Successful marketing in today s challenging insurance environment. Acquire new customers. Postal databases
|
|
- Erick Cox
- 8 years ago
- Views:
Transcription
1 CONSUMER INFORMATION SOLUTIONS Insurance Successful marketing in today s challenging insurance environment With more options available to your customers and more businesses competing for those customers, your success hinges on reaching and impacting the right customers and prospects, creating and fostering strategic partnerships, and communicating effectively with brokers, agents and carriers. Equifax delivers intelligent marketing solutions for insurance providers solutions designed to help you combat competition, skeptical consumers and a volatile economy. Acquire new customers For over 25 years the nation s leading direct mailers have relied on Equifax to deliver prospects with consistent response rates and lifetime value. Our broad range of demographic and lifestyle data can help you target with precision. Our comprehensive databases are rich with self-reported and compiled data, allowing you to focus in on a highly qualified universe with the opportunity to expand your mailable lists as your needs grow. Our powerful data will help fuel your direct marketing campaigns and improve your ROI. Postal databases TotalSource XL The TotalSource XL file is the largest compiled consumer database on the market. From purchase history to demographics and lifestyles, this truly comprehensive list offers more than 150 different segment groups on over 118 million U.S. households. Developed from 31 different data sources, TotalSource XL will pinpoint your prospects and deliver them to you in a timely, effective and cost-savings manner. MoveSignals Consumers who are in the process of moving require a range of products and services to help them settle into their new homes. MoveSignals starts with the largest array of linked data sources in the industry. With an exclusive combination of more than 25 event-based triggers (including archived data from the past twelve months), MoveSignals can provide unprecedented insight for marketers to understand customer s behavior before, during and after the move process. The Lifestyle Selector The Lifestyle Selector is the direct marketing industry s largest and most comprehensive database of self-reported consumer information. More than 500 response segments cover all aspects of how consumers live, what they spend their money on and what interests they possess. Equifax BusinessClass List Builder The Equifax BusinessClass List Builder is the industry's newest, largest and freshest source for high-quality business information, featuring rich demographic information on over 18.5 million businesses and over 19 million individuals. This impressive list alternative has been developed from hundreds of leading self-reported, compiled, government, yellow pages and other public, private and proprietary sources, to deliver a precise picture of your business customers. Specialty databases Equifax offers a variety of specialty databases which can help you hone in on distinct prospects best served by your products. These databases include information on small office/home office business employees and owners, outdoor enthusiasts, tech-savvy consumers, Spanish-speaking customers, and information on consumers ailments and usage of prescription and over-the-counter pharmaceuticals. (Please ask your sales representative for specific data cards for complete pricing and selections available.)
2 Data enhancement and list hygiene Our suite of list hygiene and data enhancement services can help you learn valuable information about your customers. Your house file can be used to isolate and target prime prospects for a new or alternate product or service you provide. solutions Permission-based has evolved into a vital part of the communications mix as it offers new marketing efficiency with shortened campaign timeframes. It is a fast, effective and low-cost method of interacting one-on-one with customers and prospects. Equifax offers emarketing solutions which will help you meet your multi-channel direct marketing needs and offer proven results. Powerful modeling solutions Equifax s consulting arm, the Analytic Consulting Group, can help you better understand your clients. Equifax modeling services begin with a systematic assessment of your needs and objectives. Our consultants can create customized profiles to help you understand the most appropriate target audiences and the communication medium to help you reach them. (Ask your sales representative for more information on FREE models and our modeling guarantee.) Data installations Many of our leading products can be licensed and stored at your site for use over an extended period (usually 1-3 years). The benefits and advantages of data installations over the traditional list order or Data Enhancement approach are very straightforward. Data installation arrangements can provide you with significant discounts on data, 24/7 access to valuable marketing information, enhanced flexibility and quarterly file updates. Offering endless prospecting opportunities, the following files are currently available for installation: TotalSource XL Aggregated Automotive Data Aggregated Financial Data The Lifestyle Selector Small Area Characteristics Carrier Route Marketing Index Database Solutions Our Database Solutions allow you to improve your campaign efficiency by allowing your data and multiple Equifax list products to co-exist on a single delivery platform. Within one system the prospect data you need can be refined, optimized, accessed and utilized to manage your next prospecting campaign. Now, your customer file intelligence can be combined with Equifax's industry leading prospect data to identify the greatest amount of prospects that match your existing customer profile. TargetPoint Acquisition TargetPoint Acquisition can help improve the success of your marketing efforts by providing additional information on your prospects before you expend valuable marketing resources. TargetPoint Acquisition works with your existing prescreen criteria to isolate creditworthy customers who have actually demonstrated they may be in the market for your offer. Using data from Equifax s robust credit file, TargetPoint Acquisition will allow you to segment and monitor prospects based on 22 unique, credit event-based triggers. Plus, you can now tap into our new suite of of advanced model-based predictive triggers the most statistically valid event filters available! Financial Insights Suite Companies often rely heavily on demographic and lifestyle data to make decisions about which consumers to target and what product to offer. However, these data elements alone do not provide compelling insight into the motivation behind consumer purchase decisions and the consumer s capacity to pay. A consumer's financial situation impacts virtually every purchase decision. Chances are, before a consumer buys your product, they consider their income, their discretionary income, their debts, their credit situation, or the value of their home or other investments. The Equifax Financial Insights Suite helps you better understand these dynamics for each consumer, and incorporate this knowledge into decisions about which consumers to target, what offer to make, and how to create an appropriate message.
