Finance. Acquire New Customers CONSUMER INFORMATION SOLUTIONS. Financial Insights Suite P$YCLE

Transcription

1 CONSUMER INFORMATION SOLUTIONS Finance Successful marketing is highly challenging in today s competitive financial environment. With more options available to your customers and more businesses competing for those customers, your success hinges on reaching and impacting the right customers and prospects and maintaining the relationships you have worked so hard to build. Whether you are offering a line of credit, savings plans, college saving accounts, or other financial services, Equifax can help you acquire new customers, communicate more effectively, reduce risk, gain a deeper understanding of your customers spending habits and comply with emerging regulatory requirements which may govern your marketing efforts. Equifax delivers intelligent marketing solutions for financial service providers solutions designed to help you combat competition, market saturation and an ever-changing economic landscape. Acquire New Customers For over 25 years the nation s leading direct mailers have relied on Equifax to deliver prospects with consistent response rates and lifetime value. Our broad range of demographic, lifestyle and credit data can help you target with precision. Our comprehensive databases are rich with self-reported and compiled data, allowing you to focus in on a highly qualified universe with the opportunity to expand your mailable lists as your needs grow. Our powerful data will help fuel your direct marketing campaigns and improve your ROI. Financial Insights Suite Companies often rely heavily on demographic and lifestyle data to make decisions about which consumers to target and what product to offer. However, these data elements alone do not provide compelling insight into the motivation behind consumer purchase decisions and the consumer s capacity to pay. A consumer's financial situation impacts virtually every purchase decision. Chances are, before a consumer buys your product, they consider their income, their discretionary income, their debts, their credit situation, or the value of their home or other investments. The Equifax Financial Insights Suite helps you better understand these dynamics for each consumer, and incorporate this knowledge into decisions about which consumers to target, what offer to make, and how to create an appropriate message. Income Credit & Debt CreditStyles TM Assets Income Identifier Income 360 (by Echelon) Discretionary Spend (by Echelon) Capacity to Pay Financial Stress Financial Activity Detailed Credit Attributes Home Value Indicator Income Producing Assets > Household income range, based on self-reported and compiled sources > Estimated income that includes income from capital gains, interest > Measure of households spending capacity. Delivered as $ or index > Presence of a credit card, available credit card balance, number of cards, heloc balance > Past due balances, credit score, delinquencies > Number of trades, number of inquiries for new credit > Over 200+ credit attributes, aggregated at Zip+4 level > Predicts home market value > HH level measure of liquid wealth P$YCLE P$YCLE is a highly advanced segmentation system which helps banking, investment and insurance companies improve prospecting efforts. A joint product developed by Equifax and Claritas, P$YCLE classifies consumers into one of eight household types that have distinct usage patterns for financial products and services. Reflecting the real-world behavior of consumers, this valuable data is derived in part from Market Audit, an annual, nationally

2 syndicated survey of more then 100,000 households. These survey results feed the largest database of household-level consumer financial behavior of its kind. Combined MarketAudit results, other proprietary Claritas analytic information (including Income Producing Assets) and Equifax consumer data is analyzed and scored based on similarity of key demographic fields such as Age, Income, Home Ownership, etc. The result is the most efficient financial household-level target-marketing tool available to financial companies. Example P$YCLE Fields Segment Name Description Household Profile Upper Affluent Lower Market Upscale Retired Divided into 7 sub-segments, describing high income households with primarily a high net worth. Divided into 4 sub-segments, describing low income households with a low net worth. Divided into 2 sub-segments, describing minimal income, high net worth seniors. These households probably buy high balance mutual funds, are more likely to engage in home improvement, and probably carry gold cards with a revolving balance. These households probably carry basic checking accounts, high credit card balances, and possibly a student loan. These households are comfortably retired, actively travel, and own a mix of fixed and variable securities. TargetPoint Acquisition TargetPoint Acquisition can help improve the success of your marketing efforts by providing additional information on your prospects before you expend valuable resources. TargetPoint Acquisition works with your existing prescreen criteria to isolate creditworthy customers who have actually demonstrated they may be in the market for your offer. Using data from Equifax s robust credit file, TargetPoint Acquisition will allow you to segment and monitor prospects based on 22 unique, credit event-based triggers. We also offer a suite of advanced model-based predictive triggers. Readi-Screen Identifying creditworthy consumer prospects for your firm-offer-of-credit marketing campaign has never been easier. With over 40 credit-related attributes from which to choose, Equifax enables list generation of segmented and qualified consumer prospects for your FCRA-compliant marketing campaigns on demand. Via an interactive menu of consumer attributes, Readi-Screen enables the selection of geographic, demographic, and risk criteria that meet your target market profile. The result: a list of pre-qualified consumer prospects for your direct marketing campaign. With the industry s most advanced credit prescreen computing platform, and access to the database of consumer credit prospects, Readi-Screen enables direct marketers to maximize their marketing universe within acceptable credit risk boundaries. NICHES NICHES, a proprietary household-level cluster system, segments consumers by age, income, presence of children, and economic activity. Offering financial marketers a complete picture of prospective customers, NICHES data makes it easier to develop targeted communications and improve results. This valuable data can provide financial marketers with detailed knowledge inherent in custom research at a fraction of the cost. Example NICHES Fields NICHE Median Income Median Age Demographic Profile Products Already Affluent $78, Homeowners, fewer kids, mail responders, mail buyers, credit card owners, professional. Auto tools, stocks/bonds, gardening, any tools, beer, cable TV, TV sports, stereo, computers, cigarettes/cigars. Cash-To-Carry $81, Homeowners, professional, mail responders, mail buyers, credit card owners, few kids. New age music, equity loans, running, camping, lottery user, computers, real estate, HH. pets, volunteer work, auto tools.

