CeBIT DatacenterDynamics at CeBIT 2016 Event brochure DatacenterDynamics CONVERGED March 14 18, 2016 Hannover Germany cebit.de Welcome to Datacenter Dynamics at CeBIT 2016 Global Event for Digital Business
Building the Cloud. As the Internet of Things, Smart Cities, Big Data and Clouds drive the IT industry forward into unchartered territory, this year s expo is focused on understanding the hardware and infrastructure required to power them. With more than 22,000 of our B2B audience directly interested in data center products and services, and as part of the global event for digital business that attracts more than 220,000 trade professionals, we are building on the success of 2015 with a bigger and bolder event to capture the imagination. Not only is the German data center & IT infrastructure market captured at the event [the 4th largest in the world worth more than 10.5billion in 2016], but also a growing audience for international players for whom this event is a unique opportunity to source solutions. We are evolving the expo floor to encompass all elements of the IT stack to include not only infrastructure, but also the network, storage and server hardware, software and operating systems needed to build the new software defined world. We are excited to include StackingIT in Hall 12 s line-up, a new conference that explores the world of OpenStack, Open Compute, The Linux Foundation and other major industry organisations who are helping define the software defined data center. What else is new? Well this year s conference programme will be housed in open theatres central to the expo area to provide maximum engagement with the audience. (See page 6) No where else in the world can you kick the tyres on so much IT and infrastructure equipment the largest exhibition of its kind. It is a unique experience for senior IT buyers to truly evaluate their next invesments. And remember that more than half our attendees attend no other IT expos so it might be your only chance to engage with them. (See page 4-5) New for 2016 is our international buying center, a specially constructed hospitality suite where our top 1000 specially invited guests, who have been qualified as currently working on active data center projects, can interact with each other and our major vendor partners. (see page 8) George Rockett, Co-Founder & Chief Executive Officer, DCD Group, United Kingdom: We look forward to working with you. 2014 2015 EUR 134,500 EUR 150,000 +11.5% The show s sharpened B2B focus led to a rise in planned investment volume per trade visitor. The new Hall 12 technology ecosystem allows IT professionals to join all the dots Exhibition Topics Critical power & energy management Cooling & thermal management Data Center Infrastructure Management Cloud, colocation & managed services Data center automation technology Connectivity infrastructure & security Modular data center solutions Server & storage hardware Network devices & SDN Virtualization & cloud orchestration technologies Physical security 2 www.cebit.de/en/datacenter 3
Hall 12 Rest of World 19% 41% Germany trade professionals, journalists and delegates attended CeBIT 2015. Demographics. Visitors to CeBIT 2015 North America 2% Visitors from Germany 77% 9 % International Visitors 23% EU countries (excl. Germany) 60% Rest of Europe South, East and Central Asia 40% companies from 70 countries attended CeBIT promoting innovative products and digital solutions. Middle East 11% Central and South America 3% 9% Other Western European countries 3% Other Eastern European countries 8% interested in data center products and services. Australia/ Oceania 4% 1 % Africa More than half of all CeBIT trade visitors attend no other related show. Visitors to Hall 12 in 2015 and the projects they are working on By Professional Discipline Stage of Buying Cycle Sphere of Influence Data Center IT/Facility Sourcing IT Architecture Cloud Critical Environment/ MEP Infrastructure Business Operations 17% 28% 55% IT/Networking Infrastructure & Applications Buying 14% 34% Identifying requirements Shortlisting & Implementaion 52% Departmental More than one company 22% 22% 25% 31% Whole company Multiple sites within company New build 53% Upgrade 17% Migration 12% Renovation 5% Consolidation 5% Outsourcing 4% Retrofit 3% Disposal 1% 19% 11% 20% 30% 20% Managed Services Wholesale Colocation Network Services Cloud Services Retail Colocation 17% 21% 2% 29% 31% Big Data Virtualisation Software Defined Networking Enterprise Data Warehousing Content Distribution Networking 4 www.cebit.de/en/datacenter 5 19% 32% 5% 44% Hybrid Public Private On-premise
