VISION EXPO WEST 2015 CAMPAIGN MARKETING OVERVIEW

Transcription

1 VISION EXPO WEST 2015 CAMPAIGN MARKETING OVERVIEW 1

2 TABLE OF CONTENTS ATTENDEE S 3 Attendee Prospectors 4 Attendee Programs 41 OPTImum Club Vision Students Social Young Professionals Club Mobile/MYS Pre-Registered Attendees 66 Countdowns On-Site EDUCATION S 77 Education Prospectors 78 Education Programs 93 Course Handouts Education Rewards Mobile/MYS Education Track Pushes Pre-Registered Education 100 Countdowns Verifications EXHIBITOR S 112 Exhibitor Newsletters 135 Exhibitor Prospectors 141 VISION VOICE S 153 DIRECT MAILING 159 ATTENDEE S: 2 3

3 2015 ATTENDEE MARKETING CAMPAIGN ATTENDEE PROSPECTOR S Weekly s to Exhibit Hall priors and future prospects highlighting the Exhibit Hall, special events and announcements, deadlines, reminders, offers and more ATTENDEE PROSPECTOR S 1: Registration is Open - Text Based Deployed: 5/29/2015 (16 weeks out) Subject Line: You asked us to contact you when registration was open 8 1: Registration is Open - Image Based - CSG Deployed: 5/29/2015 (16 weeks out) Subject Line: Registration is now open! 9 1: Registration is Open - Text Based (Resend) Deployed: 6/22/2015 (12 weeks out) Subject Line: Grow your practice and business at Vision Expo West 10 1: Registration is Open - Image Based (Resend) - CSG Deployed: 6/22/2015 (12 weeks out) Subject Line: Don t miss the industry s most spectacular event 11 2: July Fourth Free Registration Deployed: 6/30/2015 (11 weeks out) Subject Line: Wishing You a Happy Fourth of July 12 3: Visionaries Fashion Focused Deployed: 7/7/2015 (10 weeks out) Subject Line: Be the 1st to bring your customers new trends, brands and products! 13 3: Visionaries Medical Focused Deployed: 7/7/2015 (10 weeks out) Subject Line: Preview, compare and see what s essential for your business to grow 14 4: Travel - CSG Deployed: 7/14/2015 (9 weeks out) Subject Line: Grab your seat before it s gone! 15 5: Interest Area Fashion Focused - CSG Deployed: 7/21/2015 (8 weeks out) Subject Line: First Look: 2016 Fashion Eyewear & Retail Trends 16 5: Interest Area Medical Focused - CSG Deployed: 7/21/2015 (8 weeks out) Subject Line: Comprehensive Clinical and Next-Generation Equipment 17 5: Interest Area General - CSG Deployed: 7/21/2015 (8 weeks out) Subject Line: Five Tech-Focused Must-Do s at International Vision Expo

4 6: Early Bird Fashion Focused - CSG Deployed: 7/27/2015 (7 weeks out) Subject Line: Early Bird Flash Sale Today Only 19 6: Early Bird General Paid Focused - CSG Deployed: 7/ (7 weeks out) Subject Line: Attend International Vision Expo For Free 20 6: Early Bird General Free Focused - CSG Deployed: 7/27/2015 (7 weeks out) Subject Line: Attend International Vision Expo For Free 21 7: Single Interest Area Fashion Focused - CSG Deployed: 8/4/2015 (6 weeks out) Subject Line: 2016 Fashion Preview 22 7: Single Interest Area Medical Focused - CSG Deployed: 8/4/2015 (6 weeks out) Subject Line: Sneak Peek: Innovations for your Clinical Practice 23 7: Single Interest Area General Focused - CSG Deployed: 8/4/2015 (6 weeks out) Subject Line: Be the First to See Spectacle Lens Innovations 24 8: Newsletter Exhibit Hall Focused - CSG Deployed: 8/13/2015 (5 weeks out) Subject Line: Nearly four football fields full of innovation await you 25 8: Newsletter Conference Focused - CSG Deployed: 8/13/2015 (5 weeks out) Subject Line: New Learning Experiences for Eyecare Professionals 26 9: Personalized Text - CSG Deployed: 8/18/2015 (4 weeks out) Subject Line: %%FullName%%, be our guest your free badge is ready : Onsite Registrants Deployed: 8/18/2015 (4 weeks out) Subject Line: %%fullname%%, Your Badge is Waiting : Interest Area by Job Title - ODs - CSG Deployed: 8/25/2015 (3 weeks out) Subject Line: Clinical Education + Equipment Demos, Especially for Optometrists : Interest Area by Job Title - Opticians - CSG Deployed: 8/25/2015 (3 weeks out) Subject Line: Business Solutions + Technical Training, Especially for Opticians : Interest Area by Job Title - Others - CSG Deployed: 8/25/2015 (3 weeks out) Subject Line: Join Visionaries in Education, Fashion and Technology : Interest Area by Job Title - Practice Managers - CSG Deployed: 8/25/2015 (3 weeks out) Subject Line: Business Solutions + Training, Especially for Practice Managers : Save Time Tiles - CSG Deployed: 9/01/2015 (2 weeks out) Subject Line: Everybody s Waiting for You : Last Chance - Bordering States - CSG Deployed: 9/08/2015 (1 week out) Subject Line: Register for the Largest Optometric Event Under the Sun : Last Chance Locals Nevada - CSG Deployed: 9/08/2015 (1 week out) Subject Line: Register for the Largest Optometric Event Under the Sun : One Click Deployed: 9/04/2015 (1 week out) Subject Line: Activate Your Vision Expo West Registration Today! : OnPeak Not Reg Deployed: 9/11/2015 (1 week out) Subject Line: Nearly four football fields full of innovation await you : Drop Off Deployed: 8/24/2015 (3 weeks out) Subject Line: Complete your registration for free : Customer Invitation Program Priors Deployed: 8/18/2015 (4 weeks out) Subject Line: We Don t Want You To Miss Out! : Interest Area by Job Title - Frame Buyers - CSG Deployed: 8/25/2015 (3 weeks out) Subject Line: Business Solutions + High-Fashion Products, Especially for Frame Buyers

5 ATTENDEE PROSPECTOR 1: Registration is Open - Text Based Subject Line: You asked us to contact you when registration was open ATTENDEE PROSPECTOR 1: Registration is Open - Image Based - CSG Subject Line: Registration is now open! Deployed: 5/29/2015 Deployed: 5/29/2015 Pre Populated Total Sent: 209 Open Rate: 61.54% Click-Through Rate: 44.2% Registrations: 31 Rate: 14.83% Regular Total Sent: 309 Open Rate: 56.85% Click-Through Rate: 36.2% Registrations: 2 Rate: 0.65% Free Total Sent: 39,380 Open Rate: 23.70% Click-Through Rate: 3.1% Registrations: 514 Rate: 1.31% Paid Total Sent: 10,463 Open Rate: 15.44% Click-Through Rate: 1.62% Registrations: 3 Rate: 0.03% 8 9

6 ATTENDEE PROSPECTOR 1: Registration is Open - Text Based (Resend) Subject Line: Grow your practice and business at Vision Expo West ATTENDEE PROSPECTOR 1: Registration is Open - Image Based (Resend) - CSG Subject Line: Don t miss the industry s most spectacular event Deployed: 6/22/2015 Deployed: 6/22/2015 Pre Populated Total Sent: 85 Open Rate: 20.00% Click-Through Rate: 9.41% Registrations: 31 Rate: 36.47% Regular Total Sent: 178 Open Rate: 22.47% Click-Through Rate: 11.24% Registrations: 2 Rate: 1.12% Free Total Sent: 30,289 Open Rate: 8.46% Click-Through Rate: 1.0% Registrations: 514 Rate: 36.47% Paid Total Sent: 8,894 Open Rate: 5.37% Click-Through Rate: 0.57% Registrations: 3 Rate: 1.12% 10 11

