EXHIBITOR WEB MEETING

Transcription

1 EXHIBITOR WEB MEETING Tips for a Successful Exhibit Experience! September 23, 2015 American Society for Cell Biology 1

2 Agenda: 1. Why ASCB, why partnering with ASCB, and what the new ASCB Learning Center means for you (Stefano Bertuzzi, PhD, MPH, Executive Director, ASCB) 2. Tips for a Successful Event (Louise Campbell Blair, Director Business Development, ASCB) 3. Tips from ASCB s Exhibit Vendors Freeman (Larry Gutelius) Lead Retrieval (Steve Barove, CDS) AV (Jason Bryant, Projection) Hotels (Whitney Shirk, OnPeak) 3. Exhibitor Suggestions & Feedback we want to hear from you! (All Exhibitors attending today!) PLEASE mute your phone Until you want to talk!! 2

3 Shirley Tilghman ASCB President,

4 Peter Walter Lasker Award,

5 Randy Schekman Nobel Laureate,

6 Partnering with EMD Millipore to offer different training options for scientists Two-Week Bioscience Management Course Organized by The American Society for Cell Biology and Keck Graduate Institute Claremont, California, July

7 Partnering with Beckman-Coulter to recognize the best and the brightest in Academia with a prestigious prize Kaluza Prize for Excellence in Research 7

8 Partnering with Gibco to honor emerging leaders in science with a prestigious prize and special event at 2015 Cell Biology ASCB-GIBCO Prize for Emerging Leaders 8

9 Partnering with Hamamatsu to create a series of webinars 9

10 Partnering with Zeiss to create the Dulles Cell Art exhibition 10

11 2015 Cell Biology: What is The ASCB Learning Center? No Fly Zone 3 hours focused on Exhibitors each day! detail Exhibitor Tech Talks right inside The ASCB Learning Center & integrated in the Meeting Program In Booth demos & presentations Special focus areas: FED CENTRAL STARTUP CENTRAL RESULT Deeper engagements with attendees 11

12 What is the No Fly Zone? Three hours from Noon to 3:00pm, EACH DAY, when ALL activities take place in the ASCB Learning Center. NO events take place anywhere else Attendees will be in the ASCB Learning Center Browsing exhibit booths Viewing posters Attending eposter presentations Attending exhibitor Tech Talks in the theaters Attending in booth demos & presentations Enjoying lunch and refreshments EXHIBITORS: Make sure you maximize on this opportunity to meet with attendees! 12

13 Exhibitor Resources Exhibitor Web Page: Prospectus Deadlines & Rules & FAQs Exhibitor Service Kit (Freeman) Convention Center Rules & Guidelines Link to Support Options & Specifications Hotel Booking Link And more! Exhibitor Service Center: Company Information & Description deadline Oct 3 Register Booth Staff deadline Oct 30 Purchase Support Options See Booth Confirmation for URL & Password During the event: Exhibitor Lounge: Find Louise! Complimentary Coffee & Tea Relax View the 2016 Floor Plan Exhibitor Service Center: Freeman & all services! 13

14 :#1: Grab Attention as Attendees Arrive NEW! Signage in the Registration Lobby Column wraps Window clings Escalator Runners Hanging signs See Exhibitor Support Page for pricing 14

15 #2: Attract Attendees to your Booth Send a postcard announcement using Attendee Mailing Lists Pre registration list available November 9 th Post conference list available right after the event Full ASCB Member mailing list available any time Advertise! ASCB Newsletter November pre show (art deadline Oct 14) December at the show (art deadline Nov 17) Meeting Program & Poster Guide Be visible during the meeting! (Art deadline Oct 8) Stay visible with the Mobile App during and after the meeting Banner Ad ($2,500) Collateral Listing includes multimedia links ($1,000) Enhanced Listing ($500) See Exhibitor Support Page for pricing 15

16 :#3: New! Coupon Book only $250 Art deadline: Oct 9 16

17 :#4: Launching something new at 2015 Cell biology? Try the New Technology Launch $850 Special ASCB webpage including: Headline: 5 words & exhibit booth number Image OR video product photo or logo with clickable URL video hosted on YouTube or Vimeo Descriptive text: 25 words max Deadline: Posted within 5 days of submission 17

18 Tips from ASCB s Exhibit Vendors: Freeman (Larry Gutelius) Lead Retrieval (Steve Barove, CDS) AV (Jason Bryant, Projection) Hotels (Whitney Shirk, OnPeak) PLEASE mute your phone Until you want to talk!! 18

19 FREEMAN Pre Show At Show Post Show Boost Leads Shrink Cost Stop Stress

20 CDS X Press Connect Lead Retrieval Lead Retrieval Options: XPress Connect App (XC) = Lead Retrieval app on your Apple or Android smartphone or tablet. XPress Connect Plus Handheld (XC+) = Lead Retrieval app on our Android smartphone. XPress Connect Elite = Lead Retrieval software on your laptop, PC, Mac, or Windows Surface Pro. Optional Bluetooth Printer. Rent any lead retrieval option, and get an additional XC app license for just $130 extra! Lead Retrieval Pricing Deadlines: Early Bird Discount Deadline October 22 nd Advance Discount Deadline November 19 th Lead Retrieval Online Ordering Site: Steve Barove Sr. Exhibitor Services Account Manager Convention Data Services Tel: (direct) ext sbarove@cdsreg.com

21 7 Exhibitor Money Saving Tips ₁ Order Equipment by the Advanced Rate Deadline ₂ Bring Your Own Laptop to Connect to a Projection Monitor; We ll Provide the Cabling ₃ Renting a 32, 40, 46, 55 or 60 Monitor? Bring Your Own Thumb Drive to Play Content ₄ Consider Extra Large Monitors (i.e., ) Instead of Video Walls ₅ Choose the Optional 3% Damage Waiver to Protect Yourself Against Accidental Damage to Rented Equipment ₆ Need Help On Site? Utilize the Complimentary On Site Assistance (Floor Manager & Service Desk) ₇ Need Help Before or After the Conference? Call or

22 ASCB s Official Hotel Program Don t Miss Out: Rooms are Selling Quickly Specially Selected Hotels Hand-selected hotels are chosen specifically for price point & taste. Rates are as low as $145/night. Deep Value & Discounts Rooms are secured in bulk, with the savings passed on to you. Hotel Rewards Points Add to your favorite loyalty program when booking in the block. Group Bookings Book rooms upfront, then finesse details at a later time including guest name, stay patterns and payment options. ASCB Hotel Offers Expire November 6 th Book Online:

23 EXHIBITOR FEEDBACK TIME! 23

24 ASCB is here to help you! For all your questions before & during the event Louise Campbell Blair Tel: (301) Exhibitor Advisory Committee find them walking the floor & identified with special ribbons Chuck Locke: Drummond Scientific (Chair) Jim Zacka: Worthington Biochemical Corporation Olga Padilla: Bio Rad Sandy Giaconne: Genetic Engineering News Jennifer Dean: Olympus Americas Cyndy Nawrocki: Photometrics & Qimaging Elaine Fitzpatrick: EMD Millipore 24

25 Thank facebook.com/ascbiology 25