How are you combating app fatigue? Has your business found a way to realize the power of Passbook?

Transcription

1 How are you combating app fatigue? Has your business found a way to realize the power of Passbook? Syniverse Mobile Engagement with Passbook Feature How did your business first integrate mobile? Chances are it was by developing an app. Apps can serve powerful purposes, but tend to lose half of their peak users after just three months, according to BI Intelligence. Plus, with millions of apps available, your app faces a lot of competition for your customers focus. Leveraging mobile in news ways, such as with Passbook, can help your business keep your customers attention through the mobile channel. Passbook is a preinstalled app on Apple s ios devices that acts as a mobile wallet, keeping airline boarding passes, gift cards, coupons and other documents organized and ready to access with the tap of a finger. When combined with a contextual data engine, Passbook elevates the customer experience, giving you the ability to deliver the relevant, real-time content your customers want. The Syniverse Mobile Engagement with Passbook feature, part of Syniverse s Mobile Engagement Suite, helps you maximize your mobile engagement activity with minimal IT effort by enabling you to deliver location-based offers as well as update account and loyalty information through Passbook. As one of the largest e-commerce applications, according to BI Intelligence, Passbook extends your mobile footprint and helps you to reach your customers in the mobile moment with customized, branded content. Coupled with other forms of mobile messaging, such as SMS, and push notifications, Passbook notifications and promotions provide a world of opportunities for you to reach customers with the right message at the right time. 1

2 Uses Using Passbook can help you enhance the relevance of your mobile messages by dynamically updating information and driving offers based on location. For example, financial institutions can dynamically update their customers account information or send a welcome pass when an account holder enters a bank location. A retail company can update mobile coupon offers once the pass is downloaded and a customer enters its store, and it can dynamically update loyalty points. And hotels and airlines can send confirmation details of a customer s trip and stay, and can even send offers like beverage coupons or upgrades a day before a traveler s journey. Passbook Home Screen Example Passbook Retail Loyalty Points Passbook Travel Loyalty Points Passbook Best Coffee Scan Code TA Top Airlines Retail Shop Restaurant NY PET CARE John Smith John Smith 500 newly added loyalty points Top Airlines Gate 23 Passbook organizes all the companies with which a user has documents in one quick-glance home screen Companies can dynamically update loyalty points once a customer has downloaded their pass in Passbook 2

3 Benefits Enhance customer loyalty and increase revenue by reaching your customers in the mobile moment. Improve message relevance by dynamically updating Passbook pass information. Promote new products or services and increase channel metrics, such as click-through and conversion rates. Accelerate time to value by enabling business users to develop and execute programs without the use of extensive IT resources. Ensure customer access to content, whether their device is on or offline. Features Web-based user interface to allow companies to easily build, manage and analyze Passbook pass campaigns. Deploys multiple Passbook pass campaigns simultaneously across a number of communication channels, such as in-app push notifications, text messages, social media posts and s. How It Works 1. Define your offer: Populate basic campaign information, such as offer type, brand name and offer description. a. Offer types include coupon, store card, generic pass, boarding pass or event ticket. 2. Customize look and feel: Customize colors, images and logos for your pass. 3. Add Passbook content: Add offer text and barcode for user scanning. 4. Enable location (using geolocation or beacons): Send passes to devices that enter or exit the proximity of a defined location. 5. Assign Passbook to engagement Choose channel to send Passbook campaign communication to your customers. 6. Choose delivery schedule Set date and time preferences. Supports 35 languages. Capability to customize Pass look and feel through the adding of branding elements, such as color schemes, logos and images. Two-way API to integrate into legacy enterprise applications. Reporting available for any campaign logged in the platform. 7. Review and send Review your Passbook pass and send to your select customer groups 3

4 Related Products In-App Push Notifications: Engage and re-engage your app users by alerting them of events. Increase app utilization by making users aware of changes, and remind users of upcoming events. Mobile Offer Management: Deliver personalized offers and rewards to customers from a broad network of retailers via mobile push/pull notifications, SMS, the Web and through your mobile app. Rich Media Engagement: Increase customer engagement by sending interactive offers via MMS and SMS, such as a scratch-to-win mobile coupon. Application-to-Person (A2P) Messaging: Deliver timely, relevant SMS and MMS messages to customers regardless of their mobile network operator, location or handset or device type. This service is similar to sending a text message to a family member. The difference is that with A2P messaging, a brand sends an informational or promotional text, video or picture message to its customers. Mobile Engagement for Employees: Enhance internal messaging with rich communication and M2M event triggers to bring new power to internal communications. Number Identity: Improve message routing and increase the accuracy of your customer database by identifying whether customer phone numbers are mobile, landline or deactivated. Additional Features Feature Customization Dynamic Content Updates Barcode Support Location and Language Support* Description Define a Passbook pass template and select color themes, logos, and images using configuration tools. Content can be populated on the front and back of the pass. Once the Passbook pass has been created, the platform allows placeholders in the pass to be replaced with variable data so that personalized passes can be distributed to multiple recipients. Once a user has downloaded the pass, notification and promotion information can be dynamically updated in real time. Add static and dynamic barcodes as well as QR codes to a pass. Promote Passbook pass through QR codes, in-store signage or the Web. Send passes to devices that enter or exit the proximity of a defined location. Add up to 10 location and/or ibeacon triggers and support up to 35 languages. 4

5 Passbook Pass Types Delivery Channels Reporting API Integration Graphical User Interface (GUI) Security Subscriber Management Policy Management Professional Services Passbook Coupon: A one-time use pass that offers a certain deal to users (e.g., $2 off a large coffee). Passbook Store Card: A multi-use pass that works like a store gift card. When a user makes a purchase, the balance is updated to reflect the card s current value Generic Passbook: An all-purpose pass that can be used when none of the specific Passbook pass types are required. Passbook Boarding Pass: A one-time use pass that works like a boarding pass or transit ticket, storing passenger s travel details, such as starting location, destination, travel time, seat, etc. Passbook Event Ticket: A one-time use pass that works like a print ticket, storing the attendee s event details, like event date, time, venue, seat, etc. Passes can be sent to a user s mobile device via SMS, or push notification. Filter results according to standard or customized attributes. Determine which channels were most effective to reach your customers. Integrate with enterprise systems and customize interactions via REST-based APIs. Design, target and execute campaigns in one centralized platform. The GUI look and feel can be customized to include specific branding elements. Rely on a proven platform backed by service-level agreements. Encryption at rest is available. Capture subscriber attributes and maintain information, such as member ID, member names, and opt-in status. Preconfigure campaigns to follow a specific format. For example, double opt-in, and day and hour restrictions can be configured. Leverage service to assist in your planning, integration, data analysis and successmetric determination efforts. *Location sources are dependent on deployment region and use Get Started Today! Syniverse is a global mobile solutions specialist that connects more than 1,500 mobile service providers and consumer companies in nearly 200 countries. We specialize in enabling the world s mobile users to connect with each other regardless of device, network or location. Our advanced cloud-based solutions deliver superior user experiences through always-on services and real-time engagement. For more than 25 years, we have been simplifying complexity to deliver the promise of mobility a simple, interoperable experience, anytime, anywhere. Contact us today for more information or visit to learn more Syniverse Technologies, LLC. All rights reserved under U.S. and international copyright laws. Rev