3 Financial Insights Suite Income Credit & Debt CreditStyles TM Assets Income Identifier Income360 (by IXI) DS$ (Discretionary Spending Dollars by IXI) DSI (Discretionary Spending Index by IXI) Capacity to Pay Financial Stress Financial Activity Detailed Credit Attributes Home Value Indicator Income Producing Assets > Household income range, based on self-reported and compiled sources > Estimated income that includes income from assets > Measure of household discretionary spending. Delivered as a dollar value. > Measure of household discretionary spending capacity. Delivered as an index. > Presence of a credit card, available credit card balance, number of cards, heloc balance > Past due balances, credit score, delinquencies > Number of trades, number of inquiries for new credit > Over 200+ credit attributes, aggregated at Zip+4 level > Predicts home market value > HH level measure of liquid wealth Capitalize on cross-sell opportunities Your existing customer is often your best prospect for new or related products. Equifax s products can help you take better advantage of your cross-sell and up-sell opportunities by providing you with a deeper understanding of your customer portfolio. This valuable insight will help you identify opportunities as soon as they occur and put you in position to deliver the most appropriate offers to your best customers at the right time. Equifax Append and data enhancement Appending information to your existing house file will allow you to target your consumers with cross-sell and up-sell offers through more than one communication channel, increasing your message frequency and overall impact. When you reach customers according to their communication preference, your products are more likely to appeal to them. Plus, knowing more about their lifestyles and interests will help you offer them additional products they may be in the market for or which may be attractive to them. Modeling Solutions Equifax s range of models can help you improve cross-sell initiatives by pinpointing ripe segments for specific products and services. Our analytic experts will paint a picture of your best customer segments and score and rank them based on a variety of criteria. This valuable information will help you maximize additional sales among your current customers. (Ask your sales representative for more information on FREE models and our modeling guarantee.) Database Solutions Our Database Solutions can help you maximize cross-sell and up-sell results. With a broad array of data enhancement, analytic and modeling services available, your data can be mined to identify new or hidden opportunities with your existing customers. The integration of your data and ours into a single, highly efficient platform allows you to customize name selection in ways that previously required special programming or were simply not possible. TargetPoint Cross-Sell TargetPoint Cross-Sell can help you anticipate your customers needs, allowing you to build upon and maximize the value of your relationships. This enhanced prescreen service will alert you to vital financial activities carried out by your customers, so you can extend a relevant offer before they seek insurance elsewhere. TargetPoint Cross-Sell will allow you to segment and monitor prospects based on 22 unique, credit event-based triggers.
4 Improve customer retention The value of your existing customers can not be underestimated. Once you have invested in capturing customers best served by your products, learning more about them can help you secure their loyalty and future business. Equifax has a variety of products to serve your customer retention objectives and help you maintain customer relationships. Equifax Append and Equifax Reverse Append Our suite of Append products allows you to target your customers through more than one communication channel, increasing the opportunity to reach all your potential customers and build stronger relationships with them. Equifax Append and Equifax Reverse Append can add a vast amount of information to your database records, including: and postal addresses, name, age, income, gender, marital status, dwelling type, lifestyles, interests and much more. Your enhanced database will help you reach your customers more effectively and improve your retention efforts. Data Enhancement Our Data Enhancement solutions will enable you to target and communicate with your customers more effectively by allowing you to enhance your file with more than 700 powerful data elements. These include: Demographic elements Lifestyle and interest selects Purchase behavior information Household automotive selects List Hygiene Knowing who to market to is only one half of the challenge. Making sure that you can reach those customers with your communications is essential. Equifax List Hygiene services are designed to cleanse clients' house files and mailing lists by minimizing the number of records with undeliverable addresses, identifying duplicate records, adding forwarding addresses and suppressing the names of prospects who have requested not to receive offers by mail. By making sure your list contains the most up-to-date information, you can improve response rates, reduce costs and maintain communication with your most valuable customers. Database Solutions Our Database Solutions can help you more efficiently manage customer relationships by facilitating a single and comprehensive view of your customer across multiple data sources, databases and business lines. We can help you increase the effectiveness of your ongoing marketing initiatives and customer relationship activities. Modeling Solutions Our analytic services are designed to support you at each stage of your marketing effort. These services range from exploratory product-based profile studies to retention modeling that uses your house data coupled with Equifax demographic and lifestyle data to maximize return on marketing investment. FOCUS FOCUS reports are created by temporarily appending your customer records with data from the Equifax Lifestyle Census database. This proprietary profiling tool simulates the U.S. marketplace and allows you to compare customers key lifestyles and demographics to the country as a whole. FOCUS will help create a picture of your best customers and identify more individuals who match your that customer profile. This highly effective model will help you predict response as well as the probability that a given responder will be quoted a policy. House File Optimizer House File Optimizer compares your best customers to the balance of YOUR database in order to identify the next best prospects. This technique ranks records within your house file based on how closely they resemble your best customers. House File Optimizer is an ideal solution which can help reactivate lapsed policy holders, or activate inquiries into new policy holders. (Ask your sales representative for more information on FREE models and our modeling guarantee.)
