76 List Building and List Management Ideas
|
|
- David Harrington
- 8 years ago
- Views:
Transcription
1 76 List Building and List Management Ideas Compiled from the Attendee Acquisition Roundtables 40/40/20 Rule The success of any direct mail and/or promotion is determined as follows: The strength of the list is responsible for 40% of the success; The validity of the offer is responsible for 40% of the success; The package (copy and graphics) is responsible for 20% of the success. Created by Ed Mayer, a direct mail expert, in the 1960s; it reminds us that a strong list is essential to a successful offer. List Selection 1. Mine all available data from previous campaigns to identify patterns and areas of growth 2. Choose a list broker that has relationships with your industry s publications 3. Use a bonded list broker who will protect sensitive data 4. Align list selections with desired attendee demographic and psychographic profile 5. Identify special audience segments and acquire applicable lists 6. Use an outside list company to merge/purge and update your list with correct addresses Third Party Lists 7. Barter, rent or purchase: Publication lists National, regional and local organizations/ affiliates Exhibitors lists 8. Have overseas associations mail your promotion to their members 9. Apply for the Department of Commerce s International Buyer Program 10. Broadlook and Hoovers are frequently mentioned resources Page 1
2 11. Invite user groups to co-locate and market to their lists 12. Acquire lists from the local Convention Bureau Ask Bureau to make calls to your and/or their lists Ask Bureau to send a Visit Our City direct mail campaign to prospects within 200 miles of the venue 13. Acquire lists from governing and certification agencies Name Acquisition 14. Add applicable names from newsletter and magazine subscriptions 15. Attend/exhibit at other shows, meetings and conventions to collect prospects data 16. Registration process: Before registration is open, have an I m interested add me to your mailing list option Include Invite a friend or Forward to a friend in your registration process Send all incomplete registrations an , Thanks for your interest. You started but did not complete your registration. Click here to continue. Refer a colleague contest those who entice a coworker to register are entered into a contest Encourage exhibitors to install a registration widget on their home page 17. Install point-of-purchase signs promoting the show stocked with registration forms 18. Send personalized letters or automated call from industry rock star 19. Ask speakers and media to invite their colleagues, customers and readers 20. Ask exhibitors for names of the customers/prospects they want to see Online Name Acquisition 6 Tips 21. Offer online incentives to increase traffic and capture new prospects 22. Offer online teasers must give to access valuable content 23. Create webinars to attract new prospects 24. Create a strategic affiliates program that includes LinkedIn Group leaders 25. Add me to your mailing list link on home page 26. Use QR codes with special content and/or links to landing pages to collect names and data Page 2
3 Response Boosters 27. Pay partners for every registration or verified attendee they provide 28. Incentivize key industry leaders to use their contacts list to invite colleagues 29. Create an alumni/vip loyalty program 30. Offer group benefits/discounts 31. Highlight limited seating/availability 32. Require complete registration before they are able to obtain housing 33. Tier early-bird registration fees and telemarket to remind alumni that the end of early bird registration rate is near 34. Have 24-hour flash sales 35. Offer guest/spouse events 36. Use personalization: Deploy personalized URL (purl) campaigns Send personalized s Send links to pre-populated online registration forms Send pre-populated fax registration forms just sign and return Use personal visits to key attendee prospects and multipliers 37. Segment messaging based on behavioral attributes 38. Marketing automation companies help marketers manage and automate converting prospects to attendees; plus the data captured in the process will improve your marketing s effectiveness. Leading vendors include: Leverage exhibitor marketing: Send co-branded s with exhibitors Provide exhibitors, their dealers and distributors, with marketing tools to promote your event Provide exhibitors with an easy-to-use invitation program Page 3
