TABLE OF CONTENTS. About Lamark Media Who We Are ing Solutions and Other Services. page 2 page 3

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2 TABLE OF CONTENTS About Lamark Media Who We Are ing Solutions and Other Services page 2 page 3 About Marketing The Lamark Advantage Automotive Specific Data Auto Intenders Database page 4 page 5 page 6 Delivery Processes Sample Tracking Report Automotive Internal Sales Match Report Sample Auto Creatives Testing, Deployment Process & Timing page 7 page 8 page 9 page 11 Confidentiality Statement Contact Information page 12 page 13

3 WHO WE ARE Industry Leadership Lamark Media is a full-service digital advertising agency that leads the industry in performance-based marketing initiatives. Our database of consumer information is updated daily and brings in millions of fresh pieces of data per month that are scrubbed to ensure higher quality and response rates over our competitors. Our innovative marketing services are able to help you reach your existing and prospective clients through highly-targeted demographics and secure delivery through our responsive base of opt-in records for both businesses and consumers. We are confident that with our widespread expertise, your personal account manager and consultant will assess your business needs to implement strategies that will deliver measureable results. Lamark s clientele span the globe, ranging from Fortune 500 corporations and international advertising agencies to locally-owned operations. We work closely with each client to develop unique and customized solutions to most effectively reach their advertising, branding and marketing goals.

4 ING SOLUTIONS AND OTHER SERVICES Marketing 100% CAN-SPAM compliant 10 MM+ opt-in s 90-95% average deliverability Real-time tracking Direct Mail NCOA and CASS certified 200MM+ consumer postal records 200+ unique lifestyle and demographic selects Multi-Channel Solutions Match and Deploy (Postal and ) Multi-Service Packages Other Services Social Media Management Search Engine Optimization Pay Per Click & Pay Per Call Lead Generation Graphic and Web Design Data Solutions & Site Licensing appending Cell phone appending Reverse appending Data enhancement Validation and verification

5 THE LAMARK ADVANTAGE Lamark is proud to offer one of the largest and most technologically advanced databases of any marketing service today, allowing you to micro-target your audience by interests to parallel your offer and create specifically customized lists for your campaigns. We have servers located in Florida, Texas and Missouri and an experienced in-house team of account managers, consultants and designers that deliver REAL RESULTS. 100% CPM-based Matching individual and postal records available with demographic and lifestyle data points Lamark recognizes and maintains the lifetime value of each of its subscribers Lamark manages its IP and ISP relationships daily 90-95% average deliverability vs. average industry deliverability rate of 60% Higher than standard client retention rate of 85% Lamark best practices warrant higher delivery rates: Brand recognition through banner wrapping Subject line and HTML creative spam scoring Image, content and text layout HTML optimization optimization for smartphone delivery in multiple OS environments Personalization, professional copywriting, and custom audiences through social media cross channeling are all available

6 AUTOMOTIVE SPECIFIC DATA Lamark has unparalleled expertise in automotive marketing solutions. Whether you are planning a standalone postal campaign or a multi-channel order, Lamark provides postal data that has been NCOA and CASS certified to ensure deliverable records. Our automotive industry clientele range from OEMs and Tier 2 groups to private dealers. Our automotive selects allow busy dealerships looking for fast, measureable ROI to target their audience down to: Year, Make, Model records of US auto owners Auto Intenders (hand-raisers looking to purchase a vehicle within 30, 60 and 90 days) Lessees Demographic selects: Gender, Household Income, Presence of Children, Zip Code, Credit Rating and more. Real-Time Tracking Lamark Media is one of the few marketing companies to provide real-time tracking systems. We provide our clients with login credentials so they can monitor and examine their campaigns at the click of a button.

7 AUTO INTENDERS DATABASE P who have indicated they are looking to purchase a vehicle within the next 30, 60 and 90 days. Over 16MM available records Open ate: -1 % Click-through ate: 1-3% Lamark generates, compiles and data Mobile-friendly optimization Real-time tracking available on demand Zip code radius geo-targeting Matching and postal records available Creative portfolio: From our professional design team, please contact your Lamark account representative.

8 SAMPLE TRACKING REPORT Campaign Name Date Quantity Opens Clicks Open % Click % Auto Dealer 5/17/ ,000 6, % 1.498% Link Clicks Lamark Media Standard 12.78% TOTAL 749 Industry Standard 4% This campaign performed 319.5% above industry standard.

9 AUTOMOTIVE INTERNAL SALES MATCH REPORT FIRST NAME LAST NAME ADDRESS CITY STATE ZIP DAVID PORTER BRADFORD- WOODS PA CARL NICKELSON CONFLUENCE PA DONALD SNYDER ADDISON PA ELIZABETH NICHOLSON CONFLUENCE PA MARLENE TODARO BEDFORD PA DANIEL SMITH BEDFORD PA JANET WEIRICH BOSWELL PA JOSEPH PAYNE BREEZEWOOD PA Final Campaign Results ed 50,000 Auto Intenders 3 times during the calendar month. 16,889 Total Opens: [11.25%] 2,306 Total Clicks: [1.53%] Total vehicles sold 53 Average Marketing Cost Per Vehicle Sold: Profit: [Based on NADA est. of $1,800 per vehicle] $99.05 $95,400 Campaign Cost: $5,250 ROI: $90,150 DANIEL AUGUSTINE ADDISON PA MICHAEL ESTOCK ADDISON PA MICHAEL ESTOCK ADDISON PA At the close of each month we will focus on either the Open Group, Click Through Group, or both in order to match back the sales we were able to generate. We only take credit for the buyers we were able to reach and influence during their time in the market to buy a vehicle. Reporting is done at the close of the sales month for each dealership.

10 SAMPLE AUTO CREATIVES

11 SAMPLE AUTO CREATIVES

12 TESTING, DEPLOYMENT PROCESS & TIMING ALERT DROP FOLLOW-UP DROP REMINDER DROP HTML AD COPY TEST AND APPOVAL PREPARATION AND TESTING HTML AD COPY TEST AND APPROVAL HTML ad copy received for testing and branding. copy tested against SPAM filters to provide maxium deliverability.

13 CONFIDENTIALITY STATEMENT This presentation is intended only for the persons to whom it has been presented and is to be used for informational purposes only. All content and information contained herein is the sole property of Lamark Media Group, LLC If you are not the intended recipient you are notified that disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited.

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