2016 JAGUAR AND LAND ROVER DEALER PACKAGES AND PRICING A Connected Digital Marketing Solution for Jaguar and Land Rover Dealers

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1 2016 JAGUAR AND LAND ROVER DEALER PACKAGES AND PRICING A Connected Digital Marketing Solution for Jaguar and Land Rover Dealers Dealer.com integrates auto retail s top-performing advertising, inventory merchandising, and digital retailing tools into a connected and intuitive website platform that empowers Jaguar and Land Rover dealers to successfully attract, engage, and covert online vehicle shoppers. With its unsurpassed technology, service, and data integration, this connected solution makes every aspect of automotive retailing more profitable for Jaguar and Land Rover retailers and more enjoyable for Jaguar and Land Rover shoppers. Benefits of Partnering with Dealer.com Access to digital solutions that attract and engage customers at every critical touchpoint, and a streamlined vehicle purchase process that frees dealers to focus on customer service and core business operations. Access to industry-exclusive Seamless Website technology, along with integrated digital retailing tools that simplify and unite the online to in-store experience. The most comprehensive reach in automotive digital advertising. Integration with Jaguar and Land Rover incentives data. OEM incentives are managed by the program and aligned with national promotions. Convenient billing on your monthly parts statement. Strong knowledge of compliance and adherence to brand standards. Automated co-op reimbursement submission.

dealers to successfully attract, engage, and covert online vehicle shoppers.

2 Co-op Eligibility All Jaguar and Land Rover website and digital advertising packages are eligible for co-op reimbursement. Website Packages Elite Package... $2099/month The Jaguar and Land Rover Elite package includes the Core Package and Managed SEO. Our team of Google and Bing-certified experts continuously align your site with the ever-changing search engines, ensuring optimum online visibility. As part of Google s SMB Premier Partnership program, the team stays on top of every search trend and produces detailed reports for every campaign. All you need to do is enjoy the results of increased traffic to your site. Key features include: All Core features plus Managed SEO, SmartBlog, Model Specific Landing Pages with Base Lifecycles, Digital Advisor, and 24/7 Technical Support. Core Package... $1399/month Dealer.com helps Jaguar and Land Rover dealers succeed by connecting automotive s top inventory and website technologies, configuring them for optimal shopper engagement and backing them with strategic partnerships and comprehensive support. Key features include: Seamless Websites, Heat Mapping and Widget Mapping, A/B Testing, ControlCenter, Inventory Management with Base Lifecycles, MyCars, Video Package, Automated Jaguar and Land Rover Incentives, Digital Advisor, and 24/7 Technical Support. Starter Package... $899/month Jaguar and Land Rover starter websites provide uncompromised performance and continuous shopper engagement across every screen experience whether desktop, tablet, or smartphone. Every site can be edited and configured intuitively from within ControlCenter, our single login back-end user interface. Page edits can be made to individual desktop, tablet, or smartphone experiences, or can cascade throughout all devices for automated convenience. Key features include: Seamless Websites, CallTracking, Inventory Videos, ControlCenter, Analytics, and more. Digital Retailing Digital Retailing Plus Trade... $689/month As car shoppers expectations increase, and buying behaviors begin to migrate online, Digital Retailing Elite gives you the ability to convert high-value leads from low-funnel shoppers. Digital Retailing tools are designed to completely complement the website experience by driving the purchase process and providing your online shoppers with the ability to instantly calculate an accurate first pencil payment offer and trade-in offer. Digital Retailing tools are simple to manage and can be added to your current Jaguar or Land Rover website. Accurate monthly vehicle payments. PaymentDriver allows website shoppers to generate monthly side-by-side vehicle loan and lease payment calculations that consider real APR, residual value, rebates, and incentives for VIN-specific new and used vehicles. This enhances the customer experience and drives shopping engagement Instant trade-in offers. TradeDriver provides realistic trade-in offers using model-specific price adjustment controls, enabling you to attract the most desired vehicles and drive trade-ready shoppers to your showroom. Secure credit. FinanceDriver presents shoppers with a convenient and secure online credit application on your dealer ship website pages, s, and other marketing campaigns, increasing your consumer data intake. Advertising Dealer.com Advertising Package... $699/month or 18% of spend Dealer.com Advertising delivers the strength and resources necessary to reach and influence every Jaguar and Land Rover shopper, everywhere online. We deliver a proven portfolio that covers every major ad channel, and we power every campaign with the industry s broadest digital reach, deepest data targeting, total website integration and comprehensive strategic support resources. This combination delivers you the ability to automatically connect your cars with their most likely buyers, track and monitor ROI in real time across your complete program, and execute any strategy, at scale, adapting as the situation requires. For dealers who seek the most efficient way to unlimit their online sales opportunity, no other solution comes close. Features include: Retargeting, Paid Search, Display, Dynamic Vehicle Ads, Social Advertising, the Unified Advertising Dashboard

Our team of Google and Bing-certified experts continuously align your site with the ever-changing search engines, ensuring optimum online visibility.