4 40. Test different ideas: Quirky subject lines increase open rate Use plain text s to be read by those on mobile platforms Send s that work well on every reader s platform, including mobile Send holiday s; on Valentine s Day send a We love our attendees message Add video testimonials to s Incentives 11 More Ideas 41. Registration incentives offered to individuals work better than corporate incentives 42. White paper/book 43. Assigned priority seating in sessions 44. Housing discounts and/or upgrades 45. Pre-conference workshop for free or discounted rate 46. Special grip and grin or executive session with keynote speaker 47. Contests, giveaways, and drawings for gifts from the show organizer or exhibitors 48. Free parking and/or taxi vouchers 49. In-person visits to key attendee prospects and multipliers 50. Reward members, exhibitors, and pre-registrants for referrals 51. Also, provide organizations with a complimentary meeting room package (room, catering, a/v, internet) if they bring XX attendees Response Measurement 52. Track registrants to see who is registering from which marketing piece/ad/ blast 53. Include source codes in all offers 54. Ask How did you hear about us wherever possible 55. Use Google Analytics to determine where viewers abandon your web site and improve these areas 56. Use marketing automation/data mining to reveal which lists responded to which marketing pieces 57. Track conversion rates (how long it takes prospects to actually register) Page 4
5 List Management 58. Keep lists clean remove dupes, update data, remove dead addresses 59. Have clear opt-out procedures to stay off black lists 60. Don t mail/ to names more than three years old 61. Send postcard with key code to remove people and to add their replacement s contact information 62. Telemarketing script should confirm person on list is still with company or request name of replacement 63. Pay close attention to list maintenance 64. Comply with Canadian Anti-Spam Law (CASL) 65. Dedicate full-time staff or outside company to manage and clean lists; as well as gather more data such as: Who is the attendee? Who is the attendee s boss? Who is the attendee s boss boss? Identifying New Prospects and Markets 66. Look at untapped internal lists to utilize in new ways and repurpose other rented lists 67. Advertising in trade journals and other allied groups 68. Refreshing the list selection criteria to hone in on key targets 69. Partnering with allied organizations 70. Target messaging, language and vocabulary to audiences 71. Look for growth in secondary/non-traditional audiences 72. Clarify and promote unique value proposition for various targets 73. Create and implement different marcom plans for each target group 74. Speak to the next generation and provide them with side events 75. Target programming/experiences for various segments 76. Elevate diversity and inclusion in your marketing and communication Last updated on February 22, 2015 Page 5
Attendee Acquisition Best Practices Study - 2013
P.O. Box 44047 Baltimore, Maryland 21236 (410) 256-2206 Attendee Acquisition Best Practices Study - 2013 Introduction Jacobs Jenner & Kent Market Research (JJ&K) conducted an Internet study among association
More informationAutomated Marketing for Small Business
Automated Marketing for Small Business By Bob Ogdon Swiftpage CEO October 17, 2008 Marketing Automation for Small Business Example used: ACT! by Sage combined with Swiftpage Automated marketing tools are
More informationMarketing Online: How to Get Found, Generate Leads, and Convert Customers
Marketing Online: How to Get Found, Generate Leads, and Convert Customers July 21, 2010 NFIB Webinar About Web.com at: www.nfib.com/webdotcom 2 What We Will Cover In This Webinar 1. How to Claim A Google
More informationIf you need to alter the sequence, that is okay. Just be sure to complete each point and don t stop until you have implemented them all.
Introduction This program is simple, but effective. You will have to DO things and they will require some attention and persistence, but overall it is a relatively easy process. Take time to read through
More informationTips for Growing and Managing Effective Marketing Lists. Jennifer Culbertson Looking Glass Marketing September 10, 2012
Tips for Growing and Managing Effective Marketing Lists Jennifer Culbertson Looking Glass Marketing September 10, 2012 What We ll Cover Today Types of lists Tips for building in-house lists Tips for acquiring
More informationAward Type Awards of Excellence Association. Award Category Innovative Marketing Campaign. Total annual association budget Over $750,000
Award Type Awards of Excellence Association Award Category Innovative Marketing Campaign Total annual association budget Over $750,000 Name: 2014 National Conference on Philanthropic Planning Describe
More informationExecuting a Stellar Business to Business (B2B) Event
Executing a Stellar Business to Business (B2B) Event Table of Contents About the Author... 1 Introduction... 1 Unique Aspects of B2B Events... 2 Step 1 Mission Statement... 2 Step 2 Measurable Goals...
