45th DAC Marketing Opportunities Order Form

45th DAC Marketing Opportunities Order Form Advertising Essential Package: $4,500 Map Guide AND Final Program/Exhibit Guide Advertising (standard page) Web Banner Advertising Expanded Package: $8,750 Map Guide AND Final Program/Exhibit Guide Advertising (standard page) Web Banner Advertising Lobby Banner Premier Package: $12,750 Map Guide AND Final Program/Exhibit Guide Advertising (standard page) Web Banner Advertising Lobby Banner Wireless Internet Access Co-Sponsorship Conference Materials Bag Insertion Quantity: 3,000 Flyer (flat or folded) 8 ½ x 11 or A4: Multiple Page 8 ½ x 11 or A4 or larger: Special Requests Please call for a quote. ($0.50 each) ($0.75 each) Map Guide Insert & Final Program/Exhibit Guide Ad: Standard Ad $2,500 Outside Back Cover of Map Guide $5,000 Inside Back Cover of Final Program/Exhibit Guide $3,000 DAC Attendee List Order Form The DAC attendee list includes: Conference, Exhibit-Only, and Free Monday attendees and is only available to DAC exhibitors. Mailing Addresses Mail list rental for direct mail pieces to DAC registrants. The data provided contains mailing information for direct mailers and is sent directly to your mail house. Email Distribution Email distributions are available throughout the year, however, email distributions for individual company promotions from April June must be scheduled in advance and are available on a first-come, first-served basis. Conditions: Lists are on a rental basis for a one-time mailing and is limited solely to DAC exhibitors. The list may only be used by DAC exhibitors in relation to products and services offered as a part of their DAC participation. The list may not be used for recruiting or to promote any non-dac related meeting, conference or event. All promotional emails will be distributed from the DAC office. Exhibitors are limited to 3x use of the mailing list and 2x use of email distributions. Cost: Direct Mail list: $.20 per name Email Distribution: $.35 per name Sort fees: Demographic sort $.025 per name per sort Region sort: $.035 per name Company sort: $.04 per name DAC Web Site Banner Advertising: Web Banner Advertising $1,000 Exhibit Floor Promotions: Carpet Logo Food Court/Power Station Sponsorship $2,800 per logo $8,000 per food court On-Site Promotions (Off the Exhibit Floor): Conference Materials Bags $15,000 Badge Lanyards $7,500 + production Lobby Banner $5,000 + production Wireless Internet Access $5,000 Co-Sponsorship Exhibitor Announcements $300 per ad E- Newsletter: Leaderboard ad Tile ad Skyscraper ad $1,600 per newsletter $500 per ad $1,600 per newsletter Date of E-Newsletter Participation and material are subject to approval by the DAC office. Product pricing and recruiting are not allowed on DAC advertisements.

45th DAC Marketing Opportunities Information Sheet Promotional items are on a first-come, first-served basis ADVERTISING Package Options Essential Package ~ Cover the basics. This package includes the three most popular promotional activities and offers terrific coverage in all advertising vehicles. The package price represents a 10% discount off the individual priced items. These items complement your own pre-show promotion and help you create a comprehensive promotional program to support your DAC booth. Cost: $4,500. Upgrades are available at an additional pro-rata cost. Map Guide Insert AND Final Program/Exhibit Guide Advertising (standard page) Web Banner Expanded Package ~ Get the most bang for your buck. This package includes the three most popular promotional activities plus a lobby banner. Cost: $8,750. Upgrades are available at an additional pro-rata cost. Map Guide Insert AND Final Program/Exhibit Guide Advertising (standard page) Web Banner Lobby Banner * Premier Package ~ Be seen everywhere. This package includes the expanded package activities plus a wireless internet access co-sponsorship. Cost: $12,750. Upgrades are available at an additional pro-rata cost. Map Guide Insert AND Final Program/Exhibit Guide Advertising (standard page) Web Banner Lobby Banner * Wireless Internet Access Co-Sponsorship *Production costs not included A la Carte Options Conference Materials Bag Insertion Each full conference attendee receives a bag containing the Map Guide, Final Program/ Exhibit Guide, conference t-shirt and the conference proceedings DVD. Exhibitors have the opportunity to distribute information in this bag. Quantity: 3000 Flyer (flat or folded) 8 ½ x 11 or A4 $0.50 per piece Multiple page 8 ½ x 11 or A4 or larger $0.75 per piece Special requests Please call for a quote Map Guide Insert and Final Program/Exhibit Guide Advertising Both of these pieces were extremely popular at the 44th DAC. The Map Guide includes an exhibit floor layout with thumbnail ad insertions used as pointers to exhibitor booths. Each thumbnail space measures 4 x 2 (exhibitors may purchase up to 4 spaces an additional cost of $950 per 4 x 2 insertion). The Final Program/Exhibit Guide is the printed program distributed to all DAC attendees on-site to find exhibitors they wish to visit and as a reference throughout the year. Cost: $2,500 Map Guide Insert offers one premium position (outside back cover) available for $5,000. Final Program/Exhibit Guide offers one premium position (inside back cover) available for $3,000. Web Banner Advertising Company banner ads on the DAC web site rotate throughout most pages of the site with the exception of the technical program pages. Specifications: GIF file (up to 3-panels), dimensions: max size 125x125 pixels Cost: $1,000 per banner. Dates run: February through June 2008. EXHIBIT FLOOR PROMOTIONS Carpet Logos As DAC attendees walk the show floor they ll see your logo printed on the show aisle carpet. Carpet logos are a great way to direct customers to your booth and reinforce your presence throughout the show floor. Cost: $2,800 per logo. Carpet overlays of company logos in the center cross aisles. Does not include production costs. Food Court/Power Station Sponsorship The exhibit floor food courts are very busy with impromptu meetings, attendees taking a quick break and checking email. As attendees use the food court for the four show days they will have ample opportunity to be exposed to your logo and message from the napkins, to table tent cards, to banner graphics. They ll thank you too, for the power to charge tired laptop batteries! Cost: $8,000 per food court. Quantity: two. Includes table tent cards, company logo on the Food Court banner, power connections at the tables, and rights to use branded food service items (cups, napkins.) Production costs for food service items are the responsibility of the sponsoring company. ON-SITE PROMOTIONS (Off the Exhibit Floor) Conference Materials Bags All DAC full conference attendees receive a conference bag containing their Map Guide, Final Program/Exhibit Guide, proceedings DVD, t-shirt, and exhibitor information. This exclusive sponsorship is available to put your company logo on the outside of the bag for maximum visibility on this very popular item. Cost: $15,000. Quantity: 3200 bags. Exhibitor logo on the conference bag. Bag will have your company logo on it along with the 45th DAC logo. Cost includes production. Badge Lanyards Each attendee (conference and exhibit-only) will be given a lanyard at registration. This is a great way to boost your exposure throughout the event. Cost: $7,500 plus production costs.