5 prospects, improve customer relationships and increase revenue Equifax offers a range of solutions designed to help insurance companies uncover new prospects, learn more about their customers and uncover new opportunities. Whether you offer property and casualty, health, life, auto, annuity or specialty insurance, Equifax can help you: Identify qualified prospects by accessing our leading databases, rich with lifestyle and demographic selections on more than 100 million consumers and 18.5 million businesses. Improve direct marketing campaigns and increase ROI. Learn more about your customers to assist in retention efforts. Leverage and maintain your house file effectively. Manage and capitalize on multiple channels, including marketing as a part of your growth and customer retention strategy. Contact us today to discuss how our target market intelligence can help satisfy your needs
6 This publication contains valuable trademarks, service marks, names, titles, logos, images designs, copyrights and other proprietary materials owned by Equifax Inc and its affliated companies, including, but not limited to the registered marks Equifax, The Lifestyle Selector, Small Area Characteristics Database, Buyer's Choice and Equifax Lifestyle Census and the marks High-Tech Connect, TotalSource XL, TotalSource New Movers, Equifax BusinessClass, Equifax Append, Equifax Reverse Append, FOCUS, House File Optimizer and Database Solutions; any unauthorized use of the same is strictly prohibited. Discretionary Spending Dollars, Discretionary Spending Index, DSI, DS$, and Income360 are trademarks of IXI Corporation. Copyright (c) 2009, Equifax Inc., Atlanta, Georgia. All rights reserved. EFS-879-ADV 7/09
Finance. Acquire New Customers CONSUMER INFORMATION SOLUTIONS. Financial Insights Suite P$YCLE
CONSUMER INFORMATION SOLUTIONS Finance Successful marketing is highly challenging in today s competitive financial environment. With more options available to your customers and more businesses competing
More informationProfitably Managing Risk in Your Credit Portfolio
Profitably Managing Risk in Your Credit Portfolio An Equifax White Paper February 2007 Author: Richard Becker Assistant Vice President, Product Development Equifax Inc. As Acquisition Marketing Cools Off,
More informationTarget and Acquire the Multichannel Insurance Consumer
Neustar Insights Whitepaper Target and Acquire the Multichannel Insurance Consumer Increase Conversion by Applying Real-Time Data Across Channels Contents Executive Summary 2 Are You Losing Hot Leads?
More informationAutomotive Services. Tools for dealers, lenders and industry service providers that drive profitable results in today s economy
CONSUMER INFORMATION SOLUTIONS Automotive Services Tools for dealers, lenders and industry service providers that drive profitable results in today s economy Reach the right prospects Automotive solutions
More informationPAST PRESENT FUTURE YoU can T TEll where ThEY RE going if YoU don T know where ThEY ve been.
PAST PRESENT FUTURE You can t tell where they re going if you don t know where they ve been. L everage the power of millions of customer transactions to maximize your share of customer travel spend. Vistrio
More informationHow to Better Optimize Your CRM and Find High Potential Auto Shoppers Best Practice for Automotive Marketers
How to Better Optimize Your CRM and Find High Potential Auto Shoppers Best Practice for Automotive Marketers Auto marketers can better identify best customers hidden within their Customer Relationship
More informationStrategy + Experience + Execution = Results. Multi-Channel Marketing Solutions That Generate Results. Targeted, Effective Results!
