Process 01 Your file is received (in tab delimited, comma quoted,.csv, or other format) via FTP; or we can poll the customer name file from your dealerships Dealer Management Systems. The file includes customer: 01 Dealer ID 02 First Name 03 Last Name 04 Phone Number 05 Address 1 06 Address 2 07 City 08 State 09 Zip 10 Address Next, we ll run the records through the 02 validation process: + Remove records with incomplete address or syntax errors + Ensure the domain exists + Perform soft validation (pings the IP address) 03 Final results will be delivered to you in a zip file containing: Good File (Final) addresses that are validated and do not contain any syntax errors Bad File (Bounces) addresses with syntax errors or invalid addresses If files need to be updated in the 04 DMS, we would then begin the DMS Push Back process. The address records from the Bad (Bounces) File will be removed from the DMS and you will receive a Summary Report of the results.

12 Phone Services Reverse Phone Append RPA (reverse phone append) starts the transaction process in real time and provides identity information (e.g., name and address) based on phone number. + Reverse Phone Append INPUT/OUTPUT INPUT OUTPUT Phone FirstName LastName Address City State Zip Fred Jones 400 Main St. La Crosse WI fredjones@provider.net Phone Append and Validation Phone Append and Validation includes unprecedented access to an extensive and qualified phone list using our proprietary file containing over 500 million names and phone numbers. + Phone Append INPUT/OUTPUT INPUT OUTPUT FirstName LastName Address City State Zip Phone Fred Jones 400 Main St. La Crosse WI fredjones@provider.net Phone Validation INPUT/OUTPUT INPUT OUTPUT FirstName LastName Address City State Zip Phone Phone Validation Flags Fred Jones

13 Authenticom Phone Data Set by Line Type Phone Type Indicator PTI (phone type indicator) identifies land, wireless, and PCS device numbers and appends the appropriate phone type indicators to a data set to help you make the right contact, the right way. + Phone Type Indicator INPUT/OUTPUT INPUT OUTPUT Phone Phone Type Flags LAN: landline, BUS: business, or WIRE:wireless Authenticom Phone Data Set by Segment Do Not Call DNC (do not call) identifies listed numbers in the National, State, and regional Direct Marketing Association DNC registries to help you and your clients maintain brand reputation. + Do Not Call INPUT/OUTPUT INPUT OUTPUT Phone On DNC List Not on DNC List

14 Data Enhancement Solutions The essential source for comprehensive and integrated data sevices (toll-free) (international)