7 ATTENDEE PROSPECTOR 2: July Fourth Free Registration Subject Line: Wishing You a Happy Fourth of July ATTENDEE PROSPECTOR 3: Visionaries Fashion Focused Subject Line: Be the 1st to bring your customers new trends, brands and products! Deployed: 6/30/2015 Deployed: 7/7/2015 Free Total Sent: 43,089 Open Rate: 17.36% Click-Through Rate: 1.04% Registrations: 76 Rate: 0.18% Free Total Sent: 23,169 Open Rate: 13.54% Click-Through Rate: 1.0% Registrations: 27 Rate: 0.12% Paid Total Sent: 5,807 Open Rate: 13.79% Click-Through Rate: 0.62% Registrations:

8 ATTENDEE PROSPECTOR 3: Visionaries Medical Focused Subject Line: Preview, compare and see what s essential for your business to grow ATTENDEE PROSPECTOR 4: Travel - CSG Subject Line: Grab your seat before it s gone! Deployed: 7/7/2015 Deployed: 7/14/2015 Free Total Sent: 3,468 Open Rate: 20.53% Click-Through Rate: 1.10% Registrations: 27 Rate: 0.78% Paid Total Sent: 885 Open Rate: 16.05% Click-Through Rate: 1.24% Registrations: 0 Free Total Sent: 33,085 Open Rate: 17.84% Click-Through Rate: 1.35% Registrations: 119 Rate: 0.36% Paid Total Sent: 9,122 Open Rate: 12.64% Click-Through Rate: 0.70% Registrations: 1 Rate: 0.01% 14 15

9 ATTENDEE PROSPECTOR 5: Interest Area Fashion Focused - CSG Subject Line: First Look: 2016 Fashion Eyewear & Retail Trends ATTENDEE PROSPECTOR 5: Interest Area Medical Focused - CSG Subject Line: Comprehensive Clinical and Next-Generation Equipment Deployed: 7/21/2015 Deployed: 7/21/2015 Free Total Sent: 18,740 Open Rate: 21.08% Click-Through Rate: 0.95% Registrations: 15 Rate: 0.08% Paid Total Sent: 2,792 Open Rate: 14.51% Click-Through Rate: 0.90% Registrations: 0 Free Total Sent: 5,390 Open Rate: 18.07% Click-Through Rate: 0.54% Registrations: 0 Paid Total Sent: 2,133 Open Rate: 17.77% Click-Through Rate: 0.52% Registrations:

10 ATTENDEE PROSPECTOR 5: Interest Area General - CSG Subject Line: Five Tech-Focused Must-Do s at International Vision Expo ATTENDEE PROSPECTOR 6: Early Bird Fashion Paid Focused - CSG Subject Line: Early Bird Flash Sale Today Only Deployed: 7/21/2015 Deployed: 7/27/2015 Free Total Sent: 6,084 Open Rate: 14.69% Click-Through Rate: 0.49% Registrations: 2 Rate: 0.03% Paid Total Sent: 2,056 Open Rate: 11.77% Click-Through Rate: 0.49% Registrations: 0 Free Total Sent: 3,175 Open Rate: 12.47% Click-Through Rate: 1.92% Registrations: 15 Rate: 0.47% 18 19

11 ATTENDEE PROSPECTOR 6: Early Bird General Paid Focused - CSG Subject Line: Attend International Vision Expo For Free Free Total Sent: 15,501 Open Rate: 21.23% Click-Through Rate: 3.06% Registrations: 28 Rate: 0.18% ATTENDEE PROSPECTOR 6: Early Bird Fashion and General Free Focused - CSG Subject Line: Attend International Vision Expo For Free Deployed: 7/27/2015 Deployed: 7/27/2015 Free Total Sent: 4,387 Open Rate: 16.07% Click-Through Rate: 2.08% Registrations: 109 Rate: 2.48% 20 21

12 ATTENDEE PROSPECTOR 7: Single Interest Area Fashion Focused - CSG Subject Line: 2016 Fashion Preview ATTENDEE PROSPECTOR 7: Single Interest Area Medical Focused - CSG Subject Line: Sneak Peek: Innovations for your Clinical Practice Deployed: 8/4/2015 Deployed: 8/4/2015 Free Total Sent: 17,253 Open Rate: 19.94% Click-Through Rate: 1.37% Registrations: 21 Rate: 0.12% Paid Total Sent: 4,243 Open Rate: 13.06% Click-Through Rate: 0.80% Registrations: 0 Free Total Sent: 6,395 Open Rate: 17.92% Click-Through Rate: 0.75% Registrations: 1 Rate: 0.02% Paid Total Sent: 1,883 Open Rate: 12.85% Click-Through Rate: 0.27% Registrations:

13 ATTENDEE PROSPECTOR 7: Single Interest Area General Focused - CSG Subject Line: Be the First to See Spectacle Lens Innovations ATTENDEE PROSPECTOR 8: Newsletter Exhibit Hall Focused - CSG Subject Line: Nearly four football fields full of innovation await you Deployed: 8/4/2015 Deployed: 8/13/2015 Free Total Sent: 8,409 Open Rate: 14.40% Click-Through Rate: 0.69% Registrations: 1 Rate: 0.01% Paid Total Sent: 2,760 Open Rate: 10.58% Click-Through Rate: 0.44% Registrations: 0 Free Total Sent: 25,785 Open Rate: 17.08% Click-Through Rate: 0.79% Registrations: 35 Rate: 0.14% Paid Total Sent: 6,467 Open Rate: 11.26% Click-Through Rate: 0.22% Registrations:

14 ATTENDEE PROSPECTOR 8: Newsletter Conference Focused - CSG Subject Line: New Learning Experiences for Eyecare Professionals ATTENDEE PROSPECTOR 9: Personalized Text - CSG Subject Line: %%FullName%%, be our guest your free badge is ready Deployed: 8/13/2015 Deployed: 8/18/2015 Free Total Sent: 6,175 Open Rate: 17.46% Click-Through Rate: 0.49% Registrations: 6 Rate: 0.10% Paid Total Sent: 2,372 Open Rate: 12.86% Click-Through Rate: 0.59% Registrations: 0 Free Total Sent: 29,356 Open Rate: 20.56% Click-Through Rate: 2.34% Registrations: 187 Rate: 0.64% 26 27

15 ATTENDEE PROSPECTOR 10: Onsite Registrants Subject Line: %%fullname%%, Your Badge is Waiting Free Total Sent: 638 Open Rate: 27.38% Click-Through Rate: 4.68% Registrations: 11 Rate: 1.72% ATTENDEE PROSPECTOR 11: Customer Invitation Program Priors Subject Line: We Don t Want You To Miss Out! Deployed: 8/18/2015 Deployed: 8/18/2015 Free Total Sent: 363 Open Rate: 18.73% Click-Through Rate: 1.93% Registrations:

16 ATTENDEE PROSPECTOR 12: Interest Area by Job Title - Frame Buyers - CSG Subject Line: Business Solutions + High-Fashion Products, Especially for Frame Buyers ATTENDEE PROSPECTOR 12: Interest Area by Job Title - ODs - CSG Subject Line: Clinical Education + Equipment Demos, Especially for Optometrists Deployed: 8/25/2015 Deployed: 8/25/2015 Paid Total Sent: 3,543 Open Rate: 14.90% Click-Through Rate: 0.80% Registrations: 1 Rate: 0.03% Paid Total Sent: 4,285 Open Rate: 17.90% Click-Through Rate: 0.70% Registrations: 1 Rate: 0.02% 30 31