Lobby Banners Gain immediate visibility as attendees access the exhibit entrances by purchasing rights to place a banner in the convention center lobby areas. Banners vary in size and locations are available on a first-come, first served basis. Announce a new product, direct attendees to your booth and reinforce your brand and show presence. Cost: $5,000. Does not include production costs. Contact the DAC office for placement availability. Wireless Internet Access Co-Sponsorship DAC is lighting up the entire convention center with wireless internet access as a complimentary service to attendees. Sponsorships are available to host this service in the convention center. The sponsorship includes a rotating splash page each time an attendee opens a browser at the beginning of an internet session, signage in each hotspot, and recognition in an e-newsletter just prior to the conference. Wireless internet access has become an invaluable service at DAC and is an excellent opportunity to gain visibility both on and off the exhibit floor. Cost: $5,000. Non-exclusive up to six participating exhibitors WWINDA (Workshop for Women in Design Automation) Student Sponsorship Sponsor a student to attend the Women s Workshop and or the Full Conference. The sponsorship program enables EDA companies who sponsor a student attend the workshop as well as join representatives from your company to get a first hand look at your booth, attend technical conference sessions, with a student full conference registration, and get a behind the scenes look at the leading edge of our industry. Sponsor companies would be expected to cover the student s workshop fee and the additional conference registration fee if the student would like to attend the DAC technical sessions. Finally, any travel costs associated with the student s DAC attendance (hotel, airline, food per diem) would also need to be covered. To gain maximum benefit of this program, we encourage sponsor companies to assign mentors to spend time with the students at the show. Exhibitor Announcement Service at DAC Make daily announcements at the conference on the DAC home page. We have set aside a prominent area of the home page for Exhibitor Announcements and are inviting all exhibitors to post announcements of new products, drawings, special events and any other show related information you would like to pass on to the DAC attendees. Announcements are on a single line of text and limited to 65 characters including spaces. Participation is $300 per announcement per day of DAC you choose to run your announcement. You may specify whether to run your announcements on a specific day or on multiple days from June 9-12. COMPLIMENTARY/ADDITIONAL PROMOTIONS Press Releases Business Wire and Virtual Press Office are proud to be the official news release distribution services for the 45th Design Automation Conference, providing media, analysts and anyone with an interest in this event worldwide with 24/7 access to exhibitor news releases, multimedia and online media kits. This is facilitated through our exhibitor news archive which is located within the press room area of the official show website. Business Wire will be offering all exhibitors options for the distribution of show related news releases to the widest audience possible as well as free distribution of a 100-word exhibitor profile. Virtual Press Office provides a solution for creating online press kits for instant access by media as well as tracking of media interest. For additional information contact the Business Wire Tradeshow Services Group at 310-820-8473 ext. 114 or 116, via email at tradeshow@businesswire.com. Happy Hour on the Exhibit Floor DAC has dedicated Monday, June 9 from 5:00 to 6:00 pm as a Happy Hour on the exhibit floor. The happy hour will be promoted to all attendees as an opportunity to visit the exhibitors on the show floor in a more relaxed format to close Free Monday. Exhibitors are responsible for providing food and beverages within your booth and participation is voluntary. Below is a sample of the DAC logo for placement on your web site to hyperlink to the DAC web site. Please download from the exhibitor promotions page in the Exhibitors Only section of the DAC web site. Final Program/Exhibit Guide Company Listing Each exhibitor entitled to post an 80 word or less company/product description in the Final Program/Exhibit Guide. The guide is distributed to all attendees and is a valuable reference tool for locating and learning about exhibitors. Listings are submitted via your Virtual DAC web booth. Virtual DAC Web Booth The DAC web site is used as the primary reference tool by attendees in advance of DAC. The complimentary Virtual DAC web booths allow exhibitors to post logos, company descriptions, product descriptions, on-line presentations, company contacts and press releases/media kits. In addition, the site has become even more useful for attendees with improved search capabilities and an improved user interface to better match attendees with exhibitors by product categories. Complimentary Conference Registrations Each exhibitor receives a minimum of two free full-conference registrations that may be used either within your company or distributed to customers. These registrations represent a $600 value. Exhibitors receive ONE free full-conference registration for every 500 square feet of exhibit space. Minimum: Two full conference registrations, Maximum: Twenty full conference registrations. Free Monday Invitations Exhibitors are encouraged to distribute Free Monday exhibit invitations in pre-show promotions. Free Monday registration takes place through the DAC web site, but we will gladly provide you with artwork and suggested copy to use. Free Monday registration allows attendees complimentary access to the exhibit floor on Monday, June 4.