3 Postal Databases TotalSource XL The TotalSource XL file is the largest compiled consumer database on the market. From purchase history to demographics and lifestyles, this truly comprehensive list offers more than 150 different segment groups on over 118 million U.S. households. Developed from 31 different data sources, TotalSource XL will pinpoint your prospects and deliver them to you in a timely, effective and cost-savings manner. MoveSignals Consumers who are in the process of moving require a range of products and services to help them settle into their new homes. MoveSignals starts with the largest array of linked data sources in the industry. With an exclusive combination of more than 25 event-based triggers (including archived data from the past twelve months), MoveSignals can provide unprecedented insight for marketers to understand customer s behavior before, during and after the move process. The Lifestyle Selector The Lifestyle Selector is the direct marketing industry s largest and most comprehensive database of self-reported consumer information. More than 500 response segments cover all aspects of how consumers live, what they spend their money on and what interests they possess. Equifax BusinessClass List Builder The Equifax BusinessClass List Builder is the industry s newest, largest and freshest source for high-quality business information, featuring rich demographic information on over 18.5 million businesses and over 19 million individuals. Specialty Databases Equifax offers a variety of specialty databases that include information on small office/home office business employees and owners, outdoor enthusiasts, tech-savvy consumers, Spanish-speaking customers, and information on consumers ailments and usage of prescription and over-the-counter pharmaceuticals. (Please ask your sales representative for specific data cards for complete pricing and selections available.) Powerful Modeling Solutions Equifax s consulting arm, the Analytic Consulting Group, can help you better understand your clients. Equifax modeling services begin with a systematic assessment of your needs and objectives. Our consultants can create customized profiles to help you understand the most appropriate target audiences and the best communication medium to help you reach them. In addition, the Equifax Analytic Consulting Group specializes in building Invitation To Apply solutions which do not require a permissible purpose use, or a firm offer of credit. Data Enhancement & List Hygiene Our suite of list hygiene and data enhancement services can help you learn valuable information about your customers. Your enhanced and/or cleansed house file can be used to isolate and target prime prospects for a new or alternate product or service you provide. Solutions Some of your best prospects spend a great deal of time online making financial transactions, managing their budget, and overseeing accounts and portfolios. For this reason, many may respond better to product offers via communications. Our permission-based solutions will help you meet your multi-channel direct marketing needs and offer proven results. Data Installations Many of our leading products can be licensed and stored at your site for use over an extended period (usually 1-3 years). Data installation arrangements can provide you with quarterly file updates, greatly enhanced flexibility, significant discounts on data, and 24/7 access to critical marketing information. Offering endless prospecting opportunities, the following files are currently available for installation: TotalSource XL Aggregated Automotive Data Aggregated Financial Data The Lifestyle Selector Small Area Characteristics Carrier Route Marketing Index Database Solutions Our Database Solutions allow you to improve your campaign efficiency by allowing your data and multiple Equifax list products to co-exist on a single