A World-Class Conference Programme. Real Audience Engagement We are building 2 state of the art open conference auditoriums that will each directly accommodate 300+ people whilst also engaging a far wider passing audience on the show floor, and with a webcasting station that can broadcast to audiences throughout the world on the DatacenterDynamics media platform. The DCD Converged stage at the west end of hall 12 will cover mission critical IT infrastructure. www.dcdconverged.com The StackingIT stage at the east end of hall 12 will focus on software defined and IT architecture. www.stackingit.com This year s conference programme will feature a star cast of regional and international data center experts and technology innovators from some of the world s biggest data center operators and suppliers. online followers joined webcasts from CeBIT via live stream. Exhibitors can purchase selected speaking slots to give short 15min TedX style presentations and multiple slots for keynotes or panel discussions. (see page 14) A great way of pushing your message out at CeBIT 2016. 6 www.cebit.de/en/datacenter 7
Peter Judge Leaders Panel Thought Leadership Opportunities. Christian Kaufmann, Akamai Kushagra Vaid, Microsoft Anni Lai, Huawei Cole Crawford, Open Compute Foundation Paul Benoit, Qarnot The 2015 conference programme brought together some of the leading thinkers on data center technology to create a new knowledge platform at CeBIT. To see full agenda visit www.dcd-converged.com/cebit Max Ahrens, Deutsche Börse Cloud Exchange Ari Kurvi, Yandex Barak Regev, Google Open Stage Timetables & Pricing Producing a world-class conference programme 11.00 11.15 Monday Tuesday Wednesday Thursday Friday Stage 1 Stage 2 Stage 1 Stage 2 Stage 1 Stage 2 Stage 1 Stage 2 Stage 1 Stage 2 Our world-renowned conference platform is the ideal place from which to communicate thought-provoking ideas with a high level audience. By engaging at this level, you will be classified as a Knowledge Partner on the official website, all marketing materials, and in the printed programme. Our expert in-house Conference Producers work with all Knowledge Partners in order to develop content and ensure it is relevant to the market. All presentations will be reviewed by the Advisory Board to ensure our content quality standards are met. 11.30 11.45 12.00 12.15 12.30 12.45 13.00 13.15 13.30 14.00 14.15 14.30 14.45 15.00 15.15 15.30 15.45 DCD Converged (Stage 1) Low 3,000 Mid 3,500 High 4,000 Not available Stacking IT (Stage 2) Low 2,500 Mid 3,250 High 3,750 Not available Cost per 15 minute slot Recording and presence on DCD website/ videostore + streaming on DCD website. 15min slots can be combined in order to present full thought leadership presentations or alternatively for panel discussions (30-45 mins). DCD Converged (Stage 1) StackingIT (Stage 2) for Mission Critical for Next-Gen-IT- Infrastructure Architecture Major topics: Major topics: Design + Strategy Net Fabric Critical Environment Metal > VM Security + Risk Server Colo > Cloud Storage IT + Networks Data-Driven 16.00 16.15 Prices available on request. All prices are subject to VAT. 8 www.cebit.de/en/datacenter 9
The International Buyers Club. New for 2016 is our international buying center, a specially constructed hospitality suite where our top 1000 specially invited guests, who have been qualified as currently working on active data center projects, can interact with each other and our major vendor partners. VIP passes Sponsor passes can be purchased for staff use or for client hospitality. 1 day/1 week 200 / 700 With meeting rooms, a coffee bar, a workshop area, and late afternoon networking events on the menu, this island of tranquility within a furiously energetic expo environment is where experts will meet and deeper networking takes place. Hire a dedicated workshop space For up to 20 people our workshop area includes an A/V suite and can be used for meetings or client presentations. 1 hour 400 Visual of the lounge Food and refreshments are served to our VIP guests throughout the day. of all attending trade visitors are involved in their organisations purchasing decisions. Meeting room hire For up to 8 people private rooms include an A/V suite and are ideal for off-the-floor meetings or client presentations. 1 hour 150 of them in decisive roles. Evening entertainment The entire suite is available for hire after 4.30pm each evening for hospitality parties of up to 200 people. From 5000 All prices are subject to VAT. 10 www.cebit.de/en/datacenter 11