17 ATTENDEE PROSPECTOR 12: Interest Area by Job Title - Opticians - CSG Subject Line: Business Solutions + Technical Training, Especially for Opticians ATTENDEE PROSPECTOR 12: Interest Area by Job Title - Others - CSG Subject Line: Join Visionaries in Education, Fashion and Technology Deployed: 8/25/2015 Deployed: 8/25/2015 Paid Total Sent: 3,787 Open Rate: 12.80% Click-Through Rate: 0.60% Registrations: 0 Paid Total Sent: 5,867 Open Rate: 14.50% Click-Through Rate: 0.70% Registrations:

18 ATTENDEE PROSPECTOR 12: Interest Area by Job Title - Practice Managers - CSG Subject Line: Business Solutions + Training, Especially for Practice Managers ATTENDEE PROSPECTOR 13: Save Time Tiles - CSG Subject Line: Everybody s Waiting for You Deployed: 8/25/2015 Deployed: 9/01/2015 Paid Total Sent: 1,334 Open Rate: 14.30% Click-Through Rate: 1.30% Registrations: 0 Paid Total Sent: 13,022 Open Rate: 15.90% Click-Through Rate: 0.70% Registrations: 3 Rate: 0.02% 34 35

19 ATTENDEE PROSPECTOR 14: Last Chance Bordering States - CSG Subject Line: Register for the Largest Optometric Event Under the Sun ATTENDEE PROSPECTOR 14: Last Chance Locals Nevada - CSG Subject Line: Register for the Largest Optometric Event Under the Sun Deployed: 9/08/2015 Deployed: 9/08/2015 Paid Total Sent: 6,416 Open Rate: 12.64% Click-Through Rate: 0.83% Registrations: 0 Paid Total Sent: 805 Open Rate: 15.66% Click-Through Rate: 1.24% Registrations:

20 ATTENDEE PROSPECTOR 15: One Click Subject Line: Activate Your Vision Expo West Registration Today! Free Total Sent: 7,497 Unique Opens/Clicks: 1,677 Registrations: 391 Rate: 5.22% ATTENDEE PROSPECTOR 16: OnPeak Not Reg Subject Line: Nearly four football fields full of innovation await you Deployed: 9/04/2015 Deployed: 9/11/2015 Free Total Sent: 212 Open Rate: 55.66% Click-Through Rate: 14.62% Registrations: 9 Rate: 4.25% 38 39

21 ATTENDEE PROSPECTOR 17: Drop Off Subject Line: Complete your registration for free Free Total Sent: 1,474 Open Rate: 40.91% Click-Through Rate: 15.81% Registrations: 128 Rate: 8.68% Deployed: 8/24/ ATTENDEE MARKETING CAMPAIGN ATTENDEE PROGRAM S Club Vision, OPTImum, Students, Social, and the Young Professionals Club 40 41

22 ATTENDEE PROGRAM S Students 3 Club Vision 1 Deployed: 7/08/2015 (11 weeks out) Subject Line: Register Today and Maintain Your Club Vision Status 44 Club Vision 2 Deployed: 8/05/2015 (7 weeks out) Subject Line: Your Invitation to Club Vision 45 Club Vision 3 Deployed: 9/02/2015 (2 weeks out) Subject Line: %%FullName%%, here is your exclusive preview to Club Vision 46 Mobile / My Show 1 Deployed: 7/31/2015 (8 weeks out) Subject Line: Start planning your onsite experience now 47 Mobile / My Show 2 Deployed: 8/27/2015 (3 weeks out) Subject Line: Vision Expo Mobile is Now Live! 48 Mobile / My Show 3 Deployed: 9/09/2015 (1 week out) Subject Line: Optimize Your Time with Vision Expo Mobile 49 OPTImum Program 1 Deployed: 7/07/2015 (11 weeks out) Subject Line: %%FullName%%, here is your exclusive preview to Club Vision 50 OPTImum Program 2 Deployed: 09/03/2015 (2 weeks out) Subject Line: Your OPTImum benefits at 51 Social 1 Deployed: 7/10/2015 (11 weeks out) Subject Line: Stay Informed - See What Was Trending in the Vision Community This Week 52 Student 1 Deployed: 6/25/2015 (13 weeks out) Subject Line: Experience Vision Expo West for FREE 53 Student 2 Deployed: 6/30/2015 (12 weeks out) Subject Line: Wishing You a Happy Fourth of July 54 Deployed: 8/19/2015 (4 weeks out) Subject Line: Save Money in Vegas during Vision Expo West 55 Student 4 - Job Link Deployed: 8/26/2015 (3 weeks out) Subject Line: Speed Dating (for jobs) at Vision Expo West 56 Student 5 - Pre Show Optometry/Opticians Deployed: 9/15/2015 (1 weeks out) Subject Line: 10 Things You Need to Know. Checklist for Students at Vision Expo West 57 Student 5 - Pre Show Other Students Deployed: 9/15/2015 (1 weeks out) Subject Line: Checklist for Students at Vision Expo West 58 Young Professionals Club 1 Deployed: 6/16/2015 (14 weeks out) Subject Line: New Benefit Announced for YPC Members 59 Young Professionals Club 2 Deployed: 6/25/2015 (13 weeks out) Subject Line: YPC OD Members Benefit at International Vision Expo West 60 Young Professionals Club 3 Deployed: 6/30/2015 (12 weeks out) Subject Line: Wishing You a Happy Fourth of July 61 Young Professionals Club 4 Deployed: 7/14/2015 (10 weeks out) Subject Line: Grab your seat before it s gone! 62 Young Professionals Club 5 Deployed: 8/05/2015 (7 weeks out) Subject Line: Vegas Without Breaking the Bank 63 Young Professionals Club 6 Deployed: 9/15/2015 (1 weeks out) Subject Line: Checklist for YPC Members at Vision Expo West 64 Visionaries 1 Attendee Deployed: 9/24/2015 (0 weeks out) Subject Line: Post or Share a Comment with ECPs in this New Social Community

23 ATTENDEE PROGRAM S Club Vision 1 Subject Line: Register Today and Maintain Your Club Vision Status Free Total Sent: 1,418 Open Rate: 32.86% Click-Through Rate: 11.43% Registrations: 37 Rate: 2.61% ATTENDEE PROGRAM S Club Vision 2 Subject Line: Your Invitation to Club Vision Deployed: 7/08/2015 Deployed: 8/05/2015 Free Total Sent: 1,029 Open Rate: 28.77% Click-Through Rate: 8.94% Registrations: 18 Rate: 1.75% 44 45

24 ATTENDEE PROGRAM S Club Vision 3 Subject Line: %%FullName%%, here is your exclusive preview to Club Vision ATTENDEE PROGRAM S Mobile / My Show 1 Subject Line: Start planning your onsite experience now Deployed: 9/02/2015 Deployed: 7/31/2015 Free Total Sent: 904 Open Rate: 18.90% Click-Through Rate: 2.30% Registrations: 7 Rate: 0.77% Total Sent: 4,323 Open Rate: 36.16% Click-Through Rate: 2.78% 46 47

25 ATTENDEE PROGRAM S Mobile / My Show 2 Subject Line: Vision Expo Mobile is Now Live! ATTENDEE PROGRAM S Mobile / My Show 3 Subject Line: Optimize Your Time with Vision Expo Mobile Deployed: 8/27/2015 Deployed: 9/09/2015 My Show Users Total Sent: 497 Open Rate: 48.30% Click-Through Rate: 14.50% General Total Sent: 5,669 Open Rate: 31.30% Click-Through Rate: 3.30% Total Sent: 10,066 Open Rate: 33.75% Click-Through Rate: 3.51% 48 49