Email Newsletter DAC has expanded its e-newsletter program to reach its audience regularly throughout the year. Each e-newsletter is focused on a specific issue in the EDA and design industry and relates to a major topic highlighted at DAC. The e-newsletters feature guest editorial and commentary by editors such as Clive (Max) Maxfield, Gabe Moretti and Peggy Aycinena along with DAC program information and technical highlights. Distribution goes to approximately 19,000 engineers, management, and researchers on the DAC distribution list. Advertising Advertising/sponsorship is available and includes both a banner ad and a 60-word text ad. Discounted rates for multiple newsletter insertions and newsletter buy-outs are available. Contact the DAC office for details. Banner Options: Leaderboard Ad: 728x90 positioned horizontally between the DAC header graphic and the copy areas. Max file size 25k, gif or jpeg files (72 dpi) accepted. Rich media: contact the DAC office. Cost: $1,600 per newsletter one per newsletter Sidebar Ads: Tile ad 125x125 positioned in either the right or left columns, stacked vertically Max file size 15k, gif or jpeg files (72 dpi) accepted. Rich media: contact the DAC office. Cost: $500 per ad Maximum five tile ads Skyscraper Ad: 125x600 positioned in the right or left columns. Max file size 25k, gif or jpeg files (72 dpi) accepted. Rich media: contact the DAC office. Cost: $1,600 per newsletter Maximum five tile ads or one skyscraper DIRECT MAIL/EMAIL The DAC attendee list includes: Conference, Exhibit-Only, and Free Monday attendees. The list may be rented for direct mail or email. Email distributions are available throughout the year, however, email distributions for individual company promotions from April June must be scheduled in advance and are available on a first-come, first-served basis. List Rental: Direct Mail list: $.20 per name Email Distribution: $.35 per name Sort fees Demographic sort: $.025 per name per sort Region sort: $.035 per name Company sort: $.04 per name * Email distributions are limited and must be scheduled in advance. Please contact Susie Horn (susie@dac.com) for complete details or to schedule a distribution. Direct Mail Orders must be sent to a third party bonded mail house for processing. The direct mail list includes up to 8000 attendee names. Minimum order is $400. Email Distribution DAC attendee email distributions are sent through the DAC office. Make your plans early since email distributions are available on scheduled dates on a first-come, firstserved basis. Your email will be sent in either HTML and/or text format to the DAC opt-in email list under the below listed guidelines. Minimum order is $600. In addition to the names on the DAC email list you may request internal distribution addresses be added to the list for verification. The DAC attendee opt-in list includes up to approximately 5000 Conference, Exhibit-Only, and Free Monday attendees. Participating in an e-newsletter is a great way to advertise year round to the targeted DAC distribution list. All ads and text must be submitted to the DAC office five days jin advance of publication. Please schedule your e-newsletter and send artwork to Susie Horn at susie@dac.com.

Submit order form via fax: F + 1 303.530.4334 or mail to: Attn: Susie Horn 45th Design Automation Conference 5405 Spine Rd., Ste. 102, Boulder, Colorado 80301 USA T + 1 303.530.4333 Contact Name: Company Name Space # Address City, State, Zip Country Telephone Fax Email Web Site Provide credit card information or make checks payable to: 45th DAC Name as it appears on the card Credit Card # Card security code Card Type Exp. Date Signature (I agree to pay the total amount according to the card issuer agreement) Date 5405 Spine Rd., Ste. 102, Boulder, Colorado 80301 T 303.530.4333 F 303.530.4334

5405 Spine Rd., Ste. 102, Boulder, Colorado 80301 T 303.530.4333 F 303.530.4334