Strategy + Experience + Execution = Results Multi-Channel Marketing Solutions That Generate Results ABOUT US Make the Right Move and Experience Multi-Channel Marketing Solutions etargetmedia provides its
More informationData Products and Services. The one-stop-shop for all your business-to-consumer data requirements
Data Products and Services The one-stop-shop for all your business-to-consumer data requirements Put data and insight back at the heart of your marketing Knowing who to target, when, via what channel and
More informationMortgage Services > Today s mortgage lenders are faced with. constant challenges Equifax can help. CONSUMER INFORMATION SOLUTIONS
CONSUMER INFORMATION SOLUTIONS Mortgage Services > Today s mortgage lenders are faced with constant challenges Equifax can help. From quick access to tri-merge reports to independent third-party appraisals,
More informationCreating a Comprehensive Email Scientists Automotive Database
A Are You Using Email Marketing To Reach Your Automotive Customers and Prospects? 2012 Email Scientists. All rights reserved. www.emailscientists.com ARE YOU USING EMAIL MARKETING TO REACH YOUR AUTOMOTIVE
More informationWhite Paper. Real-time Credit Marketing at the Point-of-Sale. Why Real-time Prescreen-of-One Should Get a Bigger Share of Your Marketing Budget
> White Paper Real-time Credit Marketing at the Point-of-Sale Why Real-time Prescreen-of-One Should Get a Bigger Share of Your Marketing Budget Andrew Skillen October 2008 Table of Contents Introduction..............................................1
More informationDIRECT MAIL SOLUTIONS. Redi-Mail Direct Marketing 5 Audrey Place Fairfield, NJ 07004 973.808.4500 sales@redimail.com www.redimail.
End-to-End Solutions High Quality Results Competitive Prices DIRECT MAIL SOLUTIONS Redi-Mail Direct Marketing 5 Audrey Place Fairfield, NJ 07004 973.808.4500 sales@redimail.com www.redimail.com RM 1599
More informationConsumerViewSM. Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns
ConsumerViewSM Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns Learn how Experian s ConsumerView SM database enables better segmentation for brands
More informationInsurance customer retention and growth
IBM Software Group White Paper Insurance Insurance customer retention and growth Leveraging business analytics to retain existing customers and cross-sell and up-sell insurance policies 2 Insurance customer
More informationMarketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer
marketzone Marketers today live in the world of the always-connected customer... and cannot afford to waste dollars on campaigns that may or may not be working. Marketers today live in a fast-paced world
More informationInfoGlobalData specialise in B2B Email Lists and Email Appending Services.
InfoGlobalData specialise in B2B Email Lists and Email Appending Services. We provide high quality mailing lists for your email marketing needs. Our data intelligence service can provide valuable insight
More informationThree proven methods to achieve a higher ROI from data mining
IBM SPSS Modeler Three proven methods to achieve a higher ROI from data mining Take your business results to the next level Highlights: Incorporate additional types of data in your predictive models By
More informationDISCOVER MERCHANT PREDICTOR MODEL
DISCOVER MERCHANT PREDICTOR MODEL A Proactive Approach to Merchant Retention Welcome to Different. A High-Level View of Merchant Attrition It s a well-known axiom of business that it costs a lot more to
More informationwww.redidata.com sales@redidata.com
Headquarters Sales Offices 5 Audrey Place Fairfield, NJ 07004-3401 Phone: 973.227.4380 Fax: 973.808.5511 600 Route 73 North, Suite 10A Marlton, NJ 08053 Phone: 800.635.5833 Fax: 856.988.6662 4577 Nob Hill
More informationemarketing Solutions The online tools you need to enhance your multichannel marketing efforts
emarketing Solutions The online tools you need to enhance your multichannel marketing efforts One stop unlimited possibilities emarketing Solutions, Experian s full suite of online marketing tools, equips
More information2013 Media Kit. Your Marketing and List Strategies Start Here. Copyright 2003-2013 Take 5 Solutions - All Rights Reserved.
Copyright 2003-2013 Take 5 Solutions - All Rights Reserved. Overview Why Take 5 Solutions? Take 5's Unique Advantages Leadership Team Product Offerings Direct Mail List Rentals Email List Rentals Mobile
More informationIBM SPSS Direct Marketing
IBM Software IBM SPSS Statistics 19 IBM SPSS Direct Marketing Understand your customers and improve marketing campaigns Highlights With IBM SPSS Direct Marketing, you can: Understand your customers in
More informationA SAS White Paper: Implementing a CRM-based Campaign Management Strategy
A SAS White Paper: Implementing a CRM-based Campaign Management Strategy Table of Contents Introduction.......................................................................... 1 CRM and Campaign Management......................................................