4 delivery platform. Within one unified system the prospect data you need can be refined, optimized, accessed and utilized to manage your next prospecting campaign. Your customer file intelligence can be combined with Equifax s industry leading prospect data to identify the prospects that match your existing customer profile. Improve Customer Retention The value of your existing customers can not be underestimated. Once you have invested in capturing the customers best served by your products, learning more about them can help you secure their loyalty and future business. Equifax has a variety of products to serve your customer retention objectives and help you maintain customer relationships. Equifax Append and Equifax Reverse Append Our suite of Append products allows you to target your consumers through more than one communication channel, increasing the opportunity to reach all your potential customers and build stronger relationships with them. Equifax Append and Equifax Reverse Append can add a vast amount of information to your database records, including: and postal addresses, name, age, income, gender, marital status, dwelling type, lifestyles, interests and much more. Your enhanced database will help you reach your customers more effectively and improve your retention efforts. TotalSource Change Of Address TotalSource Change of Address is a proprietary database consisting of change-of-address information compiled from multiple sources, including magazine subscriptions, catalog houses, insurance companies and credit companies. Because more than 20% of all movers do NOT file a change of address form with their local post office, this valuable file provides an alternative method for identifying movers. Database Solutions Our Database Solutions can help you more efficiently manage customer relationships by facilitating a single comprehensive view of your customer across multiple data sources, databases and business lines. We can help you increase the effectiveness of your ongoing marketing initiatives and customer relationship activities. Modeling Solutions Our analytic services range from exploratory product-based profile studies to retention modeling that uses your house data coupled with Equifax demographic and lifestyle data to maximize return on marketing investment. FOCUS A FOCUS report is a proprietary profiling tool that simulates the U.S. marketplace and allows you to compare customers key lifestyles and demographics to the country as a whole. FOCUS will help create a picture of your best customers and identify more individuals who match your customer profile. House File Optimizer House File Optimizer compares your best customers to the balance of YOUR database in order to isolate next best prospects. This technique ranks records within your house file based on how closely they resemble your best customers. (Ask your sales representative for more information on free models and our modeling guarantee.) Data Enhancement Our Data Enhancement solutions will enable you to target and communicate with your customers more effectively by allowing you to enhance your file with more than 700 powerful data elements. These include: demographic elements, purchase behavior information, household automotive selects, lifestyle and interest selects. List Hygiene Equifax List Hygiene services are designed to cleanse clients house files and mailing lists by minimizing the number of records with undeliverable addresses, identifying duplicate records, adding forwarding addresses and suppressing the names of prospects who have requested not to receive offers by mail. By making sure your list contains the most up-to-date information, you can improve response rates, reduce costs and maintain communication with your most valuable customers.

5 prospects, improve customer relationships & increase revenue Capitalize on Cross-sell Opportunities Your existing customer is often your best prospect for new or related products. Equifax s products can help you take better advantage of your cross-sell and up-sell opportunities by providing you with a deeper understanding of your customer portfolio. This valuable insight will help you identify opportunities as soon as they occur and put you in position to deliver the most appropriate offers to your best customers at the right time. Equifax Append & Data Enhancement Appending information to your existing house file will allow you to target your consumers with cross-sell and up-sell offers more effectively. Knowing more about your customers lifestyles and interests will help you offer them additional products they may be in the market for or which may be attractive to them. Modeling Solutions Equifax s range of models can help you improve cross-sell initiatives by pinpointing ripe segments for specific products and services. Our analytic experts will paint a picture of your best customer segments and score and rank them based on a variety of criteria. (Ask your sales representative for more information on free models and our modeling guarantee.) TargetPoint CrossSell TargetPoint CrossSell can help you anticipate your customers next needs, allowing you to build upon and maximize the value of your relationships. This enhanced prescreen service will alert you to vital financial activities carried out by your customers, so you can extend a relevant offer before they seek products or services elsewhere. TargetPoint CrossSell will allow you to segment and monitor prospects based on 22 unique, credit event-based triggers. Database Solutions Our Database Solutions can help you maximize cross-sell and up-sell results. With a broad array of data enhancement, analytic and modeling services available, your data can be mined to identify new or hidden opportunities with your existing customers. The integration of your data and ours into a single, highly efficient platform allows you to customize name selection in ways that previously required special programming or were simply not possible. Contact us today to discuss how our target market intelligence can help satisfy your needs services

6 Equifax offers a full range of solutions designed to help financial institutions identify new prospects, learn more about their customers and uncover new opportunities. Equifax can help you: Isolate qualified prospects by accessing our leading databases, rich with lifestyle and demographic selections and robust credit data Improve direct marketing campaigns and increase ROI Learn more about your customers to assist in retention efforts Leverage and maintain your house file effectively Managing and capitalizing on multiple channels, including marketing as a part of your growth and customer retention strategy Equifax is a registered trademark of Equifax Inc. Inform, Enrich, Empower is a trademark of Equifax Inc. The Lifestyle Selector and Small Area Characteristics Database are registered trademarks of Equifax Inc. TotalSource XL, TotalSource New Movers, TotalSource Change of Address, Database Solutions, Equifax Business- Class, FOCUS, House File Optimizer, TargetPoint Acquisition, TargetPoint CrossSell, Equifax Append, Equifax Reverse Append, Readi-Screen and NICHES are trademarks of Equifax Inc. Market Audit and P$YCLE are registered trademarks of Claritas Inc. All other trademarks and service marks not owned by Equifax Inc. or its subsidiaries are the property of their respective owners. Copyright 2009, Equifax Inc., Atlanta, Georgia. All rights reserved. Printed in the U.S.A. EFS-903-ADV 6/09