More informationTurnkey B2B Lead Generation Campaigns
Turnkey B2B Lead Generation Campaigns Fill your pipeline with leads Marketing that works Introduction IDS Technology Marketing is a marketing group that delivers turnkey lead generation campaigns, branding
More informationEXHIBITOR MARKETING MANUAL
EXHIBITOR MARKETING MANUAL Where the art of invention meets the industry of America Media Sponsor HOUSTEX is produced by SME February 24-26, 2015 George R. Brown Convention Center Houston, Texas HOUSTEXONLINE.COM
More informationThe Multiple Benefits of Email Marketing
The Multiple Benefits of Email Marketing From Reader Rewards to Revenue, Email marketing can help you forge stronger reader relationships while bolstering circulation and sales. Walk into this session
More informationExecutive Summary 3. Lead Gathering 4. Lead Nurturing before you have Permission to Email 6. Lead Nurturing using Email 7
1 Table of Contents Executive Summary 3 Part One: Lead Management Lead Gathering 4 Lead Nurturing before you have Permission to Email 6 Lead Nurturing using Email 7 Delivering qualified leads to sales
More informationFinding New Customers and Increasing Sales. Target the right audience and market
Finding New Customers and Increasing Sales Target the right audience and market Learning Objectives At the end of this module, you will be able to: Define your target market. Market to your existing customers.
More informationFive Email Campaigns to Improve Subscriber b Loyalty
Five Email Campaigns to Improve Subscriber b Loyalty Michelle Novak Manager, Client Sales & Services Presslaff Interactive Revenue 203 857 4277 mnovak@presslaff.com PRESSLAFF INTERACTIVE REVENUE Company
More informationConvention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY:
Convention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY: Convention & Exhibition Attendance Marketing Best Practices Study Table of Contents INTRODUCTION... 3 EXECUTIVE
More informationAutomated Marketing Practical Scenarios to Get You Started
Automated Marketing Practical Scenarios to Get You Started 1 Table of Contents Executive Summary 3 Part One: Lead Management Lead Gathering 4 Lead Nurturing before you have Permission to Email 6 Lead Nurturing
More informationYour Guide to List Building
Your Guide to List Building 1 Table of Contents Executive Summary 3 Part One: Who Can I Email? 4 Part Two: Growing Your List 6 Part Three: List Building Techniques 8 About Swiftpage 12 2 Executive Summary
More informationM I C E w w w. h i l l m i c e. c o m
M I C E w w w. h i l l m i c e. c o m M I C E Tel: +966 11 4503638 Tel: +966 11 4942976 Fax: +966 11 2692097 Riyadh - KSA Email: info@hillmice.com www.hillmi ce.com Meetings Incentives Conferences Exhibitions
More informationGet Started with Birthday and Anniversary Emails
Get Started with Birthday and Anniversary Emails How to Delight Customers and Get More from Your Email Marketing in Less Time 2015 Copyright Constant Contact, Inc. Helping Small Business Do More Business
More informationSEMINAR PLANNING GUIDE
SEMINAR PLANNING GUIDE A complete guide and checklist for successful sessions with clients and prospects CONDUCTING A SUCCESSFUL SEMINAR Putting together a seminar can be time consuming and stressful,
More informationE-NEWSLETTER DEMOGRAPHICS Reach thousands of targeted decision makers
E-NEWSLETTER DEMOGRAPHICS Reach thousands of targeted decision makers Industry decision makers subscribe to the COSPP e-newsletter - for the latest news, analysis, technological innovations and market
More informationEngaging Agents in Joint Marketing Initiatives
Engaging Agents in Joint Marketing Initiatives How Insurance Companies can Increase Sales and Improve Results by Kandi O Connor President, MarketHUB+ Executive summary The disconnect between insurance
More informationMastering Digital Marketing Using the Digital Space to Turn Your Club Into a Sales & Marketing Machine
Mastering Digital Marketing Using the Digital Space to Turn Your Club Into a Sales & Marketing Machine The Truth No what your service model is, you need a retail approach to sales and marketing. Before
More informationResults Rock Direct Mail Basics.. Test, Test, Test
Results Rock Direct Mail Basics.. Test, Test, Test If you can t measure it, you can t manage it. Peter Drucker CHRISTINE ERNA ENGAGEMENT MANAGER ENTERPRISE POSTAL CONSULTING PITNEY BOWES MANAGEMENT SERVICES
More informationGenerate More Sales & Maximize Your ROI!