More informationSATURATION LISTS. Reach all households in a geographic area at lowest postage rates
DIRECT MAIL DELIVERS Businesses who send direct mail communications to their customers find this to be a highly effective marketing strategy. Where emails can be deleted immediately or never even looked
More informationPerformance Direct Marketing
Performance Direct Marketing marketing data data services data analysis voice messaging 4575 Via Royale #201 Fort Myers, FL 33919 www.alescodata.com 800-701-6531 web based technologies Performance Direct
More informationSmall-to medium-business partnership overview. Partner with Experian to enhance your revenue by helping your clients find and acquire more customers
Small-to medium-business partnership overview Partner with Experian to enhance your revenue by helping your clients find and acquire more customers By partnering with Experian, you can help your small-to
More informationLoan Generation Marketing. A program that pinpoints and connects you with your best loan opportunities
Loan Generation Marketing A program that pinpoints and connects you with your best loan opportunities What if you could expand your lending tactics with greater precision and professional skill? With CUNA
More informationTarget Analytics Data Enrichment Services Portfolio
Target Analytics Data Enrichment Services Portfolio Data Enrichment Services To ensure that your database is ready for any analytics, the first step is to optimize the information you already have: first
More informationA Guide To Better Digital Advertising Through Data
A Guide To Better Digital Advertising Through Data Best Practices For Applying Data to Online Advertising Tactics, tools and real-life brand case studies that show advertisers how they can use additional
More informationAcquire with retention in mind.
White Paper A Driver of Long-Term Profitability for Personal Auto Carriers Acquire with retention in mind. Use data and analytics to help identify and attract prospects with the highest potential for long-term
More informationBoost Profits with Better Marketing Analytics
Boost Profits with Better Marketing Analytics Marketing Solutions for the Utilities Industry Publication Date: July, 2014 www.datamentors.com info@datamentors.com 01. Boost Profits with Better Marketing
More informationIncreasing marketing campaign profitability with Predictive Analytics
Increasing marketing campaign profitability with Predictive Analytics Highlights: Achieve better campaign results without increasing staff or budget Enhance your CRM by creating personalized campaigns
More information5B OTTOM LINE F INDING THE I MPACTING GEMS HIDING IN YOUR DATA. Maximize the ROI of your next campaign with the data you already have.
F INDING THE 5B OTTOM LINE I MPACTING GEMS HIDING IN YOUR DATA BROUGHT TO YOU BY Maximize the ROI of your next campaign with the data you already have. 38 % O F MARKETERS RAN CAMPAIGNS WITH THREE CHANNELS
More informationMaximize customer value and reduce costs and risk
Maximize customer value and reduce costs and risk companies around the world face the same challenges: How can they lower costs while increasing profitability? Improve efficiency? Identify, attract and
More informationPatient Relationship Management
Solution in Detail Healthcare Executive Summary Contact Us Patient Relationship Management 2013 2014 SAP AG or an SAP affiliate company. Attract and Delight the Empowered Patient Engaged Consumers Information
More informationPredictive Analytics for Life Insurance: How Data and Advanced Analytics are Changing the Business of Life Insurance Seminar May 23, 2012
Predictive Analytics for Life Insurance: How Data and Advanced Analytics are Changing the Business of Life Insurance Seminar May 23, 2012 Session 4 Marketing Presenters Lindsay R. Resnick Mitchell R. Katcher,
More information@email PAGE 2-3. email is an extremely effective way to reach out to new customers and increase your conversion rates?
email is an extremely effective way to reach out to new customers and increase your conversion rates? According to the Direct Marketing Association (DMA), email marketing can generate an average ROI of
More informationDecisioning for Telecom Customer Intimacy. Experian Telecom Analytics
Decisioning for Telecom Customer Intimacy Experian Telecom Analytics Turning disruption into opportunity The traditional telecom business model is being disrupted by a variety of pressures. From heightened
More informationWITHOUT ACCURATE DATA, YOU RE NOT REDI FOR OVER 20 YEARS... INFINITE SOLUTIONS FOR ALL YOUR BUSINESS NEEDS DATA DELIVERED IN A HEARTBEAT
FOR OVER 20 YEARS... Redi-Data has empowered businesses to win new customers with some of the most unique and innovative solutions in the data industry. Redi-Data s extensive databases include records
More informationInsurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy
Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Katie Traynier July 2013 Email and Website Optimisation Introduction Most email marketers
More informationCross-Selling Check-Up: Are You Effectively Timing Consumer Interactions? An Equifax White Paper July 2007
Cross-Selling Check-Up: Are You Effectively Timing Consumer Interactions? An Equifax White Paper July 2007 Timing is Everything Especially When Cross-Selling Cross-selling is the strategy of selling additional