3 Managed Services Dealer.com Managed Services Bundle... $2799/month Managed Services ensures successful digital campaigns through integrated digital content coordination, execution, and management. Professional specialists integrate every major digital discipline. Progress can be viewed anytime within ControlCenter, and overall results are summarized in detailed reports and monthly calls. Key features include: Managed Creative, Managed Social, and Premium SEO. Managed Content and Creative... $899/month Standout creative drives successful campaigns. Dealer.com s dedicated professional designers meticulously follow your campaign strategy and goals to create compelling website content. Standard Content and Creative includes two monthly integrated campaigns, consisting of homepage slides, specials, landing pages and banners, as well as a monthly site audit for expired offers, content for one additional page, and a three business day turnaround. All assets are submitted for compliance. Managed Social... $799/month Dealer.com s dedicated social media professionals combine creative content with community management for a complete social presence. Campaigns consistently align with your overall digital strategy and brand guidelines to optimize your social identity and reach. Standard Social includes an assigned Social Media Specialist, a monthly performance and strategy review call (including a social report), a monthly social content calendar, implementation of custom Facebook audiences, and 24/7 review alerts via . Each week we ll publish two posts on Facebook, Twitter, and Google+, for a total of six posts per week. Premium SEO... $1599/month The bellwether of automotive search engine optimization, Premium SEO delivers the highest touch level of service from multiple content pieces per month, to direct access to your SEO analyst, to detailed monthly reports. It s built on a foundation of client service, led by continuously trained search experts, and backed by automotive s largest collection of shopper data. Dealer.com Premium SEO adds to the existing features of Managed SEO included in Standard, with an initial SEO and web presence audit, four pieces of custom content per month (a mix of custom pages, blog posts, content for existing pages, etc.) that advance your business goals and objectives, mobile SEO, monthly strategy development and reporting calls, a monthly report with personalized insights as well as direct access to your analyst via phone and .

Key features include: Managed Creative, Managed Social, and Premium SEO. Managed Content and Creative... $899/month Standout creative drives successful campaigns. Dealer.

4 A La Carte Product List Websites and Digital Retailing Per Month Setup Managed Services Per Month Setup JLR Starter Package $ JLR Core Package $1, JLR Elite Package $2, Digital Retailing $ Dealer.com Managed Services Bundle $ Managed Content and Creative $ Managed Social $ Premium SEO $1, Digital Retailing FinanceDriver $ Digital Retailing Plus Trade $ Reserve It Now $ Social Products Per Month Setup Loyalty Package $ Social Tools $ Advertising Per Month Setup Advertising with 0% Spend Fee $ Advertising with 18% Spend Fee $0.00 Marketing Upgrade Package $ $999.00

00 Premium SEO $1,599.00 Digital Retailing FinanceDriver $189.00 Digital Retailing Plus Trade $689.00 Reserve It Now $149.

5 A La Carte Product List Cont d Miscellaneous Services Per Month Setup Miscellaneous Services Cont d Per Month Setup CallTracking - 1 Line $79.00 CallTracking - 10 Lines $ CallTracking - 5 Lines $ Custom Group Splash Site $ $ Custom Inventory Import $ Domain Monthly $3.00 Export: Single Provider - All Inventory Types $49.00 Exports: Unlimited $ LeadMachine - 10 User $ LeadMachine - 5 User $ LeadMachine - 50 User $ SmartBlog with User Reviews $79.00 Spanish Language Site $ Template Generator for Craigslist $49.00 Video Package $ Window Stickers $69.00 Finance Application $20.00 Group Login $49.00 $ Group SmartSite $ Group Splash Page $ Incentives Manager $99.00 Inventory Merchandising Upgrade $ Kelly Blue Book LeadDriver $0.00

00 Exports: Unlimited $149.00 LeadMachine - 10 User $229.00 LeadMachine - 5 User $179.00 LeadMachine - 50 User $349.00 SmartBlog with User Reviews $79.00 Spanish Language Site $149.

Base Core PLUS Elite PLUS $950/mo $1,550/mo $2,350/mo

Base Core PLUS Elite PLUS $950/mo $1,550/mo $2,350/mo Dealer.com Websites Dealer.com helps Volkswagen dealers succeed by connecting automotive s top inventory and website technologies, configuring them for optimal shopper engagement, and backing them with