Generate More Sales & Maximize Your ROI! AUTOMOTIVE MARKETING ebook 1 Generate More Sales & Maximize Your ROI! BY DREW PALMER FIND ME ON TWITTER @PALMERADAGENCY FIND ME ON LINKEDIN Drew Palmer has been
More informationThe Greatest Strategy. For Social Media Marketing
The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12
More informationIntegrated Marketing Community
Integrated Marketing Community Omnichannel Strategies in the Financial Sector Margot Vaughan, MasterCard We will be starting at the top of the hour. You will not hear anything until we start. Integrated
More informationHow To Guide Creating Permission Based Email Marketing Lists
How To Guide Creating Permission Based Email Marketing Lists Executive Summary: Having a solid list of contacts is one of the most important factors in determining the success or failure of an email marketing
More informationSales Prospecting. Multiply Leads Choosing Right E-mail Marketing Solutions. prospecting like pros:
Sales Prospecting Multiply Leads Choosing Right E-mail Marketing Solutions prospecting like pros: Sales are the lifeline of any company and prospecting helps to achieve that. While every marketing department
More informationCustomer Engagement Redefined. Take a Fresh Look at Loyalty and Referral Programs
Customer Engagement Redefined Take a Fresh Look at Loyalty and Referral Programs Loyalty Increase sales with rewards that drive brand affinity NextBee customer loyalty and referral software is a complete
More information31 TIPS FOR GENERATING B2B WEBSITE LEADS
31 TIPS FOR GENERATING B2B WEBSITE LEADS A GUIDE FOR SMALL AND MID-SIZED BUSINESSES Dianna Huff, 2013 My website s not getting any leads! As someone who works with small business owners, I hear this complaint
More informationSMALL BUSINESS MARKETING PLANNING
SMALL BUSINESS MARKETING PLANNING A guide to some activities that could prove useful One universal small business goal is to sell the business's products and services. This is usually best accomplished
More informationexhibitor marketing manual human ingenuity. manufacturing brilliance. 12-14 EASTEC is produced by SME Official Media Sponsor
exhibitor marketing manual human ingenuity. manufacturing brilliance. 12-14 2015 EASTEC is produced by SME Official Media Sponsor Eastern States Exposition West Springfield, MA What separates successful
More informationFind over 400 other case studies on digital print applications. www.podi.org/casestudy
1 Find over 400 other case studies on digital print applications at. 2010, Caslon, a PODi Affiliate. Terms of Use: PODi members can distribute the case study in hard copy form or may post up to two case
More informationMarketing Mix Management
1 Support Marketing Mix Management Traditional Media Web & Internet Checklists Updated: September, 2009 2009 Grant Communications LLC All Rights Reserved Corporate & Production 6 Quail Ridge Road Concord,
More informationMoving Members to Action: A Benchmarking Study on Member Referral Programs. October 2010
Ave M. A Benchmarking Study by Moving Members to Action: A Benchmarking Study on Member Referral Programs October 2010 100 Associations Participate in Major Benchmarking Study on Member Referral Programs
More informationCatrine Fredrikson. From where it is to where you want it to be
Catrine Fredrikson YOUR PHOTO HERE Grow Your Email List From where it is to where you want it to be www.ezymarketing.com twitter.com/ezymarketingusa #EZYmarketing facebook.com/ezymarketing linkedin.com/company/ezy-marketing
More informationHigh-Impact Pre-Show Planning & Marketing
Present High-Impact Pre-Show Planning & Marketing How to Set, Plan & Achieve Goals and Attract Enough of the Right Buyers to Your PennWell Event Exhibit Custom Participant Learning Objectives: By the end
More informationEm@il Marketing integration and automation tactics that lift conversions and boost ROI.
Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.
More informationDIRECT MAIL AND DIGITAL MARKETING
THE ART OF INTEGRATING DIRECT MAIL AND DIGITAL MARKETING FOR BIGGER BUSINESS The battle between direct mail and digital marketing still rages, with both sides offering credible, and even powerful, arguments
More informationTELEMARKETING Don t miss a Golden Egg opportunity to turn your telemarketing campaigns into profit centers.
of the BROADER ROLE TELEMARKETING Don t miss a Golden Egg opportunity to turn your telemarketing campaigns into profit centers. NEW 1555 Pony Express Hwy Home, KS 66438 (800) 882-0803 ronen@bluevalley.net
More informationMANAGING YOUR EMAIL LIST
MANAGING YOUR EMAIL LIST Ensuring you reach the right people at the right time with a relevant message. 866.915.9465 www.delivra.com 2013 Delivra Professional Email Marketing Software and Consulting 2
More informationTen tips to maximize Small Business Saturday
Ten tips to maximize Small Business Saturday Before you know it, the holiday shopping season will be here again, bringing along lots of opportunities to connect with and get the attention of your target
More informationObjectives and Introductions
Objectives and Introductions Preparing for Summer NAMM and pre-show marketing opportunities 2011 Summer NAMM Highlights 2012 Summer NAMM Features NAMM U, Public Day, Retail Boot Camp, Top 100 Dealer Awards
More informationHow To Market An Exhibit
Present How to Increase Brand Awareness and Drive Qualified Booth Traffic at HITEC Participant Learning Objectives: By the end Custom of this webinar, you will... 1. Learn how attendee behaviors have changed
More informationGood Sports Outdoor Outfitters Uses Cross-Channel Marketing to Generate Store Traffic and Sales
Good Sports Outdoor Outfitters Uses Cross-Channel Marketing to Generate Store Traffic and Sales Casestudytemplate.indd 1 5/30/12 8:10 AM 1 Find over 500 other case studies on digital print applications
More informationThe Referral Blueprint
The Referral Blueprint Your path to success has never been so clear. Our Referral Blueprint has been designed to help you get more referrals by building a business Powered by Referrals. Our goal is to
More informationThe List Building Checklist
The List Building Checklist An addon checklist to: 68+ List Building Tactics & Ideas for ecommerce & Beyond ( Link) A Publication of KommerZen.com 1. Gather Preliminary Data [9] Determine month over month
More informationMARKETING AUTOMATION REFERENCE GUIDE
MARKETING AUTOMATION REFERENCE GUIDE MARKETING AUTOMATION REFERENCE GUIDE TACTIC DESCRIPTION PAGE NEWSLETTER & SUBSCRIPTION SIGN-UP FORM WELCOME RESPONSE AUTOMATED EMAIL ACQUIRE OPT-IN FROM PAST PURCHASERS
More information50 Simple Ways to Grow Your Email List
50 Simple Ways to Grow Your Email List 50 SIMPLE WAYS TO GROW YOUR EMAIL LIST EMAIL WORKS Often abused and overused, email has gotten a bad reputation. But if done well, email can still deliver extraordinary
More informationSix Steps for Successful Surveys
Six Steps for Successful Surveys Overview Since the first Web-based survey was conducted in 1994, the use of online surveys has steadily increased as a means of collecting valuable information from important
More informationMISSION. Fantasy Sports Trade Association // 2016 Marketing Planning Kit
MISSION Fantasy Sports Trade Association (FSTA), established in 1997, is the association and arm for research and promotion of the fantasy sports industry. FSTA promotes, protects and advances the broader
More informationHow Can I Sculpt a Plan to Start Inbound Marketing
How Can I Sculpt a Plan to Start Inbound Marketing An Effective Marketing Method for Doing Business Online By Courtney McElroy, CEO Marketing Force 1 How Can I Sculpt a Plan to Start Inbound Marketing
More informationMeasuring and Evaluating Results
Introduction Measuring and evaluating results will provide you and your associates with the vital information you need for making key strategic and tactical decisions prior to, at and after the trade shows,
More information2016 Seminar Catalog
2016 Seminar Catalog A GUIDE TO IMPACTFUL WORKSHOPS DESIGNED TO GROW YOUR BUSINESS Dear speaker/educational coordinator I'm a Constant Contact Authorized Local Expert in the Jacksonville area. In collaboration