More informationThe direct marketing report 2010
The direct marketing report 2010 Direct-mail data and trends for ultimate consumer reach An Experian white paper Emerging trends in 2010 As part of an integrated cross-channel marketing program, direct
More informationList Hygiene Products & Services Detailed Overview
CONSUMER INFORMATION SOLUTIONS List Hygiene Products & Services Detailed Overview Why Should You Use Our List Hygiene Services? Equifax has more than one hundred years of experience in the collection of
More informationSmartBanker REDPORT INTERNATIONAL
Smart Analytics You Can Bank On The new age of data is transforming business, and financial institutions are grappling with growth and profitability challenges in large part due to the increasingly competitive
More informationOPTIMIZE SALES, SERVICE AND SATISFACTION WITH ORACLE DEALER MANAGEMENT
OPTIMIZE SALES, SERVICE AND SATISFACTION WITH ORACLE DEALER MANAGEMENT KEY FEATURES Manage leads, configure vehicles, prepare quotes, submit invoice and process orders Capture customer, vehicle and service
More informationDecision Solutions Consulting Group. Leading Solutions for Leading Enterprises
Decision Solutions Consulting Group Leading Solutions for Leading Enterprises The Big Picture Enterprises today face a number of challenges Issues Amid the growing complexity of consumer behaviour, economic
More informationContinuous Customer Dialogues
Continuous Customer Dialogues STRATEGIES FOR GROWTH AND LOYALTY IN MULTI-CHANNEL CUSTOMER-ORIENTED ORGANIZATIONS whitepaper TABLE OF CONTENTS: PAGE Overview...3 The Continuous Customer Dialogue Vision...4
More informationAdobe Analytics Premium Customer 360
Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your
More informationNICE MULTI-CHANNEL INTERACTION ANALYTICS
NICE MULTI-CHANNEL INTERACTION ANALYTICS Revealing Customer Intent in Contact Center Communications CUSTOMER INTERACTIONS: The LIVE Voice of the Customer Every day, customer service departments handle
More informationEasily Identify Your Best Customers
IBM SPSS Statistics Easily Identify Your Best Customers Use IBM SPSS predictive analytics software to gain insight from your customer database Contents: 1 Introduction 2 Exploring customer data Where do
More informationAGENCY OVERVIEW 2011 MERKLE INC. 1.877.9MERKLE MERKLEINC.COM. Page 1
AGENCY OVERVIEW 2011 MERKLE INC. 1.877.9MERKLE MERKLEINC.COM Page 1 CUSTOMER RELATIONSHIP MARKETING AGENCY OVERVIEW Table of Contents Areas of Expertise 3 Greater Customer Insight Creates Marketing Opportunity
More informationIncreasing marketing campaign profitability with predictive analytics
Executive report Increasing marketing campaign profitability with predictive analytics Table of contents Introduction..............................................................2 Focusing on the customer
More informationAccenture Business Intelligence for Fashion and Luxury. Creating a Differentiated Customer Experience for Long-term Brand Loyalty
Accenture Business Intelligence for Fashion and Luxury Creating a Differentiated Customer Experience for Long-term Brand Loyalty Fashion is inherently an ever-changing industry. Customer preferences fluctuate
More informationMarketing Automation with Microsoft Dynamics
Marketing Automation with Microsoft Dynamics Deliver impactful marketing campaigns and consistent communications with Microsoft Dynamics CRM for Marketing Provide marketing professionals with robust data
More informationSelect exactly what you need
Select exactly what you need Click links and logos Based on the latest, greatest intelligence Inside: Valassis National Enhanced File (VNEF) Valassis Premium Selections (Personalization) Prospect Marketing
More informationCOMPLETE. nationwide COVERAGE. America s Largest Direct Mail List Where do all of your best customers live?
COMPLETE nationwide COVERAGE America s Largest Direct Mail List Where do all of your best customers live? 150,000,000 Unique Addresses Coast-to-Coast! The Best of Both Worlds: Total Market Coverage and
More informationEasily Identify the Right Customers
PASW Direct Marketing 18 Specifications Easily Identify the Right Customers You want your marketing programs to be as profitable as possible, and gaining insight into the information contained in your
More informationBIG DATA. creates big. DECISIONS for B2B Marketers
BIG DATA creates big DECISIONS for B2B Marketers Big Data for B2B Comes of Age Businesses are increasingly turning to big data solutions for their B2B marketing. Vast amounts of information are available
More informationCustomer Data Management. Breaking down data silos for improved business outcomes
Customer Data Management Breaking down data silos for improved business outcomes November 2011 Table of Contents 1 Executive summary 1 Introduction 2 Selling in Today s Complex B2B Climate 3 The Solution:
More informationCall Planning that Delivers on Brand Strategy
SALES FORCE EFFECTIVENESS SUPPLEMENT Call Planning that Delivers on Brand Strategy New Information Sources Determine Prescriber Value BY MATTHEW LINKEWICH AND JAY MARGOLIS, IMS HEALTH The challenge of
More informationUnlocking the opportunity with Decision Analytics
Unlocking the opportunity with Decision Analytics Not so long ago, most companies could be successful by simply focusing on fundamentals: building a loyal customer base through superior products and services.
