SEO Marketing Strategy. Keeping you connected through SEO

Transcription

1 SEO Marketing Strategy Keeping you connected through SEO

2 Table of Contents Popularity Keywords Content Uniqueness Marketing Links Traffic Ranking Innovation Optimization Analysis

3 Popularity In order to be popular, the following points will emphasized so that we can make your site reach higher on the search engine results list. We will investigate several ideas and you can decide upon which ones (all or as few as you d like) to obtain the results you wish for your business.

4 Key Words Key words are crucial in getting your business higher up on the results screen. Keywords are words that are specific to YOUR business Specific to your industry Specific to the making of your product Your Location Affiliations / Memberships Employee Names Expertise Education Qualifications

5 Content Site Map A site map is a file that resides in your website s home directory that contains links to each and every page on your site. The content that you have on your pages for potential customers to read is crawled when we submit the site map to the search engines. Words and phrases on your pages that are the same or similar to the keywords referenced on each page make the results stronger when your business is searched. Pictures Pictures also contain tags that can be used to reach a broader audience. Name your photos SPECIFICALLY for what they are intended for instead of pic1.jpg, pic2.jpg, etc)

6 Uniqueness How unique is your site from others in your industry? Using special catch phrases that others use for the competition (not copyrighted/trademarked material) but phrases that pertain to techniques in your industry or general practice phrases example eyelashes, eyebrows, thickening process, etc. If you re going to use Copyrighted material, make sure you have the rights to use them. Get some kind of written verification (either a letter or an that can be physically produced when asked Where did you get the OK to use that? Do you have a niche market?

7 Marketing Do you have a niche market, or is it broader than that? Target audience Specific demographic? On your website create a form for distribution list can create an blast using these addresses. We can help with this also! Flyers Business Cards QR Codes on flyers and business cards (Links to your website from a mobile device)

8 Links Affiliations / Memberships Facebook page / Twitter Feed (we can create links on your site to get the users to these places) Related articles that may give the end user additional information regarding the process or your product.

9 Traffic Driving Traffic to your site Social Media Create a Facebook and Twitter account Use them! QR Codes (Barcode on printed materials you hand out) Word of mouth Blogging Find related blogging sites and either post something on there or talk to the person that runs the blog to interview you to get yourself some additional traffic.

10 Ranking Incorporating more of these tactics WILL achieve a higher result on search engine queries.

11 Innovation Research and preparing prior to our meeting Asking the right questions Paying attention to details you provide Asking follow-up questions based on your comments By doing these things, we can capitalize on these methods and pursue benefits for your business ultimately, driving more users to your site!

12 Optimization By implementing these few basic steps mentioned in this presentation, we can optimize your website to a contending factor in search engine results.

13 Analysis Google Analytics can be utilized on your site so that you can monitor the activity on your site as well as the types of keywords they re using to get to your site If you see that certain keywords have a low ranking in the analytics table, it may be time to remove it, and come up with an alternative word for it that may bring better results.

14 Wrap Up Let s put these ideas to work for us! We can achieve great things and reach more users to make your business grow! Any questions? Comments?