More informationwww.bremobile.com /bremobile @bremobileinc @bremobile /bremobiletv @bremobile /bremobiletv
A subscription-based mobile advertising platform that allows any business, retailer, brand or organization to advertise on mobile for $10.00 per week. #gomobilewithbremobile inc Introducing BREMOBILE Bremobile
More informationPremium Lister. Optimization Guide. Take full advantage of your account to promote your listings and connect with prospects
Premium Lister Optimization Guide Take full advantage of your account to promote your listings and connect with prospects Premium Lister Optimization Guide Maximize Your Marketing Efforts Once you ve added
More informationHOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine
HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content
More informationEXHIBITOR & SPONSOR GUIDE
EXHIBITOR & SPONSOR GUIDE Where the Nation s Top Educators Meet. As the most important conference for middle level and high school principals in North America, Ignite 16 offers you the cost-effective opportunity
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationPMF Activity Guide FY16/001
PMF Activity Guide FY16/001 1 2015 Cisco and/or its affiliates. All rights reserved. Contents 2 2015 Cisco and/or its affiliates. All rights reserved. Advertising Broadcast Media Advertising (Radio/ Television/
More information"List Building in a Mobile World" By Barbara Drazga, DrazgaConsulting.com
"List Building in a Mobile World" By Barbara Drazga, DrazgaConsulting.com Your potential customers and clients are viewing your brand on a mobile platform right now. Do you know what they re seeing? Mobile
More informationProducts. Services. and. Aged. for. and. Disability Care. 20-22 May. Facilities. Sydney Showground, Sydney Olympic Park. Managers.
Products and Services for Aged and 20-22 May 2016 Sydney Showground, Sydney Olympic Park Disability Care Facilities Managers Co-located with Managers and developers of aged and disability care facilities,
More informationChapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion
Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements Chapter 17 Promotional Concepts and Strategies
More informationLEAD NURTURING STRATEGY WHITE PAPER. November 2013
LEAD NURTURING STRATEGY WHITE PAPER November 2013 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. WHAT IS LEAD NURTURING? 4. OUTLINING AN EFFICIENT LEAD NURTURING STRATEGY 4.1. BUYER PERSONA
More informationSAPinsider Electronic Lead Generation Services www.reachsapcustomers.com. Turnkey Webinars Targeted Asset Push List Rental
SAPinsider Electronic Lead Generation Services www.reachsapcustomers.com Turnkey Webinars Targeted Asset Push List Rental June 2013 SAPinsider Lead Generation Programs Audience Targeting We do not promote
More informationKey Speaker. Nicole Roach Marketing Coordinator CharityNet USA. HBIF Meeting 12-09
Key Speaker Nicole Roach Marketing Coordinator CharityNet USA HBIF Meeting 12-09 CharityNet USA: A One-stop resource center for nonprofit organizations nationwide! Key Speaker: Nicole Roach Questions Archived
More informationMULTI-CHANNEL MARKETING SOLUTIONS. Case Studies from Event Marketing Machine & Partners
MULTI-CHANNEL MARKETING SOLUTIONS Case Studies from Event Marketing Machine & Partners METHODOLOGY We believe for communication to be effective, ideas must work in harmony with your prospect and customer
More informationWebinar Solutions for Lead Generation Get More For Less
Dakota Performance Solutions Webinar Solutions for Lead Generation Get More For Less Matthew A. Marnach President & CEO Presented by: Matt Haynes Director, Webinar Services and Event Management Introduction
More informationSmall Business Prospecting: 10 Strategies for Generating New Business. Drive sales by prospecting for new clients
Small Business Prospecting: 10 Strategies for Generating New Business Drive sales by prospecting for new clients Learning Objectives At the end of this module, you will be able to: Understand the importance
More informationGrow Your Business with. Nurture Marketing. Convert leads, close sales, and build customer trust using marketing automation and Microsoft Dynamics CRM
Grow Your Business with Nurture Marketing Convert leads, close sales, and build customer trust using marketing automation and Microsoft Dynamics CRM contents 03 Introduction What is nurture marketing?