More informationOptimize Omnichannel Engagement With Actionable Consumer Insights
Industry Study & Analysis by Exclusive Sponsor Table of Contents Introduction...3 Executive Summary...4 I.) Data, Predictive Analytics & Omnichannel Strategies...9 II.) Touch Points & Customer Identifiers...16
More informationSegmentation for High Performance Marketers
Segmentation for High Performance Marketers Right Time Revenue Optimization STEP-BY-STEP GUIDE A Journey not a Destination High performance marketers recognize that market segmentation strategy is a journey
More informationFIS Active Analytics Suite. Delivering Segmentation-driven Digital Marketing, Merchant Offers
FIS Active Analytics Suite Delivering Segmentation-driven Digital Marketing, Merchant Offers Price Optimization and Risk Management Performance Analysis The FIS Active Analytics Suite helps financial institutions
More informationBig Data or Smart Data?
Big Data or Smart Data? How to Maximize What You (Already) Know About Your Account Holders MARKETING SERVICES 1 Big data is a big deal. It s the topic of much debate at financial institutions and the cause
More informationBeyond demographics: Add lifestyle information to improve direct marketing results
Beyond demographics: Add lifestyle information to improve direct marketing results An Equifax White Paper April 2007 Table of Contents Executive Summary...1 Introduction...1 Knowing your customers...2
More information5 tips to engage your customers with event-based marketing
IBM Software Thought Leadership White Paper IBM ExperienceOne 5 tips to engage your customers with event-based marketing Take advantage of moments that matter with in-depth insight into customer behavior
More informationData quality and predictive analytics. An Experian Data Quality white paper
Data quality and predictive analytics An Experian Data Quality white paper Data quality and predictive analytics Overview Customers have more options today than ever before. For example, they can shop
More informationHow To Transform Customer Service With Business Analytics
IBM Software Business Analytics Customer Service Transforming customer service with business analytics 2 Transforming customer service with business analytics Contents 2 Overview 2 Customer service is
More informationTRANSUNION ADFUEL Audience Buying Guide. The Financial Services and Insurance Industries trusted source for consumer and small business audiences
TRANSUNION ADFUEL Audience Buying Guide The Financial Services and Insurance Industries trusted source for consumer and small business audiences Q4, 2015 TU Adfuel SM Make the Right Impression sm TransUnion
More informationto drive targeted marketing
Marketing Forward is using customer preferences to drive targeted marketing Experian Marketing Services and Bass Pro Shops increase customer response through data-driven marketing Introduction Bass Pro
More informationDecisioning for Telecom Customer Intimacy. Experian Telecom Analytics
Decisioning for Telecom Customer Intimacy Experian Telecom Analytics Turning disruption into opportunity The traditional telecom business model is being disrupted by a variety of pressures from heightened
More informationAt Vertis Communications that s what we do best. Applying proprietary research,
Better ROI comes down to people and their emotions. Inspiring your target consumers to buy means connecting with them at multiple touchpoints with messages that build relationships and impact decision.
More informationCustomer Segmentation and Profitability
Customer Segmentation and Profitability Building Loyal, Profitable Customers S O L U T I O N P A P E R : FINANCIAL SERVICES SOLUTION PAPER: FINANCIAL SERVICES Customer Segmentation and Profitability Building
More informationCustomer Segmentation and Predictive Modeling It s not an either / or decision.