Exhibition Opportunities. Exhibitors at CeBIT can choose from a comprehensive range of customised service offerings designed to showcase your business to optimum effect. Whether you opt for an individual stand or go for one of our all-inclusive packages we can supply everything you need. You can access the global market at a very reasonable price! One out of every three attendees is a senior manager. Plug-and-play pavilions For a turn-key package that means you only have to turn up wvisible pavilion area. Pavilions will be uniquely branded and given special marketing attention within the show guide. DatacenterDynamics Solution Pavilion Developed as a showcase for specialist developers and manufacturers of hardware, software and MEP technologies. 12 m² stand + power + catering + internet + graphics 7,950 Registration fee 390 Individual stand construction An exhibition tailored to your particular needs lets you showcase your innovations exactly the way you want to. You can also book additional technical and marketing services from an extensive range of options. Basic price, covered hall, from 226 /sqm. Registration fee 390 Early Bird price, covered hall from 226 / m² Standard price, covered hall 230 / m² Marketing fee 45 / m² Surcharges for extra open sides of hall stand: Corner Stand - 2 open sides - per m² stand space 25% Head Stand - 3 open sides - per m² stand space 40% Island Stand - 4 open sides - per m² stand space 60% (for the first 120m² of applicable basic rent) Inclusion of co-exhibitors: Registration fee for co-exhibitors - per co-exhibitor 390 Co-exhibitor service fee- per co-exhibitor 1150 Standard services: Minimum charge for power hook-up 93,80 All prices are subject to VAT. For further price details please consult your sales partner. Visual of the Plugand-play pavillion 12 www.cebit.de/en/datacenter 13
A Truly Global Marketing Platform. Success guaranteed: 5 reasons for exhibiting at the show. In tandem with the audience development programme, there Audience Development Programme is a dedicated and comprehensive marketing campaign which A hallmark of DCD s approach is our significant starts 28 weeks out (early September). investment in a dedicated and professional data-led audience development team to ensure that the right The marketing is spearheaded by our own in-house publication audience is delivered to the International Buyers Club. DatacenterDynamics magazine, acknowledged as the world s leading data center specific title, and promoted through our website platform, the world s leading news and information source for the global data center industry. It is also supported by our own qualified database of over 50,000 senior data center professionals within Europe and CeBIT marketing campaigns. The marketing campaign reaches out across multiple marketing channels not only in Germany but across the world including PR, direct mail, emails, partner agreements, online advertising and social media for 6 months before the event. All of your exhibitors and knowledge partners benefit from extensive collective and individual exposure throughout the duration of this campaign. Last year we partnered with a wide range of associations and industry publications including: 1. 2. 3. Unique industry event DatacenterDynamics@CeBIT represents a unique setup consisting of exhibition, conference and B2B-Matchmaking. It showcases the entire ecosystem surrounding data centers, providing participants with first-rate opportunities to position their companies and products, services and solutions along the entire supply chain. Focus on expanding your business Drawing more than 22,000 visitors with an explicit interest in products and solutions involving data centers, this event provides you with outstanding opportunities to generate new business leads and cultivate existing ones. Your knowledge edge guaranteed The high-caliber conference program offers new insights into the latest industry developments and gives you access to industry pioneers. Benefit from two different conference stages, featuring first-rate knowledge transfer and space for your own contributions. 4. Network 5. of specialists Workshops, project-specific matchmaking and targeted invitations via a global network all of these factors provide you with an opportunity to network at the highest level. At the international Buyers Club you ll come into contact with top decision-makers. Strong media impact A dense marketing and partnership network of international industry associations and media representatives guarantees you ideal exposure before and during the event. Increase your company s name recognition and take advantage of the many convenient options to showcase your company to an audience of more than 3,000 media representatives from more than 67 nations as well as numerous business delegations. 14 www.cebit.de/en/datacenter 15
Deutsche Messe Messegelände 30521 Hannover Germany Tel. +49 511 89-0 Fax +49 511 89-32626 info@messe.de www.messe.de CeBIT Contact Philipp Wilhem Tel. +49 511 89-33167 Fax +49 511 89-33117 philipp.wilhelm@messe.de DatacentreDynamics Ltd 102-108 Clifton Street London EC2A 4HW UK Tel. +44 (0)207 377 1907 Fax +44 (0)207 377 9583 dcdconverged@dcd-group.com www.dcdconverged.com DCD Contacts Dan Scarbrough Tel +44 (0)207 426 4840 dan.scarbrough@datacenterdynamics.com Warwick Dunkley Tel. +44 (0)203 747 3016 warwick@dcd-group.com En Printed in Germany 8/2015