More information1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8.
1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. Landing Page Optimization LINK BUILDING & SITE CONTENT I m
More informationCross-Media Marketing Delivers Strong ROI for CPAs
Cross-Media Marketing Delivers Strong ROI for CPAs Prompt Direct Prompt Direct Background Enter the team at Prompt Direct, led by Dennis The first time Charlie McClamroch received direct Lacognata. His
More informationGetting it Right with Email Marketing
Getting it Right with Email Marketing 1 1 Getting it Right with Email Marketing Prepared by: Patrick Zuluaga PMZ Marketing M: 0403 436 889 F: 02 4388 9164 E: patrick@pmzmarketing.com.au W: www.pmzmarketing.com.au
More informationEMAIL MARKETING: A CONSTANT DRIP
EMAIL MARKETING: A CONSTANT DRIP Written By: Cheryl Baldwin Presented By: WSI Superior Analytics Table of Contents Email Marketing: A Constant Drip Introduction... 4 Building Your Database of Contacts...
More informationBuilding Your List Can Be a Thing of Beauty
Building Your List Can Be a Thing of Beauty A step-by-step guide to collecting customer and member email addresses 2011 Constant Contact, Inc. 11-2267 BEST PRACTICES GUIDE EMAIL MARKETING Get the steady
More informationThe Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation
The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation MARKETING AUTOMATION is technology that allows you to nurture leads through automated campaigns. Because marketing
More informationSocial Media Marketing Measurement A research project to understand new possibilities
Social Media Marketing Measurement A research project to understand new possibilities Boris Grinkot Associate Director of Product Development MECLABS Primary Research @grinkot Social Media Measurement
More informationSource Type Definitions
Source Type Definitions The Jobs2web Referral Engine sorts all of your visitor traffic into a Source Engine, and then categorizes it into a Source Type. Jobs2web has approximately 2,500 Source Engines
More informationQuick and Easy Email List Building
Quick and Easy Email List Building A short guide by MailWheel 1 Discover What s Inside In this short guide we will give you an insight into one of the most important procedures in marketing campaign building
More informationWritten by: Cheryl Baldwin, Director of Marketing Communications
Written by: Cheryl Baldwin, Director of Marketing Communications The continual expansion and competitive advantage of any company, regardless of its size or industry, relies solely on two things: lead
More informationWhat are your biggest B2B lead generation challenges? (Select all that apply)
What are your biggest B2B lead generation challenges? (Select all that apply) Generating high-quality leads Converting leads into customers Creating meaningful content Demonstrating return on investment
More informationLIKE US ON Facebook.com/ColeInformation FOLLOW US ON TWITTER @coleinformation SUBSCRIBE TO OUR YOUTUBE CHANNEL www.youtube.com/user/coleinformation
Social media platforms like Facebook now boast 800 + million active users. Combined with Twitter, Foursquare, YouTube, blogs, etc. there are thousands of conversations happening online. Use these sites
More informationA strategic partnership providing the ONLY complete marketing solution for independent retail jewelers
A strategic partnership providing the ONLY complete marketing solution for independent retail jewelers DRIVE RETAIL brings together the jewelry industry s leading store management software and the independent
More informationGet paid $1.50 to $20 per lead using your websites, blogs, newsletters, and mailing lists.