WHITEPAPER SEPTEMBER 2007 Mike McGuirk Vice President, Behavioral Sciences 35 CORPORATE DRIVE, SUITE 100, BURLINGTON, MA 01803 T 781 494 9989 F 781 494 9766 WWW.IKNOWTION.COM PAGE 2 A baseball player would
More informationSmall-business partnership overview and onboarding kit
Small-business partnership overview and onboarding kit Partner with Experian to enhance your revenue by helping your small-business clients find and acquire more customers By partnering with Experian,
More informationExplode Six Direct Marketing Myths
White Paper Explode Six Direct Marketing Myths Maximize Campaign Effectiveness with Analytic Technology Table of contents Introduction: Achieve high-precision marketing with analytics... 2 Myth #1: Simple
More informationA Comparison of Media Sources for Mobile App User Acquisition
Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised
More informationSCORES OVERVIEW. TransUnion Scores
S OVERVIEW Scores 1 Table of Contents CreditVision Scores CreditVision Account Management Score.... 2 CreditVision Auto Score....3 CreditVision Bankruptcy Score....3 CreditVision HELOC Score....4 CreditVision
More informationIBM Customer Experience Suite and Predictive Analytics
IBM Customer Experience Suite and Predictive Analytics Introduction to the IBM Customer Experience Suite In order to help customers meet their exceptional web experience goals in the most efficient and
More informationGuide to B2B email marketing. Part Two: A guide to buying email data
Guide to B2B email marketing Part Two: A guide to buying email data Contents Introduction Email Marketing is an ideal way to drive powerful results. Your marketing messages can be out in days rather than
More informationFive predictive imperatives for maximizing customer value
Five predictive imperatives for maximizing customer value Applying predictive analytics to enhance customer relationship management Contents: 1 Introduction 4 The five predictive imperatives 13 Products
More informationD&B Optimizer Powered by Acxiom
D&B Optimizer Powered by Acxiom Increase campaign efficiency, improve response rates, and reveal new opportunities by identifying and enriching more business and commercial records in your databases Enable
More informationThe Power of Personalizing the Customer Experience
The Power of Personalizing the Customer Experience Creating a Relevant Customer Experience from Real-Time, Cross-Channel Interaction WHITE PAPER SAS White Paper Table of Contents The Marketplace Today....1
More informationIBM Software Group Thought Leadership Whitepaper. IBM Customer Experience Suite and Real-Time Web Analytics
IBM Software Group Thought Leadership Whitepaper IBM Customer Experience Suite and Real-Time Web Analytics 2 IBM Customer Experience Suite and Real-Time Web Analytics Introduction IBM Customer Experience
More informationPredictive Analytics for Donor Management
IBM Software Business Analytics IBM SPSS Predictive Analytics Predictive Analytics for Donor Management Predictive Analytics for Donor Management Contents 2 Overview 3 The challenges of donor management
More informationEXPERIAN MARKETING SUITE
EXPERIAN MARKETING SUITE The Experian Marketing Suite The Experian Marketing Suite is the world s most flexible and comprehensive marketing solution, enabling brands to create and deliver exceptional and
More informationManaging the Lead Lifecycle. Getting the Most from Your Leads
Managing the Lead Lifecycle Getting the Most from Your Leads Leads are the lifeblood of marketing and sales, the raw material every marketer hopes to turn into gold. Just as marketing technologies have
More informationPresented by Lead Research Group. 17011 Beach Blvd. Suite 822 Huntington Beach, CA 92647 800.884.8371
Presented by Lead Research Group 17011 Beach Blvd. Suite 822 Huntington Beach, CA 92647 800.884.8371 LRG is a direct marketing firm specializing in integrated marketing solutions that combine email marketing,
More informationConverting information to intelligence. Current trends in mitigating small-business risk through analytics
Converting information to intelligence Current trends in mitigating small-business risk through analytics Converting information to intelligence Executive summary Although general economic conditions
More informationMulti-channel Marketing
RIGHT TIME REVENUE OPTIMIZATION How To Get Started RIGHT TIME REVENUE OPTIMIZATION How To Get Started Summary: The Short List Here s our suggested short list from this paper: Multi-channel marketing is
More informationContent is essential to commerce
Content is essential to commerce IBM ECM helps organizations improve the efficiency of buy, market, sell and service processes Highlights: Analyze customer and operational data and build business processes
More informationMarketing data quality
An Experian white paper The most proactive CMOs are trying to understand individuals as well as markets. Customer intimacy is crucial and CEOs know it. In our last CEO study, we learned CEOs regard getting
More informationCUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES
CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES Chapter 1: Introduction to CRM Selected definitions of CRM 1 CRM is an information industry term for methodologies, software, and usually Internet
More informationWhite Paper. Cross-channel Marketing: Go Mobile. Go Social.
Cross-channel Marketing: Go Mobile. Go Social. Cross-channel Marketing: Go Mobile. Go Social. Introduction: Mobile and Social Media and Buying Cross-channel marketing is evolving from the vast number of
More informationAchieving customer loyalty with customer analytics
IBM Software Business Analytics Customer Analytics Achieving customer loyalty with customer analytics 2 Achieving customer loyalty with customer analytics Contents 2 Overview 3 Using satisfaction to drive
More informationMaximize Social Media Effectiveness with Data Science. An Insurance Industry White Paper from Saama Technologies, Inc.
Maximize Social Media Effectiveness with Data Science An Insurance Industry White Paper from Saama Technologies, Inc. February 2014 Table of Contents Executive Summary 1 Social Media for Insurance 2 Effective
More informationTHE 10 Ways that Digital Marketing + Big Data =
1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a
More informationData Analytical Framework for Customer Centric Solutions
Data Analytical Framework for Customer Centric Solutions Customer Savviness Index Low Medium High Data Management Descriptive Analytics Diagnostic Analytics Predictive Analytics Prescriptive Analytics
More information