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1 ABOUT datatrac Datatrac is a leading ASP of hosted marketing software that allows permission-based marketers to manage, send, track, and grow their campaigns. Leading marketers have incorporated our web-based application into their multi-channel marketing mix by using it for sales promotions, opt-in newsletters, bulk , plain text messages, and HTML messages. With datatrac, common functions, such as message deployment, can be made via a customer's content management or CRM system. Users can dynamically create customer profiles, collect and review data, such as open rates, read rates, and click through rates, take advantage of viral marketing opportunities, and optimize deliverability for marketing campaigns.the list management feature on our marketing web application offers bounce-back reporting and allows for data mining. As an added benefit, datatrac provides marketing best practices webinars and seminars, and access to its resource center featuring white papers, case studies, videos, podcasts, and newsletters. Datatrac is an integrated, self service campaign management solution that offers detailed management and analysis tools to companies seeking to simplify, synchronize, and capitalize on their online marketing endeavors. From the comfort and privacy of your desktop, datatrac allows you to plan and perform -based acquisition and retention strategies, as well as deploy, track, and evaluate campaign activities. You can then use datatrac to refine and maximize future campaigns for an ever-growing ROI. Want to maximize your online ROI? you ve come to the right place. Our unique program will allow you to manage, send, track, and grow your marketing investment. 1

2 datatrac FEATURES Datatrac s core technology addresses the key automation needs required to run high capacity, high impact marketing campaigns. Components include: list management Datatrac includes many advanced list management features that help marketers save time and deploy more effective campaigns. Our list management features are designed to allow marketers to automate the many otherwise laborious tasks needed to deploy an campaign quickly and easily. Subscribe and unsubscribe management Import/export wizard Integrated bounce management List hygiene Global suppression system for CAN-SPAM compliance content management Datatrac includes many powerful content management features that enable firms to easily manage their brand assets for integration with marketing campaigns. Datatrac includes a full suite of tools within the template library for on-line content creation and on-line content storage. Additionally, you can use datatrac to pull external content resources housed on your website to be included in your marketing campaigns. Integrated WYSIWYG HTML editor Template library HTML forms wizard Media library RSS 2.0 2

3 campaign segmentation & personalization campaigns that provide relevant and personalized content have been found to vastly outperform those without personalization and segmentation. Datatrac delivers on its promise of providing a platform capable of fostering relevant communications via the channel using a powerful segmentation, dynamic content, and personalization system. Datatrac allows you to define an unlimited number of profile data fields which will allow you to segment your list, personalize your campaign and apply dynamic content rules to improve relevance and overall campaign ROI. Powerful segmentation engine Advanced personalization engine Robust dynamic content engine advanced deliverability Datatrac offers one of the most advanced deliverability platforms available today. Marketers who want to ensure that their campaigns reach the inboxes of their recipients use datatrac to achieve some of the highest deliverability rates in the industry. Datatrac has invested heavily in researching the different factors that cause deliverability problems, and has addressed each of these issues through a robust set of deliverability tools and methodologies. Dedicated IP and mailing domain name Throttled approach ISP relationships with active whitelisting status ISP specific deliverability reporting Abuse reporting with feedback loops accreditation via Return Path, Habeas, and Goodmail 3

4 tracking & analytics Each datatrac hosts a number of data mining devices designed to help you determine the exact demographics of your customers. Through real-time web based reports and analytics, you will receive a high level view of your campaign results. You will also be able to drill-down into the specifics of your data. The more you know about your ideal customer, the more you can refine future campaigns to deliver exactly what your customers want when they want it. User level open, read, and click-through reports Geographical tracking and targeting Visual overlay of click-through data Campaign bounce reports Subscription details report Interactive graphs robust XML-based API With the increased growth and adoption rate of XML, datatrac has released a full suite of XML-based interoperability tools that allow customers to integrate their external systems. Common functions, such as message deployment, can be made via customer s content management or CRM system. Additionally, tracking analytics are available in XML format for integration with customer s in-house databases. Bi-synchronous data communications between datatrac and CRM systems Remote campaign deployment Remote management of user profile data 4

5 DELIVERABILITY Deliverability is the number one concern for marketers. The ability to implement best practices for subscription management, message composition, and ISP relations makes all the difference. Datatrac is committed to providing the highest level of deliverability to our clients. Our pledge to this commitment is found in a number of our advanced deliverability services such as datatrac s Spam Score, Abuse Processing System, Global Suppression System, and our by-isp deliverability reporting interface. Our deliverability strategies go beyond the basic direct response principles of writing subject lines that inspire clicks and creating campaigns with links above the fold. Datatrac s deliverability strategies include educating new subscribers on the types of communication that will be sent to them, how often or when the communication will arrive, and what address you will be using to send the message. Along with education and preference, marketers will want to ensure the hygiene of their lists, keeping their bounce ratio to an absolute minimum. Along with measuring open, read, and click-through rates, smart marketers will want to measure their Spam Score to determine how it affects response rates and overall deliverability. Datatrac has implemented a feature called Spam Score, which is based upon the popular Spam Assassin architecture. This is a valuable feature that will help messages get past Spam Filters, such as Spam Assassin, which often falsely block permission-based communications. (570) MARKETING IDENTITIY ADVERTISING COLLATERAL PACKAGING WEBSITE TRADESHOW APPAREL 5

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