Get paid $1.50 to $20 per lead using your websites, blogs, newsletters, and mailing lists. See What Partners Say About Using RevResponse: We ve experienced high payouts for each successful lead and our
More information2013 Holiday Email Marketing Calendar
2013 Holiday Email Marketing Calendar With the Holidays just around the corner, it s time to jump start your planning. Campaigner has created a calendar to help you get your Holiday planning under wraps
More informationMeasuring Return On Investment with Promotional Products
What is ROI? ROI is defined as the total profit or savings less the original investment. It also acts as a measurement of the effectiveness of promotional products in achieving a desired result. ROI =
More informationGuerrilla Marketing Tactics
Guerrilla Marketing Tactics multiply@multiplymarketing.co.uk Guerrilla marketing is what Multiply Marketing does best; Low Cost-High Impact Marketing strategies & tactics for use by small businesses and
More informationB2B Social Media Marketing LeadFormix Best Practices
Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually
More informationInvestigating Effective Lead Generation Techniques
Investigating Effective Lead Generation Techniques by BNET Editorial There is always some degree of turnover in any customer base. To keep a business growing, it is essential to generate new prospective
More informationHow to Plan Your Content with Purpose and Ease
A PRACTICAL GUIDE to BUILDING A KILLER CONTENT STRATEGY How to Plan Your Content with Purpose and Ease A publication of a practical guide to building a killer content strategy Sarah Goliger manages Paid
More informationMID-YEAR PREPARATION. 10 Simple Steps to Get You Ready for Year-End
MID-YEAR PREPARATION 10 Simple Steps to Get You Ready for Year-End IMPLEMENT SIMPLE STRATEGIES NOW THAT WILL MAZIMIZE YOUR YEAR-END FUNDRAISING EFFORTS. Did you know that most organizations receive half
More informationInbound Marketing vs. Outbound A Guide to Effective Inbound Marketing
Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may
More informationWebinars. bp&r BRITISH PLASTICS &RUBBER
bp&r BRITISH PLASTICS &RUBBER Webinars web i nar (web-based seminar): a presentation, workshop or seminar that is transmitted online to a wide audience of unlimited size. Your route to ROI... The constantly
More informationBuilding Market Awareness & Driving Qualified SHOT Show Booth Traffic
Present Building Market Awareness & Driving Qualified SHOT Show Booth Traffic Custom Participant Learning Objectives: By the end of this webinar, we will... 1. Discuss how attendee behaviors have changed
More informationMARKETING TIPS TO GET NEW CLIENTS AND KEEP THE ONES YOU'VE GOT. Div Bhansali Vice President, Marketing AccountantsWorld
MARKETING TIPS TO GET NEW CLIENTS AND KEEP THE ONES YOU'VE GOT Div Bhansali Vice President, Marketing AccountantsWorld Webinar Overview The biggest challenges in marketing today How to maximize your online
More informationLeveraging Big Social Data
Leveraging Big Social Data Leveraging Big Social Data New ways of processing and analyzing Big Data have led to innovations across many industries from software that can diagnose Parkinson s to earthquake
More informationInternet Direct Mail Campaign From Development To Results Analysis
Internet Direct Mail Campaign From Development To Results Analysis A recent study reported that 40% of the Internet users change their opinion due to the information they gathered online. In this terms
More informationMARKETING SUMMARY LEARNEVENTS.COM. Media supporters: Certified by: Conference media supporter: In association with: learning design live sponsor:
MARKETING SUMMARY In association with: Supported by: Conference media supporter: learning design live sponsor: Certified by: Media supporters: british institute LEARNEVENTS.COM Introduction This document
More informationTable of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved
Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness
More information