26 ATTENDEE PROGRAM S OPTImum Program 1 Subject Line: %%FullName%%, here is your exclusive preview to Club Vision ATTENDEE PROGRAM S OPTImum Program 2 Subject Line: Your OPTImum benefits at Deployed: 7/07/2015 Deployed: 9/03/2015 Total Sent: 1,332 Open Rate: 27.63% Click-Through Rate: 5.03% Total Sent: 425 Open Rate: 50.80% Click-Through Rate: 12.70% 50 51

27 ATTENDEE PROGRAM S Social 1 Subject Line: Stay Informed - See What Was Trending in the Vision Community This Week Total Sent: 2,291 Open Rate: 37.84% Click-Through Rate: 3.23% ATTENDEE PROGRAM S Student 1 Subject Line: Experience Vision Expo West for FREE Deployed: 7/10/2015 Deployed: 6/25/2015 Optometry/Opticians Total Sent: 2,644 Open Rate: 20.01% Click-Through Rate: 0.98% Registrations: 1 Rate: 0.04% Other Students Total Sent: 1,355 Open Rate: 12.47% Click-Through Rate: 0.73% Registrations:

28 ATTENDEE PROGRAM S Student 2 Subject Line: Wishing You a Happy Fourth of July ATTENDEE PROGRAM S Students 3 Subject Line: Save Money in Vegas during Vision Expo West Deployed: 6/30/2015 Deployed: 8/19/2015 OD Members Total Sent: 3,942 Open Rate: 17.71% Click-Through Rate: 0.63% Registrations: 0 Optometry/Opticians Total Sent: 2,518 Open Rate: 21.80% Click-Through Rate: 0.64% Registrations: 0 Other Students Total Sent: 1,230 Open Rate: 14.88% Click-Through Rate: 0.89% Registrations:

29 ATTENDEE PROGRAM S Student 4 - Job Link Subject Line: Speed Dating (for jobs) at Vision Expo West ATTENDEE PROGRAM S Student 5 - Pre Show Optometry/Opticians Subject Line: 10 Things You Need to Know. Checklist for Students at Vision Expo West Deployed: 8/26/2015 Deployed: 9/15/2015 Total Sent: 2,156 Open Rate: 22.50% Click-Through Rate: 1.00% Registrations: 0 Total Sent: 244 Open Rate: 49.11% Click-Through Rate: 7.59% 56 57

30 ATTENDEE PROGRAM S Student 5 - Pre Show Other Students Subject Line: Checklist for Students at Vision Expo West ATTENDEE PROGRAM S Young Professionals Club 1 Subject Line: New Benefit Announced for YPC Members Deployed: 9/15/2015 Deployed: 6/16/2015 Total Sent: 88 Open Rate: 34.09% Click-Through Rate: 4.55% Total Sent: 1,062 Open Rate: 48.87% Click-Through Rate: 3.67% 58 59

31 ATTENDEE PROGRAM S Young Professionals Club 2 Subject Line: YPC OD Members Benefit at International Vision Expo West ATTENDEE PROGRAM S Young Professionals Club 3 Subject Line: Wishing You a Happy Fourth of July Deployed: 6/25/2015 Deployed: 6/30/2015 OD Members Total Sent: 1,069 Open Rate: 37.04% Click-Through Rate: 1.78% Registrations: 0 New Dispense Members Total Sent: 43 Open Rate: 53.49% Click-Through Rate: 2.33% Registrations: 0 OD Members Total Sent: 1,048 Open Rate: 22.14% Click-Through Rate: 1.43% Registrations: 226 Rate: 21.56% New Dispenser Members Total Sent: 43 Open Rate: 44.19% Click-Through Rate: 6.98% Registrations: 15 Rate: 34.88% 60 61

32 ATTENDEE PROGRAM S Young Professionals Club 4 Subject Line: Grab your seat before it s gone! ATTENDEE PROGRAM S Young Professionals Club 5 Subject Line: Vegas Without Breaking the Bank Deployed: 7/14/2015 Deployed: 8/05/2015 OD Members Total Sent: 941 Open Rate: 23.91% Click-Through Rate: 0.74% Registrations: 226 Rate: 21.56% New Dispenser Members Total Sent: 22 Open Rate: 50.00% Click-Through Rate:9.09% Registrations: 15 Rate: 34.88% OD Members Total Sent: 1,086 Open Rate: 36.37% Click-Through Rate: 4.79% Registrations: 226 Rate: 21.56% New Dispenser Members Total Sent: 55 Open Rate: 50.91% Click-Through Rate: 7.27% Registrations: 15 Rate: 34.88% 62 63

33 ATTENDEE PROGRAM S Young Professionals Club 6 Subject Line: Checklist for YPC Members at Vision Expo West ATTENDEE PROGRAM S Visionaries 1 Attendee Subject Line: Post or Share a Comment with ECPs in this New Social Community Deployed: 9/15/2015 Deployed: 9/24/2015 Total Sent: 1,214 Open Rate: 35.34% Click-Through Rate: 1.65% Total Sent: 54,260 Open Rate: 17.0% Click-Through Rate: 0.5% 64 65

34 2015 ATTENDEE MARKETING CAMPAIGN VERIFICATION S Countdowns and On-site s PRE-REGISTERED ATTENDEE S Countdown 1 Deployed: 8/7/2015 (6 weeks out) Subject Line: Countdown to the Show: 6 Weeks Until Vision Expo West 68 Countdown 2 Deployed: 8/14/2015 (5 weeks out) Subject Line: Countdown to the Show: 5 Weeks Until Vision Expo West 69 Countdown 3 Deployed: 8/21/ weeks out) Subject Line: Countdown to the Show: 4 Weeks Until Vision Expo West 70 Countdown 4 Deployed: 8/28/2015 (3 weeks out) Subject Line: Countdown to the Show: 3 Weeks 71 Countdown 5 Deployed: 9/04/2015 (2 weeks out) Subject Line: Countdown to the Show: 2 Weeks 72 Countdown 6 Deployed: 9/11/2015 (1 week out) Subject Line: Countdown to the Show: Less Than One Week 73 First Time Attendee Deployed: 9/15/2015 (1 week out) Subject Line: Plan Your Show Travel Arrangements When You Arrive On Site 74 Onsite 1 - All Pre Reg Deployed: 9/16/2015 (0 week out) Subject Line: People are talking about #VisionExpo 75 Onsite 2 - Verified & Non Verified Deployed: 9/17/2015 (0 week out) Subject Line: We re Ready for Friday, Are You? / We Look Forward to Seeing You Tomorrow

35 PRE-REGISTERED ATTENDEE S Countdown 1 Subject Line: Countdown: 6 Weeks Until Vision Expo West Total Sent: 3,675 Open Rate: 33.09% Click-Through Rate: 5.28% PRE-REGISTERED ATTENDEE S Countdown 2 Subject Line: Countdown to the Show: 5 Weeks Until Vision Expo West Deployed: 8/07/2015 Deployed: 8/14/2015 Total Sent: 3,951 Open Rate: 31.99% Click-Through Rate: 5.44% 68 69

36 PRE-REGISTERED ATTENDEE S Countdown 3 Subject Line: Countdown to the Show: 4 Weeks Until Vision Expo West PRE-REGISTERED ATTENDEE S Countdown 4 Subject Line: Countdown to the Show: 3 Weeks Deployed: 8/21/2015 Deployed: 8/28/2015 Total Sent: 4,627 Open Rate: 30.26% Click-Through Rate: 4.28% Total Sent: 5,887 Open Rate: 30.70% Click-Through Rate: 4.30% 70 71

37 PRE-REGISTERED ATTENDEE S Countdown 5 Subject Line: Countdown to the Show: 2 Weeks PRE-REGISTERED ATTENDEE S Countdown 6 Subject Line: Countdown to the Show: Less than One Week Deployed: 9/04/2015 Deployed: 9/11/2015 Total Sent: 6,376 Open Rate: 30.30% Click-Through Rate: 4.86% Total Sent: 10,454 Open Rate: 34.11% Click-Through Rate: 4.44% 72 73

38 PRE-REGISTERED ATTENDEE S First Time Attendee Subject Line: Plan Your Show Travel Arrangements When You Arrive On Site PRE-REGISTERED ATTENDEE S Onsite 1 - All Pre Reg Subject Line: People are talking about #VisionExpo Deployed: 9/15/2015 Deployed: 9/16/2015 Total Sent: 5,252 Open Rate: 38.21% Click-Through Rate: 9.22% Total Sent: 7,474 Open Rate: 31.24% Click-Through Rate: 5.41% 74 75

39 Deployed: 9/17/2015 PRE-REGISTERED ATTENDEE S Onsite 2 - Verified & Non Verified Subject Line: We re Ready for Friday, Are You? / We Look Forward to Seeing You Tomorrow Verified Total Sent: 5,765 Open Rate: 35.13% Click-Through Rate: 4.41% Non Verified Total Sent: 5,758 Open Rate: 33.29% Click-Through Rate: 4.55% EDUCATION S: 76 77

40 2015 ATTENDEE MARKETING CAMPAIGN EDUCATION PROSPECTOR S Weekly newsletters to Education priors and future prospects promoting Education highlights, events, announcements, tips and more EDUCATION PROSPECTOR S 1: Education Registration is Open - ODs - CSG Deployed: 6/22/2015 (14 weeks out) Subject Line: Education for you and your staff as low as $28 per hour 80 1: Education Registration is Open - Priors - CSG Deployed: 6/22/2015 (14 weeks out) Subject Line: Come back and see what s new 81 1: Education Registration is Open - PreReg - CSG Deployed: 6/22/2015 (14 weeks out) Subject Line: Education Registration is Now Live 82 2: Global Contact Lens Forum Deployed: 7/9/2015 (12 weeks out) Subject Line: Join Us for The Global Contact Lens Forum 83 3: Ocular Wellness Deployed: 7/16/2015 (11 weeks out) Subject Line: New Education You Can t Afford to Miss 84 4: Keynote Series Deployed: 7/23/2015 (9 weeks out) Subject Line: Keynote Series: Join These Unique Visionaries 85 5: Education Highlights - ODs Deployed: 7/30/2015 (8 weeks out) Subject Line: Education Highlights Selected For You OD 86 Non OD 87 6: Education Highlights - ODs Deployed: 8/06/2015 (6 weeks out) Subject Line: Featured Education for Every Role OD 88 Non OD 89 7: Early Bird - ODs Deployed: 8/19/2015 (4 weeks out) Subject Line: %%FullName%%, register now before discounted rates expire! OD 90 Non OD 91 8: Kirk Letter Deployed: 9/03/2015 (2 weeks out) Subject Line: A Personal Invitation From Dr. Kirk Smick

41 EDUCATION PROSPECTOR 1: Education Registration is Open - ODs - CSG Subject Line: Education for you and your staff as low as $28 per hour EDUCATION PROSPECTOR 1: Education Registration is Open - Priors - CSG Subject Line: Come back and see what s new Deployed: 6/22/2015 Deployed: 6/22/2015 Free Total Sent: 1,686 Open Rate: 22.84% Click-Through Rate: 1.72% Registrations: 3 Rate: 0.18% Paid Total Sent: 832 Open Rate: 17.91% Click-Through Rate: 0.24% Registrations: 0 Free Total Sent: 4,864 Open Rate: 23.40% Click-Through Rate: 2.82% Registrations: 2 Rate: 0.04% Paid Total Sent: 2,452 Open Rate: 15.42% Click-Through Rate: 1.22% Registrations: 4 Rate: 0.16% 80 81

42 EDUCATION PROSPECTOR 1: Education Registration is Open - PreReg - CSG Subject Line: Education Registration is Now Live EDUCATION PROSPECTOR 2: Global Contact Lens Forum Subject Line: Join Us for The Global Contact Lens Forum Deployed: 6/22/2015 Deployed: 7/9/2015 Total Sent: 1,165 Open Rate: 41.80% Click-Through Rate: 14.08% Free Total Sent: 10,575 Open Rate: 19.02% Click-Through Rate: 0.81% Registrations: 4 Rate: 0.04% Paid Total Sent: 3,576 Open Rate: 13.84% Click-Through Rate: 0.67% Registrations:

43 EDUCATION PROSPECTOR 3: Ocular Wellness Subject Line: New Education You Can t Afford to Miss EDUCATION PROSPECTOR 4: Keynote Series Subject Line: Keynote Series: Join These Unique Visionaries Deployed: 7/16/2015 Deployed: 7/23/2015 Free Total Sent: 7,424 Open Rate: 18.78% Click-Through Rate: 1.09% Registrations: 4 Rate: 0.05% Paid Total Sent: 2,643 Open Rate: 12.22% Click-Through Rate: 0.64% Registrations: 0 Free Total Sent: 7,633 Open Rate: 18.07% Click-Through Rate: 0.58% Registrations: 0 Paid Total Sent: 2,806 Open Rate: 11.73% Click-Through Rate: 0.50% Registrations: 1 Rate: 0.04% 84 85

44 EDUCATION PROSPECTOR 5: Education Highlights - ODs Subject Line: Education Highlights Selected For You EDUCATION PROSPECTOR 5: Education Highlights - Non ODs Subject Line: Education Highlights Selected For You Deployed: 7/30/2015 Deployed: 7/30/2015 Free Total Sent: 4,112 Open Rate: 19.94% Click-Through Rate: 0.75% Registrations: 2 Rate: 0.05% Paid Total Sent: 1,237 Open Rate: 12.77% Click-Through Rate: 0.81% Registrations: 0 Free Total Sent: 4,043 Open Rate: 15.63% Click-Through Rate: 0.72% Registrations: 0 Paid Total Sent: 1,541 Open Rate: 11.16% Click-Through Rate: 0.58% Registrations:

45 EDUCATION PROSPECTOR 6: Education Highlights - ODs Subject Line: Featured Education for Every Role EDUCATION PROSPECTOR 6: Education Highlights - Non ODs Subject Line: Featured Education for Every Role Deployed: 8/06/2015 Deployed: 8/06/2015 Free Total Sent: 4,010 Open Rate: 18.43% Click-Through Rate: 0.82% Registrations: 0 Paid Total Sent: 1,148 Open Rate: 13.15% Click-Through Rate: 0.44% Registrations: 0 Free Total Sent: 3,096 Open Rate: 15.46% Click-Through Rate: 1.31% Registrations: 3 Rate: 0.10% Paid Total Sent: 1,601 Open Rate: 9.62% Click-Through Rate: 0.69% Registrations:

46 EDUCATION PROSPECTOR 7: Early Bird - ODs Subject Line: %%FullName%%, register now before discounted rates expire! EDUCATION PROSPECTOR 7: Early Bird - Non ODs Subject Line: %%FullName%%, register now before discounted rates expire! Deployed: 8/19/2015 Deployed: 8/19/2015 Free Total Sent: 3,897 Open Rate: 21.17% Click-Through Rate: 1.80% Registrations: 2 Rate: 0.18% Paid Total Sent: 1,176 Open Rate: 14.03% Click-Through Rate: 1.28% Registrations: 1 Rate: 0.09% Free Total Sent: 3,542 Open Rate: 16.71% Click-Through Rate: 2.01% Registrations: 3 Rate: 0.08% Paid Total Sent: 1,477 Open Rate: 11.65% Click-Through Rate: 1.02% Registrations:

47 EDUCATION PROSPECTOR 8: Kirk Letter Subject Line: A Personal Invitation From Dr. Kirk Smick Free Total Sent: 6,235 Open Rate: 18.50% Click-Through Rate: 0.90% Registrations: 3 Rate: 0.05% Deployed: 9/03/ ATTENDEE MARKETING CAMPAIGN EDUCATION PROGRAM S Course Handouts, Education Rewards, Mobile, Education Track Pushes, and more

48 EDUCATION PROGRAM S Course Handouts Deployed: 8/19/2015 (4 weeks out) Subject Line: Course Handsouts Are Now Available 95 Mobile / My Show Deployed: 8/27/2015 (3 weeks out) Subject Line: Vision Expo Mobile is Now Live! 96 Education Rewards 1 Deployed: 7/24/2015 (9 weeks out) Subject Line: Not everyone is getting this 97 Education Rewards 2 Deployed: 8/04/2015 (7 weeks out) Subject Line: We Invite You to Participate in Our Education Rewards Program 98 Ocular Wellness Push Deployed: 7/29/2015 (8 weeks out) Subject Line: Join us for the NEW Ocular Surface Disease and Wellness Symposium 99 EDUCATION PROGRAM S Course Handouts Subject Line: Course Handsouts Are Now Available Total Sent: 2,441 Open Rate: 53.87% Click-Through Rate: 15.08% Deployed: 8/19/

49 EDUCATION PROGRAM S Mobile / My Show Subject Line: Vision Expo Mobile is Now Live! EDUCATION PROGRAM S Education Rewards 1 Subject Line: Not everyone is getting this Deployed: 8/27/2015 Deployed: 7/24/2015 Total Sent: 2,757 Open Rate: 41.20% Click-Through Rate: 9.30% Total Sent: 892 Open Rate: 61.32% Click-Through Rate: 3.14% 96 97

50 EDUCATION PROGRAM S Education Rewards 2 Subject Line: We Invite You to Participate in Our Education Rewards Program EDUCATION PROGRAM S Ocular Wellness Push Subject Line: Join us for the NEW Ocular Surface Disease and Wellness Symposium Deployed: 8/04/2015 Deployed: 7/29/2015 Total Sent: 1,293 Open Rate: 39.44% Click-Through Rate: 0.93% Total Sent: 983 Open Rate: 40.08% Click-Through Rate: 1.93% 98 99

51 2015 ATTENDEE MARKETING CAMPAIGN EDUCATION VERIFICATION S Countdowns and Sponsorship Fulfillment (Program Verification) PRE-REGISTERED EDUCATION S Countdown 1 Deployed: 8/7/2015 (6 weeks out) Subject Line: Countdown to the Show: 6 Weeks Until Vision Expo West 102 Countdown 2 Deployed: 8/14/2015 (5 weeks out) Subject Line: Countdown to the Show: 5 Weeks Until Vision Expo West 103 Countdown 3 Deployed: 8/21/2015 (4 weeks out) Subject Line: Countdown to the Show: 4 Weeks Until Vision Expo West 104 Countdown 4 Deployed: 8/28/2015 (3 weeks out) Subject Line: Countdown to the Show: 3 Weeks 105 Countdown 5 Deployed: 9/04/2015 (2 weeks out) Subject Line: Countdown to the Show: 2 Weeks 106 Countdown 6 Deployed: 9/11/2015 (1 week out) Subject Line: Countdown to the Show: Less Than One Week 107 Education Verification - Ocular Wellness Deployed: 9/08/2015 (1 week out) Subject Line: A Few Reminders for Your Education Session Next Week! 108 Education Verification - Ritz Carlton Deployed: 9/08/2015 (1 week out) Subject Line: A Few Reminders for Your Education Session Next Week! 109 Education Verification - GCLF Deployed: 9/10/2015 (1 week out) Subject Line: A Few Reminders for Your Education Session Next Week! 110 Education Verification - Medical & Scientific Theater Deployed: 9/14/2015 (1 week out) Subject Line: A Few Reminders for Your Education Sessions Next Week!

52 PRE-REGISTERED EDUCATION S Countdown 1 Subject Line: Countdown: 6 Weeks Until Vision Expo West PRE-REGISTERED EDUCATION S Countdown 2 Subject Line: Countdown to the Show: 5 Weeks Until Vision Expo West Deployed: 8/07/2015 Deployed: 8/14/2015 Total Sent: 857 Open Rate: 40.49% Click-Through Rate: 4.43% Total Sent: 1,900 Open Rate: 41.63% Click-Through Rate: 11.11%

53 PRE-REGISTERED EDUCATION S Countdown 3 Subject Line: Countdown to the Show: 4 Weeks Until Vision Expo West PRE-REGISTERED EDUCATION S Countdown 4 Subject Line: Countdown to the Show: 3 Weeks Deployed: 8/21/2015 Deployed: 8/28/2015 Total Sent: 2,657 Open Rate: 38.65% Click-Through Rate: 6.36% Total Sent: 3,146 Open Rate: 38.40% Click-Through Rate: 6.90%

54 PRE-REGISTERED EDUCATION S Countdown 5 Subject Line: Countdown to the Show: 2 Weeks PRE-REGISTERED EDUCATION S Countdown 6 Subject Line: Countdown to the Show: Less than One Week Deployed: 9/03/2015 Deployed: 9/11/2015 Total Sent: 3,350 Open Rate: 39.25% Click-Through Rate: 9.58% Total Sent: 10,454 Open Rate: 34.11% Click-Through Rate: 4.44%

55 PRE-REGISTERED EDUCATION S Education Verification - Ocular Wellness Subject Line: A Few Reminders for Your Education Session Next Week! PRE-REGISTERED EDUCATION S Education Verification - Ritz Carlton Subject Line: A Few Reminders for Your Education Session Next Week! Deployed: 9/08/2015 Deployed: 9/08/2015 Total Sent: 258 Open Rate: 58.14% Click-Through Rate: 3.10% Total Sent: 260 Open Rate: 52.31% Click-Through Rate: 6.15%

56 PRE-REGISTERED EDUCATION S Education Verification - GCLF Subject Line: A Few Reminders for Your Education Session Next Week! PRE-REGISTERED EDUCATION S Education Verification - Medical & Scientific Theater Subject Line: A Few Reminders for Your Education Sessions Next Week! Deployed: 9/11/2015 Deployed: 9/14/2015 Total Sent: 393 Open Rate: 50.36% Click-Through Rate: 4.07% Total Sent: 357 Open Rate: 54.06% Click-Through Rate: 5.04%

57 2015 ATTENDEE MARKETING CAMPAIGN EXHIBITOR S Space Renewal and Marketing Programs including the Customer Invitation Program, New Product Videos, Exhibitor Webinars and more EXHIBITOR S:

58 EXHIBITOR S Amazon Survey Reminder EM Deployed: 6/3/2015 (15 weeks out) Subject Line: REMINDER: Please share your expectations - Vision Expo West 116 Customer Invitation Program EM Deployed: 6/18/2015 (13 weeks out) Subject Line: Customer Invitation Program is now LIVE! 117 New Product Video EM Deployed: 6/27/2015 (12 weeks out) Subject Line: New mobile way to stand out from the crowd 118 New Exhibitor Webinar - ALL NEW EM Deployed: 7/7/2015 (10 weeks out) Subject Line: Join us for our New Exhibitor Webinar 119 New Exhibitor Webinar Years EM Deployed: 7/7/2015 (10 weeks out) Subject Line: Join us for our New Exhibitor Webinar 120 Dedicated Marketing Programs EM Deployed: 7/14/2015 (9 weeks out) Subject Line: 4 Effective Programs to Market Your Company 121 Mike Annunziato s Welcome EM Deployed: 7/23/2015 (8 weeks out) Subject Line: Meet your new Account Executive 122 Galleria Package EM Deployed: 7/29/2015 (7 weeks out) Subject Line: Galleria Booth Wall Package Deadline Extended 123 New Product Video & Marketing Programs EM Deployed: 8/1/2015 (7 weeks out) Subject Line: Add Mobile Video to Your Vision Expo Marketing 124 Save the Date - Lenses & Processing Technology/Medical & Scientific EM Deployed: 8/17/2015 (4 weeks out) Subject Line: Space Selection for Vision Expo West Save the Date - Galleria EM Deployed: 8/17/2015 (4 weeks out) Subject Line: Space Selection for Vision Expo West Amazon Survey Winners EM Deployed: 8/20/2015 (4 weeks out) Subject Line: Congratulations on winning a $10 Amazon Gift Code 129 Reminder: Save the Date - Eyewear & Accessories EM Deployed: 8/25/2015 (3 weeks out) Subject Line: Space Renewal for Vision Expo West Reminder: Save the Date - Lenses & Processing Technology/Medical & Scientific EM Deployed: 8/25/2015 (3 weeks out) Subject Line: Space Renewal for Vision Expo West Reminder: Save the Date - Galleria EM Deployed: 8/25/2015 (3 weeks out) Subject Line: Space Renewal for Vision Expo West New Exhibitor Party EM Deployed: 9/9/2015 (1 week out) Subject Line: Join us for the party of the year (and you re the guest of honor) 133 Space Renewal - We Missed You EM Deployed: 9/11/2015 (1 week out) Subject Line: We missed you for Space Renewal 134 Visionaries EM Deployed: 9/24/2015 (0 weeks out) Subject Line: Post or Share a Comment with ECP s in this New Social Community 135 Reminder Galleria Package EM Deployed: 8/5/2015 (6 weeks out) Subject Line: Reminder: Book your booth design and décor 125 Save the Date - Eyewear & Accessories EM Deployed: 8/17/2015 (4 weeks out) Subject Line: Space Selection for Vision Expo West

59 EXHIBITOR Amazon Survey Reminder EM Subject Line: REMINDER: Please share your expectations - Vision Expo West EXHIBITOR Customer Invitation Program EM Subject Line: Customer Invitation Program is now LIVE! Deployed: 6/03/2015 Deployed: 6/18/2015 Total Sent: 3,816 Open Rate: 25.89% Click-Through Rate: 1.99% Total Sent: 339 Open Rate: 48.97% Click-Through Rate: 14.45%

60 EXHIBITOR New Product Video EM Subject Line: New mobile way to stand out from the crowd Total Sent: 245 Open Rate: 42.86% Click-Through Rate: 6.12% EXHIBITOR New Exhibitor Webinar - ALL NEW Exhibitors EM Subject Line: Join us for our New Exhibitor Webinar Deployed: 6/27/2015 Deployed: 7/07/2015 Total Sent: 46 Open Rate: 47.83% Click-Through Rate: 9.00%

61 EXHIBITOR New Exhibitor Webinar years EM Subject Line: Join us for our New Exhibitor Webinar Total Sent: 133 Open Rate: 47.83% Click-Through Rate: 8.40% EXHIBITOR Dedicated Marketing Program EM Subject Line: 4 Effective Programs to Market Your Company Deployed: 7/07/2015 Deployed: 7/14/2015 Total Sent: 378 Open Rate: 35.45% Click-Through Rate: 6.88%

62 EXHIBITOR Mike Annunziato s Welcome EM Subject Line: Meet your new Account Executive Total Sent: 133 Open Rate: 58.65% Click-Through Rate: 1.50% EXHIBITOR Galleria Package EM Subject Line: Galleria Booth Wall Package Deadline Extended Deployed: 7/23/2015 Deployed: 7/29/2015 Total Sent: 63 Open Rate: 58.73% Click-Through Rate: 19.05%

63 EXHIBITOR New Product Video & Marketing Programs EM Subject Line: Add Mobile Video to Your Vision Expo Marketing Total Sent: 373 Open Rate: 36.46% Click-Through Rate: 4.29% EXHIBITOR Reminder Galleria Package EM Subject Line: Reminder: Book your booth design and décor Deployed: 8/01/2015 Deployed: 8/05/2015 Total Sent: 56 Open Rate: 48.21% Click-Through Rate: 10.71%

64 EXHIBITOR Save the Date - Eyewear & Accessories EM Subject Line: Space Selection for Vision Expo West 2016 Total Sent: 146 Open Rate: 56.16% Click-Through Rate: 0.00% EXHIBITOR Save the Date - Lenses & Processing Technology/Medical & Scientific EM Subject Line: Space Selection for Vision Expo West 2016 Deployed: 8/17/2015 Deployed: 8/17/2015 Total Sent: 190 Open Rate: 59.47% Click-Through Rate: 0.53%

65 EXHIBITOR Save the Date - Galleria EM Subject Line: Space Selection for Vision Expo West 2016 Total Sent: 63 Open Rate: 50.79% Click-Through Rate: 0.00% EXHIBITOR Amazon Survey Winners EM Subject Line: Congratulations on winning a $10 Amazon Gift Code Deployed: 8/17/2015 Deployed: 8/20/2015 Total Sent: 35 Open Rate: 80.00% Click-Through Rate: 0.00%

66 EXHIBITOR Reminder: Save the Date - Eyewear & Accessories EM Subject Line: Reminder: Space Selection for Vision Expo West 2016 Total Sent: 138 Open Rate: 39.86% Click-Through Rate: 3.62% EXHIBITOR Reminder: Save the Date - Lenses & Processing Technology/Medical & Scientific EM Subject Line: Reminder: Space Selection for Vision Expo West 2016 Deployed: 8/25/2015 Deployed: 8/25/2015 Total Sent: 180 Open Rate: 39.44% Click-Through Rate: 5.00%

67 EXHIBITOR Reminder: Save the Date - Galleria EM Subject Line: Reminder: Space Selection for Vision Expo West 2016 Total Sent: 58 Open Rate: 43.10% Click-Through Rate: 0.00% EXHIBITOR New Exhibitor Party EM Subject Line: Join us at the party of the year (and you re the guest of honor) Deployed: 8/25/2015 Deployed: 9/09/2015 Total Sent: 95 Open Rate: 57.29% Click-Through Rate: 12.63%

68 EXHIBITOR Space Renewal - We Missed You EM Subject Line: We missed you for Space Renewal Total Sent: 235 Open Rate: 51.06% Click-Through Rate: 0.85% EXHIBITOR Visionaries EM Subject Line: Post or Share a Comment with ECP s in this New Social Community Deployed: 9/11/2015 Deployed: 9/24/2015 Total Sent: 2,875 Open Rate: 32.20% Click-Through Rate: 1.70%

69 2015 EXHIBITOR MARKETING CAMPAIGN EXHIBITOR NEWSLETTERS Monthly e-newsletters to exhibitors highlighting exhibitor services, upcoming deadlines and marketing programs EXHIBITOR NEWSLETTERS June Newsletter Deployed: 6/24/2015 (12 weeks out) Subject Line: Important Exhibitor News - June Issue 138 July Newsletter Deployed: 7/17/2015 (8 weeks out) Subject Line: Important Exhibitor News - July Issue 139 August Newsletter Deployed: 8/13/2015 (5 weeks out) Subject Line: Important Exhibitor News - August Issue 140 September Newsletter Deployed: 9/3/2015 (2 weeks out) Subject Line: Important Exhibitor News - September Issue

70 EXHIBITOR June Newsletter Subject Line: Important Exhibitor News - June Issue Kirsten (Returning): Total Sent: 238 Open Rate: 49.16% Click-Through Rate: 8.40% Stacey (Returning): Total Sent: 60 Open Rate: 46.67% Click-Through Rate: 10.00% Stacey (New): Total Sent: 260 Open Rate: 61.67% Click-Through Rate: 13.33% EXHIBITOR July Newsletter Subject Line: Important Exhibitor News - July Issue Deployed: 6/24/2015 Deployed: 7/17/2015 Stacey (New): Total Sent: 74 Open Rate: 48.65% Click-Through Rate: 9.46% Stacey (International): Total Sent: 22 Open Rate: 54.55% Click-Through Rate: 9.09% Stacey (Returning): Total Sent: 11 Open Rate: 63.64% Click-Through Rate: 9.09% Kirsten (Returning, Erin): Total Sent: 241 Open Rate: 40.25% Click-Through Rate: 7.88% Kirsten (Returning, Val): Total Sent: 36 Open Rate: 50.00% Click-Through Rate: 8.33%

71 EXHIBITOR August Newsletter Subject Line: Important Exhibitor News - August Issue Kirsten (Returning, Val): Total Sent: 38 Open Rate: 36.84% Click-Through Rate: 2.63% Kirsten (Returning, Erin): Total Sent: 331 Open Rate: 48.34% Click-Through Rate: 7.52% Stacey (New, Erin): Total Sent: 75 Open Rate: 50.67% Click-Through Rate: 4.00% Stacey (International): Total Sent: 22 Open Rate: 36.59% Click-Through Rate: 0.00% EXHIBITOR September Newsletter Subject Line: Important Exhibitor News - September Issue Deployed: 8/13/2015 Deployed: 9/03/2015 Kirsten (Returning, Val): Total Sent: 38 Open Rate: 36.84% Click-Through Rate: 1.00% Kirsten (Returning, Erin): Total Sent: 250 Open Rate: 45.20% Click-Through Rate: 10.40% Stacey (New, Erin): Total Sent: 60 Open Rate: 58.33% Click-Through Rate: 13.33% Stacey (New, Val): Total Sent: 6 Open Rate: 33.33% Click-Through Rate: 0.00% Stacey (International): Total Sent: 20 Open Rate: 30.00% Click-Through Rate: 10.00%

72 2015 EXHIBITOR MARKETING CAMPAIGN EXHIBITOR PROSPECTORS Outreach to the Vision Expo West prospect universe with the goal of creating awareness and generating new sales PROSPECTOR S April Open Booth Space - Eyewear & Accessories EM Deployed: 4/15/2015 (22 weeks out) Subject Line: Don t wait, reserve your space for 2015! 144 April Open Booth Space - Lenses & Processing Technology/Medical & Scientific EM Deployed: 4/15/2015 (22 weeks out) Subject Line: Don t wait, reserve your space for 2015! 145 Infographic Prospector Deployed: 6/2/2015 (15 weeks out) Subject Line: There s Still Time to Book Your Space for Vision Expo West 146 July Open Booth Space - Eyewear & Accessories EM Deployed: 7/10/2015 (10 weeks out) Subject Line: Don t wait, reserve your space for 2015! 147 July Open Booth Space - Galleria EM Deployed: 7/10/2015 (10 weeks out) Subject Line: Don t wait, reserve your space for 2015! 148 July Open Booth Space - Medical & Scientific/Lenses & Processing Technology EM Deployed: 7/10/2015 (10 weeks out) Subject Line: Don t wait, reserve your space for 2015! 149 OPTImum TAP EM Deployed: 7/28/2015 (8 weeks out) Subject Line: Reach these Key Buyers and Retailers in September 150 International Infographic EM Deployed: 8/10/2015 (5 weeks out) Subject Line: There s Still Time to Book Your Space for Vision Expo West 151 Pie Chart Prospector EM Deployed: 9/2/2015 (2 weeks out) Subject Line: 2 weeks until Vision Expo West - There s still time! 152 SILMO EM Deployed: 9/15/2015 (0 weeks out) Subject Line: Can we connect at SILMO?

73 PROSPECTOR April Open Booth Space - Eyewear & Accessories EM Subject Line: Don t wait, reserve your space for 2015! Total Sent: 190 Open Rate: 30.00% Click-Through Rate: 1.05% PROSPECTOR April Open Booth Space - Lenses & Processing Technology/Medical & Scientific EM Subject Line: Don t wait, reserve your space for 2015! Deployed: 4/15/2015 Deployed: 4/15/2015 Total Sent: 157 Open Rate: 28.03% Click-Through Rate: 0.64%

74 PROSPECTOR Infographic Prospector EM Subject Line: There s Still Time to Book Your Space for Vision Expo West PROSPECTOR July Open Booth Space - Eyewear & Accessories EM Subject Line: Don t wait, reserve your space for 2015! Deployed: 6/02/2015 Deployed: 7/10/2015 Total Sent: 655 Open Rate: 25.34% Click-Through Rate: 0.92% Total Sent: 154 Open Rate: 17.53% Click-Through Rate: 2.60%

75 PROSPECTOR July Open Booth Space - Galleria EM Subject Line: Don t wait, reserve your space for 2015! Total Sent: 48 Open Rate: 25.00% Click-Through Rate: 0.00% PROSPECTOR July Open Booth Space - Medical & Scientific/Lenses & Processing Technology EM Subject Line: Don t wait, reserve your space for 2015! Deployed: 7/10/2015 Deployed: 7/10/2015 Total Sent: 61 Open Rate: 14.75% Click-Through Rate: 0.00%

76 PROSPECTOR OPTImum TAP EM Subject Line: Reach these Key Buyers and Retailers in September Total Sent: 820 Open Rate: 22.68% Click-Through Rate: 0.24% PROSPECTOR International Infographic EM Subject Line: There s Still time to Book Your Space for Deployed: 7/28/2015 Deployed: 8/10/2015 Total Sent: 159 Open Rate: 28.93% Click-Through Rate: 3.15%

77 PROSPECTOR Pie Chart Prospector EM Subject Line: 2 weeks until Vision Expo West - There s still time! Total Sent: 361 Open Rate: 18.28% Click-Through Rate: 0.00% PROSPECTOR SILMO EM Subject Line: Can we connect at SILMO? Deployed: 9/02/2015 Deployed: 9/15/2015 Total Sent: 621 Open Rate: 50.73% Click-Through Rate: 3.70%

78 2015 MARKETING CAMPAIGN VISION VOICE Monthly e-newsletters delivering insight in an easy-to-read format to keep you in-the-know VISION VOICE Vision Voice 1 - June Issue Deployed: 6/29/2015 Subject Line: June Issue of the Vision Voice 156 Vision Voice 2 - July Issue Deployed: 7/27/2015 Subject Line: July Issue of the Vision Voice 157 Vision Voice 3 - August Issue Deployed: 8/31/2015 Subject Line: August Issue of the Vision Voice 158 Vision Voice 4 - September Issue Deployed: 9/30/2015 Subject Line: September Issue of the Vision Voice